Actitudes de hombres y mujeres hacia el consumo de alimentos ecológicos. ... entre hombres y mujeres en sus preferencias, compra, consumo y disposición al.
Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria (INIA) Available online at www.inia.es/sjar http://dx.doi.org/10.5424/sjar/2012102-507-11
Spanish Journal of Agricultural Research 2012 10(2), 281-291 ISSN: 1695-971-X eISSN: 2171-9292
Men’s and women’s attitudes toward organic food consumption. A Spanish case study R. Olivas1 and R. Bernabéu2,*
Instituto de Desarrollo Regional, Universidad de Castilla-La Mancha, Campus Universitario s/n, 02071 Albacete (Spain) 2 Escuela Técnica Superior de Ingenieros Agrónomos, Universidad de Castilla-La Mancha, Campus Universitario s/n, 02071 Albacete (Spain) 1
Abstract The study of the behaviour of food consumers in general and of organic food in particular, is revealed as the key element for agrofood business in its strategy to accommodate supply to consumer needs and desires. In research on organic food consumer behaviour, various papers suggest the existence of differences between men and women in their preferences, purchase, consumption and willingness to pay. Proposing to determine whether differences between men and women in the consumption of organic food come from their lifestyles, a series of surveys was conducted in the metropolitan area of Madrid in December, 2006. The results obtained through structural equation analysis indicates the model for men (χ 2/df = 1.76 p
