Story: Three adolescent brothers, Ickle, Pickle, and Tickle, are grieving over the
loss of their parents who have died in a car accident. In efforts to avoid living with
...
Ickle Me, Pickle Me, Tickle Me Too Directed by: Robert Zemeckis Narrated by: Morgan Freeman Starring: Hunter Parrish, Graham Phillips, and Nolan Gould Based on the poem by: Shel Silverstein from Harper Collins Written by: Jennings Crupi, Steve Ellis, and Mo Finn
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TABLE OF CONTENTS: 3. Treatment 4. Budget 6. Marketing Plan
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Logline: Three adolescent brothers are in for the adventure of a lifetime thanks to the help of a magical, flying shoe. Story: Three adolescent brothers, Ickle, Pickle, and Tickle, are grieving over the loss of their parents who have died in a car accident. In efforts to avoid living with their evil uncle, the boys run away and discover large shoe in the forest. They climb into the shoe and realize it can fly. They are transported to a world unlike their own and adventure ensues. When the brothers get to the world, the older two are fighting with one another about how to get back while the youngest wanders off because he’s interested in exploring this new magical place. Soon after wandering off, an evil monster and his sidekick kidnap the little brother who wandering onto their property. Once Ickle and Pickle realize Tickle is gone, they begin searching and receive help along the way from various creatures. Their biggest helper is their guide, Pinkanee, who is the same age as Ickle. With her help they not only find Tickle, but Ickle falls in love. The end of the movie has the brothers back together and debating whether or not they are going to go ‘home’ again. Audience: o Demographic: Families because it’s simple enough to appeal to children, but will be able to entertain teens and parents. o Psychographic: For people who wish to escape their daily lives. How to distribute it: Feature film, with the capacity to have several merchandising schemes and products How to produce it: Disney Form: Performance Capture Animation Budget: Roughly $120 million
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Ickle Me, Pickle Me, Tickle Me Too: Budget
Acct #
001 002 003 004 005 006
Director: Written By: Original Story:
Robert Zemeckis Mo Finn, Jennings Crupi, Steve Ellis Shel Silverstein
Description Story, Rights, Continuity Intellectual Property, Shell Silverstein IP Copyright, Harper Collins Writer, Mo Finn Writer, Jennings Crupi Writer, Steve Ellis XEROX Script
Amount
009 010 011 012
Producers Unit Produced by Walt Disney Pictures Produced by Harper Collins Films Executive Producer, Robert Zemeckis Producer, Douglas Gresham Producer, Mark Johnson Legal Fees
013
Direction Director, Robert Zemeckis
014 015 016 017 018 019 020 021
Cast Narrator, Morgan Freeman Ickle, Hunter Parrish Pickle, Graham Phillips Ticke, Nolan Gould Antagonist, Will Arnett Guide, Scarlett Johansson Assistant Antogonist, Will Friedle Casting Director, Deborah Barylski
007 008
Rate
022 023 024 025 026 027 028
Description Production Staff Unit Production Manager First Assistant Director Second Assistant Direct Script Supervisor Production Assistant #1 Production Assistant #2 Production Assistant #3
$750,000 $3,000,000 $500,000 $500,000 $500,000 $1,500 $5,251,500
4.00%
$0 $0
44.00% 10.00%
$0 $250,000 $250,000 $80,000 $580,000
Above the Line Total: Acct #
% Revenue
Total
Amount 12 weeks 12 weeks 12 weeks 12 weeks 6 weeks 6 weeks 4 weeks
4
Rate $23,020 $22,680 $19,038 $15,020 $1,500 $1,500 $1,500
7.00% 7.00% 7.00%
3.00% 3.00%
$12,000,000 $12,000,000
9.00%
$2,000,000 $1,800,000 $1,250,000 $900,000 $1,300,000 $1,015,000 $450,000 $900,000 $9,615,000 $27,446,500
1.00% 2.00% 1.50% 1.50%
% Revenue
Total $276,240 $272,160 $228,456 $180,240 $9,000 $9,000 $6,000
029 030
Production Assistant #4 Production Assistant #5
031
Extras
032 033 034 035 036 037 038
Set Set Design Set Construction Prop Master Wardrobe Makeup Best Boy Gaffer
042
Camera Camera Operator Camera Operator Camera Operator Camera Operator operator
043 044 045
Travel and Living expenses Hotel/Trailers for Cast Hotel/Trailers for Crew Misc. Costs
039 040 041
#1 #2 #3 #4, steadicam
4 weeks 4 weeks 100 total (1day ea)
051
052 053
$6,000 $6,000
$125/day
$12,500 $1,005,596
72 days
200/day
72 days 72 days
100/day 150/day
$200,000 $420,000 $14,400 $190,000 $180,000 $7,200 $10,800 $1,022,400
72 days 72 days 45 days
$1,750 $1,750 $1,750
$126,000 $126,000 $78,750
40 days
$2,250
$90,000 $420,750
$580,000 $630,000 $300,000 $1,510,000 $3,958,746
Below the Line Total:
046 047 048 049 050
$1,500 $1,500
Post Production Costs Production Sound Special Effects Production Film and Lab Film Editing Original Score Composition Post Production Total:
$200,000 $42,000,000 $213,000 $400,000 $234,000 $43,047,000
Miscellaneous Insurance, Motion Picture Package Total Above, Below, Post and Misc.
$350,000 $74,802,246
Liability and completion Contingencies Total Costs:
2.40% 12%
Marketing and Promotions Grand Total:
$1,795,254 $8,976,270 $85,573,769 $35,000,000 $120,573,769
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100.00%
How to market it: Ickle Me, Pickle Me, Tickle Me Too’s success will ultimately hinge on its ability to market to its target demographics of families and children. The marketing strategy will involve heavy cross-promotion throughout Disney’s affiliated networks, as well as sending their stars to daytime talk shows to generate interest amongst mothers. Finally, the film will be marketed with a lot of merchandising. Cross-promotion: The studio will commit to heavy advertising on all Disney affiliated networks, especially the Disney Channel, Disney Junior, ABCFamily and ABC. It will also feature the characters and stars on promotions for the channel and teasers for shows. The main characters, Hunter Parrish, Graham Phillips, and Nolan Gould will be sent to daytime and morning talk shows such as The View, Regis and Kelly, The Talk, Rachel Ray, and Good Morning America. They will also be sent to speak on nighttime shows such as The David Letterman Show. McDonald’s will even offer “Happy Meal” packages with Ickle Me, Pickle Me, Tickle Me Too toys. Finally, Entertainment Tonight will run a series of segments in the week leading up to the release of the film to document the technology used to create the liveaction/animated movie and also the hectic schedules the actors had to go through to complete filming the movie while shooting three hit television series. Merchandising: As Mel Brooks so elegantly put it in his movie, Spaceballs, “Merchandising, merchandising, where the real money from the movie is made.” This movie is going to make its bread and butter on its merchandising. It will have Halloween costumes, lunchboxes, action figures, coloring books, stuffed animals, video games, online games, cell phone games, and even a board game. If it’s successful enough, and hopefully one or two sequels are produced, Disney will open up an Ickle Me, Pickle Me, Tickle Me Too ride at its theme parks.
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Finally, the most important, and possibly effective, means of communicating the film’s excitement to children: have their role models influence them. Harper Collins will go on a campaign to promote literacy and poetic studies in elementary schools all across the nation, giving teachers free copies of Shel Silverstein’s Where the Sidewalk Ends, featuring his signature poem, “Ickle Me, Pickle Me, Tickle Me Too”. The theory behind this is that the teachers will read the poems to the children in class who will fall in love with the poet, just as millions of children have before, and go to the see the movie for the love of Silverstein.
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