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First Quarter 2012

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Hyundai Motor Company Global Newspaper

A dream we dream together is reality 2012 Hyundai Motor Company aims to…

move

Focus Story

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Regulars 04 Blue moves Story

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2012 Global Mega trend study

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Elantra Special / 2012 Happy Story Project

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Zoom-in 09

4,290,000 vehicles

Brand New

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Hyundai Around the World / Visit

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Viewpoint 12

We are seeking to set a record of 4.29 million vehicle sales in 2012, increasing 5.7% from last year. By the end of this year, our presence in global market will be even more significant with improved brand and quality.

Message from the COO

HAPPY START FOR THE HYUNDAI FAMILY

8 Plants The third China plant and the Brazil plant will start production this year, adding more capacity to existing other plants world widely. Our production network will be widened to eight countries, with a total of eight plants.

It was a happy start to the new year for the Hyundai family. In January, the Hyundai Elantra was given the prestigious 2012 North American Car of the Year Award and in February the same model won Canadian Car of the Year. Indeed, over the past three months, we’ve seen Hyundai continue to grow in sales and brand value. For the second year in a row, Germany’s influential Auto Bild magazine ranked Hyundai the

12,300,000,000 USD As a member of Hyundai Motor Group, we are sure that our cars will go beyond our customers’ expectations with the group wide investment of $12.3 billion on facilities and R&D. It is 15.6% more than last year, and will expand Hyundai’s ability to bring the most to our customers.

highest in its annual quality report. The Genesis sedan is the highest-ranked model in the midsize premium car category in the 2012 J.D. Power and Associates Vehicle Dependability Study, and the same institution ranks Hyundai the highest among brands in retaining buyers in its 2012 annual Customer Retention Study. These remarkable achievements prove that customers are thinking more positively about Hyundai’s quality and our everincreasing market appeal. We owe these accomplishments to our dealers and employees worldwide, who firmly believed in Hyundai’s potential and worked hard to enhance Hyundai’s reputation. As in the past, quality will remain our top priority in the future, and we will continue to build cars that not only meet consumers’ needs but exceed their expectations. In the meantime, we will implement an aggressive marketing strategy to align our brand power with our high quality, which is essential to our long-term success. This edition devotes a few pages to our sponsorship of the International Exposition Yeosu Korea 2012. Under the theme of “The Living Ocean and Coast,” the exposition will explore humanity’s efforts to find sustainable ways to develop the ocean, which is in line with our green growth policy. Please take a moment to learn more about the Yeosu Expo. I encourage you to visit the Expo and Korea, which will help enhance the brand value of Hyundai. I look forward to your valuable experiences and stories of success in our next issue of Hyundai Blue Moves. I thank you once again for your hard work, and wish you and your family much health and happiness. Thank you. Seung-Tack Kim Senior Executive Vice President & COO Global Business Division, Hyundai Motor Company

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Focus Story

Blue moves Story

Brand New

Hyundai Motor Group, Global Partner of the Yeosu Expo

What are our core values? Core values hidden in children’s tales

Hyundai Debuts ‘Hexa Space’ Multi-Purpose Vehicle Concept at Auto Expo in India

Focus Story

Hyundai Motor Group, Global Partner of the Yeosu Expo

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HYUNDAI Blue moves

Hyundai will operate a Hyundai Motor Group exhibition pavillion of 1,398m2 and provide visitors with an opportunity to experience what Hyundai is doing to realize its vision of “Together for a better future”. Mr. Mong-Koo Chung the chairman of Hyundai Motor Group paid a visit to the Yeosu Expo site to check the progress on the construction of the main facilities, operation systems and other subsidiary facilities Expo. 01 Hyundai Motor Group Chairman Mong-Koo Chung was decorated with the Grand Order of the Mugunghwa by President Lee in recognition of his contribution to the country hosting the Yeosu Expo. Traveling 126,000 kilometers around the globe, 

The 2012 World Expo will be held in the new port area of Yeosu city, Korea between May 12th and August 12th. As a global partner, Hyundai has provided tremendous support to ensure this event is a global success.

International ExpoYeosu Korea 2012

Chairman Chung, who assumed the post of honorary president of the Yeosu bid committee in 2007,

●Venue : New Port area in Yeosu, Korea

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made a huge contribution to hosting the event

●Period : May 12 - August 12, 2012

through people-to-people diplomacy.

●Site area : 2,710,000㎡

02  Chairman Mong-Koo Chung and Kang Dong-Suk, the Chairman of the Organizing Committee for Expo 2012 Yeosu Korea checking progress on the construction site. 03 The International Pavilion comprises three ocean clusters representing the Atlantic, Pacific and Indian Ocean based on the Master Plan of the Expo 2012 Yeosu Korea. Generally, participating countries will be designated areas according to the ocean they belong to.

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04 TheTheme Pavilion, the first offshore pavilion in Korea, is the main pavilion expressing the Expo theme, “The Living Ocean and Coast.” 05  Hyundai will operate a Hyundai Motor Group exhibition pavillion. 06,07 The Big-O is a landmark for theYeosu Expo. At the Big-O area, visitors can appreciate the meaning of the Expo’s theme at experience zones and enjoy large-scale events, cultural performances and a variety of shows with the open sea as a backdrop.

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Great Legacies of Past World Expositions Steam Engine The steam engine was showcased at the Great Exhibition in 1851, recognized as the world’s first international exhibition. The steam engine is considered a ground-breaking invention that revolutionized an economy based on manual labor and triggered the development of transportation.

Telephone The telephone initiated a communication revolution that swept across the world. It was showcased at an exhibition held in commemoration of the 100th anniversary of the US Declaration of Independence.

Gramophone Thomas Edison, often dubbed the greatest inventor in history, exhibited the light bulb, which became the center of attention of investors from across the world, and amazed visitors with the gramophone that played the sound of his own voice.

Automobile The automobile was first revealed to the public at the 1885 exposition held in Antwerp, Belgium. Automobiles for general consumers began to be marketed soon after the Expo.

Eiffel Tower The Eiffel Tower is a steel lattice tower named after the French architect Gustave Eiffel and measures approximately 320 meters in height. The Eiffel Tower served to symbolize the advent of industrial society often represented by steel.

Ferris Wheel The Ferris wheel, which slowly turned high the sky for 20 minutes with over 2,000 spectators aboard, instantly became the main attraction of the Expo.

Television Television signaled the start of a new culture brought about by the new media of the 20th century. Surprisingly, the history of television is yet to reach its centennial year.

Frozen Mammoth A frozen mammoth presumed to be 18,000 years old was displayed at the Expo in Aichi to highlight the magnitude of the human impact on the environment, as the excavation of this mammoth itself is the product of global warming.

London, UK

Philadelphia, USA

Paris, France

Antwerp, Belgium

Paris, France

Chicago, USA

New York City, USA

Aichi, Japan

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1885

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‘The Living Ocean and Coast’, searching

coastal zones, technologies for utilization

through which emerging marine technologies

The anticipated benefits of the Expo areas

Yeosu project will offer a golden opportunity

Hyundai Motor Group to provide strong

for solutions to promote the oceanic

of new resources and creative maritime

will be presented.

follows:

for resolving imminent ocean-related

support as official partner of Yeosu Expo

environment through global collaboration

activities; to more effectively communicate the

“Creative maritime activities” is one of the

problems facing developing countries. • Participants will be able to experience cutting-

• The Expo will be an opportunity for the

importance of the oceans and coastal areas.

three subthemes of the Expo. A rich variety

The Yeosu Expo is a global event at which 105

The Expo is designed to also provide a

of events related to literature, arts, film and

international community to clearly understand

countries and 10 international organizations

ground for nurturing collaboration within

drama, which will communicate how all human

the role of the ocean and coast as well as

• Developing countries will have an opportunity

Expo, including greenhouse gas emissions.

will be represented. Eight million people

the international community with the under-

civilizations have been inspired by the maritime

the challenge facing humanity caused by the

to acquire state-of-the-art marine science and

For example, all construction materials used

are expected to visit the site to learn about

standing that preservation of our oceanic

environment.

reckless development of the ocean and coast.

technology.

are of the highest environmental standards. In

ocean and coastal ecosystem issues and

ecosystems is a real necessity in ensuring

• Participants will be able to experience as well

•T  he Expo will be a chance to share and co-

fact, many of the materials used were in fact

what actions the global community needs to

the sustainability of our civilization. In fact,

Benefits of Yeosu Expo, held on the

as promote successful development cases

develop sophisticated marine science and

recycled materials. The energy park built on the

consider implementing to resolve these issues.

there will be many sub events dedicated

wonderful coastal area of Yeosu

where development and preservation are well

technology, thus significantly contributing to

Expo site is designed to serve as a test bed

The theme was chosen in recognition that the

to discussing coastal development and

balanced.

the mutual development of the marine industry.

for renewable energy including wind, tidal and

worsening ocean environment, degradation

preservation.

The site of the Yeosu Expo has the geographical

• The Expo will present a role model for

of the ocean ecosystem and sea level rises

“New Resource Technology,” which aims to

advantage that comes from being next to the

transforming a declining port and its

are issues common to many countries on the

resolve the problems of land scarcity, resource

ocean, and thus, is ideal for realizing the Expo

neighboring area into a new space for living.

globe. The Expo exhibitions and events are

depletion and environmental degradation by

theme, “The Living Ocean and Coast”. The site

• The Expo will be a chance to encourage

organized with sub themes including balance

utilizing the untapped resources of the ocean,

is surrounded by 317 jewel-like islets, which

cooperation and joint efforts from the

between development and preservation of

is another important subtheme of the Expo,

will help make the Expo’s theme come alive.

international community. In particular, the

edge marine science and technology.

• The Expo will mobilize state-of-the-art

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Great effort has been made to reduce the environmental impact associated with the

algae bio energy.

technology to offer visitors an opportunity to

As an official ‘Global Partner’, or top-level

experience a futuristic Expo.

partner, Hyundai Motor Group is actively

• Participating countries can utilize the Expo as a test market to gauge the feasibility of their marine science and technology products.

providing strong support to make the Yeosu Expo a great success.

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Wecome to Yeosu! Anticipation is building up as the opening of the Yeosu Expo is approaching. For example, CNNgo, a travel information site operated by CNN selected Yeosu as the top place to visit in 2012, out of seven recommended places. The Lonely Planet, one of the most renowned travel guides in the world, also selected the YeosuExpo as one of the top ten things to do in 2012.

2005

Regulars

Important News from the world of Hyundai

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HYUNDAI Blue moves

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“HYUNDAI RACE” has been on the billboard

survey.

backed by robust performance at its overseas

until the end of 2011. Hyundai will continuously

Since 2001, the Quatro Rodas magazine

plants and subsidiaries.

deliver other innovative interactive experiences

has been selecting a car of the year for nine

Hyundai’s gains in 2011 are a result of the

in Times Square in 2012.

different categories as well as one overall

company’s continuous improvements in quality,

Hyundai has been marketing in Times Square

winner. The Hyundai i30 won a total of 101.4

which contributed to the increase in sales and

along with global leading brands since

points, which was the highest of any model in

the brand’s value.

November 2009. Times Square billboards

any category. Ford Focus, Toyota Corolla and

draw 1.5 million impressions a day in one of

Honda Civic were notable competitors who

the world’s most iconic locations for exposing

scored 98.4, 98, and 97.9 respectively.

brands.

05 01

Hyundai tops J.D. Power's Customer Retention Study Hyundai was identified as the

which is how the EPA categorizes vehicle

Hyundai Solaris wins the 2012 Russian Car of the Year award by the Za Rulem, auto magazine

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H y u n d a i 1. 6 - L i t e r G D i Gamma Engine Named A Ward's 10 Best Engine Hyundai’s 1.6 liter Gamma GDi

size. In short, Sonata was selected as the fuel

Hyundai tops J.D. Power’s

Hyundai Solaris wins the

efficiency leader in its class because Hyundai

Customer Retention Study

2012 Russian Car of the

The Hyundai Solaris model was

“10 Best Engines Winners” for 2012 by

Year award by the Za

selected as the 2012 Grand prix of Za Rulem

Wardsauto, a U.S. auto information media

in the small car category.

in last December.

was able to achieve both large interior space

Rulem, auto magazine

gasoline engine was chosen as one of the

By the

Numbers

top brand in a 2012 Customer Retention

and excellent fuel efficiency in one package.

Study, conducted by J.D. Power, the largest

It is especially noteworthy that the fuel

global marketing information services

efficiency of the Sonata is far more than a

The Za Rulem magazine’s car of the year award

The engine is installed in Hyundai’s compacts

firm in the U.S. The results of this study

notch above other large cars such as the

is decided through a comprehensive process,

including its Accent and Veloster. The listing

reasserted that Hyundai is a brand trusted

Chevrolet Impala (22MPG) and Toyota Avalon

during which automobile journalists assess

proves the engine’s high power, fuel efficiency

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by its customers.

(23MPG). Fuel efficiency of the Sonata is on

reliability, build quality, safety, fuel efficiency,

and environmental friendless were well

Two of the three finalists for 2012 Canadian

a par with the Toyota Camry (28MPG) and

performance, use of new technologies and

received by reviewers.

Car of the Year were Hyundai Models:

higher than the Nissan Altima (27MPG) and

much more. A total of ten winners are selected

This marks another feat for Hyundai after the V8

Elantra and Accent. In the end, Hyundai's

In 2010, Hyundai was identified as the brand

Ford Fusion (26MPG), which are its main

for each of the 10 categories. In 2004, Tucson

Tau engine, which was named on the same list

Elantra was declared the 2012 Canadian Car

with the most increased customer retention

competitors.

won the Grand prix of Za Rulem award.

for three straight years from 2009.

of the Year by the Automobile Journalists

rate in J.D. Power’s Customer Retention Study.

The Hyundai Solaris scored highly in all areas,

Two years later, it had become the brand with

and perhaps most importantly of all, it won the

the highest retention rate in J.D. Power’s 2012 study. The study was conducted by surveying 70,000 customers who registered a new

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vehicle. The main objective of the study is to

Hyundai Awarded First Place in Auto Bild Magazine's Quality Report for Second Year

find the rate of customers who chose a vehicle

most votes from readers of Za Rulem, proving Solaris’ soaring popularity among Russian consumers in 2011. 2011 award.

Economy Rating in Large

of the same brand. The participants were

Leading German motoring

also asked about their level of satisfaction in

magazine Auto Bild has awarded Hyundai

terms of quality, performance, residual value,

top position in its quality report on Auto Bild

maintenance cost and service of their old

Qualitätsreport for the second year running on

vehicles.

Dec. 23, 2011.

Association of Canada (AJAC) last Feb 16

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Car Category

at the Canadian International Auto Show in

Hyundai Announces 2011 Business Results

Toronto.

Hyundai sold 4.06 million units

i30 wins the Best car of

Sonata Tops U.S. EPA Fuel

Models

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globally in 2011, Sales revenue rises 16%,

i30 wins the Best car of 2011 award

net profit up 35% on increased overseas sales. Hyundai is to focus on qualitative growth, enhance brand image in 2012.

The Quatro Rodas, a leading Brazilian automobile magazine, from ABRIL,

Hyundai posted global sales of 4,059,438 units

selected the Hyundai i30 as 2011 best car of

(domestic plants: 1,884,633, overseas plants:

the year (2011 Pesquisa os eleitos).

2,174,805) in 2011, a 12.4% gain from a year earlier.

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Last December, the Quatro Rodas announced

Sales revenue rose 16.1% to 77.8 trillion won

The Hyundai Genesis sedan is the highest-

that the Hyundai i30 won the car of the year

from a year earlier as the company sold more

ranked model in the midsize premium

term quality and customer satisfaction.

award. The winner was selected through a two

fuel-efficient and aesthetically appealing new

car category in the 2012 J.D. Power and

It is remarkable that Hyundai outranked luxury

Auto Bild's annual list evaluates seven key

month long Internet survey between June and

models with reliable quality, while operating

Associates Vehicle Dependability Study

brands such as BMW (59%, 4th), Mercedes

criteria, each weighted equally, including

July 2011. More than 3,300 people who either

profit also rose 36.4% to 8.08 trillion won.

(VDS).

Benz (57%, 7th) and Lexus (54%, 9th), which

feedback received from 8,610 car owners;

own or plan to own vehicles participated in the

Net profit increased 35.1% to 8.1 trillion won,

is an indication of Hyundai’s improving brand

manufacturer warranty; recall information; and

image and customer satisfaction levels.

data from Germany's Technische Überwachung

Such a vast improvement in customer loyalty

Verein (TÜV), which covers 7.5 million vehicle

has been possible due to the increasingly high

inspections.

quality management, led by chairman Mong-

One of the most respected industry quality

Koo Chung and his dedication to durability and

surveys, the Auto Bild Qualitätsreport award

long lasting values.

further demonstrates the gains Hyundai has

According to the study, over 64% of Hyundai customers chose Hyundai vehicles again,

Beating all other manufacturers, including

which is 4% higher than in the 2010 study. As a

renowned German and Japanese brands,

result, Hyundai became the brand with the top

Hyundai took the prestigious honour based on

retention rate among 33 automobile brands,

a comprehensive analysis of reliability, long-

stepping up from third place in the 2010 study.

st rank

Hyundai 1.6-Liter GDi-

Hyundai Awarded First Place

Gamma Engine Named A

in Auto Bild Magazine’s

Ward’s 10 Best Engine

Quality Report for Second Year

Hyundai Awards and accolades

made in consistently improving the quality of its

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products, services and customer support.

Sonata Tops U.S. EPA Fuel Economy Rating in Large Car Category According to the Environmental

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“The Elantra’s eye-catching sporty profile and upscale interior, combined with Hyundai’s increasing image of quality, earn the model its second consecutive win in the Compact Car segment. High demand and minimal incentives also help it nab the top spot.”

Hyundai launches interactive racing game on new York times square billboard

Protection Agency’s (EPA) latest fuel economy report, Hyundai’s Sonata is the

Hyundai launched an interactive

most fuel-efficient vehicle in America in its

racing game called “HYUNDAI RACE” on its

class.

prominentTimes Square video billboard last

Visitors can discover award winning Hyundai vehicles and an exhibition that represents the values and vision of Hyundai.

on the record

Raj Sundaram, ALG

“In choosing a car of the year, we take a lot of things into consideration. Most important is how much the car has changed over its predecessor and how much this change has been modern, unique and inspiring, and how much it is perceived by the customers. In this, we found that the Azera has taken a ‘revolutionary’ change over its predecessor, taking the Azera name plate to the far reaches of its segment at all levels.”

Hyundai Announces 2011 Business Results

December. The Hyundai Sonata was selected as the most fuel efficient vehicle in its class. According

Times Square visitors could play the high-quality

to the Highest Fuel Economy by Vehicle

racing game featuring the all-new Hyundai

Class: 2012 Model Year, announced last

Veloster on the big screen and simulate the

December, Sonata was selected as the most

real driving experience. “HYUNDAI RACE”

fuel efficient in the large car category with 28

is controlled by tilting a smart phone, just like

combined miles per gallon (11.9km/L). A total

turning the steering wheel when driving a car.

of 15 winners were announced in different

Players can easily download the controller for

categories ranging from two seaters to vans.

“HYUNDAI RACE” from the App Store. Then,

The EPA rating has a significant influence on

by connecting to the free Hyundai WiFi network

the purchasing decisions of U.S. customers

in Times Square, players can control their

because the EPA is the government authority

vehicle on the big screen just as if they were

on fuel efficiency assessment. The Sonata

playing a racing game on their smart phone.

Overseas Plants

has a relatively small engine typically found

When players finish the race, their score will

in midsize cars, however it was classified as

appear on the billboard, and show their ranking

a large car because of its large interior space,

among other players.

2,174,805

Hyundai launches interactive racing game on new York times square billboard

2011 Global Sales

4,059,438

Domestic Plants

1,884,633

units

Elantra

2012 Canadian Car of the Year

Feb

Hyundai

"J.D. Power's Highest in Customer Retention Award"

Jan

Elantra

2012 North American Car Of The Year

Jan

Veloster

2011 10 Fine Designs

Jan

Sonata, Elantra

"TheWeeklyDriver.com’s 2011 Top-10 Cars"

Dec

Hyundai

"Top Position In Autobild Quality Report "

Dec

i30

Car of the Year

Dec

Veloster

Bloomberg Best Economy Car

Dec

Elantra, Sonata, Genesis Equus, Tucson, Santa Fe

IIHS Top Safety Awards

Dec

Elantra

AUTOBEST 2012 Award

Dec

Veloster

Autobild & ETG Residual value award

Dec

Hyundai

10 Best Engines Winners for 2012

Dec

Azera

Car of the Year

Nov

Elantra

ALG Residual Value Award

Nov

Veloster

eCityofStyle's AUTO STYLE AWARD

Nov

Nabil Baadarani, editor-in chief of Gulf Autos

“A 40 mpg car that has does not remind you it is a economy car. The 2011 Hyundai Elantra looks better than a Civic, performs beyond most cars in its class, and has a long list of standard features that would make Santa blush. Hyundai has brought together a winning combination of value, style, and performance in the redesigned Elantra, which makes the competition shrink in comparison.” Derek Mau, contributing editor

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Blue moves story Core values hidden in children’s tales

What are our core values? Hyundai Motor Group announced its new vision “Together



HYUNDAI Blue moves

“How can we cross that river?” Dorothy and Toto, who desperately want to go back home, are accompanied by the Cowardly Lion who wants courage, the Scarecrow who wants a brain, and the Tin Woodman who wants a heart. Their only wish is to find the Wizard of Oz who can make their dreams come true. But on their journey they face a huge river, almost lose their lives in the deadly poppy field, and are attacked by scary monsters. Although none of them are flawless, when they help each other and come together in the face of danger, they are able to overcome these obstacles together. Dorothy and her friends represent the core value of ‘Collaboration’. When everybody shares and works toward a common goal, a greater outcome can be achieved. Why don’t we start our journey today by listening to and respecting those around us? We create synergy through a sense of ’togetherness’ that is fostered by mutual communication and cooperation within the company and with our business partners.



Ownership

trends and most importantly 15 new trends which

Definition :

Definition :

•Importance of diverse Experiences in life •Consumerism 1.0 : Consume bigger and better quality products •Consumerism 2.0 : Enjoy the experience •A variety of experiences at points of contact, more brand experiences

•Affection for locals against globalization • Affection for local areas where a person belongs to, puts values on products manufactured in the local areas • Strengthened communication strategy by introducing Hyundai’s contribution to local economy (ex. Major factories in local areas, design center in U.S. / Germany)

The Market Insight team classified the 15 trends into three groups using their unique attributes and manifestation level. The ‘Hot Trend’ group is a rising new trend which is likely to be fully manifested in the near future. The ‘Back to Basic Trend’ is an

Changes :

Owenership▶Experience

LOcal Love

Changes :

emerging trend caused by the low growth and high uncertainty of the global economy. Lastly, ‘Forever Trend’ is a collection of trends which are already

Your Luxury

strong and likely to remain strong in the future.

Definition :

In this issue, we would like to provide six ‘Hot Trend’ items including ‘Online Oxygen’, ‘Mass Mingling’,

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‘Experience > Ownership’, ‘Local Love’, ‘Your Luxury’ and ‘citisumer’.

•Luxury trend that seeks true hidden value •Uniqueness from scarcity, story hidden beyond products, not show-off consumption, seek my own true value • Ac c u m u l a t e a r t i s a n s p i r i t s w i t h l u x u r y b r a n d collaboration, spread “Hyundai’s Story” Changes :

Badge▶Story, Skill, Process

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04

Globalization▶Local Mega Brand ▶Local Love

Citisumer Definition :

•Emerging city cultures in increased megacities • The number of city dwellers in emerging markets are increasing, boosting the city’s influence •Market the use of City Cars and City Objects ; launch events simultaneously in global megacities Changes :

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Power Blogger / Self Media ▶SNS / Crowd sourcing

finally, we identified eight megatrends, 60 micro Hyundai needs to pay close attention to.

”Look, there’s Treasure Island!” In the fairy tale Treasure Island, a young boy named Jim embarks on a dangerous voyage in search of a mysterious island. Curious to experience new things, the brave boy becomes a shipmate and finds himself fighting mighty pirates and saving his fellow shipmates from danger. Just like Jim, who pushed through challenges with courage despite the doubts of people around him, Hyundai Motor Group members are pioneering new worlds by pursuing new and brave ideas. Those who act upon their dreams can achieve great things. This is the key message of the core value ‘Challenge’. The Treasure Islands you envision can become reality when you take action.

Changes :

Web▶Mobile

markets including the U.S., Germany and China. And



Mass Mingling

Definition :

introduce six ‘Hot Trends’in this issue.

enson Robert Louis Balfour Stev

01

Megacities in developed countries ▶Emerging markets become Megacities

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ELANTRA special

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Elantra, a car with great value and global recognition

HYUNDAI Blue moves

Hyundai Elantra won a great number of awards such as ALG Residual Value Award, Autobest 2012, Canadian Car of the Year awards, 2012 North American Car of the Year Awards and so on. Here is the full story of Elantra, a car with great value and global recognition.

Zoom -in

The 2nd Global Marketing Conference, held in Singapore The second Global Marketing Conference was held on February 2nd and 3rd in Singapore. The theme was ‘Change Leader’ which is central to Hyundai’s vision to be the ‘Modern Premium’. The second Global Marketing Awards ceremony was also held to honor and learn from the success of creative marketing and advertisement activities in the past year.

Design, outcompeting the Jaguar

average customer in our region,

Campaign (GBSC) during the ‘Do’ module. The 2012 GBSC

XKR-S and the Range Rover Evoque.

and in Europe as a whole. The

implementation plan including plans for marketing activities

The winners of both awards are

new Elantra is great to drive, good

associated with the Euro Cup, London Olympics and Motor

selected by Automobile Journalists

looking, has a high perceived interior

Show events were also shared. A review of 2011 marketing

Association of Canada, the most

quality and impressive interior space

activities, achievements and key issues were shared during the

authoritative body on automobiles.

and trunk. The opportunity in terms

‘See’ session and performance indicators for 2012's marketing

The group rates vehicles based on

of pricing.Simply the best buy car of

success were announced.

up to 23 different characteristics

Europe nowadays.”

The second Global Marketing Awards contest was held during

that gauge everything from style,

Selected by 15 leading automobile

the conference to honor achievements of Hyundai’s marketing

quality, performance, fuel efficiency

experts, that represent the emerging

experts. Fifty success cases were submitted and headquarters

and safety and select winners in 11

markets of Europe, AUTOBEST

selected eight cases to be presented at the conference. The

categories.

is having a growing influence on

winners were selected using pre-rated scores and votes of

European consumer’s decisions on

conference participants collected using iPads.

automobile purchasing.

In the marketing contest, the Korean team won 1st prize for

Elantra wins the Best car of the

themed show room, the Saudi Arabian team won 2nd prize

Year title in Europe Hyundai Elantra Wins ALG

for luxury vehicle experience event for customers. Lastly, the

Last December, Elantra was voted

Residual Value Award for Second

Ukraine team won third prize for the Accent launching event. The

as the ‘Autobest 2012’ model by

Year in a Row

Hyundai Elantra named 2012

was named North American Car of

w h i ch w e r e i n s p i r e d b y t h e

AUTOBEST AMONG EMERGING

North American Car of the Year

the Year in 2009, and in 2011 Hyundai

prestigious European “Car of the

MARKETS, the motoring organi-

The 2012 Elantra received a Residual

Sonata was one of three finalists.

Year.” The jur y is administered

zation of leading motoring writers in

Val ue Awar d f r om A LG i n t he

New Zealand and Australian team won first and second prize Hyundai marketing managers search for 2012 marketing

replicate these successes and held intensive discussions about

respectively on the TV commercial contest for the launching

strategy

future marketing and communication strategies to encourage an

commercial for the Elantra. The Italian team won third prize for

internal culture that is market-driven.

the i20 Sound special edition commercial.

The 2012 Hyundai Elantra took top

“Elantra speaks to the success of

by an organizing committee and

fifteen of the emerging markets of

Compact Car segment. ALG, the

Over 150 Hyundai executives and managers in charge of

With ‘Change Leader’ as an overarching theme of the

Regional workshops were held to share market information on

honors in the most exclusive award

our recipe of bold design and great

funded exclusively with dues paid

Europe including Poland, Hungary,

industry benchmark for residual

marketing gathered in Singapore with the goal of coming up

conference, the event had three modules; ‘Plan’, ‘Do’ and ‘See’.

individual countries and regions and to discuss relevant issues.

in North America when it was

fuel economy,” said John Krafcik,

by the jurors. Jurors judge the cars

Turkey and Russia. Established in

values and depreciation dat a,

with new ideas and changes to promote the idea of ‘Modern

During the ‘Plan’ module, the Global Market Map, designed

The event was followed by a ‘Casual Talk’ session with a focus

named 2012 North American Car of

president and chief executive officer,

on a number of factors including

2011, it is now widely regarded as

annually recognizes automakers'

Premium’. Many participants presented their vision for long-term

to effectively share Hyundai’s global and regional marketing

on case studies in line with Singapore city development and

the Year on January 9, 2012.

Hyundai Motor America. “In a

innovation, impact on the industry,

one of the most authorit ative

o u t s t a n d i n g a ch i eve m e n t s i n

brand and marketing ideas, all designed to transform Hyundai

strategy was presented. Hyundai’s 2012 marketing direction was

Hyundai’s NTNP initiative. A special lecture was given by

A jury of 50 independent North

year with some truly breakthrough

design, safety, handling, driver

automobile awards in Europe.

producing new vehicles that are

into a more consumer-oriented company. Participants also

also discussed in the module. Participants had an opportunity

Amitava Chattopadhyay who teaches marketing at the Insead

American auto industry journalists

competitors, we are honored that

satisfaction and value for money.

The committee, which consisted

predicted to retain the highest

shared their marketing success stories to help their colleagues

to learn about the result of the 2011 Global Brand Strategy

Business School.

evaluated each of the new cars

the jury recognizes Elantra’s far-

of 15 members, conducted initial

percentage of their original price after

introduced last year and chose the

reaching impact on the industry.”

Hyundai Elantra wins Canadian

assessment on 13 criteria including

a conventional three-year period.

2012 Hyundai Elantra as the winner.

The jurors considered more than 50

car of the year award

use of new technology, quality,

Awards are given in 19 vehicle

The award was announced at a

new vehicles, before selecting the

service and design. Five models

categories. This year's awards are

news conference at the 2012 North

top three cars and top three trucks.

Shortly after Hyundai Elantra won

including Hyundai Elantra, Ford

based on 2012 model year vehicles.

American International Auto Show

The Volkswagen Passat and Ford

the North American Car of the Year

Focus, Chevrolet Aveo, Fiat Panda

in Detroit, which marks Hyundai’s

Focus were the other car finalists.

award, it won the 2012 Canadian Car

and Toyota Yaris made the first cut.

ALG : Based in Santa Barbara,

second win. The Hyundai Genesis

This is the 19th year of the awards,

of the Year award on 16th February

After the test drive, Elantra came

California, ALG is a leading provider

at the 2012 Canada International

off as a clear leader with a score

of data and consulting services

Autoshow (Toronto Auto show).

of 839 out of 900, beating Ford

t o t h e a u t o m o t i v e i n d u s t r y.

The Hyundai Elantra was on the

Focus and Chevrolet Aveoby a

final list of the Canadian COTY award along with Hyundai Accent and Kia Optima (K5). In the end,

The marketing activities that Domestic

‘Daechi H-Art Galler y’, the first regional

i n m o r e c u s t o m e r- f r i e n d l y w a y s a n d

Marketing Team implemented last year

customized branch showroom we opened.

experienced phenomenal growth in sales. This

in Korea, called ‘Regional Theme-based

After Daechi H-Art Gallery opened to the public,

novel innovation will continue this year, based

Showroom’ won the first prize in the category

monthly average number of customers who

on “New way of thinking”.

of best Marketing Campaign.

visited the showroom increased by 33% and

Below are the excerpts from the presentation

sales of vehicles rose 37% year-on-year. By

by Mr. C.S Ryu, General Manager of Korea

periodically renewing art works displayed in the

ALG publishes the "Automotive

Domestic Marketing Team, Hyundai.

showroom, we were able to keep attracting

fairly large margin, which had 758

Lease Guide" – the standard for

As the first step, we thought that showrooms

new customers interested in art.

and 744 respectively. Ten out of 15

Residual Value projections in North

should be restructured in a customer-friendly

Based on our success and proven effects,

committee members rated Elantra

Dear Hyundai members, Today, Hyundai is all over the world with many different cultures and languages. The physical distance between us might exist, but our goal as a member of global Hyundai will be the same. To become closer to each other, we thought that it would be nice to have a small chat in each magazine. We hope you all are pleased to join, and hear what each others say.

America, and has been forecasting

way because they are the first place of contact

• Regionally Customized Branch showrooms Art Gallery Daechi

Coffee

Yeoido

Robocar Poly Soccer

imported brands such as Toyota, Jaguar and

Suji

Elantra won the final award with an

as the highest scoring vehicle,

automotive residual values for

where we communicate with our customers.

BMW benchmarked our H-Art Gallery and our

Yuseong

overall score of 802, outcompeting

proving its outstanding value against

over 45 years in both the U.S. and

We decided to renovate our Daechi branch

regional customized showroom.

Wansan

Optima and Accent, which scored

the competition. Mr. Ilia Seliktar,

Canadian markets.

showroom (situated in the affluent area of

In conclusion, we launched nine regionally

786 and 784 respectively. The

the AUTOBEST president noted

Seoul, Korea) with the theme of Modern art.

customized branch showrooms last year and

Hyundai Veloster, built on the Elantra

“The new Elantra is applying a new

We named this new renovated showroom,

attracted more customers to our showrooms

platform, won the 2012 Best New

modern premium approach for the

2012 Happy story Project

How about Your Country?

GLOBAL MARKETING AWARDS 2012

What is the flower that brings spring in your country?

Ocean DongDaegu

Haewoondae Kwangju

Dongrae

The Copihue

Bougainvillea

Local Egyptian Roses

Snowdrop

The Copihue (Lapageria rosea) is the national flower of Chile. The name "copihue" comes from the Mapudungun(native language of Chile) meaning "tummy". It is a plant native to the wetlands of Chile(with almost constant rainfall). It occurs in forests on the Cordillera de los Andes(central and south-central Chile). Takes three to 10 years for it to flourish is considered critically endangered. It exceeds 10 meters in height and climbs over shrubs and trees. A classic flower, deep red(although there may be varieties of pink, white and ivory) is bell shaped and consists of 6 tepals (3 internal and 3 external) and 6 stamens. The flower can measure up to 15 centimeters long and 10 wide.

There is no spring in Singapore. It’s always “summer”. And the multi-hued flower you see almost everywhere is the Bougainvillea. The Bougainvillea is a tropical ornamental flower belonging to the family Nyctaginaceae, which consists of 28 genera and 250 species. Spectacular bougainvillea of different varieties ranging from pink, magenta, purple, red, orange, white and yellow have been cultivated and used in landscaping Singapore and establishing it one of the best garden cities in the world.

This is the most beautiful flower of red and violet colors. It is well-known as the Queen of the Flowers for its unmatched beauty and fragrance.

The snowdrop(Ukrainian: пролісок) is a flower in 6~20cm height. It grows in March~April in forest territories mainly from a small bulb, that is sitting near the surface of the ground. As soon as the frosty weather disappears and it gets warmer, narrow leaves are looking through the soil.

Bernardo Muñoz Masbernat Automotores Gildemeister S.A. Chile

Ashley Chan Komoco Motors Pte Ltd. Singapore

Amira Farag Africa Regional H.Qs, Egypt

Marina Bogdan CIS & Eastern Europe Regional HQs, Ukraine

The snowdrop (German : Schneeglöckchen) is one of the earliest spring flowers to make an appearance. In February it pushes its way through frozen terrain and snow and will bloom through March. Fiona Woerpel Hyundai Motor Europe GmbH, Germany

Brand New

Hyundai Around the world

10 HYUNDAI Blue moves

Russia

Australia

White band on helping hand

Sales Consultant of the Year in Australia

Elantra Coupe

Veloster Turbo

HYUNDAI ADDS SPORT COUPE VARIANT TO ITS AWARD-WINNING ELANTRA LINE-UP

HYUNDAI INJECTS STREET CREDIBILITY INTO VELOSTER WITH NEW TURBOCHARGED ENGINE

North American Car of the Year Winner adds Sport Coupe Design and Technology

Hyundai introduced the all-new 2013 Veloster Turbo armed with 201 horsepower,

Chemistry to the Proven Elantra Formula

Ground Effects and Sport-Tuned Engine in a world debut at the North American

All employees of HMMR plant have participated in the HMMR

Hyundai Motor Company Australia recognizes and rewards the

new and existing models which were very beneficial to me.

International Auto Show (NAIAS) held at Detroit last January.

White Band Campaign for helping homeless people. It was

efforts of its national dealer sales force through the Hyundai

For the new models, we take part in half-day in-class sessions

a part of the global END POVERTY Campaign organized by

Academy Sales program.

focusing on understanding the features and benefits of new

Hyundai introduced a new sport coupe variant to its industry-leading Elantra line-up at the 2012 Chicago Auto Show last February. This two-door coupe model of the Elantra sedan

Veloster Turbo is one bookend to Hyundai’s turbocharged sports coupe line-up, paired with

Hyundai.

In 2012, the Sales Managers of the 150 Hyundai dealerships

vehicles and how to best deliver through a six position sales

will attract even more buyers to the Elantra line-up, further expanding its appeal to savvy

the refreshed 274 horsepower, rear-wheel drive 2013 Genesis Coupe 2.0T (Turbo) that

The local campaign was held in cooperation with the public

nationwide and the 670 Sales Consultants within those

process. Also, for the existing models, we engage in regular

consumers. It offers many of the same attributes that made the sedan version a sales

also debuted at the Auto Show.

charity organization ”Nochlezhka” (Night Shelter) which provides

dealerships contributed to HMCA’s record sales of 87,008 units.

e-learning programs to ensure we stay up to date with all

success, while broadening its market reach to youthful, sporty buyers willing to forgo four-

“The Turbo further broadens Veloster’s hero role in the Hyundai line-up to attract our next

support and assistance to homeless people in Saint Petersburg.

The winner of the ‘National Sales Consultant of the Year’ award

products in the range.

door versatility for coupe design appeal. The 2013 Elantra Coupe marks the continuing

generation of buyers,” said Mike O’Brien, vice president, product and corporate planning,

A special collection point was arranged at the plant’s territory,

for HMCA in 2012 was Raafael Laukkonen of Northside Hyundai

HMCA has a robust sales training program which continually

evolution of Hyundai’s “Fluidic Sculpture” design theme with sporty design language,

Hyundai Motor America. “It’s powerful, high-tech and fuel-efficient, attributes which we

where each employee was able to come and give help in three

in Queensland.

challenges us to improve and enhance our sales expertise.

while assuming a compact coupe segment leadership position with an eco-efficient

think make Veloster Turbo the ultimate innovation in the sport coupe segment.”

different ways:

Raafael was a standout performer in a standout year for HMCA, recording 384 new vehicle sales. In addition to his sales

powertrain, generous convenience features, exceptional roominess and abundant safety

The 2013 Veloster Turbo arrives in the Summer of 2012, facing off against worthy

features.

competitors such as the Volkswagen GTI, Honda Civic Si and Mini Cooper/Clubman S

Clothes Donation

success, Raafael maintained an excellent customer satisfaction

with a better power-to-weight ratio than all of them, and a unique sport-tuned steering

Because as everyone knows how extremely cold Russian winter

score of 90.9% and successfully completed the Hyundai sales

and suspension hardware set.

can be, employees brought lots of warm clothes: coats, jackets,

training for four new and existing models.

scarves, mittens as well as jeans, pullovers and so on. More than 200 people brought their clothes which were eventually

Q

packed in more than 80 boxes. The boxes were delivered to

The brand’s image has changed over the years to become

“Nochlezhka” to be then distributed to homeless people.

more valuable and competive with other well known brands,

How do you endear customers to Hyundai?

01

particularly because Hyundai vehicles deliver maximum safety, Money Donation

style and a comprehensive list of features and benefits, all

A total sum of 39,300 rubles was donated by more than 100

at a reasonable price. So, I focus on conveying the Hyundai

HMMR employees. HMMR management made a decision to

philosophy of ‘New thinking. New possibilities.’ and demonstrate

allocate the same amount of money as the collected one and

the modern premium features and benefits of our vehicles.

transfer it to Nochlezhka’s bank account for maintaining its work and social support service. So, every employee donating money

Q

was inspired to know that the Company would participate as

dealing with potential customers?

well.

I put my success down to being passionate about the Hyundai

What are your unique ways or philosophy when

brand and focusing on the customer’s needs. By being

2013 Genesis Coupe

Hexa Space

Volunteer Work

passionate, I am able to trust and have confidence in Hyundai

More than 20 employees registered for volunteer work at

vehicles when I sell them, and with the knowledge I have, I try

“Nochlezhka’s” Night Bus (a kind of mobile ‘soup kitchen’) which

to match the customers’ needs with our vehicles. I think it’s

travels every evening along the streets of Saint Petersburg city

important to be passionate and show potential customers that

making stops in particular points where homeless people are

you are, so that you make a lasting impression.

able to receive food and help they need. During the whole period of the Campaign HMMR employees worked at this bus for five

Q

hours after day shift giving soup, bread and tea to homeless

how to improve sales?

people.

I have attended and completed the Hyundai sales training for

Any tips to other Hyundai dealers worldwide on

MORE AGGRESSIVE DESIGN COUPLED WITH SERIOUS PERFORMANCE CREDENTIALS

Hyundai Debuts ‘Hexa Space’ MPV Concept at Auto Expo in India

Hyundai’s Rear-drive Sport Coupe Receives More Powerful Powertrain Technologies,

The new concept revolutionizes the use of interior space, another example of

More Aggressive Design, Upscale Interior Refinement and Blue Link® Telematics

Hyundai’s “New Thinking. New Possibilities.”

Media Visit to Hyundai

Hyundai introduced the significantly redesigned 2013 Genesis Coupe in a North American

Hexa Space, codenamed HND-7, carries Hyundai’s characteristic “Fluidic Sculpture”

German auto magazine Auto Motor und

debut at the Detroit North American International Auto Show last January. In keeping with

design language, including the bold character lines on the side panels. Inside, Hexa Space

Sport visits Hyundai HQ and the Namyang

impressive performance upgrades, Genesis Coupe now sports more aggressive coupe

incorporates other elements of family design, such as Hyundai’s distinctive hexagonal

R&D center

styling, complemented by improved interior materials and design. Both 4-cylinder and V6

grille, which is applied to the seat designs.

Bernd Ostmann, chief editor of the Auto Motor

engines benefit from significant technology enhancements, with the 3.8-liter V6 engine

The vehicle features eight slim, hexagonally shaped seats that fit together like puzzle

receiving sophisticated direct-injection technology and the 2.0-liter turbocharged engine

02 01 Everyone who participated in the White Band Campaign recei ved a white bracelet. More than 300 HMMR employees would proudly wear it even for many weeks afterwards. 02 Mark Hammond, Sales Manager of Northside Hyundai, accepting the award on behalf of Raafael from Terry Mulcahy, Regional General Manager HMCA Northern Region.

its home country, South Korea. Many also

invited 22 foreign press reporters to tour

said that it is only natural that Hyundai is

Ulsan factory and provided them with the

South African press to visit Hyundai Steel

capable of manufacturing vehicles of great

opportunity to observe the production lines.

facilities, Asan Factory and Namyang R&D

marketability and quality because it has all the

The participants said they had developed

und Sport, one of the most influential auto

Center

necessary capacity within the organization

a much better understanding of the Ulsan

pieces, maximizing internal space while minimizing vehicle width. From honeycombs to

industry magazines in Europe, visited Hyundai

22 journalists representing South Africa’s

from development to production. The judges of

factory and along with Hyundai’s Asan factory

upgrading to a more precise twin-scroll turbocharger and larger intercooler. Automatic

architecture, the hexagon is known as an optimum shape for space efficiency.

HQ and Namyang R&D center December 5-8

leading automotive media, which included

COTY touted Elantra as an outstanding model

as well as Hyundai Steel facilities. On February

transmissions for these two models now have 8-speeds, with paddle-shift SHIFTRONIC®

Hexa Space is targeted at young urban families in their 30s and 40s; customers who live a

2011. He came to conduct interviews with

South Africa Car of the Year (COTY) judges,

which reflected consumer demand excellently

8, eight foreign journalists visited Namyang

manual-shifting capability. Hyundai’s proprietary telematics platform, Blue Link®, is now

practical and demanding lifestyle in the bustling and exciting cities of the world’s emerging

Hyundai executives responsible for sales,

visited Hyundai on January 9-13, touring

in its design, performance and price.

R&D center to participate in the Hyundai

available, providing Genesis Coupe owners with a variety of infotainment services to

economies. Externally, Hexa Space is 4,300mm long, 1,820mm wide and 1,647mm high,

quality and design works. He also test drove

Hyundai Steel, the Asan Factory and Namyang

meet their individual connectivity needs.

giving it substantial headroom. Hexa Space is powered by Hyundai’s Kappa 1.2-liter turbo

newly developed vehicles at the Namyang

R&D Center The journalists also had an

Hyundai’s publicity program for Korea-

on the design philosophy of Hyundai, which is

GDi engine, which is mated to a six-speed automatic transmission.

R&D center. By the end of the visit, He

opportunity to meet with executives from

based foreign press reporters

one of the key factors that contributed to the

expressed a better understanding of the secret

headquarters and the R&D Center.

The Global P.R. team has been operating a

sales increase of Hyundai vehicles.

of Hyundai’s success. He also expressed his

The South African reporters unequivocally

publicity program for Korea-based foreign

confidence in the success of Hyundai in other

said that it was a great opportunity to better

press reporters in order to help them better

vehicle sectors, if the new models are as highly

understand the strength of Hyundai and

understand Hyundai. On December 19, we

German Auto Magazine Press

South African Journalists

11

refined as the new generation i30 and i40.

Design seminar. The participants were briefed

Hyundai Design Seminar

New Zealand

Top Selling Car Manufacturer For Diesel Vehicles

12

VIEWPOINT

Spreading the “Modern Premium” Message Greetings. I’m Frank Ahrens, Director of Global Public Relations for Hyundai in Seoul. I’m starting a regular column

In 2006 Hyundai New Zealand sold more diesel passenger

here in Hyundai Blue Moves to keep you up to date on how

vehicles than any other car manufacturer in New Zealand. This

the Global P.R. team is working with media from around the

feat has been repeated every year since then, including 2011.

world to spread Hyundai’s message of Modern Premium.

Howard Spencer, Managing Director of Hyundai New Zealand

First, though, let’s define what we’re talking about. Most

Limited, describes his pride in the achievement and the reasons

of you have heard the phrase, Modern Premium. But what,

behind the success : “Historically, Hyundai New Zealand set

exactly, does it mean?

the standard by offering the widest range of environmentally

Modern Premium is Hyundai’s brand concept. It is the

friendly vehicles. Hyundai led the market and was the first of

philosophy behind our slogan, “New Thinking. New

all manufacturers to introduce a full range of diesel passenger

Possibilities.” It is the driving force behind our desire to

vehicles providing 13 model variants in the range. This was a

elevate the entire Hyundai brand in the minds of consumers,

strategic decision that provided the foundation on which diesel

so that Hyundai will be thought of as one of the world’s best

sales were built and in 2006 the strategy enabled us to take

auto brands.

the first position in the diesel passenger vehicle market, when

Depending on which numbers you believe, the Hyundai

assembly plants. Then, we’ll give them an on-the-record

we achieved the highest sales volume, illustrated by 13.9%

Motor Group is the world’s fourth- or fifth-largest automaker

Q-and-A session with headquarters executives in charge

diesel PV market share. Since then we’ve gone from strength to

in terms of volume. But according to Interbrand, the global

of their country. This we find very beneficial. Motoring

strength, with Hyundai diesel passenger vehicle sales trouncing

consultancy that ranks the value of brands, we’re only the

journalists particularly tell the Global P.R. team that they do

the competition once again and achieving 16.7% diesel market

eighth-most valuable automotive brand.

not get the same kind of access to executives when they

share in 2011.”

We want to close that gap. We call it the gap between

visit our competitors.

perception – our brand value – and reality – our sales ranking.

Last year, we brought more than 300 media members to

Modern Premium is the tool we use.

Seoul on trips like this; about 250 came in 2010. This gives

Hyundai diesel vehicles over other brands?

Modern Premium represents the kind of premium value

media members a chance not only to see the size and scale

“There are two major reasons for New Zealand customers to

today’s consumers want. Car buyers no longer want

of Hyundai, but also to see Seoul and experience Korean

choose Hyundai diesel passenger vehicles over our competitors’

unnecessary technology, or features for features’ sake.

culture, which is so much a part of our company.

options: Firstly, Hyundai still has the widest range of diesel

Ostentatiousness is out. They want technology and features

But we can only reach so many media members one-to-one.

vehicles available in New Zealand, providing a greater choice to

that are simple, intuitive and fit their needs. They want

To effectively and continually reach a global audience, we

customers. The line-up includes the Santa Fe, New Zealand’s

styling that stands out, yet is elegant. And they want eco-

need the force-multiplying effect of the Internet.

favourite family wagon as well as the i30, Hyundai’s biggest

friendly cars that have values, in addition to value.

Which is why the Global P.R. team will soon launch a

seller in New Zealand in 2011.

That’s what we do at Hyundai: We make cars that anticipate

completely redesigned media Web site to better serve

Secondly, there is the benefit of the level of customer service

the desires of our customers and given them exactly what

media members and other influencers.

provided by Hyundai New Zealand to all our customers.”

they need, and nothing more.

In addition to routine press releases and images, the new

It is our job at the Global P.R. team to message that to the

media site will have a full complement of social media

worldwide media.

functions. I’m personally very excited about this, because it

continue to choose Hyundai diesel vehicles?

One way we do it is by inviting important journalists from

represents a big step forward in the Global P.R. team’s ability

“Hyundai’s investment in technology has provided us with

around the world to Korea. Typically, we’ll bring a group of

to spread the message of Modern Premium.

an engine which gives both the fuel-efficiency and torque to

five to 10 media members from one country for a four-day

cope with the unique blend of road types in New Zealand – a

visit to Korea.

combination of long straight stretches of road interspersed with

Here, we’ll usually take them to see our Namyang R&D

twisting mountainous tracks and an unprecedented number

facility, the Hyundai Steel works and perhaps one of our

Q

Q

Why do you think New Zealanders choose

Why are you sure that New Zealanders will

Frank Ahrens Director, Global P.R. team

of coarse chip roads. Hyundai has given us the best engine for the job and we have every intention of making sure that New Zealanders know about it and choose it!”

Hyundai Launches New Global Homepage

worldwide.hyundai.com Hyundai Blue moves Phone : (82-2) 3464-2152 Fax : (82-2) 3464-3497 Website : www.hyundai.com Register Date : December. 31. 1992

Last February, Hyundai unveiled its redesigned Global Homepage. Because a website is the first point of contact between customers and a company, the new homepage has been refreshed to reflect Hyundai’s Modern Premium and fulfill its role as the main global brand communication channel of Hyundai.

Registered No : (Se) Ba-210 Publisher : Mong-Koo Chung

All the contents in the website are also accessible through

Edited & Designed : Dezign21

various mobile devices. In addition, the website uses

Published : April. 15. 2012

intuitionally direct Navigation system and User Interface for

Global P.R. Team Overseas Communication Team Special thanks to the following members of the Hyundai family for

maximum customer experiences. Easy to use and fun to navigate, we expect that Hyundai’s new website to deliver ultimate satisfaction to our customers.

their contributions to this edition of Hyundai Blue moves. Yul-Hae Kim (HMC), Antonio Moon (HMC), Sue Willson (HMNZ), Stephen Howard (HMCA), Chervonny Igor (HMMR), Kyung-Ju Lee(HMC), Ju-Mi Kim (HMC), Jae-Young Lee (HMC)

The new features

The key menus

• User Engaging Contents : 3D Exterior / Interior VR, Click

• S howrooms for each vehicle : Detailed product

We welcome your suggestions & your comments.

to play showroom contents, videos and high quality

If you have great stories which are related to Hyundai,

gallery

please feel free to e-mail us at : [email protected]

• SNS Functions : Contents in our website can be shared

information page with various contents • Experience menu : Information on sponsorship activities (Sports), Motor Show, Test Drive, and Concept Car

by social networking services such as Facebook and

• Innovation menu : Design, Technology, and Eco

Twitter

• Corporate menu : Corporate Message, History, Corporate

• e-Brochure : Customers can easily download Brochure for each vehicle model

Philosophy, Profile, CSR, Brand Slogan, News, and Investor Relations

HYUNDAI Blue moves