It was a happy start to the new year for the Hyundai family. In January, the ......
During the 'Plan' module, the Global Market Map, designed to effectively share ...
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First Quarter 2012
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Hyundai Motor Company Global Newspaper
A dream we dream together is reality 2012 Hyundai Motor Company aims to…
move
Focus Story
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Regulars 04 Blue moves Story
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2012 Global Mega trend study
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Elantra Special / 2012 Happy Story Project
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Zoom-in 09
4,290,000 vehicles
Brand New
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Hyundai Around the World / Visit
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Viewpoint 12
We are seeking to set a record of 4.29 million vehicle sales in 2012, increasing 5.7% from last year. By the end of this year, our presence in global market will be even more significant with improved brand and quality.
Message from the COO
HAPPY START FOR THE HYUNDAI FAMILY
8 Plants The third China plant and the Brazil plant will start production this year, adding more capacity to existing other plants world widely. Our production network will be widened to eight countries, with a total of eight plants.
It was a happy start to the new year for the Hyundai family. In January, the Hyundai Elantra was given the prestigious 2012 North American Car of the Year Award and in February the same model won Canadian Car of the Year. Indeed, over the past three months, we’ve seen Hyundai continue to grow in sales and brand value. For the second year in a row, Germany’s influential Auto Bild magazine ranked Hyundai the
12,300,000,000 USD As a member of Hyundai Motor Group, we are sure that our cars will go beyond our customers’ expectations with the group wide investment of $12.3 billion on facilities and R&D. It is 15.6% more than last year, and will expand Hyundai’s ability to bring the most to our customers.
highest in its annual quality report. The Genesis sedan is the highest-ranked model in the midsize premium car category in the 2012 J.D. Power and Associates Vehicle Dependability Study, and the same institution ranks Hyundai the highest among brands in retaining buyers in its 2012 annual Customer Retention Study. These remarkable achievements prove that customers are thinking more positively about Hyundai’s quality and our everincreasing market appeal. We owe these accomplishments to our dealers and employees worldwide, who firmly believed in Hyundai’s potential and worked hard to enhance Hyundai’s reputation. As in the past, quality will remain our top priority in the future, and we will continue to build cars that not only meet consumers’ needs but exceed their expectations. In the meantime, we will implement an aggressive marketing strategy to align our brand power with our high quality, which is essential to our long-term success. This edition devotes a few pages to our sponsorship of the International Exposition Yeosu Korea 2012. Under the theme of “The Living Ocean and Coast,” the exposition will explore humanity’s efforts to find sustainable ways to develop the ocean, which is in line with our green growth policy. Please take a moment to learn more about the Yeosu Expo. I encourage you to visit the Expo and Korea, which will help enhance the brand value of Hyundai. I look forward to your valuable experiences and stories of success in our next issue of Hyundai Blue Moves. I thank you once again for your hard work, and wish you and your family much health and happiness. Thank you. Seung-Tack Kim Senior Executive Vice President & COO Global Business Division, Hyundai Motor Company
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Focus Story
Blue moves Story
Brand New
Hyundai Motor Group, Global Partner of the Yeosu Expo
What are our core values? Core values hidden in children’s tales
Hyundai Debuts ‘Hexa Space’ Multi-Purpose Vehicle Concept at Auto Expo in India
Focus Story
Hyundai Motor Group, Global Partner of the Yeosu Expo
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HYUNDAI Blue moves
Hyundai will operate a Hyundai Motor Group exhibition pavillion of 1,398m2 and provide visitors with an opportunity to experience what Hyundai is doing to realize its vision of “Together for a better future”. Mr. Mong-Koo Chung the chairman of Hyundai Motor Group paid a visit to the Yeosu Expo site to check the progress on the construction of the main facilities, operation systems and other subsidiary facilities Expo. 01 Hyundai Motor Group Chairman Mong-Koo Chung was decorated with the Grand Order of the Mugunghwa by President Lee in recognition of his contribution to the country hosting the Yeosu Expo. Traveling 126,000 kilometers around the globe,
The 2012 World Expo will be held in the new port area of Yeosu city, Korea between May 12th and August 12th. As a global partner, Hyundai has provided tremendous support to ensure this event is a global success.
International ExpoYeosu Korea 2012
Chairman Chung, who assumed the post of honorary president of the Yeosu bid committee in 2007,
●Venue : New Port area in Yeosu, Korea
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made a huge contribution to hosting the event
●Period : May 12 - August 12, 2012
through people-to-people diplomacy.
●Site area : 2,710,000㎡
02 Chairman Mong-Koo Chung and Kang Dong-Suk, the Chairman of the Organizing Committee for Expo 2012 Yeosu Korea checking progress on the construction site. 03 The International Pavilion comprises three ocean clusters representing the Atlantic, Pacific and Indian Ocean based on the Master Plan of the Expo 2012 Yeosu Korea. Generally, participating countries will be designated areas according to the ocean they belong to.
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04 TheTheme Pavilion, the first offshore pavilion in Korea, is the main pavilion expressing the Expo theme, “The Living Ocean and Coast.” 05 Hyundai will operate a Hyundai Motor Group exhibition pavillion. 06,07 The Big-O is a landmark for theYeosu Expo. At the Big-O area, visitors can appreciate the meaning of the Expo’s theme at experience zones and enjoy large-scale events, cultural performances and a variety of shows with the open sea as a backdrop.
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Great Legacies of Past World Expositions Steam Engine The steam engine was showcased at the Great Exhibition in 1851, recognized as the world’s first international exhibition. The steam engine is considered a ground-breaking invention that revolutionized an economy based on manual labor and triggered the development of transportation.
Telephone The telephone initiated a communication revolution that swept across the world. It was showcased at an exhibition held in commemoration of the 100th anniversary of the US Declaration of Independence.
Gramophone Thomas Edison, often dubbed the greatest inventor in history, exhibited the light bulb, which became the center of attention of investors from across the world, and amazed visitors with the gramophone that played the sound of his own voice.
Automobile The automobile was first revealed to the public at the 1885 exposition held in Antwerp, Belgium. Automobiles for general consumers began to be marketed soon after the Expo.
Eiffel Tower The Eiffel Tower is a steel lattice tower named after the French architect Gustave Eiffel and measures approximately 320 meters in height. The Eiffel Tower served to symbolize the advent of industrial society often represented by steel.
Ferris Wheel The Ferris wheel, which slowly turned high the sky for 20 minutes with over 2,000 spectators aboard, instantly became the main attraction of the Expo.
Television Television signaled the start of a new culture brought about by the new media of the 20th century. Surprisingly, the history of television is yet to reach its centennial year.
Frozen Mammoth A frozen mammoth presumed to be 18,000 years old was displayed at the Expo in Aichi to highlight the magnitude of the human impact on the environment, as the excavation of this mammoth itself is the product of global warming.
London, UK
Philadelphia, USA
Paris, France
Antwerp, Belgium
Paris, France
Chicago, USA
New York City, USA
Aichi, Japan
1851
1876
1878
1885
1889
1893
‘The Living Ocean and Coast’, searching
coastal zones, technologies for utilization
through which emerging marine technologies
The anticipated benefits of the Expo areas
Yeosu project will offer a golden opportunity
Hyundai Motor Group to provide strong
for solutions to promote the oceanic
of new resources and creative maritime
will be presented.
follows:
for resolving imminent ocean-related
support as official partner of Yeosu Expo
environment through global collaboration
activities; to more effectively communicate the
“Creative maritime activities” is one of the
problems facing developing countries. • Participants will be able to experience cutting-
• The Expo will be an opportunity for the
importance of the oceans and coastal areas.
three subthemes of the Expo. A rich variety
The Yeosu Expo is a global event at which 105
The Expo is designed to also provide a
of events related to literature, arts, film and
international community to clearly understand
countries and 10 international organizations
ground for nurturing collaboration within
drama, which will communicate how all human
the role of the ocean and coast as well as
• Developing countries will have an opportunity
Expo, including greenhouse gas emissions.
will be represented. Eight million people
the international community with the under-
civilizations have been inspired by the maritime
the challenge facing humanity caused by the
to acquire state-of-the-art marine science and
For example, all construction materials used
are expected to visit the site to learn about
standing that preservation of our oceanic
environment.
reckless development of the ocean and coast.
technology.
are of the highest environmental standards. In
ocean and coastal ecosystem issues and
ecosystems is a real necessity in ensuring
• Participants will be able to experience as well
•T he Expo will be a chance to share and co-
fact, many of the materials used were in fact
what actions the global community needs to
the sustainability of our civilization. In fact,
Benefits of Yeosu Expo, held on the
as promote successful development cases
develop sophisticated marine science and
recycled materials. The energy park built on the
consider implementing to resolve these issues.
there will be many sub events dedicated
wonderful coastal area of Yeosu
where development and preservation are well
technology, thus significantly contributing to
Expo site is designed to serve as a test bed
The theme was chosen in recognition that the
to discussing coastal development and
balanced.
the mutual development of the marine industry.
for renewable energy including wind, tidal and
worsening ocean environment, degradation
preservation.
The site of the Yeosu Expo has the geographical
• The Expo will present a role model for
of the ocean ecosystem and sea level rises
“New Resource Technology,” which aims to
advantage that comes from being next to the
transforming a declining port and its
are issues common to many countries on the
resolve the problems of land scarcity, resource
ocean, and thus, is ideal for realizing the Expo
neighboring area into a new space for living.
globe. The Expo exhibitions and events are
depletion and environmental degradation by
theme, “The Living Ocean and Coast”. The site
• The Expo will be a chance to encourage
organized with sub themes including balance
utilizing the untapped resources of the ocean,
is surrounded by 317 jewel-like islets, which
cooperation and joint efforts from the
between development and preservation of
is another important subtheme of the Expo,
will help make the Expo’s theme come alive.
international community. In particular, the
edge marine science and technology.
• The Expo will mobilize state-of-the-art
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Great effort has been made to reduce the environmental impact associated with the
algae bio energy.
technology to offer visitors an opportunity to
As an official ‘Global Partner’, or top-level
experience a futuristic Expo.
partner, Hyundai Motor Group is actively
• Participating countries can utilize the Expo as a test market to gauge the feasibility of their marine science and technology products.
providing strong support to make the Yeosu Expo a great success.
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Wecome to Yeosu! Anticipation is building up as the opening of the Yeosu Expo is approaching. For example, CNNgo, a travel information site operated by CNN selected Yeosu as the top place to visit in 2012, out of seven recommended places. The Lonely Planet, one of the most renowned travel guides in the world, also selected the YeosuExpo as one of the top ten things to do in 2012.
2005
Regulars
Important News from the world of Hyundai
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HYUNDAI Blue moves
5
“HYUNDAI RACE” has been on the billboard
survey.
backed by robust performance at its overseas
until the end of 2011. Hyundai will continuously
Since 2001, the Quatro Rodas magazine
plants and subsidiaries.
deliver other innovative interactive experiences
has been selecting a car of the year for nine
Hyundai’s gains in 2011 are a result of the
in Times Square in 2012.
different categories as well as one overall
company’s continuous improvements in quality,
Hyundai has been marketing in Times Square
winner. The Hyundai i30 won a total of 101.4
which contributed to the increase in sales and
along with global leading brands since
points, which was the highest of any model in
the brand’s value.
November 2009. Times Square billboards
any category. Ford Focus, Toyota Corolla and
draw 1.5 million impressions a day in one of
Honda Civic were notable competitors who
the world’s most iconic locations for exposing
scored 98.4, 98, and 97.9 respectively.
brands.
05 01
Hyundai tops J.D. Power's Customer Retention Study Hyundai was identified as the
which is how the EPA categorizes vehicle
Hyundai Solaris wins the 2012 Russian Car of the Year award by the Za Rulem, auto magazine
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H y u n d a i 1. 6 - L i t e r G D i Gamma Engine Named A Ward's 10 Best Engine Hyundai’s 1.6 liter Gamma GDi
size. In short, Sonata was selected as the fuel
Hyundai tops J.D. Power’s
Hyundai Solaris wins the
efficiency leader in its class because Hyundai
Customer Retention Study
2012 Russian Car of the
The Hyundai Solaris model was
“10 Best Engines Winners” for 2012 by
Year award by the Za
selected as the 2012 Grand prix of Za Rulem
Wardsauto, a U.S. auto information media
in the small car category.
in last December.
was able to achieve both large interior space
Rulem, auto magazine
gasoline engine was chosen as one of the
By the
Numbers
top brand in a 2012 Customer Retention
and excellent fuel efficiency in one package.
Study, conducted by J.D. Power, the largest
It is especially noteworthy that the fuel
global marketing information services
efficiency of the Sonata is far more than a
The Za Rulem magazine’s car of the year award
The engine is installed in Hyundai’s compacts
firm in the U.S. The results of this study
notch above other large cars such as the
is decided through a comprehensive process,
including its Accent and Veloster. The listing
reasserted that Hyundai is a brand trusted
Chevrolet Impala (22MPG) and Toyota Avalon
during which automobile journalists assess
proves the engine’s high power, fuel efficiency
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by its customers.
(23MPG). Fuel efficiency of the Sonata is on
reliability, build quality, safety, fuel efficiency,
and environmental friendless were well
Two of the three finalists for 2012 Canadian
a par with the Toyota Camry (28MPG) and
performance, use of new technologies and
received by reviewers.
Car of the Year were Hyundai Models:
higher than the Nissan Altima (27MPG) and
much more. A total of ten winners are selected
This marks another feat for Hyundai after the V8
Elantra and Accent. In the end, Hyundai's
In 2010, Hyundai was identified as the brand
Ford Fusion (26MPG), which are its main
for each of the 10 categories. In 2004, Tucson
Tau engine, which was named on the same list
Elantra was declared the 2012 Canadian Car
with the most increased customer retention
competitors.
won the Grand prix of Za Rulem award.
for three straight years from 2009.
of the Year by the Automobile Journalists
rate in J.D. Power’s Customer Retention Study.
The Hyundai Solaris scored highly in all areas,
Two years later, it had become the brand with
and perhaps most importantly of all, it won the
the highest retention rate in J.D. Power’s 2012 study. The study was conducted by surveying 70,000 customers who registered a new
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vehicle. The main objective of the study is to
Hyundai Awarded First Place in Auto Bild Magazine's Quality Report for Second Year
find the rate of customers who chose a vehicle
most votes from readers of Za Rulem, proving Solaris’ soaring popularity among Russian consumers in 2011. 2011 award.
Economy Rating in Large
of the same brand. The participants were
Leading German motoring
also asked about their level of satisfaction in
magazine Auto Bild has awarded Hyundai
terms of quality, performance, residual value,
top position in its quality report on Auto Bild
maintenance cost and service of their old
Qualitätsreport for the second year running on
vehicles.
Dec. 23, 2011.
Association of Canada (AJAC) last Feb 16
08
Car Category
at the Canadian International Auto Show in
Hyundai Announces 2011 Business Results
Toronto.
Hyundai sold 4.06 million units
i30 wins the Best car of
Sonata Tops U.S. EPA Fuel
Models
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globally in 2011, Sales revenue rises 16%,
i30 wins the Best car of 2011 award
net profit up 35% on increased overseas sales. Hyundai is to focus on qualitative growth, enhance brand image in 2012.
The Quatro Rodas, a leading Brazilian automobile magazine, from ABRIL,
Hyundai posted global sales of 4,059,438 units
selected the Hyundai i30 as 2011 best car of
(domestic plants: 1,884,633, overseas plants:
the year (2011 Pesquisa os eleitos).
2,174,805) in 2011, a 12.4% gain from a year earlier.
1
Last December, the Quatro Rodas announced
Sales revenue rose 16.1% to 77.8 trillion won
The Hyundai Genesis sedan is the highest-
that the Hyundai i30 won the car of the year
from a year earlier as the company sold more
ranked model in the midsize premium
term quality and customer satisfaction.
award. The winner was selected through a two
fuel-efficient and aesthetically appealing new
car category in the 2012 J.D. Power and
It is remarkable that Hyundai outranked luxury
Auto Bild's annual list evaluates seven key
month long Internet survey between June and
models with reliable quality, while operating
Associates Vehicle Dependability Study
brands such as BMW (59%, 4th), Mercedes
criteria, each weighted equally, including
July 2011. More than 3,300 people who either
profit also rose 36.4% to 8.08 trillion won.
(VDS).
Benz (57%, 7th) and Lexus (54%, 9th), which
feedback received from 8,610 car owners;
own or plan to own vehicles participated in the
Net profit increased 35.1% to 8.1 trillion won,
is an indication of Hyundai’s improving brand
manufacturer warranty; recall information; and
image and customer satisfaction levels.
data from Germany's Technische Überwachung
Such a vast improvement in customer loyalty
Verein (TÜV), which covers 7.5 million vehicle
has been possible due to the increasingly high
inspections.
quality management, led by chairman Mong-
One of the most respected industry quality
Koo Chung and his dedication to durability and
surveys, the Auto Bild Qualitätsreport award
long lasting values.
further demonstrates the gains Hyundai has
According to the study, over 64% of Hyundai customers chose Hyundai vehicles again,
Beating all other manufacturers, including
which is 4% higher than in the 2010 study. As a
renowned German and Japanese brands,
result, Hyundai became the brand with the top
Hyundai took the prestigious honour based on
retention rate among 33 automobile brands,
a comprehensive analysis of reliability, long-
stepping up from third place in the 2010 study.
st rank
Hyundai 1.6-Liter GDi-
Hyundai Awarded First Place
Gamma Engine Named A
in Auto Bild Magazine’s
Ward’s 10 Best Engine
Quality Report for Second Year
Hyundai Awards and accolades
made in consistently improving the quality of its
02
products, services and customer support.
Sonata Tops U.S. EPA Fuel Economy Rating in Large Car Category According to the Environmental
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“The Elantra’s eye-catching sporty profile and upscale interior, combined with Hyundai’s increasing image of quality, earn the model its second consecutive win in the Compact Car segment. High demand and minimal incentives also help it nab the top spot.”
Hyundai launches interactive racing game on new York times square billboard
Protection Agency’s (EPA) latest fuel economy report, Hyundai’s Sonata is the
Hyundai launched an interactive
most fuel-efficient vehicle in America in its
racing game called “HYUNDAI RACE” on its
class.
prominentTimes Square video billboard last
Visitors can discover award winning Hyundai vehicles and an exhibition that represents the values and vision of Hyundai.
on the record
Raj Sundaram, ALG
“In choosing a car of the year, we take a lot of things into consideration. Most important is how much the car has changed over its predecessor and how much this change has been modern, unique and inspiring, and how much it is perceived by the customers. In this, we found that the Azera has taken a ‘revolutionary’ change over its predecessor, taking the Azera name plate to the far reaches of its segment at all levels.”
Hyundai Announces 2011 Business Results
December. The Hyundai Sonata was selected as the most fuel efficient vehicle in its class. According
Times Square visitors could play the high-quality
to the Highest Fuel Economy by Vehicle
racing game featuring the all-new Hyundai
Class: 2012 Model Year, announced last
Veloster on the big screen and simulate the
December, Sonata was selected as the most
real driving experience. “HYUNDAI RACE”
fuel efficient in the large car category with 28
is controlled by tilting a smart phone, just like
combined miles per gallon (11.9km/L). A total
turning the steering wheel when driving a car.
of 15 winners were announced in different
Players can easily download the controller for
categories ranging from two seaters to vans.
“HYUNDAI RACE” from the App Store. Then,
The EPA rating has a significant influence on
by connecting to the free Hyundai WiFi network
the purchasing decisions of U.S. customers
in Times Square, players can control their
because the EPA is the government authority
vehicle on the big screen just as if they were
on fuel efficiency assessment. The Sonata
playing a racing game on their smart phone.
Overseas Plants
has a relatively small engine typically found
When players finish the race, their score will
in midsize cars, however it was classified as
appear on the billboard, and show their ranking
a large car because of its large interior space,
among other players.
2,174,805
Hyundai launches interactive racing game on new York times square billboard
2011 Global Sales
4,059,438
Domestic Plants
1,884,633
units
Elantra
2012 Canadian Car of the Year
Feb
Hyundai
"J.D. Power's Highest in Customer Retention Award"
Jan
Elantra
2012 North American Car Of The Year
Jan
Veloster
2011 10 Fine Designs
Jan
Sonata, Elantra
"TheWeeklyDriver.com’s 2011 Top-10 Cars"
Dec
Hyundai
"Top Position In Autobild Quality Report "
Dec
i30
Car of the Year
Dec
Veloster
Bloomberg Best Economy Car
Dec
Elantra, Sonata, Genesis Equus, Tucson, Santa Fe
IIHS Top Safety Awards
Dec
Elantra
AUTOBEST 2012 Award
Dec
Veloster
Autobild & ETG Residual value award
Dec
Hyundai
10 Best Engines Winners for 2012
Dec
Azera
Car of the Year
Nov
Elantra
ALG Residual Value Award
Nov
Veloster
eCityofStyle's AUTO STYLE AWARD
Nov
Nabil Baadarani, editor-in chief of Gulf Autos
“A 40 mpg car that has does not remind you it is a economy car. The 2011 Hyundai Elantra looks better than a Civic, performs beyond most cars in its class, and has a long list of standard features that would make Santa blush. Hyundai has brought together a winning combination of value, style, and performance in the redesigned Elantra, which makes the competition shrink in comparison.” Derek Mau, contributing editor
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Blue moves story Core values hidden in children’s tales
What are our core values? Hyundai Motor Group announced its new vision “Together
HYUNDAI Blue moves
“How can we cross that river?” Dorothy and Toto, who desperately want to go back home, are accompanied by the Cowardly Lion who wants courage, the Scarecrow who wants a brain, and the Tin Woodman who wants a heart. Their only wish is to find the Wizard of Oz who can make their dreams come true. But on their journey they face a huge river, almost lose their lives in the deadly poppy field, and are attacked by scary monsters. Although none of them are flawless, when they help each other and come together in the face of danger, they are able to overcome these obstacles together. Dorothy and her friends represent the core value of ‘Collaboration’. When everybody shares and works toward a common goal, a greater outcome can be achieved. Why don’t we start our journey today by listening to and respecting those around us? We create synergy through a sense of ’togetherness’ that is fostered by mutual communication and cooperation within the company and with our business partners.
Ownership
trends and most importantly 15 new trends which
Definition :
Definition :
•Importance of diverse Experiences in life •Consumerism 1.0 : Consume bigger and better quality products •Consumerism 2.0 : Enjoy the experience •A variety of experiences at points of contact, more brand experiences
•Affection for locals against globalization • Affection for local areas where a person belongs to, puts values on products manufactured in the local areas • Strengthened communication strategy by introducing Hyundai’s contribution to local economy (ex. Major factories in local areas, design center in U.S. / Germany)
The Market Insight team classified the 15 trends into three groups using their unique attributes and manifestation level. The ‘Hot Trend’ group is a rising new trend which is likely to be fully manifested in the near future. The ‘Back to Basic Trend’ is an
Changes :
Owenership▶Experience
LOcal Love
Changes :
emerging trend caused by the low growth and high uncertainty of the global economy. Lastly, ‘Forever Trend’ is a collection of trends which are already
Your Luxury
strong and likely to remain strong in the future.
Definition :
In this issue, we would like to provide six ‘Hot Trend’ items including ‘Online Oxygen’, ‘Mass Mingling’,
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‘Experience > Ownership’, ‘Local Love’, ‘Your Luxury’ and ‘citisumer’.
•Luxury trend that seeks true hidden value •Uniqueness from scarcity, story hidden beyond products, not show-off consumption, seek my own true value • Ac c u m u l a t e a r t i s a n s p i r i t s w i t h l u x u r y b r a n d collaboration, spread “Hyundai’s Story” Changes :
Badge▶Story, Skill, Process
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04
Globalization▶Local Mega Brand ▶Local Love
Citisumer Definition :
•Emerging city cultures in increased megacities • The number of city dwellers in emerging markets are increasing, boosting the city’s influence •Market the use of City Cars and City Objects ; launch events simultaneously in global megacities Changes :
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Power Blogger / Self Media ▶SNS / Crowd sourcing
finally, we identified eight megatrends, 60 micro Hyundai needs to pay close attention to.
”Look, there’s Treasure Island!” In the fairy tale Treasure Island, a young boy named Jim embarks on a dangerous voyage in search of a mysterious island. Curious to experience new things, the brave boy becomes a shipmate and finds himself fighting mighty pirates and saving his fellow shipmates from danger. Just like Jim, who pushed through challenges with courage despite the doubts of people around him, Hyundai Motor Group members are pioneering new worlds by pursuing new and brave ideas. Those who act upon their dreams can achieve great things. This is the key message of the core value ‘Challenge’. The Treasure Islands you envision can become reality when you take action.
Changes :
Web▶Mobile
markets including the U.S., Germany and China. And
Mass Mingling
Definition :
introduce six ‘Hot Trends’in this issue.
enson Robert Louis Balfour Stev
01
Megacities in developed countries ▶Emerging markets become Megacities
06
ELANTRA special
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Elantra, a car with great value and global recognition
HYUNDAI Blue moves
Hyundai Elantra won a great number of awards such as ALG Residual Value Award, Autobest 2012, Canadian Car of the Year awards, 2012 North American Car of the Year Awards and so on. Here is the full story of Elantra, a car with great value and global recognition.
Zoom -in
The 2nd Global Marketing Conference, held in Singapore The second Global Marketing Conference was held on February 2nd and 3rd in Singapore. The theme was ‘Change Leader’ which is central to Hyundai’s vision to be the ‘Modern Premium’. The second Global Marketing Awards ceremony was also held to honor and learn from the success of creative marketing and advertisement activities in the past year.
Design, outcompeting the Jaguar
average customer in our region,
Campaign (GBSC) during the ‘Do’ module. The 2012 GBSC
XKR-S and the Range Rover Evoque.
and in Europe as a whole. The
implementation plan including plans for marketing activities
The winners of both awards are
new Elantra is great to drive, good
associated with the Euro Cup, London Olympics and Motor
selected by Automobile Journalists
looking, has a high perceived interior
Show events were also shared. A review of 2011 marketing
Association of Canada, the most
quality and impressive interior space
activities, achievements and key issues were shared during the
authoritative body on automobiles.
and trunk. The opportunity in terms
‘See’ session and performance indicators for 2012's marketing
The group rates vehicles based on
of pricing.Simply the best buy car of
success were announced.
up to 23 different characteristics
Europe nowadays.”
The second Global Marketing Awards contest was held during
that gauge everything from style,
Selected by 15 leading automobile
the conference to honor achievements of Hyundai’s marketing
quality, performance, fuel efficiency
experts, that represent the emerging
experts. Fifty success cases were submitted and headquarters
and safety and select winners in 11
markets of Europe, AUTOBEST
selected eight cases to be presented at the conference. The
categories.
is having a growing influence on
winners were selected using pre-rated scores and votes of
European consumer’s decisions on
conference participants collected using iPads.
automobile purchasing.
In the marketing contest, the Korean team won 1st prize for
Elantra wins the Best car of the
themed show room, the Saudi Arabian team won 2nd prize
Year title in Europe Hyundai Elantra Wins ALG
for luxury vehicle experience event for customers. Lastly, the
Last December, Elantra was voted
Residual Value Award for Second
Ukraine team won third prize for the Accent launching event. The
as the ‘Autobest 2012’ model by
Year in a Row
Hyundai Elantra named 2012
was named North American Car of
w h i ch w e r e i n s p i r e d b y t h e
AUTOBEST AMONG EMERGING
North American Car of the Year
the Year in 2009, and in 2011 Hyundai
prestigious European “Car of the
MARKETS, the motoring organi-
The 2012 Elantra received a Residual
Sonata was one of three finalists.
Year.” The jur y is administered
zation of leading motoring writers in
Val ue Awar d f r om A LG i n t he
New Zealand and Australian team won first and second prize Hyundai marketing managers search for 2012 marketing
replicate these successes and held intensive discussions about
respectively on the TV commercial contest for the launching
strategy
future marketing and communication strategies to encourage an
commercial for the Elantra. The Italian team won third prize for
internal culture that is market-driven.
the i20 Sound special edition commercial.
The 2012 Hyundai Elantra took top
“Elantra speaks to the success of
by an organizing committee and
fifteen of the emerging markets of
Compact Car segment. ALG, the
Over 150 Hyundai executives and managers in charge of
With ‘Change Leader’ as an overarching theme of the
Regional workshops were held to share market information on
honors in the most exclusive award
our recipe of bold design and great
funded exclusively with dues paid
Europe including Poland, Hungary,
industry benchmark for residual
marketing gathered in Singapore with the goal of coming up
conference, the event had three modules; ‘Plan’, ‘Do’ and ‘See’.
individual countries and regions and to discuss relevant issues.
in North America when it was
fuel economy,” said John Krafcik,
by the jurors. Jurors judge the cars
Turkey and Russia. Established in
values and depreciation dat a,
with new ideas and changes to promote the idea of ‘Modern
During the ‘Plan’ module, the Global Market Map, designed
The event was followed by a ‘Casual Talk’ session with a focus
named 2012 North American Car of
president and chief executive officer,
on a number of factors including
2011, it is now widely regarded as
annually recognizes automakers'
Premium’. Many participants presented their vision for long-term
to effectively share Hyundai’s global and regional marketing
on case studies in line with Singapore city development and
the Year on January 9, 2012.
Hyundai Motor America. “In a
innovation, impact on the industry,
one of the most authorit ative
o u t s t a n d i n g a ch i eve m e n t s i n
brand and marketing ideas, all designed to transform Hyundai
strategy was presented. Hyundai’s 2012 marketing direction was
Hyundai’s NTNP initiative. A special lecture was given by
A jury of 50 independent North
year with some truly breakthrough
design, safety, handling, driver
automobile awards in Europe.
producing new vehicles that are
into a more consumer-oriented company. Participants also
also discussed in the module. Participants had an opportunity
Amitava Chattopadhyay who teaches marketing at the Insead
American auto industry journalists
competitors, we are honored that
satisfaction and value for money.
The committee, which consisted
predicted to retain the highest
shared their marketing success stories to help their colleagues
to learn about the result of the 2011 Global Brand Strategy
Business School.
evaluated each of the new cars
the jury recognizes Elantra’s far-
of 15 members, conducted initial
percentage of their original price after
introduced last year and chose the
reaching impact on the industry.”
Hyundai Elantra wins Canadian
assessment on 13 criteria including
a conventional three-year period.
2012 Hyundai Elantra as the winner.
The jurors considered more than 50
car of the year award
use of new technology, quality,
Awards are given in 19 vehicle
The award was announced at a
new vehicles, before selecting the
service and design. Five models
categories. This year's awards are
news conference at the 2012 North
top three cars and top three trucks.
Shortly after Hyundai Elantra won
including Hyundai Elantra, Ford
based on 2012 model year vehicles.
American International Auto Show
The Volkswagen Passat and Ford
the North American Car of the Year
Focus, Chevrolet Aveo, Fiat Panda
in Detroit, which marks Hyundai’s
Focus were the other car finalists.
award, it won the 2012 Canadian Car
and Toyota Yaris made the first cut.
ALG : Based in Santa Barbara,
second win. The Hyundai Genesis
This is the 19th year of the awards,
of the Year award on 16th February
After the test drive, Elantra came
California, ALG is a leading provider
at the 2012 Canada International
off as a clear leader with a score
of data and consulting services
Autoshow (Toronto Auto show).
of 839 out of 900, beating Ford
t o t h e a u t o m o t i v e i n d u s t r y.
The Hyundai Elantra was on the
Focus and Chevrolet Aveoby a
final list of the Canadian COTY award along with Hyundai Accent and Kia Optima (K5). In the end,
The marketing activities that Domestic
‘Daechi H-Art Galler y’, the first regional
i n m o r e c u s t o m e r- f r i e n d l y w a y s a n d
Marketing Team implemented last year
customized branch showroom we opened.
experienced phenomenal growth in sales. This
in Korea, called ‘Regional Theme-based
After Daechi H-Art Gallery opened to the public,
novel innovation will continue this year, based
Showroom’ won the first prize in the category
monthly average number of customers who
on “New way of thinking”.
of best Marketing Campaign.
visited the showroom increased by 33% and
Below are the excerpts from the presentation
sales of vehicles rose 37% year-on-year. By
by Mr. C.S Ryu, General Manager of Korea
periodically renewing art works displayed in the
ALG publishes the "Automotive
Domestic Marketing Team, Hyundai.
showroom, we were able to keep attracting
fairly large margin, which had 758
Lease Guide" – the standard for
As the first step, we thought that showrooms
new customers interested in art.
and 744 respectively. Ten out of 15
Residual Value projections in North
should be restructured in a customer-friendly
Based on our success and proven effects,
committee members rated Elantra
Dear Hyundai members, Today, Hyundai is all over the world with many different cultures and languages. The physical distance between us might exist, but our goal as a member of global Hyundai will be the same. To become closer to each other, we thought that it would be nice to have a small chat in each magazine. We hope you all are pleased to join, and hear what each others say.
America, and has been forecasting
way because they are the first place of contact
• Regionally Customized Branch showrooms Art Gallery Daechi
Coffee
Yeoido
Robocar Poly Soccer
imported brands such as Toyota, Jaguar and
Suji
Elantra won the final award with an
as the highest scoring vehicle,
automotive residual values for
where we communicate with our customers.
BMW benchmarked our H-Art Gallery and our
Yuseong
overall score of 802, outcompeting
proving its outstanding value against
over 45 years in both the U.S. and
We decided to renovate our Daechi branch
regional customized showroom.
Wansan
Optima and Accent, which scored
the competition. Mr. Ilia Seliktar,
Canadian markets.
showroom (situated in the affluent area of
In conclusion, we launched nine regionally
786 and 784 respectively. The
the AUTOBEST president noted
Seoul, Korea) with the theme of Modern art.
customized branch showrooms last year and
Hyundai Veloster, built on the Elantra
“The new Elantra is applying a new
We named this new renovated showroom,
attracted more customers to our showrooms
platform, won the 2012 Best New
modern premium approach for the
2012 Happy story Project
How about Your Country?
GLOBAL MARKETING AWARDS 2012
What is the flower that brings spring in your country?
Ocean DongDaegu
Haewoondae Kwangju
Dongrae
The Copihue
Bougainvillea
Local Egyptian Roses
Snowdrop
The Copihue (Lapageria rosea) is the national flower of Chile. The name "copihue" comes from the Mapudungun(native language of Chile) meaning "tummy". It is a plant native to the wetlands of Chile(with almost constant rainfall). It occurs in forests on the Cordillera de los Andes(central and south-central Chile). Takes three to 10 years for it to flourish is considered critically endangered. It exceeds 10 meters in height and climbs over shrubs and trees. A classic flower, deep red(although there may be varieties of pink, white and ivory) is bell shaped and consists of 6 tepals (3 internal and 3 external) and 6 stamens. The flower can measure up to 15 centimeters long and 10 wide.
There is no spring in Singapore. It’s always “summer”. And the multi-hued flower you see almost everywhere is the Bougainvillea. The Bougainvillea is a tropical ornamental flower belonging to the family Nyctaginaceae, which consists of 28 genera and 250 species. Spectacular bougainvillea of different varieties ranging from pink, magenta, purple, red, orange, white and yellow have been cultivated and used in landscaping Singapore and establishing it one of the best garden cities in the world.
This is the most beautiful flower of red and violet colors. It is well-known as the Queen of the Flowers for its unmatched beauty and fragrance.
The snowdrop(Ukrainian: пролісок) is a flower in 6~20cm height. It grows in March~April in forest territories mainly from a small bulb, that is sitting near the surface of the ground. As soon as the frosty weather disappears and it gets warmer, narrow leaves are looking through the soil.
Bernardo Muñoz Masbernat Automotores Gildemeister S.A. Chile
Ashley Chan Komoco Motors Pte Ltd. Singapore
Amira Farag Africa Regional H.Qs, Egypt
Marina Bogdan CIS & Eastern Europe Regional HQs, Ukraine
The snowdrop (German : Schneeglöckchen) is one of the earliest spring flowers to make an appearance. In February it pushes its way through frozen terrain and snow and will bloom through March. Fiona Woerpel Hyundai Motor Europe GmbH, Germany
Brand New
Hyundai Around the world
10 HYUNDAI Blue moves
Russia
Australia
White band on helping hand
Sales Consultant of the Year in Australia
Elantra Coupe
Veloster Turbo
HYUNDAI ADDS SPORT COUPE VARIANT TO ITS AWARD-WINNING ELANTRA LINE-UP
HYUNDAI INJECTS STREET CREDIBILITY INTO VELOSTER WITH NEW TURBOCHARGED ENGINE
North American Car of the Year Winner adds Sport Coupe Design and Technology
Hyundai introduced the all-new 2013 Veloster Turbo armed with 201 horsepower,
Chemistry to the Proven Elantra Formula
Ground Effects and Sport-Tuned Engine in a world debut at the North American
All employees of HMMR plant have participated in the HMMR
Hyundai Motor Company Australia recognizes and rewards the
new and existing models which were very beneficial to me.
International Auto Show (NAIAS) held at Detroit last January.
White Band Campaign for helping homeless people. It was
efforts of its national dealer sales force through the Hyundai
For the new models, we take part in half-day in-class sessions
a part of the global END POVERTY Campaign organized by
Academy Sales program.
focusing on understanding the features and benefits of new
Hyundai introduced a new sport coupe variant to its industry-leading Elantra line-up at the 2012 Chicago Auto Show last February. This two-door coupe model of the Elantra sedan
Veloster Turbo is one bookend to Hyundai’s turbocharged sports coupe line-up, paired with
Hyundai.
In 2012, the Sales Managers of the 150 Hyundai dealerships
vehicles and how to best deliver through a six position sales
will attract even more buyers to the Elantra line-up, further expanding its appeal to savvy
the refreshed 274 horsepower, rear-wheel drive 2013 Genesis Coupe 2.0T (Turbo) that
The local campaign was held in cooperation with the public
nationwide and the 670 Sales Consultants within those
process. Also, for the existing models, we engage in regular
consumers. It offers many of the same attributes that made the sedan version a sales
also debuted at the Auto Show.
charity organization ”Nochlezhka” (Night Shelter) which provides
dealerships contributed to HMCA’s record sales of 87,008 units.
e-learning programs to ensure we stay up to date with all
success, while broadening its market reach to youthful, sporty buyers willing to forgo four-
“The Turbo further broadens Veloster’s hero role in the Hyundai line-up to attract our next
support and assistance to homeless people in Saint Petersburg.
The winner of the ‘National Sales Consultant of the Year’ award
products in the range.
door versatility for coupe design appeal. The 2013 Elantra Coupe marks the continuing
generation of buyers,” said Mike O’Brien, vice president, product and corporate planning,
A special collection point was arranged at the plant’s territory,
for HMCA in 2012 was Raafael Laukkonen of Northside Hyundai
HMCA has a robust sales training program which continually
evolution of Hyundai’s “Fluidic Sculpture” design theme with sporty design language,
Hyundai Motor America. “It’s powerful, high-tech and fuel-efficient, attributes which we
where each employee was able to come and give help in three
in Queensland.
challenges us to improve and enhance our sales expertise.
while assuming a compact coupe segment leadership position with an eco-efficient
think make Veloster Turbo the ultimate innovation in the sport coupe segment.”
different ways:
Raafael was a standout performer in a standout year for HMCA, recording 384 new vehicle sales. In addition to his sales
powertrain, generous convenience features, exceptional roominess and abundant safety
The 2013 Veloster Turbo arrives in the Summer of 2012, facing off against worthy
features.
competitors such as the Volkswagen GTI, Honda Civic Si and Mini Cooper/Clubman S
Clothes Donation
success, Raafael maintained an excellent customer satisfaction
with a better power-to-weight ratio than all of them, and a unique sport-tuned steering
Because as everyone knows how extremely cold Russian winter
score of 90.9% and successfully completed the Hyundai sales
and suspension hardware set.
can be, employees brought lots of warm clothes: coats, jackets,
training for four new and existing models.
scarves, mittens as well as jeans, pullovers and so on. More than 200 people brought their clothes which were eventually
Q
packed in more than 80 boxes. The boxes were delivered to
The brand’s image has changed over the years to become
“Nochlezhka” to be then distributed to homeless people.
more valuable and competive with other well known brands,
How do you endear customers to Hyundai?
01
particularly because Hyundai vehicles deliver maximum safety, Money Donation
style and a comprehensive list of features and benefits, all
A total sum of 39,300 rubles was donated by more than 100
at a reasonable price. So, I focus on conveying the Hyundai
HMMR employees. HMMR management made a decision to
philosophy of ‘New thinking. New possibilities.’ and demonstrate
allocate the same amount of money as the collected one and
the modern premium features and benefits of our vehicles.
transfer it to Nochlezhka’s bank account for maintaining its work and social support service. So, every employee donating money
Q
was inspired to know that the Company would participate as
dealing with potential customers?
well.
I put my success down to being passionate about the Hyundai
What are your unique ways or philosophy when
brand and focusing on the customer’s needs. By being
2013 Genesis Coupe
Hexa Space
Volunteer Work
passionate, I am able to trust and have confidence in Hyundai
More than 20 employees registered for volunteer work at
vehicles when I sell them, and with the knowledge I have, I try
“Nochlezhka’s” Night Bus (a kind of mobile ‘soup kitchen’) which
to match the customers’ needs with our vehicles. I think it’s
travels every evening along the streets of Saint Petersburg city
important to be passionate and show potential customers that
making stops in particular points where homeless people are
you are, so that you make a lasting impression.
able to receive food and help they need. During the whole period of the Campaign HMMR employees worked at this bus for five
Q
hours after day shift giving soup, bread and tea to homeless
how to improve sales?
people.
I have attended and completed the Hyundai sales training for
Any tips to other Hyundai dealers worldwide on
MORE AGGRESSIVE DESIGN COUPLED WITH SERIOUS PERFORMANCE CREDENTIALS
Hyundai Debuts ‘Hexa Space’ MPV Concept at Auto Expo in India
Hyundai’s Rear-drive Sport Coupe Receives More Powerful Powertrain Technologies,
The new concept revolutionizes the use of interior space, another example of
More Aggressive Design, Upscale Interior Refinement and Blue Link® Telematics
Hyundai’s “New Thinking. New Possibilities.”
Media Visit to Hyundai
Hyundai introduced the significantly redesigned 2013 Genesis Coupe in a North American
Hexa Space, codenamed HND-7, carries Hyundai’s characteristic “Fluidic Sculpture”
German auto magazine Auto Motor und
debut at the Detroit North American International Auto Show last January. In keeping with
design language, including the bold character lines on the side panels. Inside, Hexa Space
Sport visits Hyundai HQ and the Namyang
impressive performance upgrades, Genesis Coupe now sports more aggressive coupe
incorporates other elements of family design, such as Hyundai’s distinctive hexagonal
R&D center
styling, complemented by improved interior materials and design. Both 4-cylinder and V6
grille, which is applied to the seat designs.
Bernd Ostmann, chief editor of the Auto Motor
engines benefit from significant technology enhancements, with the 3.8-liter V6 engine
The vehicle features eight slim, hexagonally shaped seats that fit together like puzzle
receiving sophisticated direct-injection technology and the 2.0-liter turbocharged engine
02 01 Everyone who participated in the White Band Campaign recei ved a white bracelet. More than 300 HMMR employees would proudly wear it even for many weeks afterwards. 02 Mark Hammond, Sales Manager of Northside Hyundai, accepting the award on behalf of Raafael from Terry Mulcahy, Regional General Manager HMCA Northern Region.
its home country, South Korea. Many also
invited 22 foreign press reporters to tour
said that it is only natural that Hyundai is
Ulsan factory and provided them with the
South African press to visit Hyundai Steel
capable of manufacturing vehicles of great
opportunity to observe the production lines.
facilities, Asan Factory and Namyang R&D
marketability and quality because it has all the
The participants said they had developed
und Sport, one of the most influential auto
Center
necessary capacity within the organization
a much better understanding of the Ulsan
pieces, maximizing internal space while minimizing vehicle width. From honeycombs to
industry magazines in Europe, visited Hyundai
22 journalists representing South Africa’s
from development to production. The judges of
factory and along with Hyundai’s Asan factory
upgrading to a more precise twin-scroll turbocharger and larger intercooler. Automatic
architecture, the hexagon is known as an optimum shape for space efficiency.
HQ and Namyang R&D center December 5-8
leading automotive media, which included
COTY touted Elantra as an outstanding model
as well as Hyundai Steel facilities. On February
transmissions for these two models now have 8-speeds, with paddle-shift SHIFTRONIC®
Hexa Space is targeted at young urban families in their 30s and 40s; customers who live a
2011. He came to conduct interviews with
South Africa Car of the Year (COTY) judges,
which reflected consumer demand excellently
8, eight foreign journalists visited Namyang
manual-shifting capability. Hyundai’s proprietary telematics platform, Blue Link®, is now
practical and demanding lifestyle in the bustling and exciting cities of the world’s emerging
Hyundai executives responsible for sales,
visited Hyundai on January 9-13, touring
in its design, performance and price.
R&D center to participate in the Hyundai
available, providing Genesis Coupe owners with a variety of infotainment services to
economies. Externally, Hexa Space is 4,300mm long, 1,820mm wide and 1,647mm high,
quality and design works. He also test drove
Hyundai Steel, the Asan Factory and Namyang
meet their individual connectivity needs.
giving it substantial headroom. Hexa Space is powered by Hyundai’s Kappa 1.2-liter turbo
newly developed vehicles at the Namyang
R&D Center The journalists also had an
Hyundai’s publicity program for Korea-
on the design philosophy of Hyundai, which is
GDi engine, which is mated to a six-speed automatic transmission.
R&D center. By the end of the visit, He
opportunity to meet with executives from
based foreign press reporters
one of the key factors that contributed to the
expressed a better understanding of the secret
headquarters and the R&D Center.
The Global P.R. team has been operating a
sales increase of Hyundai vehicles.
of Hyundai’s success. He also expressed his
The South African reporters unequivocally
publicity program for Korea-based foreign
confidence in the success of Hyundai in other
said that it was a great opportunity to better
press reporters in order to help them better
vehicle sectors, if the new models are as highly
understand the strength of Hyundai and
understand Hyundai. On December 19, we
German Auto Magazine Press
South African Journalists
11
refined as the new generation i30 and i40.
Design seminar. The participants were briefed
Hyundai Design Seminar
New Zealand
Top Selling Car Manufacturer For Diesel Vehicles
12
VIEWPOINT
Spreading the “Modern Premium” Message Greetings. I’m Frank Ahrens, Director of Global Public Relations for Hyundai in Seoul. I’m starting a regular column
In 2006 Hyundai New Zealand sold more diesel passenger
here in Hyundai Blue Moves to keep you up to date on how
vehicles than any other car manufacturer in New Zealand. This
the Global P.R. team is working with media from around the
feat has been repeated every year since then, including 2011.
world to spread Hyundai’s message of Modern Premium.
Howard Spencer, Managing Director of Hyundai New Zealand
First, though, let’s define what we’re talking about. Most
Limited, describes his pride in the achievement and the reasons
of you have heard the phrase, Modern Premium. But what,
behind the success : “Historically, Hyundai New Zealand set
exactly, does it mean?
the standard by offering the widest range of environmentally
Modern Premium is Hyundai’s brand concept. It is the
friendly vehicles. Hyundai led the market and was the first of
philosophy behind our slogan, “New Thinking. New
all manufacturers to introduce a full range of diesel passenger
Possibilities.” It is the driving force behind our desire to
vehicles providing 13 model variants in the range. This was a
elevate the entire Hyundai brand in the minds of consumers,
strategic decision that provided the foundation on which diesel
so that Hyundai will be thought of as one of the world’s best
sales were built and in 2006 the strategy enabled us to take
auto brands.
the first position in the diesel passenger vehicle market, when
Depending on which numbers you believe, the Hyundai
assembly plants. Then, we’ll give them an on-the-record
we achieved the highest sales volume, illustrated by 13.9%
Motor Group is the world’s fourth- or fifth-largest automaker
Q-and-A session with headquarters executives in charge
diesel PV market share. Since then we’ve gone from strength to
in terms of volume. But according to Interbrand, the global
of their country. This we find very beneficial. Motoring
strength, with Hyundai diesel passenger vehicle sales trouncing
consultancy that ranks the value of brands, we’re only the
journalists particularly tell the Global P.R. team that they do
the competition once again and achieving 16.7% diesel market
eighth-most valuable automotive brand.
not get the same kind of access to executives when they
share in 2011.”
We want to close that gap. We call it the gap between
visit our competitors.
perception – our brand value – and reality – our sales ranking.
Last year, we brought more than 300 media members to
Modern Premium is the tool we use.
Seoul on trips like this; about 250 came in 2010. This gives
Hyundai diesel vehicles over other brands?
Modern Premium represents the kind of premium value
media members a chance not only to see the size and scale
“There are two major reasons for New Zealand customers to
today’s consumers want. Car buyers no longer want
of Hyundai, but also to see Seoul and experience Korean
choose Hyundai diesel passenger vehicles over our competitors’
unnecessary technology, or features for features’ sake.
culture, which is so much a part of our company.
options: Firstly, Hyundai still has the widest range of diesel
Ostentatiousness is out. They want technology and features
But we can only reach so many media members one-to-one.
vehicles available in New Zealand, providing a greater choice to
that are simple, intuitive and fit their needs. They want
To effectively and continually reach a global audience, we
customers. The line-up includes the Santa Fe, New Zealand’s
styling that stands out, yet is elegant. And they want eco-
need the force-multiplying effect of the Internet.
favourite family wagon as well as the i30, Hyundai’s biggest
friendly cars that have values, in addition to value.
Which is why the Global P.R. team will soon launch a
seller in New Zealand in 2011.
That’s what we do at Hyundai: We make cars that anticipate
completely redesigned media Web site to better serve
Secondly, there is the benefit of the level of customer service
the desires of our customers and given them exactly what
media members and other influencers.
provided by Hyundai New Zealand to all our customers.”
they need, and nothing more.
In addition to routine press releases and images, the new
It is our job at the Global P.R. team to message that to the
media site will have a full complement of social media
worldwide media.
functions. I’m personally very excited about this, because it
continue to choose Hyundai diesel vehicles?
One way we do it is by inviting important journalists from
represents a big step forward in the Global P.R. team’s ability
“Hyundai’s investment in technology has provided us with
around the world to Korea. Typically, we’ll bring a group of
to spread the message of Modern Premium.
an engine which gives both the fuel-efficiency and torque to
five to 10 media members from one country for a four-day
cope with the unique blend of road types in New Zealand – a
visit to Korea.
combination of long straight stretches of road interspersed with
Here, we’ll usually take them to see our Namyang R&D
twisting mountainous tracks and an unprecedented number
facility, the Hyundai Steel works and perhaps one of our
Q
Q
Why do you think New Zealanders choose
Why are you sure that New Zealanders will
Frank Ahrens Director, Global P.R. team
of coarse chip roads. Hyundai has given us the best engine for the job and we have every intention of making sure that New Zealanders know about it and choose it!”
Hyundai Launches New Global Homepage
worldwide.hyundai.com Hyundai Blue moves Phone : (82-2) 3464-2152 Fax : (82-2) 3464-3497 Website : www.hyundai.com Register Date : December. 31. 1992
Last February, Hyundai unveiled its redesigned Global Homepage. Because a website is the first point of contact between customers and a company, the new homepage has been refreshed to reflect Hyundai’s Modern Premium and fulfill its role as the main global brand communication channel of Hyundai.
Registered No : (Se) Ba-210 Publisher : Mong-Koo Chung
All the contents in the website are also accessible through
Edited & Designed : Dezign21
various mobile devices. In addition, the website uses
Published : April. 15. 2012
intuitionally direct Navigation system and User Interface for
Global P.R. Team Overseas Communication Team Special thanks to the following members of the Hyundai family for
maximum customer experiences. Easy to use and fun to navigate, we expect that Hyundai’s new website to deliver ultimate satisfaction to our customers.
their contributions to this edition of Hyundai Blue moves. Yul-Hae Kim (HMC), Antonio Moon (HMC), Sue Willson (HMNZ), Stephen Howard (HMCA), Chervonny Igor (HMMR), Kyung-Ju Lee(HMC), Ju-Mi Kim (HMC), Jae-Young Lee (HMC)
The new features
The key menus
• User Engaging Contents : 3D Exterior / Interior VR, Click
• S howrooms for each vehicle : Detailed product
We welcome your suggestions & your comments.
to play showroom contents, videos and high quality
If you have great stories which are related to Hyundai,
gallery
please feel free to e-mail us at :
[email protected]
• SNS Functions : Contents in our website can be shared
information page with various contents • Experience menu : Information on sponsorship activities (Sports), Motor Show, Test Drive, and Concept Car
by social networking services such as Facebook and
• Innovation menu : Design, Technology, and Eco
Twitter
• Corporate menu : Corporate Message, History, Corporate
• e-Brochure : Customers can easily download Brochure for each vehicle model
Philosophy, Profile, CSR, Brand Slogan, News, and Investor Relations
HYUNDAI Blue moves