Academic papers

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serve nutritious foods on a low budget would be an important contribution. ... Wagner, H., Rock, B.H., Brice R.A., Metcalfe, L., Stewart, D., Vu, M. and Stone, E.J. ...

WSM 2015 Proceedings book AW.qxp_AW 21/04/2015 11:05 Page 70

Academic papers Kropski, J.A., Keckley, P.H. and Jensen, G.L. (2008), “School-based obesity prevention programs: an evidence-based review”, Obesity (Silver Spring), Vol.16, No. 5, pp. 1009-1018.

about how to shop for, and prepare snacks and meals with healthier, affordable and accessible foods and ingredients might be an appropriate strategy. While a nutrition education curriculum with high levels of parent/guardian involvement will not solve the problem of proximity to grocery stores, understanding how to shop for, store and serve nutritious foods on a low budget would be an important contribution. With regard to the school environment, Bureau of Indian Education schools should be encouraged to adopt federal dietary guidelines.

Luepker, R.V., Perry, C.L., McKinlay, S.M., Nader, P.R., Parcel, G.S., Stone, E.J., Webber, L.S., Elder, J.P., Feldman, H.A., Johnson, C.C., et al. (1996), “Outcomes of a field trial to improve children's dietary patterns and physical activity. The Child and Adolescent Trial for Cardiovascular Health. CATCH collaborative group”, Journal of the American Medical Association, Vol. 275, No. 10, pp. 768-776.

Using photovoice to gain youth perspectives is giving the participants an opportunity to present collage exhibits to their parents, school administrators and tribal leaders to heighten awareness of their need for access to more nutritious foods and nutrition education. The photovoice methodology also allowed participants and the researchers to dig deeper into their attitudes and beliefs than would likely be learned through more typical formative research, such as focus groups or surveys.

Nguyen, N.T., Nguyen, X.M., Lane, J. and Wang, P. (2011), “Relationship between obesity and diabetes in a US adult population: Findings from the National Health and Nutrition Examination Survey, 1999-2006”, Obesity Surgery”, Vol. 21, No. 3, pp. 351-355.

Padgett, D. K. (2008), Qualitative Methods in Social Work Research, Sage, Los Angeles. Schell, L. M. and Gallo, M. V. (2012), “Overweight and obesity among North American Indian infants, children, and youth”, American Journal of Human Biology Vol. 24, No. 3, pp. 302-13.


Andreasen, A.R. (2002), “Marketing social marketing in the social change marketplace”, Journal of Public Policy and Marketing, Vol. 21, No. 1, pp. 3-13.

Shaya, F.T., Flores, D., Gbarayor, C.M. and Wang J. (2008), “Schoolbased obesity interventions: A literature review”, Journal of School Health, Vol.78, No. 4, pp. 189-196.

Andreasen, A.R. (2006), Social Marketing in the 21st Century, Sage, Thousand Oaks, CA.

Wang, C. and Burris, M. A. (1997), “Photovoice: Concept, methodology, and use for participatory needs assessment”, Health Education & Behavior Vol. 24, No. 3, pp. 369-387.

Baranowski, T., Davis, M., Resnicow, K., Baranowski, J., Doyle, C., Lin, L.S., Smith, M. and Wang, D.T. (2000), “Gimme 5 fruit, juice, and vegetables for fun and health: outcome evaluation”. Health Education & Behavior, Vol. 27, No. 1, pp. 96-111.

Waters, E., de Silva-Sanigorski, A., Hall, B.J., Brown, T., Campbell, K.J., Gao, Y., Armstrong, R., Prosser, L., and Summerbell, C.D. (2011), “Interventions for preventing obesity in children”, Cochrane Database of Systematic Reviews, Vol. 12. No.: CD001871.

Boon, C.S. and Clydesdale, F.M. (2005), “A review of childhood and adolescent obesity interventions”. Crital Reviews in Food Science and Nutrition, Vol. 45, No. 7-8, pp. 511-525.

Weller, S.C. and Romney, A. K. (1988), Systematic Data Collection, Qualitative Research Methods, Sage, Newbury Park, CA.

Castleden, H. and Garvin, T. (2008), “Modifying Photovoice for community-based participatory Indigenous research”, Social Science and Medicine, Vol. 66, No. 6, pp. 1393-1405.


Centers for Disease Control and Prevention (2013), “Can eating fruits and vegetables help people to manage their weight?” Research to Practice Series 1, 1-6, available at: 7.pdf (accessed 1 January 2014).

Number: 99

Alcohol Consumption Behaviours in Vietnam: A Tale of Two Cities Lukas Parker, RMIT University Vietnam Hau Pham, RMIT University Vietnam Linda Brennan, RMIT University Dang Nguyen, University of Oxford Torgeir Aleti, Victoria University

Cobb, N., Kileen, M. and Cullen, T. (2006, May 2), AI/AN Pediatric Height-Weight Surveillance System, Department of Health & Human Services, Indian Health Service, Division of Epidemiology and Disease Prevention, Albuquerque, NM.

Davis, S.M., Clay, T., Smyth, M., Gittelsohn, J., Arviso, V., FlintWagner, H., Rock, B.H., Brice R.A., Metcalfe, L., Stewart, D., Vu, M. and Stone, E.J. (2003), “Pathways curriculum and family interventions to promote healthful eating and physical activity in American Indian schoolchildren”, Preventive Medicine, Vol 37, No. 6 Pt 2, pp. S24-34.


This paper presents results of a study into social drinking behaviours in Vietnam with a view to gain an understanding of how consumption norms are established and transferred within the cultural setting. Covert observations were used to study the dynamics of group drinking behaviour among adults consuming alcohol in various selected types of public venues in Vietnam’s two largest cities, Ha Noi and Ho Chi Minh City. The results show considerable differences in drinking behaviours and social practices between these two cities. This means that social marketing initiatives will need to be mindful of these differences in order to promote responsible drinking and consequently reduce the rate of alcohol-related problems.

Fila, S. A. and Smith, C. (2006), “Applying the Theory of Planned Behavior to healthy eating behaviors in urban Native American youth”, International Journal of Behavioral Nutrition and Physical Activity, Vol. 3, No. 11, pp. 1-10.

Garcia-Dominic, O., Wray, L.A., Trevino, R.P., Hernandez, A.E., Yin, Z. and Ulbrecht, J.S. (2010), “Identifying barriers that hinder onsite parental involvement in a school-based health promotion program”, Health Promotion Practice, Vol. 11, No. 5, pp. 703-713. Gray, A. and Smith, C. (2003), “Fitness, dietary intake, and body mass index in urban Native American youth”, The American Dietetic Association, Vol. 103, No. 9, pp. 1187-1191.

Number: 54

Can social marketing approach help towards better law implementation?

Indian health service: The federal health program for American Indians and Alaska Natives (2011), U.S. Department of Health and Human Services (2013), (accessed 1 January 2014).

Tanja Kamin, University of Ljubljana and Daša Kokole, Noexcuse Abstract

The paper focuses on social marketing’s response to concerns regarding alcohol availability which is strongly related to excessive alcohol consumption among young people. It demonstrates that regulation on limiting alcohol availability to young people is not effective if not supported with good strategy for its enforcement. Our study is based on experimental design and shows that social marketing interventions can increase the effectiveness of regulation; they can bring results in increasing compliance with the law when it

Jernigan, V. B. B., Salvatore, A. L., Styne, D. M. and Winkleby, M. (2012), “Addressing food insecurity in a Native American reservation using community-based participatory research”, Health Education Research, Vol. 27, No. 4, pp. 645-655.

Jernigan, V.B., Duran, B., Ahn, D. and Winkleby, M. (2010), “Changing patterns in health behaviors and risk factors related to cardiovascular disease among American Indians and Alaska Natives”, American Journal of Public Health, Vol. 100, No. 4, pp. 677-683.


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