Advertising Material Advertising Control ... - Benjamin Media

7 downloads 18 Views 222KB Size Report
To find out more – go to www. benjamin.dk/annoncer or call the .... Euroman. 26.101. 24.739. FHM. Euroman. 170.000. 226.000. Men. Women. 82,2. 49,2. 17,8 .

Advertising Material Advertising material must be delivered as a high resolution PDF for it to be accepted. Adverts shall be ‘uploaded’ via www. annonceupload.dk. To find out more – go to www. benjamin.dk/annoncer or call the advertisement department on phone number (+45) 70 22 02 55

Advertising Control Benjamin Media A/S reserves the right to refuse advertisements conflicting with the current legislation or that are, in some other way, unwanted. Advertisements that according to the publisher’s view can be construed as editorial material are added the term “advertisement”.

Cancellation The last possible date for canceling an advertisement is 14 days before the material deadline. Cancellation of reservations or orders later than the cancellation deadline of the edition in question are charged at 50% the agreed net price.

Voucher Copy One voucher copy is given for each insertion. If nothing else has been agreed upon it is enclosed to the invoice. Additional copies are charged at the published magazine price.

Errors & Corrections Corrections of the original material must take place no later than the material deadline. The publisher takes no responsibility for telephonic corrections. No price reduction is given on the advertisement in cases where the publisher is blameless in the affair of the error, nor in regard to errors occurred due to exchange of advertisement material. No price reduction is given should there be an error in the delivered material – that is if the material is not compliable with the specifications described under the advertisement material section on this page. Possible complaints must be advanced no later than 14 days after the insertion of the advertisement.

Terms of Payment All advertisements are invoiced at the current prices of the insertion date. Payment 30 days net from invoice date. All prices are excl. VAT. All rights are reserved for printing errors in Media information 2008.

benjamin media A/S Finsensvej 6d DK-2000 Frederiksberg www.benjamin.dk Phone: Fax:

+45 7022 0255 +45 7022 0256

Benjamin Media A/S udgiver Arena · Bil Magasinet · Bolig Magasinet · Costume · Cosmopolitan · FHM · M! · Vmax · Woman

FHM Medieinformation

Figure 2

Figure 1

Audited Cirkulation Copies.

26.101

All prices are excl. VAT.

2008 Readership

24.739

226.000 170.000 1) 2)

FHM

Humour FHM readers like being entertained and FHM takes great pains to be Denmark’s funniest magazine. Humour is an Integral part of every section of the magazine from the biggest features to reader letters and lists.

Euroman

FHM

Figure 3

Figure 4

%.

%

Gender split

Double page spread Size: 444 x 300 mm Price: Dkk. 54,500

Euroman

Demographic (age split)

82,2

17,8 Men

29,1

50,8

Women

= FHM = Denmark Total

13

15,1 4,5

8,8

15–17 years

18–24 years

1)

222 x 300 mm Dkk. 37,600

25–34 years

12,6

35 years +

Figure 1 Source: Danish Circulation Control, Jan-Jun 2007

Source: Gallup, Index Denmark, Jan-Jun 2007 The division of FHM’s 170.000 readers.

FHM – An international Brand The front page of FHM is always decorated with a beautiful woman; well-known Danish as well as foreign women. For this purpose we are able to benefit from FHM´s international network. The women are not only good-looking, they always have an interesting story to tell.

FHM is one of the World’s largest and fastest growing magazine brands. The magazine has more than ten million readers spread across 30 countries. The strong concept of FHM means that it is market-leader in 19 of these 30 countries.

Reader Profile FHM readers are men between 18 and 35 years of age. The ­magazine’s core reader is in his late twenties and is, according to his own opinion, on top of things. He is independent, moreoften-single-than-not, well educated and has a (very) disposable income. He is a sociable fellow, and goes along way to be entertained. He is interested in fashion – taking pride in his appearance - and in learning new things – as long as it is presented in a relevant, entertaining manner.

Mission Statement Fashion & Gadgets FHM makes current fashion accessible and usable for its readers providing tips and ideas for different looks and personal grooming. Readers are even more interested in the newest, cleverest Gadgets on the market - from barbecues, mobile telephones and drills to watches, MP3’s, MP4 ‘s and games consoles. The magazine keeps it’s readers up-todate with the newest gear available.

benjamin media A/S Finsensvej 6d DK-2000 Frederiksberg www.benjamin.dk Phone: Fax:

+45 7022 0255 +45 7022 0256

1)

111 x 300 mm Dkk. 21,600

1/2 page vertical Size: Price:

1)

222 x 145 mm Dkk. 21,600

1) For bleed: add a minimum of 3 mm to each measurement.

2) All DPS adverts must include 2,5 mm’s of double image either side of the spine edge.

Special placement

Yearly Agreement Discount

The special placement of an advertisement page is only possible via prior arrangement. Spread on pages 2 and 3 Dkk. 62,600 Spread on pages 4 and 5 Dkk. 59,900 Inside of back cover Dkk. 39,400 Back cover Dkk. 45,100 Other special placement + 10  %

Advertisers who undertake a yearly agreement with Benjamin Media by 31st March 2008 latest, will qualify for a yearly ­agree­ment discount of 7.5%. For this discount to apply, the ­advertisers minimum NET turnover must be Dkk. 58,000.

Figure 2–4

Beautiful Woman

1/2 page vertical Size: Price:

67

40,6 49,2

1/1 page Size: Price:

FHM each month delivers a quality magazine for young men. Filled with fashion, reviews, gadgets, news, features and exclusive photo-series of beautiful women from Denmark and abroad. The combination of FHM’s international background and style, combined with Danish humour and journalism makes for a unique and exciting magazine product. FHM has a close relation to its readers, a relation built on the basis of dialogue and inter-activity. The readers participate actively with contributions, angles and attitudes which assists in making the magazine very relevant to the target group.

Publication dates 2008

Insertions / Creative sizes Call for further information regarding alternative/creative printing, textured or lenticular prints, PET, postcards, trade samples, paste-ins and creative formats.

No.

Publication

Week

Material deadline

52

10.01.08

2

04.12.07

53

14.02.08

7

15.01.08

54

13.03.08

11

12.02.08

55

10.04.08

15

04.03.08

56

08.05.08

19

08.04.08

57

12.06.08

24

13.05.08

58

10.07.08

28

10.06.08

59

14.08.08

33

17.07.08

Deal Discount

60

11.09.08

37

12.08.08

61

09.10.08

41

09.09.08

62

13.1 1.08

46

14.10.08

63

1 1.12.08

50

1 1.1 1.08

1 % discount re. payment guarantee 1.5 % discount re. ongoing client information 3 % discount on the delivery of complete digital material including chromalin or similar high resolution proof-print or colour print.

New Bizz Discount The new-business discount is obtainable for advertisers, whom have not advertised in Benjamin Media’s publications for more than 24 months. The new business discount (OR new-bizz discount) is also available to advertisers on a specific magazine, provided that no advertising has taken place in said magazine within a period of 24 months. Call for further information.



Min gross sales outside annual agreement

Turnover Discount The turnover discount is given on the basis of the booked net turnover for the entire year of 2008. The discount is only granted progressively and not ­retroactively. The turnover discount is only obtainable through insertions in one or more of Benjamin Media’s publications; This does not include sponsorships, promotions, special editions or supplements. The turnover discount cannot be combined with the newbizz discount. Agreements exceeding 575,000 DKK (net turnover) are negotiated individually.

turnover discount

min net turnover



58,000

0,00 %



89,000

2,50 %

58,000 87,000



121,000

5,50 %

114,500



187,000

8,00 %



256,000

10,50 %



331,000

13,50 %

286,500



410,000

16,00 %

344,500



558,000

18,50 %

455,000



Negotiated individually

172,000 229,000

575,000