Affective Responses Mediating Acceptance of Advertising. RAJEEV BATRA; MICHAEL L RAY. Journal of Consumer Research (1986-1998); Sep 1986; 13, 2; ...
Affective Responses Mediating Acceptance of Advertising RAJEEV BATRA; MICHAEL L RAY Journal of Consumer Research (1986-1998); Sep 1986; 13, 2; ABI/INFORM Global pg. 234
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