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Communication, Digital Media Design, Animation, Product Design and Motion Graphics. Students will develop key skills in image making, typography, digital ...
YOU THINK YOU MIGHT WANT TO STUDY:

ANIMATION DIGITAL MEDIA DESIGN PRODUCT DESIGN VISUAL COMMUNICATION MOTION GRAPHICS

70 DESIGN & CREATIVE MEDIA

C ou r s e L I S T I N G Bachelor of Arts in Animation Bachelor of Arts in Digital Media Design Bachelor of Arts in Product Design Bachelor of Arts (Hons) in Digital Media Design Bachelor of Arts (Hons) in Design – Visual Communication Master of Arts in Motion Graphics

DEPARTMENT OF

DESIGN & CREATIVE MEDIA Head of Department Nollaig Crombie Telephone 074 918 6203 Email nollaig.crombie @lyit.ie Department Administration Telephone 074 918 6206 074 918 6210

Design at LYIT offers exciting career opportunities to those with artistic talent, drive and imagination in five unique areas: Visual Communication, Digital Media Design, Animation, Product Design and Motion Graphics. Students will develop key skills in image making, typography, digital modelling, animation, audio, video and web design. Our small studio-based classes have the latest technology to support design-led creative thinking and the acquisition of core business skills. In all our Design courses students must use their creativity and drawing skills in the development of their projects. Whether you see yourself working for a design agency, a furniture manufacturer, a production house or freelance, the courses offered here are for you. Click on the QR code to view examples of student work or visit www.lyitdesign.com

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Animation course title

REKNT WLAO CEM

NEW

P

Bachelor of Arts in Animation

national framework level

7

cao code

ly437

Is this the course for you?

Career opportunities

Animation appears everywhere - as

Employment prospects are currently very good for animation graduates with the correct skill sets and portfolio. There is growing demand for animation content and for highly skilled graduates, which shows no sign of slowing down. Many of the larger Irish animation companies are producing large volumes of content for broadcasters such as the BBC and Disney, meaning that employment prospects appear good for graduates of dedicated animation programmes.

children’s cartoons, advertisements, music videos, computer games, title sequences, special effects and as experimental and short films. There is no limit to the variety of materials and methods that can be used to make animated films. The creative possibilities in producing animation make it the ideal

duration

3 years number of places

20

awarding body

lyit

media for anyone who wants to see their ideas come vividly to life.

This is a creative animation course offering a broad range of skills designed to enable you to operate independently within the commercial environment after graduation. The contemporary animation industry requires creative thinkers who can operate flexibly within different aspects of animation production. Minimum entry requirements

Applicants should have grade d3 or better in at least 5 subjects in the Leaving Certificate, including either Irish or English. Maths is not required. Either Leaving Certificate Art or equivalent or a portfolio of relevant work. See page 81 for Portfolio guidelines. The minimum points for entry is 140 points.

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Follow-on courses

Graduates may apply for advanced entry onto Level 8 Animation programmes in other colleges such as IADT Dun Laoghaire and Limerick IT.

DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Mandatory /Elective

No. of credits

Class hours per week

Year/ Semester

Proposed Modules

1|1

Design Principles The Design Process Introduction to Animation Photography Communication Skills

M M M M M

10 5 5 5 5

7 3 3 4 3

1|2

Narrative & Visual Storytelling Animation Principles Drawing Studies Design History

M M M M

10 10 5 5

5 7 3 3

2|3

3D Digital Animation Essentials 2D Digital Animation Essentials Drawing & Design Elective Module *

M M M M

10 10 5 5

6 6 3

2|4

3D Digital Animation 2D Digital Animation Design Theory: Animation History Elective Module *

M M M M

10 10 5 5

6 6 3

No. of credits

Class hours per week

Animation Production M Visual Effects Animation M Design Theory: Contemporary Animation M

15 10 5

8 5 3

Animation Project Professional Animation Practice The Animation Business

20 5 5

9 4 3

Year/ Semester

Proposed Modules

3|5 3|6

Mandatory /Elective

M M M

Possible Elective Module choices include:

French, German, Irish or Spanish; Film History; Sound Recording, Mixing & Production; Painting & Image Manipulation in Photoshop; Design & Marketing; Work Placement or Communications Law



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DIGITAL MEDIA DESIGN course title

RK WOEMENT PL A

C

Bachelor of Arts in Digital Media Design

Is this the course for you?

Minimum entry requirements

Practice based and people focused, this

Pass (od3 or better) in 5 Leaving Certificate subjects, including passes in either Irish or English (or an equivalent qualification). Maths is not required. The minimum points for entry is 140 points.

course develops a student’s ability to communicate across a wide spectrum of

national framework level

7

digital media; employing audio, video and motion design in the creation of content, and principles of interactivity

cao code

in the creation of digital experiences

ly427

that engage the intended audience. Creativity, artistry, communication and

duration

innovation are at the heart of everything

3 years

we do. We champion and foster a

number of places

20

awarding body

lyit

points in recent years year

final median

2009/10 110 245 2010/11 210 265 2011/12 260 340

culture of creative exploration, artistic expression, mastery and risk-taking.

However, we never lose site of the fact that as communicators, we must always consider the message and the audience when developing creative solutions that are both appropriate and engaging. We also place a great deal of emphasis on the execution. Without a strong idea to begin with, execution means very little, but without an aesthetic sense or the ability to bring a creative vision to life, the best of ideas can fall at the first hurdle. Our goal is to develop graduates who can think imaginatively and bring their ideas and the ideas of others to life through a creative and artistic approach to digital communication.

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Career opportunities

Graduates from this programme are multi-skilled and may find employment with media and design companies, small creative enterprises or freelance in a range of fields including, web design, video production and multimedia production. Follow-on courses

1B  .A. Honours in Digital Media Design at LYIT 1H  onours degrees at other institutes or universities.

DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Year/ Semester

Proposed Modules

Mandatory /Elective

1|1

Design Principles The Design Process Photography Communication Skills Elective

M M M M M

1|2

Visual Communication Audio Video – Cinematography Design History Elective

2|3

Interaction Design– Principles Audio Video – Studio & Field Film History Elective

Class hours per week

Mandatory /Elective

Class hours per week

Year/ Semester

Proposed Modules

10 8 5 4 5 4 5 3 5 3

2|4

Interactivity – Online Narrative Audio Video – Post-Production Design Theory – Digital Design & New Media Elective

M M

M M M M

10 7 10 7 5 3 5 3

3|5

Interactivity – Brand Experience Motion Design Design Theory – Advertising & Branding

M M M

15 10 5

7 6 3

M M M M

10 6 10 6 5 3 5 3

3|6

Design Project The Business of Digital Media Flexible & Promotional Design App Design & Development

M M M M

15 5 5 5

7 3 3 3

No. of credits

No. of credits

10 10

6 6

M 5 3 M 5 3

Possible Elective Module choices include:

French, German, Irish or Spanish; Animation History; Sound Recording, Mixing & Production; Painting & Image Manipulation in Photoshop; Design & Marketing; Work Placement or Communications Law



75

PRODUCT DESIGN course title

Is this the course for you?

Minimum entry requirements

BACHELOR OF ARTS IN PRODUCT DESIGN

There is a lot more to Product Design

Pass (od3 or better) in 5 Leaving Certificate subjects, including passes in Maths and in either Irish or English (or an equivalent qualification). The minimum points for entry is 140 points.

than making something look good. The Product Designer’s job is to work as a

national framework level

7

develop attractive concepts that inspire the rest of the team.

cao code

ly417

duration

3 years number of places

20

awarding body

lyit

points in recent years year

final median

2009/10 155 260 2010/11 120 280 2011/12 145 285

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member of a design team, specifically, to

Product Designers need to be observant, sensitive and imaginative. They need to be interested in the world of business and marketing. They need to be curious about how things work and they need to enjoy solving problems. This course offers excellent opportunities to learn the relevant skills. This is a very practical course where students get experience in many aspects of designing and problem-solving by undertaking projects. We have well equipped modern design studios and access to a wide suite of state-of-the-art software. Drawing and model-making are used to develop concepts and to communicate these to others while computer generated renderings and models are also used to explore concepts. In many instances these are then modelled using Rapid Prototyping technology.

Career opportunities

Product designers play a crucial role in creating innovative products with unique selling points, cost-effectively. There are good career opportunities in a range of different roles such as: 1P  roduct designer/developer for product manufacturers 1D  esign consultant 1 I nterior & exhibition designer 1 F urniture designer 1M  edia designer 1T  eaching . Follow-on courses

1H  onours degrees and diplomas in product/industrial design at other institutes or universities.

DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Mandatory /Elective

Class hours per week

Year/ Semester

Proposed Modules

1|1

Design Drawing 1 Visual Literacy – Design Principles Communication Skills Three-dimensional Studies

M M M M

10 10 5 5

7 8 3 4

1|2

Design Drawing 2 Photography Design History Materials & Processes

M M M M

10 10 5 5

7 7 3 4

2|3

Design Drawing 3 Design Communication & Innovation Design Theory – The Evolution of Domestic Technology Ergonomics & Human Factors

M M

10 10

6 6

M M

5 5

3 3

2|4

Design Practice 1 Modelling 1 Design & Marketing Digital Rendering 1

M M M M

10 10 5 5

6 6 3 3

3|5

Design Practice 2 Modelling 2 The Business of Product Design Digital Rendering 2

M M M M

10 10 5 5

6 5 3 3

3|6

Design Project Modelling 3 Design Theory – Contemporary Product Design Digital Rendering 2

M M

15 5

5 3

M M

5 5

3 3

No. of credits



77

DIGITAL MEDIA DESIGN course title

Is this the course for you?

Career opportunities

Bachelor of Arts (Hons) in Digital Media Design

This course will build on the knowledge

Talented digital media designers have excellent career prospects in an exciting and ever changing industry. Many people in this industry choose to specialise in one area but they are often still multiskilled and perform a combination of roles, especially in smaller organisations.

and skills acquired in your Level 7 degree and gives you the opportunity

national framework level

8

lyit internal code

ly_ddigm_b

to further develop your creative talent, skills and knowledge. You will learn how to transfer your ideas onto the screen producing content for web sites, interactive multimedia installations, TV and audio-video. That can mean

duration

1 year

number of places

20

awarding body

lyit

everything from creating pre-production storyboards to authoring and editing a digital media product for DVD, broadcast or internet delivery. If this sounds like the outlet you need for your creative talents, then this Honours course will give you the added expertise you need. Minimum entry requirements

Level 7 degree with appropriate learning outcomes in digital media, graphic design or a related area or equivalent qualifications.

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Follow-on courses

1M  .A. in Motion Graphics at LYIT 1M  .A. in Digital Media at other institutes and universities

DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Mandatory /Elective*

Class hours per week

Year/ Semester

Proposed Modules

4|7

Professional Design Practice Interactive Multimedia Installation Contemporary Design Theory

M M M

15 10 5

7 5 3

4|8

Design Project Personal Promotion Innovation & Creativity

M M M

15 10 5

7 5 3

No. of credits



79

Visual Communication course title

Is this the course for you?

Career opportunities

Bachelor of Arts (Hons) in Design – Visual Communication

From the moment you wake up in the

The skills learnt on the course are highly transferable so graduate careers typically include:

national framework level

8

you are sure to come into contact with numerous form of visual communication. From the digits on the alarm clock and the design of your toothpaste packaging, to

cao code

ly408

number of places

20

awarding body

lyit

points in recent years final median

2009/10 n/a n/a 2010/11 n/a n/a 2011/12 n/a n/a

you see, the books you read and websites

1 Interactive Media

This course immerses the student in a wide range of design disciplines – from photography and image making to motion graphics and interactive design, allowing students to develop their creativity, communication skills, and design and technical expertise. The course allows for a semester abroad at a partner Institute in another European country as well as taking part in projects with real clients and international competitions. Minimum entry requirements

1 Leaving Certificate Examination or equivalent with a minimum Grade c3 in two Higher level papers, together with Grade d3 in four other subjects, to include English or Irish. 1 Either Leaving Certificate Art or equivalent or a portfolio of relevant work. See page 81 for Portfolio guidelines.

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1 Advertising and Art Direction 1 Web Design

visual communication is all around you.

4 years

1 Graphic Design

the road marking, signage and billboards you use and the logo on your phone...

duration

year

morning until the time you go to sleep

1 Motion Graphics 1 Print and Publishing 1 Freelance designer and illustrator. Employers range from brand, advertising and marketing agencies, to companies with in-house marketing teams, publishers, the media, graphic design consultancies and web design companies. Many designers also eventually set up their own businesses. Follow-on courses

1 MA in Motion Graphics 1 F urther study at other institutes or universities

DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Year/ Semester

Proposed Modules

1|1

Design Fundamentals Image Making – Fundamentals The Design Process Communication Skills

M M M M

10 10 5 5

1|2

Visual Communications - Layout Image Making – Moving Image Web Design 1 – Process Design History

M M M M

Visual Communications – Identity Image Making for Communications Web Design 2 – Informative Architecture Design Theory – 20th Century Visual Communication Visual Communications – Spatial Design Image Making in Three Dimensions Web Design 3 – Grid & Type Online Design & Marketing

2|3

2|4

Mandatory /Elective

What is a portfolio?

A portfolio is a sample collection of your best work. It should be edited, easy to look through, and well presented. Be selective: include and highlight only your best work, excluding early works unless there are some exceptional pieces. Do not “pack” it with any more than 20 pieces (we appreciate quality, not quantity). What to include:

1 Notebooks, cuttings, creative sketchbooks or visual diaries indicating your interest in visual communication or Animation.

Class hours per week

Proposed Modules

8 8 3 3

3|5

Visual Communications – Advertising Image Making in Advertising Web Design 4 – Brand Experience Design Theory – Advertising & Branding

M M M M

10 10 5 5

6 5 3 3

10 10 5 5

7 7 3 3

3|6

Professional Design Practice The Business of Visual Communication

M M

25 5

12 3

4|7

M M M

10 10 5

6 6 3

Design & Image in Motion Responsive Design Contemporary Design Theory

M M M

15 10 5

7 5 4

4|8

M

5

3

Design Project Personal Promotion Innovation & Creativity

M M M

15 10 5

7 5 3

M M M M

10 10 5 5

6 6 3 3

1 Drawings - studies in line and tone, based on your immediate environment. Include still life, life drawings or observational drawing in a range of media 1 Clearly identify your role if team work is included 1 Please submit any digital work on DVD or CD only What not to include:

1 Do not include drawings or paintings copied from photographs, books or magazines

Mandatory /Elective

Class hours per week

Year/ Semester

No. of credits

No. of credits

Some institutes now ask applicants to limit their portfolio to a “special project”. At LYIT, we do not ask for a special project as we recognise that every applicant is different, and the portfolio should show your individual abilities and interests. If you are working on a special project then please do include it in your portfolio if you are pleased with it, but we really want to see work that demonstrates a real enthusiasm for design or animation.

1 Do not include any artwork which is a copy of someone else’s work 1 Do not include 3D work (photographs of the work are fine).

81

MOTION GRAPHICS course title

Is this the course for you?

Career opportunities

Master of Arts in Motion Graphics

The Masters of Arts – Motion Graphics

The exciting and evolving world of motion graphic design holds excellent career opportunities for talented graduates in broadcast, film and advertising roles. With the increased expertise, confidence and professionalism gained from this degree, you will be well positioned for highly skilled roles, including work in animated movie production, interactive media such as installations and touch screens, media production and post-production.

course is a logical next step for the ambitious graphic designer. It combines

national framework level

9

lyit internal code

ly_dmogr_m

the skills of the graphic designer with a new element - time. Many of the adverts we see on TV today are created by motion graphics designers. It is also common in music videos, web marketing, dvd menu systems, mobile phone media,

duration

1 calendar year full-time, 2 calendar years part-time

computer games and portable media. In this course, you will learn how to use the latest techniques used to create moving graphics and expand your knowledge of

number of places

10

awarding body

lyit

82

the industry and how it operates.

You can choose to study the programme on either a full-time or part-time basis. Minimum entry requirements

Level 8 degree in Visual Communication, Digital Media or related area.

Follow-on courses

1M  asters degree (by research) or Doctoral degrees in other institutions or universities.

DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Proposed Modules

1

Type, Image, Motion 1 Collaborative Design Thinking Major Design Project – Research & Development Academic Writing

M M

10 5

6 3

M M

10 5

6 1

Type, Image, Motion 2 Major Project Production Thesis

M M M

15 15 15

6 6 1

2

Mandatory /Elective

Class hours per week

Year/ Semester

No. of credits



83