AUGUST!

!!!!!!!!!!!!!!!!!!!!!! Activities!Report!Summary! ! Brazil! ! AUGUST!2013! ! ! South!Marketing! International!

Market'Overview' !

Brazilians'are'70%'of'guests'in'Chilean'hotels'this'season' ! !“We!expect!this!number!to!reach!4!million!visitors!in!2014”,!says!Andrea!Woelleter,!director!of!Tourism!in! Chile.!According!to!Daniel!Pardo,!secretary!of!Tourism!in!Chile,!Brazil!is!one!of!the!most!important!markets! for! Chile.! “In! 2012,! we! welcomed! 400,000! Brazilian! visitors.! In! the! first! six! months! of! this! year,! they! were! 185,000!visitors!and!their!average!daily!expense!was!US$!170”.!In!general,!the!average!expense!of!a!foreign! visitor!is!US$!120!a!day.! ! Other&markets& ! Brazil!is!the!second!market!to!send!travelers!to!Chile,!behind!Argentina.!United!States!and!Peru!are!other! important! markets! for! the! country.! “From! Europe,! we! welcome! visitors! from! Spain,! France,! England! and! Germany”,!explains!Andrea.!! ! Source:!Panrotas! st Date:!Aug!1 ,!2013! ! http://www.panrotas.com.br/noticiaTturismo/mercado/brasileirosTsaoT70TnosThoteisTchilenosTnaT temporada_90707.html?pesquisa=1! !

Aerolíneas'reaches'80%'of'occupancy'in'flight'BSBABUE' ! Aerolíneas!Argentinas!has!started!its!daily!frequency!between!Brasília!and!Buenos!Aires.!Many!employees!of! the!company!in!Brasília!were!surprised!by!the!demand.! ! Around!80%!of!the!seats!were!sold.!If!Aerolíneas!guests!are!taken!into!account,!this!number!reaches!90%.!It! is!a!daily!and!direct!flight!operated!with!a!Boeing!737T700,!with!128!seats.! ! The&Flight& The! company! sells! seats! in! two! different! categories:! economy! and! business.! The! departure! from! Buenos! Aires!is!at!9h45!p.m.!and!from!Brasília,!at!1h55!a.m.!of!the!following!day.!In!Ezeiza,!Aerolíneas!offers!many! international!flights,!including!to!New!York,!starting!in!December.!There!is!also!a!flight!to!Sydney!(Australia).! The!terminal!also!offers!free!transfers!to!Aeroparque.! Including!Brasília,!Aerolíneas!now!operates!in!seven!Brazilian!destinations:!São!Paulo,!Rio!de!Janeiro,!Porto! Alegre,! Belo! Horizonte! and! Brasília,! which! are! regular! flights,! and! Salvador! and! Florianópolis,! which! are! seasonal.!A!flight!connecting!Buenos!Aires!and!Curitiba!is!under!study.! ! Source:!Panrotas! nd Date:!Aug!02 ,!2013! ! http://www.panrotas.com.br/noticiaTturismo/aviacao/aerolineasTchegaTaT80TdeTocupacaoTemTvooTbsbT bue_90740.html?pesquisa=1! !

United’s'RioAHouston'now'operates'on'a'Boeing'777A200' ! United!Airlines’!daily!flights!between!Rio!de!Janeiro!and!Houston,!Texas,!will!operate!on!a!Boeing!777T200.! Carrying! 267! people,! the! aircraft! has! three! categories:! Business! First,! Economy! Plus! and! Economy.! All! passengers!will!have!access!to!an!audio!and!video!individual!entertainment!system,!with!touchscreen!LCD! monitor,!besides!free!pillows!and!blankets.! ! In!the!past,!the!route!operated!on!a!Boeing!767T400,!with!242!seats.!Now,!besides!having!a!more!modern! and!comfortable!aircraft,!there!will!be!a!daily!increase!of!10%!in!the!number!of!passengers.!! ! Source:!Panrotas! th Date:!Aug!13 ,!2013! ! http://www.panrotas.com.br/noticiaTturismo/aviacao/rioThoustonTdaTunitedTganhaThojeTboeingT777T 200_91031.html?pesquisa=1!

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New'AA'flights'in'Brazil'are'now'for'sale' ! The!new!AA!flights!between!Miami!and!Porto!Alegre!and!Curitiba,!and!Los!Angeles!and!São!Paulo!are!now! part!of!the!company’s!system,!and!can!be!sold!to!all!travel!agencies!and!final!passengers.! ! The! flight! CuritibaTPorto! AlegreTMiamiTCuritibaTPorto! Alegre! starts! its! operation! on! November! 22! (leaves! Miami!on!November!21),!with!two!classes,!business!and!economy,!besides!its!Main!Cabin!Extra!seats.! ! The!flight!leaves!Curitiba!at!9:25am,!stops!in!Porto!Alegre!from!10:45am!to!12:30pm,!and!lands!in!Miami!at! 6:30pm.!Returning!to!Brazil,!the!plane!departs!at!8:20pm,!lands!in!Curitiba!at!7:50am!and!at!9:25am!it!goes! to!Porto!Alegre,!where!it!lands!at!10:45am.!The!flight!number!is!AA203.! ! The! flight! São! PauloTLos! Angeles! starts! its! operation! on! December! 17! (it! departs! from! Los! Angeles! on! December! 16),! with! three! classes! plus! Main! Cabin! Extra.! It! departs! from! Los! Angeles! at! 10:40pm! (AA215)! and!arrives!in!São!Paulo!at!4:25pm!on!the!following!day.!It!goes!back!to!LA!at!12:15am!(AA216),!landing!at! 6:40am.! ! Source:!Panrotas! th Date:!Aug!16 ,!2013! ! http://www.panrotas.com.br/noticiaTturismo/aviacao/novosTvoosTdaTaaTnoTbrasilTcomecamTaTserT vendidos_91187.html?pesquisa=1! !

Number'of'Brazilians'increases'10.9%'in'overnights'in'Portugal' ! According!to!the!Portuguese!National!Institute!of!Statistics,!tourism!in!the!country!has!grown.!Last!June,!4.4! million! overnights! were! registered,! representing! an! increase! of! 8.6%! if! compared! to! the! numbers! in! the! previous!year.! ! The!eight!main!markets!for!the!Portuguese!tourism!represented!75.5%!of!stays.!The!United!Kingdom!(27.1%! of!tourists!–!main!market)!grew!8.8%.!However,!Ireland!has!registered!the!biggest!growth,!which!was!25.9%,! followed!by!France!(17.6%),!Brazil!(10.9%),!Germany!(8.1%)!and!the!Netherlands!(1%).! ! On!the!other!hand,!Italy!and!Spain!registered!negative!figures,!respectively!T9.3%!and!T2%.! ! Source:!Panrotas! th Date:!Aug!15 ,!2013! ! http://www.panrotas.com.br/noticiaTturismo/hotelaria/brasileirosTtemTaltaTdeT109TemTpernoitesTemT portugal_91145.html?pesquisa=1! !

Brazil'is'the'3rd'biggest'market'for'the'American'tourism'in'the'first'two'months'of'the'year' '

Brazil!was!the!third!country!to!send!more!tourists!to!the!USA!in!the!first!two!months!this!year.!According!to! Brand!USA,!Brazil!has!sent!around!340,000!people,!representing!a!growth!of!15.9%!if!compared!to!the!same! period!of!the!previous!year.!! Although! the! South! American! countries! presented! positive! figures,! the! European! countries! registered! decrease.! ! MAIN&MARKETS& 1!T!Japan:!594,000! 2!–!United!Kingdom:!408,000! 3!T!Brazil:!340,000!(growth!of!15.9%)! 4!T!China:!286,000! 5!–!South!Korea:!213,000! ! Source:!Panrotas! th Date:!Aug!16 !,2013! ! http://www.panrotas.com.br/noticiaTturismo/mercado/brasilTeT3oTemissorTparaTosTeuaTnoT1oTbimestreTdoT ano_91202.html!

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AA'has'more'flights'between'Recife'and'Miami'(USA)' ! Flying!nonstop!between!Recife!and!Miami!(USA)!since!November!2012,!American!Airlines!has!decided!to!add! more!flights!to!connect!both!destinations.!Starting!on!November!21,!the!airline!will!now!fly!six!times!a!week,! instead!of!the!five!current!frequencies.!AA’s!regional!sales!manager,!Alexandre!Cavalcanti,!says!the!company! would!like!to!operate!a!daily!flight,!but!there!are!no!aircrafts!available.! ! Alberto!Feitosa,!Pernambuco’s!tourism!secretary,!says!that!the!government!and!Empetur!will!work!to!reach! three!new!goals:!a!daily!flight!to!Miami;!new!aircrafts!between!Recife!and!Miami,!with!more!seats!available;! and!a!flight!to!New!York.! ! Source:!Panrotas! th Date:!Aug!29 ,!2013! ! http://www.panrotas.com.br/noticiaTturismo/aviacao/aaTampliaTfrequenciaTentreTrecifeTeTmiamiT eua_91647.html?pesquisa=1! !

Copa'Airlines'increases'its'offer' ! Copa! Airlines’! CEO,! Pedro! Heilbron,! was! in! Brazil! for! business! meetings! and! he! talked! to! journalists! about! investments! in! the! Brazilian! market,! new! flights! and! the! Brazilian! economy.! The! airline! operates! in! seven! Brazilian!cities:!São!Paulo,!Rio!de!Janeiro,!Porto!Alegre,!Belo!Horizonte,!Brasília,!Manaus!and!Recife.! He!has!also!stated!that!Copa!Airlines!increased!its!offer!in!22%!in!2011.!Last!year,!the!figure!was!24%.!The! company’s! flights! departing! from! and! arriving! in! Brazil! are! full.! The! airline! plans! to! operate! new! flights! in! Brazil!in!the!medium!term,!as!the!country!represents!15%!of!the!company’s!business.! ! World&Cup& Similar! to! what! happened! during! World! Youth! Day! in! Rio! de! Janeiro,! Copa! Airlines! intends! to! have! more! flights!to!Brazilian!cities!during!the!World!Cup,!in!2014,!but!it!will!depend!on!the!teams!playing!in!each!city.! ! Source:!Panrotas! th Date:!Aug!29 ,!2013! ! http://www.panrotas.com.br/noticiaTturismo/aviacao/copaTairlinesTaumentaTofertaTaTtaxasTdeTdoisT digitos_91643.html?pesquisa=1! ! !

Communications! ! This!month!37!online!and!07!printed!articles!have!been!published.!The!advertising!value!of!them!together!is! US$5`081,433.48.! ! The!full!PR!agency!and!Clipping!Reports!are!loaded!on!Share.! ! NEWSPAPERS,&MAGAZINES&AND&WEB&PUBLISHED& !

Glamour'–'April'press'trip' ! http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13562059.123757.7221043! ! Public:!female!/!general!consumers/!consumers!interested!in!tourism! Date:!08/01! Type:!magazine! Print!run:!170.000! ! ! ! ! ! ! !

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Glamour'–'April'press'trip' ' http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13560767.123757.348658! http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13560918.123757.348658! ! Female!/!general!consumers/!consumers!interested!in!tourism! Date:!08/01! Type:!magazine! Print!run:!170.000! !

Folha'de'S.Paulo' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13589494.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/01! Type:!website! Pageviews:!1.691.934! !

Circolare' ! http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13599382.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/01! Type:!website! Pageviews:!20.000! !

Maxpress' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13597600.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/01! Type:!website! Page!views:!137.134! !

Promoview' ! http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13673243.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/11! Type:!website! Pageviews:!9.333! !

BOL' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13687018.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/12! Type:!website! Pageviews:!1.0326.666! ! ! ! ! ! ! !

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Jovem'Pan'Online' ! http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13687922.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/12! Pageviews:!1.666.666! !

Diário'Catarinense' ! http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13693939.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/13! Pageviews:!279.551! !

BOL' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13727676.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/17! Pageviews:!1`326.666! !

Maxpress' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13736205.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/19! Pageviews:!137.134! !

Aduaneiras' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13741100.123757.7221043! ! Public:!consumers!interested!in!tourism! Type:!website! Date:!08/19! Pageviews:!8.675! !

Folha'de'São'Paulo' ' http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13766604.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!newspaper! Date:!08/22! Print!run:!297.927! ! ! ! ! ! ! ! !

Papel'Pop' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13766280.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/06! Pageviews:!140000! !

Panrotas' ! http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13760172.123757.7221043! ! Public:!!consumers!interested!in!tourism! Type:!website! Date:!08/20! Pageviews:!14.994! !

Folha'do'Turismo' ' http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13772071.123757.7221043! ! Public:!!consumers!interested!in!tourism! Type:!Magazine! Date:!08/01! Print!run:!80.000! !

A'Crítica' ' http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=13801229.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!newspaper! Date:!08/22! Print!run:!25.000! !

Guia'da'Semana' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13834020.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/29! Pageviews:!433.333! !

O'Globo'Online' ! http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13810010.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/27! Pageviews:!2`332.702! ! ! ! ! ! ! ! ! !

O'Globo'Online' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809983.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/22! Pageviews:!2`332.702! !

A'Tarde' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809651.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/27! Pageviews:!87.223! !

A'Tarde' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809663.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/24! Pageviews:!87.000! !

G1' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809509.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/25! Pageviews:!13.600.000! !

O'Globo'Online' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809712.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/25! Pageviews:!2`332.702! !

Reuters' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809971.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/25! Pageviews:!4.255.473! ! ! ! ! ! ! ! ! !

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Ultimo'Segundo' ! http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13813950.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/25! Pageviews:!564.681! !

Terra' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809692.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/27! Pageviews:!69.686.133! !

O'Globo' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809704.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/27! Pageviews:!2.332.702! !

O'Globo' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13810016.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/26! Pageviews:!2.332.702! !

G1' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13808001.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/26! Pageviews:!13.600.000! !

BOL' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13808853.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/27! Pageviews:!10.326.666! ! ! ! ! ! ! ! ! !

Jovem'Pan' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13808977.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Pageviews:!1.666.666! Type:!website! Date:!08/27! !

Estado'de'Minas' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809613.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/27! Pageviews:!116.666! !

A'Tarde' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809656.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/27! Pageviews:!87.223! !

Jovem'Pan' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809673.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/24! Pageviews:!166.666! !

Bem'Paraná' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809600.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/24! Pageviews:!43.333! !

Hotel'California'Blog' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809556.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/26! Pageviews:!T!! !

A'Cidade' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809586.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/24! Pageviews:!T!! ! !

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Reuters' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809698.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Date:!08/24! Pageviews:!4.255.473! !

A'Tarde' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13809626.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/23! Pageviews:!87.223! !

Estado'de'S.Paulo' ' http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=13810642.123757.7221043! ! Public:!general!consumers!/!consumers!interested!in!tourism! Type:!website! Date:!08/23! Pageviews:!3.130.474! !

Travel'Trade'' ''&

New&Monthly&Newsletter&–&Monterey& &

& &

&

& !!!!!!!!!!!!!

All!electronic!flyers!are!broadcasted!to!a!data!over!9,000!travel!agents!eTmail!addresses!from!all!over!Brazil.!! !

& CA&Day&–&Rio&de&Janeiro& & th! Abreutur!–!August!7 !

Participants:!all!sales!team!including!Alexandre!Silva!(Sales!Manager)! ! th! CVC'Shopping'Downtown'(Barra'da'Tijuca)'A'!August!8 Participants:!all!sales!team!including!Ana!Furtunato!(Sales!Supervisor)! ! !

Sales&Calls&–&Rio&de&Janeiro&

& th RCA&Tour&Operator&–&August&13 & Fabiano&Araújo&(Comercial&Manager)& & Still!working!on!the!creation!of!new!California!products.!! !

& & ! !