DALAM PEMASARAN JASA. Bab 10. 2. •. Modifiers. •. Influencers. •. Isolateds.
Peran Penting Sumber Daya. Manusia (SDM) dalam. Perusahaan Jasa ...
Bab 10
STRATEGI SUMBER DAYA MANUSIA DALAM PEMASARAN JASA
Peran Penting Sumber Daya Manusia (SDM) dalam Perusahaan Jasa
Bab 10
• • •
Modifiers Influencers Isolateds
2
Bab 10
Pengelolaan SDM Perusahaan Jasa
• •
Attitude Management Communication Management
3
Bab 10
Membangun Customer Service
Desain Customer Service • Identifying a service mission • Setting customer service objectives • Customer service strategy • Implementation
4
Bab 10
Proses Manajemen SDM dalam Operasi Jasa • • • • • • • •
Recruit the Right Employees Train Employees Properly Educate the Customer Educate all Employees Be Efficient First, Nice Second Standardize Response System Be Proactive Evaluate Performance Regularly 5
