Bibliography Best, Roger, J, 2004, Market-Based Management ...

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Best, Roger, J, 2004, Market-Based Management: Strategies for Growing Customer. Value and Profitability, 3 Ed, Prentice Hall, United States of America rd .
Bibliography Best, Roger, J, 2004, Market-Based Management: Strategies for Growing Customer Value and Profitability, 3rd Ed, Prentice Hall, United States of America Bhote, Keki R., 1996, Beyond Customer Satisfaction to Customer Loyalty: the key to greter profitability, American Management Association, New York Brown,S.A, 1999, Customer Relationship Management : A Strategic Imperative in The World of e-Business, John Wiley & Sons, Canada. Copper,Kenneth Carlton, 2002, The Relational Enterprise: moving beyond CRM to maximize all your business relationships, AMACOM, New York Griffin, Jill. 2002, Customer Loyalty: How to earn it how to keep it, Jossey-Bass, San Francisco Kotler, Phillip. 2003, Marketing Management, 11th ed., Prentice Hall, New Jersey Kalakota, R. and Robinson, M, 1999, E-Business: Roadmap for Success, Addison Wesley Longman, United States of America Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas, Customer Equity, Building and Managing Relationships as Valuable Assets, Harvard Business School Press, Boston Massachusetts Wayland, R. E, Paul, M. C, 1997, Customer Connections: New Strategies for Growth, Robert E Wayland & Associates, inc,Boston - Massachusetts