Bio. Brian Solis is a principal analyst at Altimeter Group. He is also an award-
winning author, prominent blogger, and keynote speaker. Solis works with ...
Brian Solis 0RINCIPAL¬!NALYST¬ Bio
Social Media
Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker. Solis works with enterprise organizations and technology vendors to research the state and direction of markets, competitors, and customer behavior. Through the use of proven frameworks and best practices, Solis analyzes trends, opportunities, capabilities, and areas for improvement to align digital initiatives with business priorities and customer expectations.
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Coverage Areas s¬ #ULTURE¬#HANGE#HANGE¬-ANAGEMENT¬¬ s¬ $IGITAL¬4RANSFORMATION¬ s¬ )NmUENCE¬ s¬ 3OCIAL¬#OMMERCE¬ s¬ $YNAMIC¬#USTOMER¬*OURNEY.EW¬#ONSUMERISM
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s¬ 4HE¬2ISE¬OF¬$IGITAL¬)NmUENCE¬!¬h(OW 4Ov¬'UIDE¬FOR¬"USINESSES¬
Recent Frameworks
Sales
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s¬ )NmUENCE¬!CTION¬0LAN s¬ ¬3OCIAL¬#APITALS¬0ATH¬4OWARDS¬!CTIONS¬AND¬/UTCOMES¬
6
STEPS
Measurement
The Pillars of Influence
Influencer ID
3
1
Action
Social Capital
Campaign 4
Strategy
2
Reach
Audience
Popularity Proximity Goodwill
Benchmark
Awareness
Relationships
Desired Outcomes
Strategic Alliances
Value Creation
Cause Effect
OBJECTIVE
Relevance
Community of Focus
“The Score”
Frequency Period Amplitude
Measurable
Effect
Influence
Social Graph
Authority Trust Affinity
Behavior
Outcome
Interest Graph
Resonance
Brand
Press
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Figure 2. Social Capital’s Path Toward Actions and Outcomes
5
Community at Large
Shared Interests Purpose/ Reward
EARNED CAPITAL Relationship Management
SPENT CAPITAL
Program Management Changed Behavior
Executive Admin #ATRIONA¬#HURMAN¬
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Recent Reports
Figure 3. Influence Action Plan
Contact
DEFINE Source: "The Rise of Digital Influence," Altimeter Group (March 21, 2012)
Source: "The Rise of Digital Influence," Altimeter Group (March 21, 2012)
Books s¬ 7HATS¬THE¬&UTURE¬OF¬"USINESS ¬ s¬ 4HE¬%ND¬OF¬"USINESS¬AS¬5SUAL¬ s¬ %NGAGE s¬ 0UTTING¬THE¬0UBLIC¬"ACK¬IN¬0UBLIC¬2ELATIONS¬
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