CATALOG

CATALOG

Creating community, opportunity and good food. -This is our Fire Within

This is a summary of what Fire Within is all about. If you need it, we are a one stop shop.

Business Plan 10 chapters filled with information gathered from over 6 years of experience in the mobile wood fired oven business.

Workshops Want to get your hands in the dough? Learn how to operate your oven and the business secrets from experts in the field.

Equipment Our world class mobile wood fired ovens have dramatically changed the way people cater and operate concessions. We manufacture a practical piece of equipment that takes all factors into consideration: efficiency, lightweight, accessibility, and of course stability and security. No one makes a safer mobile oven on the market today. Our manufacturing and certifications provide the confidence you want -our track record proves it.

We did not invent an oven on wheels, we perfected it.

Rolling in the Dough Rolling in the Dough is a comprehensive business plan written to help the mobile wood fired oven caterer get all the information they need to start their own business. The pages are full of information and best-practices gathered from all over the country. Avoid the mistakes that other mobile wood fired oven owners made that cost them time and money. Learn what the next steps are to insure you know exactly what to be concentrating on now and what to focus on later. Setting up a business let alone a mobile restaurant does not have to be difficult when you know what to do, when to do it and how to do it. From business 101, to health department licence guidance, to tips on using your oven, to recipes, to invaluable tips on how to handle pizza dough. We have covered all the bases in the 200 pages making up 10 chapters. Rolling in the Dough comes with a CD that has one-of-a-kind business plan templates, equipment recommendation spread sheets, a wood fired oven recipe book and a cookbook dedicated to a vast array of other foods you can cook in a wood fired oven. Get rolling today. You can purchase Rolling In The Dough on our website. *The purchase price is deducted off the price of a trailer or a workshop fee. It also comes free when attending our Getting Started workshops.

Faces within our community Customers from across the country

David K.

Scott T.

Monica and Beth

Cori and JJ A.

Rachael and her mom

Matt T.

Karen T.

Scott T. and Grasiela L.

Susan K.

Peter Reinhart

Workshops Our “Getting Started with Your Own Wood Fired Oven Catering Business”workshop has been designed for anyone that has been thinking about starting their own wood fired oven catering business. Wood fired professionals will teach you how to take your hobby and turn it into a successful business strategy. Practice using the very same equipment and techniques you will need to be successful in the portable pizza catering business. Experience an invaluable business intensive filled with the newest information and trends in this rapidly expanding industry. At the workshops you can do this with a group of like-minded, fire-loving people, learn dough making, hands on oven training, business and marketing strategy.

The 2 day intensive class includes: •Business How to make a business plan for this specific business model. The 3 steps to get started today!

•Branding and developing a marketing strategy Learn the 3 factors that create a successful brand and how your logo is only a small part of having successful public image. See how current marketing techniques like using social networking can increase customer loyalty and why traditional hand shake marketing still works - if you know how to do it.

•Recipes Learn how to make, roll, and throw dough, breakfast foods and an unforgettable main entree dish. Over 150 people have attended this workshop. Designed for both the experienced chef and first-time business owner. A copy of the Rolling in the Dough manual is included with your registration.

Ovens

Forno Bravo

The World’s Finest Pizza Ovens

Each Forno Bravo commercial oven uses ultra-pure, high-density refractory material, large firebrick tiles and thick, 100% ceramic insulation. Nothing else compares. They are able to meet the needs of all enthusiasts and chefs around the world.

Oven Design We co-engineered an exclusive wood fired oven only available to our mobile wood fired oven customers. Specifically, we maximized the strength to weight ratio which produces a stronger more efficient oven, perfect for mobile applications. Both you and your customers will love the pizza that comes out of this perfect Traditional Neapolitan low dome design.

Floors The new FB floors are true firebrick tile. They are 135 lb/ cu. ft. density, 38% alumina, compressed to 2,700 psi and kiln fired to 2,650F (a temperature at which the materials sinter, or become partially ceramic by melting and re-forming new, stronger crystal structures). They are pretty much bullet-proof and are dramatically better than air set floors. These ovens showcase a dramatic advancement in technology and will give you years of wonderful, worry-free baking.

Meets all commercial certifications The Forno Bravo Professionale and Modena2G ovens are listed to UL737, UL2162, NSF/ANSI-4 and ANSI-z83.11a (gas-fired cooking appliances) for restaurant use in the US. Specs 40’’ Hearth 44’’ Hearth 48’’ Hearth

6-7’ 6-10 10-12 12+

8-10’ 4-6 6-8

14-16’ Heat up 3-4 45min 4-6 50min 55min

Trailers The Tailgate The Caterer SERIES The Concessionaire Series

The Cucina Series

The Tailgate

The Tailgate

Newly redesigned for 2011

The Tailgate is the smallest, lightest and safest mobile pizza oven on the road today. It is perfect for events where space is limited and for parties where the access is restricted. The Tailgate comes with a 40”(100cm) hearth with a rustic brown trailer and a Tuscan tan stucco. It has a 2950 lbs. total GVWR, which means even small SUV’s can tow it. Build your business with this trailer and expand as the profits come in. IDEAL CLIENT: If you are looking for an affordable way to get into the portable brick pizza oven business the Tailgate is the model for you. It is also ideal for someone who is contemplating building their own but do not want to take the health or safety risks. Almost all of our clients who have purchased the Tailgate look to upgrade during their 2nd year in business. UNIQUE: It meets all the health department equipment requirements, UL listed and NSF approved. And just like every single one of our trailers, it has been designed to NATM Nation Association of Trailer Manufactures standards. Safety, security and stability protect your investment for years to come. Bake, eat and drive with a peace of mind. Model Tailgate 100

Overall lbs 2800

Max Capacity 2900

The Caterer series

The Caterer The Caterer gives you the ability to bring authentic traditional wood-fired brick oven cuisine right to someones’door step. The mobility, peerless construction, ease of set-up and on-site maneuvering makes this one of out best-selling models. The array of fish, breads, and vegetable dishes this oven can handle is only the beginning. The Caterer is the perfect compliment to the farm fresh food movement at farmers’ markets. IDEAL CLIENT: It is a natural choice for private caterers and existing restaurant owners who are looking to gain more customers, visibility and expansion without a major investment. Are you looking for some satisfying, top-dollar part time work? Considering opening up a restaurant in the near future? The Caterer lets the chef stay ahead of the competition. The opportunities the Caterer creates makes it not only a chef’s dream but an excellent start-up choice for your new pizza business. UNIQUE: With 35 square feet of storage under the oven the Caterer makes it possible to have a streamlined mobile restaurant with most of your equipment right on the trailer .

Model Caterer 100 Caterer 110

Overall lbs 3900 4100

Max Capacity 4900 4900

The Caterer - Switch The Caterer Switch gives you all the flexibility and storage space as the side access Caterer. This is the perfect solution for those occasions where having rear access is more beneficial. The Caterer Switch gives you the ability to bring authentic traditional wood-fired brick oven cuisine right to some ones’ door step. The mobility, peerless construction, ease of set-up and on-site maneuvering makes this one of our best-selling models. The array of fish, breads, and vegetable dishes this oven can handle is only the beginning. The Caterer Switch is the perfect compliment to the farm fresh food movement at farmers’ markets. IDEAL CLIENT: It is a natural choice for private caterers and existing restaurant owners who are looking to gain more customers, visibility and expansion without a major investment. Are you looking for some satisfying, top-dollar part time work? Considering opening up a restaurant in the near future? The Caterer Switch lets the chef stay ahead of the competition. The opportunities the Caterer Switch creates makes it not only a chef’s dream but an excellent start-up choice for your new pizza business. UNIQUE: With 35 square feet of storage under the oven the Caterer Switch makes it possible to have a streamlined mobile restaurant with most of your equipment right on the trailer. Model Caterer Switch 100 Caterer Switch 110

Overall lbs 3900 4100

Max Capacity 4900 4900

Caterer Features

The Caterer has a 35 square feet compartment under the oven. The 7x5 space can fit your tent, tables and the rest of your equipment.

Say goodbye to your peels touching the ground in between uses. These tool holders are built right into the stainless steel counter top.

Electric breaks add an extra level of comfort and breaking ability. They are standard on all Caterer models --for use with an aftermarket break controller that can be installed in your tow vehicle.

All doors on all of our models come with stainless steel recessed “T”handled locks.

Easy to use clam hitch lets you know when you are all connected and ready to go. A simple and easy design. You’ll bypass a ton of hassle!

Removable chimney pipe and cap makes it easy for you to store your trailer inside a standard 7’garage.

3 point leveling jacks make it possible to level your trailer on just about any ground. Need a lift? These crank handle jacks are strong enough to lift your trailer up off the ground!

The galvanized jack along with it’s collapsible jack handle won’t get in the way when moving around the trailer. Galvanized metal will help reduce visible wear and tear.

One piece stainless steel vent and counter top. This idea came after having a wonderful double shot of espresso and was scribbled on a napkin. Stainless makes for a wonderful, professional and clean presentation. An exclusive Fire WIthin design.

We use rubber shock mounted lights. Recessed lights keep them safe from breakage. The sealing prevents unwanted water from getting into the wiring harness.

Round off a nice clean professional look.

Spare Tire

Mounted under the tongue. Be prepared.

Tool Box-Black

Front Cabin Storage Access Door

Tool Box-Diamond Plate

Fire Wood Access Door

Extra storage for wood or for tools.

Compliment the chrome rims with the look and durability of diamond plate. Not shown: Removable tongue Metallic paint Umbrella holders

Access the equipment in front of your storage compartment.

With this door you can access wood or any other equipment you may need on hand.

Caterer Options

Chrome Rims

Caterer Options

Back Door Table Conversion

All of our back doors have the ability to convert into tables. It can be done in 4 simple steps

Hand Washing Sink

Battery operated. Cold water with a hot water option.

1) 2) 3) 4)

Swing open the door Lift off the hinges Rest the door horizontally Use the brackets to support the door

With this table you can extend the back counter space to 30 inches. Stainless makes for a wonderful, professional and clean presentation. Removable. ***For The Caterer only

Stainless Side Tables

There is never enough counter space. These tables rest on easy to mount brackets. When not in use take the table off the brackets, remove the brackets and drive off. ***For The Caterer Switch only

Caterer Options

Stainless Table Extension

The Concessionaire Series

The Concessionaire The Concessionaire is the best selling mobile wood fired oven in the world. Say goodbye to setting up separate dough rolling tables, coolers and ingredient holders. Its front cargo bay gives you the ability to safely carry a Pizza Prep table. You are now a practical cook and serve operation, and best of all…totally mobile and modular. IDEAL CLIENT: The ease of storing, transporting and setting up appeals to just about all wood fired oven caterers. The Concessionaire has been the best choice for first time business owners, private caterers, restaurant owners and private chefs. Are you thinking about whether to open a restaurant or build your brand through a mobile wood fired oven business? The Concessionaire is your answer. Be prepared and make a clean professional statement. You will find the Concessionaire at all types of festivals, farmers markets, wineries, wedding and private catering events. TRUE FOOD SERVICE EQUIPMENT, INC.

Project Name:

UNIQUE: Five years ago, we developed the design of the Concessionaire and every year we continue to make refinements Pizza thatPrepmake Table: setting up TPP-60 and operating your business easy. Others may try to copy it but we already perfected it. *Refrigeration sold separately. 2001 East Terra Lane • P.O. Box 970 • O’Fallon, Missouri 63366 (636)240-2400 • Fax (636)272-2408 • (800)325-6152 • Intl Fax# (001)636-272-7546 Parts Dept. (800)424-TRUE • Parts Dept. Fax# (636)272-9471 • www.truemfg.com

Location: Item #:

Qty:

Model #:

Model:

Solid Door Refrigerator

TPP-6

True’s pizza prep designed with en that protects you investment.

Oversized, enviro friendly (R134A) f refrigeration syst to 41°F (.5°C to 5°

Complies with an ANSI/NSF-7-1997-

Model Concessionaire 100 Concessionaire 110 Concessionaire 120

Overall lbs 4100 4300 4500

All stainless steel and ends. Match finished back.

Max Capacity 5200 5200 5200

Stainless steel, pa foam insulated fl pan temperature in freshness, and condensation.

Extra-deep 191/2" full length remov board included. S density, NSF appr polyethylene pro preparation surfa

Heavy duty PVC c shelves.

Foamed-in-place, polyurethane insu free).

ROUGH-IN DATA

Specifications subject to ch Chart dimensions rounded up to the nearest 1/8" (millimeters rounded up to

Cabinet Dimensions

The Concessionaire Tandem The Concessionaire Tandem takes the single axle concept and super-sizes the trailer weight capacity by almost 55%. Its practicality lies in whether you want to carry more equipment to your event or you want to scale back the amount of equipment you transport in your tow vehicle. The Concessionaire Tandem has a 7200lbs GWVC so you are not bound by weight restrictions or over packing your tow vehicle. IDEAL CLIENT: Does your business model require you to carry a great deal and equipment? Do you want to travel long distances without having to make a trip back to your commissary? One Fire Within client put 10,000 miles on his Concessionaire Tandem over the course of 1 summer making pizzas at festivals across the country. This mobile oven is for the chef who likes to make their pie and eat it too! UNIQUE: The Concessionaire Tandem is one of the few aspects of the mobile wood fired catering business that makes the “More is More”approach true. * Also available in a rear-loaded oven entrance configuration -See Concessionaire Tandem Switch Model Concessionaire Tandem 100 Concessionaire Tandem 110 Concessionaire Tandem 120

Overall lbs 4600 4800 5000

Max Capacity 7200 7200 7200

The Concessionaire Advantage

AIA #

Project Name:

TRUE FOOD SERVICE EQUIPMENT, INC.

Location:

2001 East Terra Lane • P.O. Box 970 • O’Fallon, Missouri 63366 (636)240-2400 • Fax (636)272-2408 • (800)325-6152 • Intl Fax# (001)636-272-7546 Parts Dept. (800)424-TRUE • Parts Dept. Fax# (636)272-9471 • www.truemfg.com

Item #:

SIS #

Qty:

Model #:

Pizza Prep Table:

Model:

TPP-60

Solid Door Refrigerator

TPP-60

A refrigerated pizza prep table is the ideal set up to keep all your pizza dough cool underneath, your ingredients readily available and have the counter space to make the pizza. With the Concessionaire the most ideal complimentary piece of equipment is transported right on the trailer. Never mind having to load this prep table on a separate trailer or in and out of a cargo van.

True’s pizza prep tables are designed with enduring quality that protects your long term investment. Oversized, environmentally friendly (R134A) forced-air refrigeration system holds 33°F to 41°F (.5°C to 5°C). Complies with and listed under ANSI/NSF-7-1997-6.3. All stainless steel front, top and ends. Matching aluminum finished back. Stainless steel, patented, foam insulated flat lids keep pan temperatures colder, lock in freshness, and minimize condensation.

In addition, we have designed the trailer to have a retractable ramp which allows you to roll the pizza prep table out of storage. Once you have unloaded this table, you have thefreedom and ease to modify and adapt your workflow to accommodate each individual venue.

Extra-deep 191/2" (496 mm) full length removable cutting board included. Sanitary, high density, NSF approved white polyethylene provides tough preparation surface. Heavy duty PVC coated wire shelves. Foamed-in-place, high density polyurethane insulation (CFC free).

*Sold separately ROUGH-IN DATA

Model TPP-60

Specifications subject to change without notice. Chart dimensions rounded up to the nearest 1/8" (millimeters rounded up to next whole number).

Cabinet Dimensions (inches)

Capacity (Cu. Ft.)

Doors 2

Pans Shelves (top) 4 8

(liters)

15.9 451

(mm)

L** 601/4

D† 321/4

H* 353/4

HP 1/3

Voltage 115/60/1

1531

820

909

1/3

230-240/50/1

Crated Cord Length Weight (lbs.) NEMA (total ft.) Amps Config. (total m) (kg) 7.9 5-15P 7 370 3.9



2.13

168

** Length does not include 3/8" (10 mm) each side for lid pins and 1/4" (7 mm) each side for cutting board brackets and thumb screws. † Depth does not include 1" (26 mm) for rear bumpers and 3" (77 mm) for cutting board. * Height does not include 61/4" (159 mm) for castors and 6" (153 mm) for optional legs. TRUE REFRIGERATION

APPROVALS:

TM

 Plug type varies by country.

AVAILABLE AT:

MADE IN

U.S.A.

®

R

SINCE 1945

8/07

Store your dough

Access your ingredients

Printed in U.S.A.

Counter top to assemble

This stainless steel door slides up and out of it’s track to give you access to the cargo bay.

Cargo Bay Ramp

Use this lightweight ramp to load and unload a prep table, sink or anything on wheels. Conveniently stores under the trailer frame.

Then take the door and slide it into a track directly next to the oven. Now you have a convenient and cleanable counter top space. Our most popular option for the Concessionaire series.

Concessionaire Options

Cargo Bay Stainless Side Door/Table Conversion

Concessionaire Options

Cargo Bay Ramp Winch

Need a hand loading or unloading your prep table or piece of equipment? This winch works wonders.

All of our back doors have the ability to convert into tables. It is done in 4 simple steps

Hand Washing Sink

Battery operated. Cold water with a hot water option.

1) 2) 3) 4)

Swing open the door, Lift off the hinges Rest door on the horizontal Use the brackets to support the door.

Concessionaire Options

Back Door Table Conversion

Concessionaire Options

Chrome Rims

Round off a nice clean professional look.

Tool Box-Black

Extra storage for wood or for tools.

Spare Tire

Mounted under the tongue. Be prepared.

Fire Wood Access Door

With this door you can access wood or any other equipment you may need on hand. Not shown: Removable tongue Metallic paint Umbrella holders

Tool Box-Diamond Plate

Compliment the chrome rims with the look and durability of diamond plate.

Say goodbye to your peels touching the ground in between uses. These tool holders are built right into the stainless steel counter top.

Concessionaire Features

The Concessionaire has a 35 square foot compartment under the oven. The 7x5 space can fit your tent, tables and the rest of your equipment.

Electric breaks add an extra level of comfort and breaking ability. They are standard on all Concessionaire models ** for use with an aftermarket break controller that can be installed in your tow vehicle.

All doors on all of our models come with stainless steel recessed “T”handled locks.

Easy to use clam hitch lets you know when you are all connected and ready to go. A simple and easy design. You’ll bypass a ton of hassle!

Removable chimney pipe and cap makes it easy for you to store your trailer inside a standard 7’garage.

3 point leveling jacks make it possible to level your trailer on just about any ground. Need a lift? These crank handle jacks are strong enough to lift your trailer up off the ground!

The galvanized jack along with it’s collapsible jack handle won’t get in the way when moving around the trailer. galvanized metal will help reduce visible wear and tear.

One piece stainless steel vent and counter top. This idea came after having a wonderful double shot of espresso and was scribbled on a napkin. Stainless makes for a wonderful, professional and clean presentation. An exclusive Fire WIthin design.

We use rubber shock mounted lights. Recessed lights keep them safe from breakage. The sealing prevents unwanted water from getting into the wiring harness.

The Cucina Series

The Cucina 14 “Everything and the kitchen sink” The selection of equipment on the Cucina is fully able to be customized. You tell us what it is that you would like for us to include in your Italian Cucina. The Cucina is a special unique design that we have been working on for the past year. Pack up the trailer, arrive on site, flip up the awning, strike a match and you are in business. The oven entrance is on the outside which preserves the view and the ambiance that only a true wood fired oven can create. IDEAL CLIENT: High end caterer who is looking to make a lasting impression. A business requiring very specific and unique health department requirements. UNIQUE: The Cucina leverages the experience of high volume wood fired caterers and allows for a highly customized mobile wood fired oven. Its size not only makes way for a custom kitchen but also a canvas to further convey the look and feel of your brand. We can outfit your trailer with unique fixtures and oven finishes. Let us help you create your dream mobile cafe! Stop back soon to see the new 12ft Cucina as it rolls off the production line!

The Cucina 16 “Everything and the kitchen sink -just add 2 more feet” The selection of equipment on the Cucina is fully able to be customized. You tell us what it is that you would like for us to include in your Italian Cucina. The Cucina is a special unique design that we have been working on for the past year. Pack up the trailer, arrive on site, flip up the awning, strike a match and you are in business. The oven entrance is on the outside which preserves the view and the ambiance that only a true wood fired oven can create. IDEAL CLIENT: High end caterer who is looking to make a lasting impression. A business requiring very specific and unique health department requirements. UNIQUE: The Cucina leverages the experience of high volume wood fired caterers and allows for a highly customized mobile wood fired oven. Its size not only makes way for a custom kitchen but also a canvas to further convey the look and feel of your brand. We can outfit your trailer with unique fixtures and oven finishes. Let us help you create your mobile dream cafe! Stop back soon to see the new 12ft Cucina as it rolls off the production line!

Cucina Options

AIA #

Project Name:

TRUE FOOD SERVICE EQUIPMENT, INC.

Location:

2001 East Terra Lane • P.O. Box 970 • O’Fallon, Missouri 63366 (636)240-2400 • Fax (636)272-2408 • (800)325-6152 • Intl Fax# (001)636-272-7546 Parts Dept. (800)424-TRUE • Parts Dept. Fax# (636)272-9471 • www.truemfg.com

Item #:

SIS #

Qty:

Model #:

Pizza Prep Table:

Model:

TPP-60

Solid Door Refrigerator

Hand washing sink

3 compartment sink

TPP-60 True’s pizza prep tables are designed with enduring quality that protects your long term investment. Oversized, environmentally friendly (R134A) forced-air refrigeration system holds 33°F to 41°F (.5°C to 5°C). Complies with and listed under ANSI/NSF-7-1997-6.3. All stainless steel front, top and ends. Matching aluminum finished back. Stainless steel, patented, foam insulated flat lids keep pan temperatures colder, lock in freshness, and minimize condensation.

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TPP-44

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Cabinet Dimensions iÈ}˜i`ÊÕȘ}Ê̅iʅˆ}…iÃÌÊ (inches)

Capacity (Cu. Ft.)

Pans Shelves (top) 4 8

(liters)

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(mm) Vœ“«œ˜i˜ÌÃÊ̜ʫÀœÛˆ`iÊ̅iÊ

L** 601/4 1531

HP Voltage D†ÕÃiÀÊ܈̅ÊVœ`iÀÊ«Àœ`ÕVÌÊ H* Ìi“«iÀ>ÌÕÀiÃ]ʏœÜiÀÊṎˆÌÞÊ 321/VœÃÌÃ]ÊÃÕ«iÀˆœÀÊvœœ`ÊÃ>viÌÞÊ>˜`Ê 4 353/4 1/3 115/60/1

1/3 230-240/50/1 820̅iÊLiÃÌÊÛ>Õiʈ˜Ê̜`>Þ½ÃÊvœœ`Ê 909

NEMA Amps Config. 7.9 5-15P 3.9

Crated Cord Length Weight (lbs.) (total ft.) (total m)

(kg)

7

370

2.13

168



** Length does not include 3/8" (10 mm) each side for lid pins and 1/4" (7 mm) each ÃiÀۈViʓ>ÀŽiÌ«>Vi° side for cutting board brackets and thumb screws. † Depth does not include 1" (26 mm) for rear bumpers and 3" (77 mm) for cutting board. "ÛiÀÈâi`]Êi˜ÛˆÀœ˜“i˜Ì>ÞÊ * Height does not include 61/4" (159 mm) for castors and 6" (153 mm) for optional vÀˆi˜`ÞÊ­£Î{
®ÊvœÀVi`‡>ˆÀÊ legs. TRUE REFRIGERATION

APPROVALS:

TM

MADE IN

U.S.A.

®

R

SINCE 1945

8/07

Printed in U.S.A.

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 Plug type varies by country.


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Complies with and listed ANSI/NSF-7-1997-6.3.

All stainless steel front, and cabinet ends. Matc aluminum finished back

Stainless steel, patented insulated flat lid keeps p temperature colder, lock in freshness, and minimi condensation.

Heavy duty PVC coated shelves.

44’pizza prep table

Capacity

Oversized, environment friendly (R134A) forcedrefrigeration system hol to 41°F (.5°C to 5°C).

Foamed-in-place, high d polyurethane insulation free).

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ROUGH-IN DATA

True’s pizza prep tables designed with enduring that protects your long investment.

Extra-deep 191/2" (496 m full length removable cu board included. Sanitar density, NSF approved w polyethylene provides to preparation surface.

Àœ˜ÌÊLÀi>̅ˆ˜}°

2 door fridge

Qty:

Soild Door Refrigerator

/1 ‡ÎÈ

ROUGH-IN DATA

Doors 2

Fridge/Freezer Pizza Prep Table:

TPP-44

60’pizza prep table

Model TPP-60



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Extra-deep 191/2" (496 mm) full length removable cutting board included. Sanitary, high density, NSF approved white polyethylene provides tough preparation surface.

Specifications subject to change wi Chart dimensions rounded up to the nearest 1/8" (millimeters rounded up to next wh

Cabinet Dimensions (inches)

Cord Length

How To Order Choose Your Oven

Choose Your Trailer

Pick Your Finish

Choose Your Tools

Dome Shapes

Modern

Contoured

Milano

Traditional

How many pizzas at a time 100 cm/40” Hearth = 6 x 7 “ Pizzas

110 cm/44” Hearth = 8 x 7” Pizzas

120 cm/48” Hearth = 6 x 14” Pizzas

Oven Finishes

Standard

Brick Full Dome

Brick Wrap

Brick Wrap Scattered

Stone

Mosaic

Oven Finishes

Glass Tile

Tan Marble

Custom available

Blood Marble

Black Granite

N O O S G N I COM Mosaic Name

Stainless Steel

Tools

Turning Peel

Large Peel

The ultimate pizza tool. Perfect for turning any size pizza inside your oven. It is an excellent peel for taking out small 8’pizzas. Welded stainless steel front blade.

The perfect pizza peel for taking out large pizzas. 14’creased blade.

Made in the USA $40 each

Cooler Box A 5ft long heavy gauge stainless steel insulated cooler box. Make a clean presentation with this versatile cooler box. Add ice and keep your hotel pans, 1/6 pans, 1/3 pans cold throughout the day. Has heavy duty handles, comes with pan dividers, lid and drain. Designed by our clients Made in the USA Exclusive to Fire Within $1440 *does not include pans, pans purchased separately

Made in the USA $40 each

Tools

Fire Fence

Maximize the real estate and keep your floor clean inside your oven by keeping the ash contained behind this fire fence. Vent holes around the bottom keep air circulation flowing through your fire. Made of blue rolled steel. Designed by our clients Made in the USA Exclusive to Fire Within $50 Get your logo laser cutout for $110

Dough Tray Bags The missing link. The answer to the million dollar question: “How do you handle the dough?” This insulated dough tray bag will hold up to 5 boxes and a lid. It has a Velcro pocket for ice cooler packs, zipper closure. The handles on either side of the bag make carrying 5 dough trays so much more manageable. Designed by our clients Made in the USA Exclusive to Fire Within $120 each* does not include boxes, purchased seperately

2011 Pricing

Spring

The Tailgate Tailgate

100 (40”hearth only)

Tailgate Upgrade Torsion Suspension Leveling Jacks Shock Mounted Lights

$10,499

$2,500

Oven Finish Brick Row -ORBrick Row with Keystone Mosaic Name

Standard Standard $475

The Caterer SERIES Caterer Caterer 100 (40”) Caterer 110 (44”) $650 upgrade Caterer 120 (48”) $1000 upgrade

$15,999 $16,649 $16,999

Caterer Switch Caterer 100 (40”) Caterer 110 (44”) $650 upgrade Caterer 120 (48”) $1000 upgrade

$16,250 $16,900 $17,250

Oven Dome Shape Options

Caterer Trailer Options Chrome Rims Spare Tire and Mount

$160 $300

Wood / Tool Box (Diamond plate) Wood / Tool Box (Black)

$475 $365

Front Cabin Storage Access (tongue side of box) Fire Wood Access Door Back door Table Conversion Cabin Floor PVC Liner Cabin Floor Rhino Liner

$400 $400 $200 $100 $400

Stainless Table Extension (Caterer only) Stainless Side Tables (Caterer Switch only)

$450 $800

Removable Tongue Hand Washing (cold) Hand Washing (cold and hot) Umbrella Holders (2) Metallic Paint Red Paint

$700 $1200 $1400 $50 $500 $350

Modern (straight sides) Traditional (rounded) Milano with Central Vent Contoured

Standard $250 $900 $250

Oven Finishes Options Brick Wrap (red or ash) Brick Wrap Scattered (red or ash)

Stone Mosaic Glass Tile Blood Marble Tan Marble Black Granite Mosaic Name Metal

Custom available

$475 $475 $500 $1100 $400 $375 $300 $300 $675 $450

The Concessionaire Series Concessionaire 100 (40”) 110 (44”) $650 upgrade 120 (48”) $1000 upgrade

$17,999 $18,649 $18,999

Concessionaire Tandem 100 (40”) 110 (44”) $650 upgrade 120 (48”) $1000 upgrade

$18,999 $19,649 $19,999

Oven Dome Shape Options

Concessionaire Trailer Options Chrome Rims for single axle Chrome Rims for tandem Spare Tire and Mount

$160 $320 $300

Wood / Tool Box (Diamond plate) Wood / Tool Box (Black)

$475 $365

Fire Wood Access Door Back door Table Conversion Cabin Floor PVC Liner Cabin Floor Rhino Liner

$400 $200 $75 $400

Cargo Cargo Cargo Cargo Cargo Cargo

$300 $500 $100 $400

Bay Bay Bay Bay Bay Bay

stainless side door/table conversion Rhino liner Mat Winch Drivers’ Side Entrance OR Passengers’ Side Entrance

Removable Tongue Hand Washing (cold) Hand Washing (cold and hot) Umbrella Holders (2) Metallic Paint Red Paint

$700 $1200 $1400 $50 $500 $350

Modern (straight sides) Traditional (rounded) Milano with central vent Contoured

Standard $250 $900 $250

Oven Finishes Options Brick Wrap (red or ash) Brick Wrap Scattered (red or ash) Full brick dome Stone Mosaic Glass Tile Blood Marble Tan Marble Black Granite

$475 $475 $1200 $500 $1100 $400 $375 $300 $300

Mosaic Name Metal

$675 $450

Custom available

The Cucina Series Specs

7 wide 6.6 high

10 ft

12 ft

14 ft

16 ft

18 ft enclosed

Trailer

Trailer double axle single axle flip down side door

n/a $19,999 n/a

$22,700 n/a n/a

$23,500 n/a $1,300

$26,500

$32,000-$40,000

Trailer Equipment

Pizza Prep Table TPP-44 Pizza Prep Table TPP-60

n/a n/a

$2,700 n/a

$2,700 $3.250

$2,700 $3.250

Refrigeration

Stand up fridge/freezer combo

n/a n/a

n/a n/a

$2,200 $1.850

$2,200 $1.850

Oven Size

120cm 48’ Oven 140cm 48’ Oven

Standard $1,100

Standard $1,100

Standard $1,100

Standard $1,100

Oven Finish

Wall Igloo with Brick Full Brick Milan

$500 $475 $1,200 $1,000

$500 $475 $1,200 $1,000

$500 $475 $1,200 $1,000

$500 $475 $1,200 $1,000

Other Options

L-Cut Platform TPP-44 Dolly TPP-60 Dolly Hand washing 3 compartment sink Removable tongue

n/a n/a n/a $900 $2,000 $800

n/a $250 n/a $900 $2,000 $800

$1,200 $250 $300 $900 $2,000 $800

$1,200 $250 $300 $900 $2,000 $800

Generator

$6,000

$6,000

$6,000

F.A.Q BUSINESS MODEL Is the Rolling In The Dough business plan worth it? • Yes. The business manual will greatly accelerate the process for you. It is very detailed and will act as a source of reference throughout your first year in business. Not to toot our own horn but our customers give it excellent reviews.

If I purchase the business plan do I get a discount on a trailer purchase? • If someone buys Rolling in the Dough, they can receive the price of the manual ($250) off the price of a workshop ticket by using the code “ridpromo.”

Do I need a health department license? • Yes and most of the time your license is issued by your local county.

ORDERING PROCESS What is the ordering process? • We work with you to decide which model best suits your needs after which we will provide you with a proposal. Upon your approval we will send you a contract to be signed and faxed in. You will receive 2 color swatch catalogs to choose your colors. One is for the trailer colors, the other is for stucco colors. If you are wanting a custom dome / oven finish then you will work hand and hand with our masons to design the oven you envision. A 50% deposit is needed prior to your order being fully processed.

Are we a franchise? • No, we are not a franchise. We try to set our clients up for success as much as possible thus we offer all of the support materials that a franchise would. We advise you in how to create and market your own brand along with how to prepare and serve your own style of pizza and catering cuisine.

Do you offer Financing? • We have a few financing partners. We recommend first looking into Peer to Peer lending. It is one of the best new ways to finance a small business’. www.prosper.com 1-866-615-6319 Classic Financial Services & Equipment Leasing, Inc. Phone: 847-798-9875 Fax: 866-721-3131 Email:[email protected] Marlin Business Services Corp. www.marlinleasing.com (888) 479-9111 Microfinancial/TimePayment www.timepaymentcorp.com 877-868-3800 LeaseProcess www.leaseprocess.com 800.942.9830 Innovative Lease Services, Inc. KRISTAN PARKER [email protected] ph 800.438.1470 ×108 www.ilslease.com

TRAILER

FORNO BRAVO OVENS

What about the bumps?

What is the heat up time?

• We have gone to the full extent to ensure trailer stability and a securely-incorporated oven. Safety is our paramount goal. Right from the beginning our focus has always been safety. The foundation of our product is the trailer. We sourced one of the most experiences custom trailer manufacture in the country. All of our trailers meet NATM requirements thus exceeding Federal Highway Safety Standards. • It is not worth your assuming liability should something happen to someone in an accident. You also run the risk of jeopardizing your business if the equipment should break. When you leave that part of the business to us you’ll have us to fall back on. We have a tried and true design that has over 200,000 miles on it. We can build anything you would like - and rest-assured that it will be built according to code, it will be well thought-out and of course, it will match your vision.

SHIPPING & DELIVERY We have shipped trailers to all 4 corners of the US. We can assist you in bringing your trailer over the US/ Canadian border as well. Their are no fixed shipping rates. Basically, shipping rates depend on a number factors (size and load of truck/ rush delivery) thus rates can be just under 50 cents a mile up to $1.20 a mile. If you want to save on shipping, allow for a week or two after your completion date for arrival. You can also pick up your trailer or meet a driver half way. Carl Maxey 970-482-1202 www.uship.com Preferred shipping 616-878-7154 Charlies Shipping 517-936-6426 newworldautotransport.com TOLL FREE: 1-877-337-0879 aaaautotrans.com TOLL FREE: 1-877-337-0879

•Forno Bravo ovens heat up in as little as 45 minutes.

How long does it take to cure? • We air cure your oven once the final materials have been applied. The second type of curing consists of burning a succession of fires prior to using your oven. This process can take up to a week.

Turn around time • Our quote time is approximately 8 weeks to completion. There is a great deal of excitement that builds prior to a client receiving their trailer. There is also a great amount of preparation that is needed prior to having your first event. In the end - the more time you give us and yourself, the better. Factor in approximately 2 months for us to build and 1 month for you to prepare. Due to certain circumstances, it may take longer than 8 weeks to complete your trailer.

Is there a warranty? • Yes. Every model carries a 5 years parts and labor warranty on the trailer. Forno Bravo ovens come with a 2 year warranty. Within this period if for whatever reason your trailer/oven needs hands on attention we will make arrangements to fly out or have a trained professional address the issue.

Certifications All Forno Bravo ovens have been tested by Intertek and are UL listed, NSF-4 listed and ETL Sanitation approved. Your mobile oven will come with a numbered label listing proof of these certifications. A representative sample of the listed devices have been tested, investigated and found to comply with the requirements of the Standard(s) for Commercial Cooking, Rethermalization and Powered Hot Food Holding and Transport Equipment (NSF-4) and are identified with the ETL Sanitation Listed Mark. A representative sample of the listed devices have been tested, investigated and found to comply with the requirements of the Standard(s) for Proposed Outline of Investigation for Commercial Wood-Fired Baking Ovens-Refractory Type (UL-2162) and are identified with the Warnock Hersey & ETL Listed Mark. A representative sample of the listed devices have been tested, investigated and found to comply with the requirements of the Standard(s) for Fireplace Stoves (UL-737) and are identified with the Warnock Hersey & ETL Listed Mark.

NATM has worked to improve the trailer industry through the compliance and promotion of the Federal Motor Vehicle Safety Standards. To earn NATM approval we are required to build our mobile pizza ovens in compliance with NATM standards which ensures your ovens securing and dynamic towing stability. There is this gross lack of understanding - a trailer is a motor vehicle it and it has to perform and operate safely under the same conditions and standards as a car or truck. Over building something is as dangerous as not taking every detail into consideration. The Association is organized to promote, both to the industry and to the public, a universal recognition of safety and quality in the trailer manufacturing industry. Through engineering calculations, testing, choice of materials, and specific manufacturing processes NATM trailers exceed industry standards. By being in compliance with NATM guidelines they are granted the U.S. DOT’s Federal Motor Vehicle Safety Standards (FMVSS) certification.