Catalogue Magazines | Books | DVDs | Collectibles | E-publications ...

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Catalogue Magazines | Books | DVDs | Collectibles | E-publications | Apps. | Internet

Quality Media for Children

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about us

Business partners around the world

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Major licensors in the publishing and DVD world:

magazines 4

Warner Bros., Turner, ZDF Enterprises, Giochi Preziosi, Sesame

DVD COLLECTIONS

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Workshop, Chapman Ent., Rainbow S.R.L., Entertainment One, Cyfra+,

books 8

HIT Entertainment, LEGO, LazyTown Entertainment, MGA, Atlantyca,

MSZ' OWN BRANDS

Bayard, IMPS, Marathon, Edicart, Discovery, BBC, DeAgostini, the

10

partworks 12

Bella Sara Company, Cepia LLC, Universal Studios, Fremantle Media,

scooby-doo! 14

Zodiak Kids, m4e, Dracco, Famosa, Saban, DHX Media, Studio 100,

WINX CLUB

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Geoworld Group, Topps, American GReetings, etc.

Mia and Me

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FILLY 18 strawberry shortcake 19 BEN 10

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lego chima

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PEPPA PIG

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TOYS&COLLECTiBLES 24 NEW MEDIA

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PORTFOLIO 27

Quality Mediafor Children

ABOUT US…

Leader in children’s publishing in Central and Eastern Europe

Major distributor of partworks, DVDs, collectible toys and cards

20 years of experience

Nearly 6,5 million copies sold in 2012

Keeping up a high level of magazine sales, increasing sales of books and other entertainment product sales

Exploring new growing segments such as e-books

Consistent growth in market share

Increasing the number of MSZ magazine readers across the markets.

Experienced, innovative editorial operation constantly adapting to the changing and evolving tastes of our readers.

Exceptional creativity, expertise and buying power in cover mounts with a worldwide supplier network.

Experts in both traditional and new distribution channels, with substantial market position and state-of-the-art logistics and finance systems.

Advanced, full range marketing operation using TV, Internet, newspapers, magazines, events, retail promotions, trade and product tie-ins and ambient media to promote both our own and our client’s titles.

Experienced and effective advertising and sales department, using the latest readership data and econometric tools to increase both the total market value and market share.

www.msz.com.pl

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CATALOGUE 2014

Quality MediaforChildren

We meet the Needs of our readers

PRE–SCHOOL MAGAZINES Total monthly print run average 600,000 copies

NEW

We have the strongest licenses and the HIGHEST creativity, guaranteeing high sales’ levels and bRoad readership.

All established titles have print and sales figures independently audited by the national press audit body, affiliated to the F.I.P.P.*

Mike the Knight | All 3-6

MiniMini | All 3-6

Peppa Pig | All 3-6

Filly | Girls 5-8

Strawberry Shortcake | Girls 3-6

Magic Pocket | Girls 5-8

MSZ is the founding member of “Maluchy”** (Little Ones) an independent readership survey designed to give great insight into both readership and behavior patterns of children. *

Związek Kontroli dystrybucji Prasy www.zkdp.pl www.millwarbrown.com

**

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www.msz.com.pl


High quality cover mounts guarantee high sales

UPSCHOOL MAGAZINES NEW

Ben 10 | Boys 6-12

The Penguins of Madagascar | All 6-9

Scooby-Doo! | All 5-9

Lego Chima | Boys 6-9

NEW

In the Saddle | Girls 8-12 Gormiti | Boys 6-12

Cartoon Network | All 7-12

Mia and Me | Girls 5-8

Winx Club | Girls 6-12

360° STRONG MARKETING SUPPORT Complex marketing campaign - key to success. Each title receives dedicated marketing support relevant for the publications target group.

www.msz.com.pl

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CATALOGUE 2014


Only top TV series

DVD COLLECTIONS

Mia and me | Girls 5-8

Winx Club | Girls 6-12

Martha Speaks | All 3-6

Gormiti | Boys 7-12

Strawberry Shortcake | Girls 3-6

Poppy Cat | All 3-6

The Care Bears | All 3-6

Lazy Town | All 4-7

Quality is paramount, children are more critical consumers than adults. Mass market distribution through the press channel ensures unprecedented availability and sales. The MSZ high volume system ensures good returns for licensors.


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www.msz.com.pl


Marketing DVDs alongside high circulation magazines yields spectacular sales results

Adventure Time | All 6-9

Garfield | All 7-12

Ben 10 | Boys 6-12

LEGO Ninjago | Boys 6-9

The Saddle Club | Girls 8-12

Scooby-Doo! | All 5-9

Each part of the DVD Collection, besides DVD with the series includes an exercise book full of games and puzzles.

www.msz.com.pl

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CATALOGUE 2014


Over 400,000 books sold in 2012

UPSCHOOL BOOKS

Scooby-Doo comics | All 4-7

Scooby-Doo activity | All 4-7

Winx Club novel | Girls 6-9

Winx Club stick and fun | Girls 6-9

NEW

Mia and Me activity | Girls 6-9 Mia and Me book with DVD | Girls 6-9

Winx Club activity | Girls 6-9

MSZ has a unique distribution and marketing solutions that make books available on every street corner, at a price everyone can afford.


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www.msz.com.pl


We entertain and teach CHILDREN from an early age

PRE–SCHOOL BOOKS

The Care Bears activity | All 3-6

Peppa Pig activity | All 3-6

Peppa Pig story | All 3-6

Lalaloopsy activity | Girls 5-8

Elmo’s World activity | All 3-6

Classic Fairy Tales | All 3-6

Baby Looney Tunes colouring | All 1-3

Sesame Corner story | All 3-6

Fairy Tales with Animals | All 2-4

Mike the Knight story | All 3-6

Mike the Knight activity | All 3-6

Land Before Time activity | All 3-6

www.msz.com.pl

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CATALOGUE 2014


CreateD with passion and publishing experience

MSZ Own Brands PL

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In the Saddle | Magazine

Magic Pocket | Magazine

Magazine launched successfully in both Polish and Romanian markets. Not just for horse enthusiasts but for all adventure lovers, who value friendship and passion. Print run: 45,000

Truly original design by Media Service Zawada! Encourages the development of children’s interests and hobbies and keeps readers up to date on what’s new and trendy. Print run: 45,000

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Hello, Moky! | Activity book Children learn their first 100 words in English by playing and doing exercises with 64 cards with images

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Let’s Draw with All Seasons | Colouring and Activity book Children learn how to draw step by step guided by 4 nice characters: Miss Umbreluta˘, ´ and Dogorila˘, Floricica Za˘mba˘rici Bradul Bravul.

HU Enjoy a unique journey back to Hungary's past with RETROYEARS book series. About politics, public affairs, influencing intellectual trends, technical novelties, music trends, fashion, etc. Everything that was once important in richly illustrated 24 books, on more than 1500 pages.

Retroyears | Partwork Color the Party Clowns | Colouring book Children color party clowns


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Dinosaurs' competition | Game A game children can play in pairs

130,000 copies sold in the press channel in less than a year! Now available in two biggest book store chains.


MSZ on-line store with special offers for publi products. www.ksiazeczkibajeczki.pl

Interactive website with contests for children! www.konkursiaki.pl

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CATALOGUE 2014


PARTWORKS: HUNGARY AND ROMANIA MSZ is a leading distributor of partworks. With 19 years of experience in distribution, production and marketing, MSZ has managed 18 partwork launches in Hungary and over 20 in Romania together with DeAgostini.

SALES ARE IMPRESSIVE In 2012 DeAgostini partworks were sold in 7,6 million copies. According to estimates, “Stones of energy”, one of the most popular DeAgostini’s partworks, will have sold 3 million copies by the end of the collection.

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Art of Painting | 100 issues; launched March 2011

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Golden Globe Collection | 109 issues; launched April 2010


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Legendary Cars | 60 issues; launched October 2011

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National Geographic Last Great Places | 60 issues; launched February 2012

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Real Insects | 60 issues; launched October 2011 RO

Stones of Energy | 100 issues; launched September 2012


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Coins and Banknotes of the World | 80 issues, launched October 2012

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Mickey Mouse Clubhouse | 45 issues, launched February 2013

HU

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Porcelain Dolls | 60 issues, launched March 2013

HU

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Animal Farm | 60 issues; launched February 2013 Legendary Cars | 115 issues; launched October 2009

Cake Decorating | 90 issues; launched August 2013

Star Wars | 60 issues; launched February 2012

www.msz.com.pl

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CATALOGUE 2014


Leader in sales and readership among magazines for kids in Poland!

Scooby-Doo! Consumer magazine launch of the year in Media&Marketing magazine’s annual awards.

TOP SALES AND READERSHIP!*

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Readership among kids aged 8-12 years, source: Survey „Maluchy” Millward Brown wave July 2013, N = 897, ZCS index. Source: ZKDP data for 2012; Average sales 56 855 copies; average print run 92 436 copies;

*


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Wide range of MSZ-initiated Scooby-Doo! brand extensions dominate the market

NEW

Magazine | Kids’ favorite magazine, always accompanied by great cover mount

Activity book | Play and learn

NEW

Special Edition with DVD | Some specials for Scooby Doo fans provide even more entertainment and fun

Comic book | Fun and scary stories

www.msz.com.pl

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CATALOGUE 2014


More products to keep up with growing demand

Winx Club! 70% increase of the Winx Club TV series popularity in 2013*

Magazine | Always high quality cover mount which appeals to Winx Club fans!

Novel | More Winx story

DVD Collection | TV series

Activity | Play and learn

Special Edition | Always with premium gifts

Activity | Stick and fun

Magic Syrenix | Collectables

INCREASE of average magazine sales in 2013**

Children aged 6-14 years: Survey „Maluchy” Millward Brown wave July 2013, N = 897, ZCS index. Source: ZKDP data for January 2012 – June 2012; Average sales 31 662 copies; average print run 46 977 copies; data for January 2013 – June 2013; Avearge sales 34 755 copies; average print run 50 977 copies.

*

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A License that conquers a girls' world

Mia and me Magazine | comics, posters, games and competition

Activity | Each book with stickers

DVD Collection | Based on a popular TV series

NEW

Novel | DVD included

www.msz.com.pl

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CATALOGUE 2014


The best selling magazine for girls (5-8) in Poland*

Filly OVER 320,000 copies of Filly products sold within one year**

Magazine | Baby Filly figurines as the cover mounts.

Magic Land | Regular size Filly figurines with each issue.

Special Edition | Special sets of Filly figurines as a gift. *

Source: ZKDP data for June 2012 – June 2013; Average sales 36 652 copies; average print run 47 898 copies; Source: MSZ data for May 2012 – May 2013; Total sales: 322 740 copies.

**


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Increasing range of products

Strawberry Shortcake Magazine | Unique gifts for girls

DVD Collection | Based on a popular TV series

Special Edition | Games, quizzes and strawberry premium

www.msz.com.pl

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CATALOGUE 2014


A „must-have” magazine for boys

Ben 10 Synergy with Cartoon Network channel guaranteed brand strength and awareness.

Magazine | Each issue with the covermount

No. 1 in sales and readership among boys!* Special Edition | A unique product for fans of Ben’s cosmic adventures

Special Edition with DVD | Even more excitement with extraordinary gifts from the world of Ben 10 Readership among boys aged 7-9 year, source: Survey „Maluchy” Millward Brown wave July 2013, N = 897, ZCS index. Source: ZKDP data for June 2012 – June 2013; Average sales 28 018 copies; average print run 49 505 copies;

*


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spectacular magazine for all lego fans

LEGO CHIMA Incredibly popular toys (LEGO Poland) and television series (Nickelodeon Poland) contribute to high brand awareness.

Magazine | LEGO products as the covermount

LEGO Ninjago | DVD Collection

www.msz.com.pl

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CATALOGUE 2014


LOVED BY KIDS, APPRECIATED BY PARENTS

Peppa Pig INCREASE average sales of the Peppa Pig magazine in 2013* Strong brand position throughout the entire pre-school market! High parental trust and child brand loyalty! Peppa Pig series in TV.

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No. 2 in sales among monthlies for TG All 3-6**

Source: ZKDP data for January 2012 – May 2012; Average sales 26 730 copies; average print run 41 979 copies; data for January 2013 – May 2013; Avearge sales 30 463 copies; average print run 42 215 copies Source: ZKDP data for June 2012 – June 2013; Average sales 28 702 copies; average print run 43 037 copies;

**


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The highest quality of Peppa publications prepared in cooperation with specialists

Story | Peppa’s great adventures

Magazine | Unique educational value

Special edition | DVD with Peppa series

Activity book | Great stories and great fun

Wipe & Clean | Activity book with the pen

www.msz.com.pl

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CATALOGUE 2014


Collect and trade impulse products – always build volume and margin!

Toys & Collectibles One of the most widely recognized entertainment brands worldwide! Trading cards – A must–have for each Star Wars and card game fan

STAR WARS

MATCH ATTAX

Play, interact, explore… and much more! Favorites players from Bundesliga!

Collectors’ guide set includes: Collecrots’ guide, play pitch, collectors’ box and Limited Edition cards

Collectors guide set includes: Collectors guide, games mat, collector’s box and playing cards 5 unique cards in each sachet

Activity Card Collection - 5 cards in each sachet.

VIOLETTA


Sachet with bracelet and card.

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www.msz.com.pl


An exciting new business endeavor using strong and favourite brands among kids

WINX CLUB

MAGIKI

Magiki | flow pack with collectible horse figurine

Winx Club | Magic Alfea flow pack

Each figurine with trendy accessory

Jurassic Eggs

Jurassic Eggs | flow pack containing a dinosaur egg with a fluorescent dinosaur inside

Winx Club | Magic Syrenix figurines

www.msz.com.pl

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CATALOGUE 2014


Interactivity, fun and entertainment

NEW MEDIA E-PUBLICATIONS We make books and magazines even more entertaining and closer to kids expectations.

animated elements recorded content available for mobile devices


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www.msz.com.pl

PORTFOLIO 2014 Poland MAGAZINES Lego Chima The Penguins of Madagascar Scooby-Doo! Cartoon Network Ben 10 Gormiti Winx Club Magic Pocket Strawberry Shortcake Filly

Land Before Time Mia and Me Mike the Night

Minimini + Peppa Pig In the Saddle Mike the Knight Mia and Me

Strawberry Shortcake Adventure Time Garfield

BOOKS The Care Bears Lalaloopsy Elmo's World Sesame Corner Winx Club Scooby-Doo! Mia and Me Gormiti Peppa Pig In the Saddle

DVD COLLECTIONS Winx Club Mia and Me Gormiti Marta Speaks Lazy Town The Care Bears Poppy Cat

ROMANIA PARTWORKS Art of Painting Legendary Cars Real Insects Golden Globe Collection National Geographic Last Great Places Coins and Banknotes of the World Mickey Mouse Clubhouse Porcelain Dolls

MAGAZINES Scooby-Doo! Strawberry Shortcake Winx Club Ben 10 Cartoon Network Peppa Pig Mia and Me BOOKS Angelina Balerina Scooby-Doo! Land Before Time Baby Looney Tunes Coloring Book Classic Fairy Tales Fairy Tales With Animals

Mike the Knight Mia and Me HUNGARY PARTWORKS Retroyears (Msz's Own Title) Legendary Cars Star Wars Disney Princesses Animal Farm Cake Decorating MAGAZINE Scooby-Doo! Peppa Pig

Contacts

PL

Poland – Head office Andrew Przesmycki – General Director e-mail: [email protected] tel.: (+48 22) 870 53 43 www.msz.com.pl

RO

Romania Mariana Mihaltan – General Director e-mail: [email protected] tel.: (+40 21) 410 91 93 www.msz.ro

HU

Hungary Andrea Mátyás – Country Manager e-mail: [email protected] tel.: (+36 94) 500 194

Quality in content Quality in marketing Quality in distribution

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Quality in results

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Head office contact Media Service Zawada sp. z o.o. Al. Stanów Zjednoczonych 51 04–028 Warsaw POLAND Tel + 48 22 870 53 43 www.msz.com.pl

© 2013–2014 Media Service Zawada sp. z o.o. All Rights Reserved. | © 2010 Bakugan 3 Project. BAKUGAN and BATTLE BRAWLERS, and all related trademarks are trademarks of Spin Master Ltd. NELVANA is a trademark of Nelvana Limited. CORUS is a trademark of Corus Entertainment Inc. Used under license by Media Service Zawada sp. z o.o. All Rights Reserved. | BEN 10 © 2013. Cartoon Network, the logo, Ben 10, Ben 10 Alien Force, Ben 10 Ultimate Alien and all related characters and elements are trademarks of and © 2010 Cartoon Network. | Cake Decorating © 2013 De Agostini Polska Sp. z o.o. © 2013 De Agostini United Kingdom Ltd Griffin House, 161 Hammersmith Road, London W6 8SD UK. | CARTOON NETWORK and the logo are trademarks of and © 2010 Cartoon Network. | CN T& © Cartoon Network 2013. | Gormiti © 2011 Giochi Preziosi S.p.A. and Marathon. | © 2010 Aerospace Publishing Ltd, De Agostini Hellas Ltd. | Dinosaurs: © 2007 RBA Colleccionables, S.A., © 2010 De Agostini Polska, Sp.z o.o. | 2009 De Agostini Hellas Ltd © Disney Magic English 2009. | LEGO, the LEGO logo, the Brick and Knob configurations, the MInifigure and LEGENDS OF CHIMA are trademarks of the LEGO Group, © 2013 The LEGO® Group. Produced by Media Service Zawada under license from the LEGO® Group. All Artwork © 2013 by Blue Ocean Entertainment AG, Germany. | “The Garfield Show” series © 2013 – Dargaud-Media. All rights reserved. © PAWS. “Garfield” & Garfield characters tm & © PAWS Inc. – All rights reserved. | ™ & © MGA Ent., Inc. U.S. & other countries. Used under license by Media Service Zawada sp. z o.o. | Animal Farm © 2013 De Agostini Polska Sp. z o.o. © 2011 De Agostini Publishing Italia S.p.A., Novara © 2010 Literary Rights International Inc © 2006 Éditions Atlas SA | © 2012 Discovery Communications, LLC. Discovery Explore Your WorldT and the Discovery Explore Your WorldT logos are trademarks of Discovery Communications, LLC, used under license. All rights reserved. | Inside the human body © Bright Star Publishing Ltd © Midsummer Books Ltd © 2009 Deagostini. | Mercedes: © 2008 De Agostini Deutschland GmbH; © 2010 De Agostini Polska Sp.z o.o. | Retrocars © 2013 DeAgostini Polska Sp. z o.o. | © 2005 O productie a Komplett Media GMBH, Germania 2010, De Agostini Hellas Ltd. | Winnie the Pooh: © 2009 Disney. Based on the "Winnie the Pooh" works, by A.A. Milne and E.H. Shepard. First published in Italy in Italian language under the title Il mondo di Winnie the Pooh by De Agostini Editore SpA in 2006; © 2005/2006 Disney; © 2006 De Agostini Editore SpA, Novara; All rights reserved. | Fairy tales © EDIBIMBI Gruppo EDICART Italia. | Copyright © 2013 HIT (MTK) Limited. Mike The Knight™ and logo and Be A Knight, Do It Right!™ are trademarks of HIT (MTK) Limited. All rights reserved, including the right of reproduction reserved in whole or in part in any form. | FILLY © 2013 HFDL licensed by BlueOcean Entertainment AG, Stuttgart, Germany. | © 2009 Atlantyca Entertainment S.p.A & Moonscoop S.A.S. All rights reserved. | H2O. Just add water! © A JMSP Programme in association with FFC, PFTC, Network 10, ZDF German Television Network and ZDF Enterprises GmbH. | © 2012 Studio 100 NV and Viacom International Inc. - All rights reserved - TM Studio 100 Media GmbH. | Hero 108 © 2011 Cartoon Network. © 2011 Moonscoop Entertainment, LLC. All Rights Reserved. | LazyTown © & TM 2011 LazyTown Entertainment. All related titles, logos and characters are trademarks of LazyTown Entertainment. All rights reserved. | The Land Before Time and related characters are trademarks and copyrights of Universal Studios and U-Drive Productions, Inc. Licensed by Universal Studios Licensing LLC. All Rights Reserved. © for the Romanian edition by Media Service Zawada, Bucharest 2013. | LOONEY TUNES © 2013 Warner Bros. Entertainment Inc., LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc., WB SHIELD: T & © Warner Bros. Entertainment Inc.| Martha Speaks © 2011 WGBH/Susan Meddaugh. T/R and underlying CS. Meddaugh. | The Penguins of Madagascar © 2013 Viacom International Inc. Madagascar® DWA L.L.C. All Rights Reserved. | © 2013 Lucky Punch, Rainbow, March Entertainment Mia and me: Created by Gerhard Hahn www.mia-and-me.com. | NumberjacksTM & © 2010 Open Mind Productions Ltd. Licenced by Open Mind Productions Ltd. | Peppa Pig © Astley Baker Davies/Entertainment One UK Limited 2003. | © 2013 Coolabi Productions Limited. Based on the Poppy Cat books by Lara Jones. | R and T (2012) - The Rastamouse Company Limited. © Protected by copyright and by design rights in the United Kingdom and elsewhere. | © Bayard Jeunesse Animation, Aranéo, Gulli, France 5, Tiji, le CNC, Région Poitou-Charente, Département de la Charente 2007. Réalisé par Tanguy de Kermel. | Scooby Doo © 2013 Hanna-Barbera SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera. WB SHIELD: T & © Warner Bros. Entertainment Inc. | Sesame WorkshopR, Sezamkowy ZakątekT and associated characters, trademarks, and design elements are owned and licensed by Sesame Workshop. © 2001, 2011 Sesame Workshop. All rights reserved. | Care Bears™ and related trademarks ©2013 Those Characters From Cleveland, Inc. Used under license by Media Service Zawada American Greeting with rose logo is a trademark of AGC, LLC. | starwars.com © 2012 Lucasfilm Ltd & TM. All rights reserved. © Topps Europe Limited. 2010. | The Premier League Logo © The Football Association Premier League Limited 2006. The Premier League Logo is a trade mark of the Football Association Premier League Limited which is registered in the UK and other jurisdictions. The Premier League Club logos are copyright works and registered trademarks of the respective Clubs. Manufactured under license from the Football Association Premier League Limited. | TM & © Topps Europe Limited 2007. | Strawberry Shortcake™ and related trademarks © 2013 Those Characters From Cleveland, Inc. Used under license by Media Service Zawada. American Greetings with rose logo is a trademark of AGC, LLC. | Winx Club™ © 2003-2013 Rainbow. All rights reserved. www.winxclub.com. | Star Wars © 2013 Lucasfilm Ltd. & TM. | © 2013 Crawford Productions Pty Ltd and Protocol Entertainment Inc. All rights reserved. | © 2013 GEOWORLD S.r.l. | © 1999-2009 De Agostini UK Limited, © 2011 De Agostini Hellas for Romanian Edition. | © 2010 De Agostini Rusia, © 2011 De Agostini Hellas, for Romanian Edition. | © 2006 RBA Coleccionables, S.A., © 2011, De Agostini Hellas Ltd. for Romanian Edition. | © 2005 A production of Komplett Media GMBH, Germany, © 2010, De Agostini Hellas Ltd. In Romanian language. | © National Geographic 2013, 2013 De Agostini Hellas Ltd. | © 2005 RBA Colleccionables S.A. Espana, 2011 De Agostini Hellas Ltd. | © 2011, De Agostini Editore S.p.A Novara, © 2013, De Agostini Hellas Ltd. for Romanian Edition. | © Disney Enterprises Inc. 2010 Editorial Planeta De Agostini SA, 2013 De Agostini Hellas Ltd. for Romanian Edition. | © 2006 Editorial Planeta-DeAgostini, S.A., © 2013 De Agostini Hellas Ltd. for Romanian Edition.