THE TOP 16 SI LIST ... Channel Middle East and Channel Arabic cover the whole
... SUPPLEMENTS ENGLISH // Jan: A-Z Distribution Guide // Apr: Reseller ...
MEDIA INFORMATION 2017
EDITORIAL MISSION
C
hannel Middle East is the English version of ITP’s channel publications, the dominant multimedia network serving the IT channel by providing exceptional breaking news, actionable advice and forward-thinking business strategy channel partners have come to depend on. With a strong focus on the Middle East and North African (MENA) markets, and on the global technology industry, the Channel Middle East network provides channel marketers with a broad portfolio of impactful and engaging marketing opportunities for accomplishing marketing goals from branding, targeting and enablement to recruitment and thought leadership. Channel Middle East has been exclusively dedicated to informing and empowering the IT channel community in MENA for the past 14 years. The magazine’s unparalleled news coverage and essential content
form a critical part of the channel partner’s daily routine and long term business strategy. Today, Channel Middle East is the only channel magazine in the MENA geography with qualified, audited circulation figures by BPA Worldwide. Channel Middle East also offers a broad portfolio of multimedia and events, including print, website, eNewsletters, tablet apps, roundtable discussions, awards programmes and conferences, to engage with our loyal and expanding channel audience in a variety of forums. In addition, the magazine covers the whole spectrum of the IT channel, from high-end enterprise vendors, systems integrators, solution providers, value-added distributors and resellers, to the retail channel and hardware IT traders, across the GCC, Levant, North Africa and beyond. Channel Middle East offers a compelling mix of news, incisive
2017 EDITORIAL CALENDAR - CHANNEL MIDDLE EAST FEATURE 1
FEATURE 2
FEATURE 3
FEATURE 4
SUPPLEMENTS A-Z Distribution Guide 2017
JANUARY
2017 Channel Outlook
New Age VADs
Companies To Watch 2017
SMB ICT Services
FEBRUARY
Channel Credit Schemes
Security Operation Centres
Managed Cloud Services
Quarterly Focus – North Africa
MARCH
Software-Defined Data Centres
Growing Channel Sales
Drones & Robotics
APRIL
Channel Middle East Awards 2017
Wearables & Commercial Opportunities
Building A GRC Practice
MAY
State of Power Retail Market
Consumer Technology
UC & Collaborations Solutions
JUNE
Distribution Power List 2017
The IoT Channel Opportunity
Network Security
Growing a Channel Business & Customers
Reseller Guide 2017
Quarterly Focus – East Africa
JULY
Software-Defined Everything
End Point Security
Partner Training & Certifications
Partner Programs Guide 2017
AUGUST
The SMB Market Opportunity
SI Power List 2017
State of SI Market
Quarterly Focus – Levant
SEPTEMBER
End-point Security Market
Multi-mode PCs: The Next Wave of Computing
State of IT Distribution in Middle East
Software as a Service Quarterly Focus – GCC
OCTOBER
Top 50 Channel Leaders
Managed Security Services
Channel Confidence Survey 2017
NOVEMBER
GITEX Review
Enterprise Storage
Backup & Recovery Solutions
DECEMBER
Channel Champions Awards 2017
Managed Print Services
Business Apps Market
2017 Market Review
(SUPPLEMENTS ENGLISH // Jan: A-Z Distribution Guide// April: Reseller Guide // July: Partner Programs Guide)
2017 EDITORIAL CALENDAR - CHANNEL ARABIC FEATURE 1
FEATURE 2
FEATURE 3
JANUARY
2017 Channel Outlook
Video Conferencing Solutions
Companies To Watch\ KSA 2017
FEATURE 4
FEBRUARY
KSA Tech Vision 2030
Virtual Reality Tools
Value-add Distribution
MARCH
Digital Transformation
Tech Security Solutions
Enterprise Apps
APRIL
Wearable Computing
Channel ME Awards
Managing a Channel Business
MAY
CHA Awards
Presentation Solutions
Data Centres Infrastructure
JUNE
Country Focus\KSA
Printing & Print Managed Services
Partners Training Programs
JULY
SL Power List 2017
Quarterly Focus – GCC
The pros and cons of the Internet of Things
AUGUST
Why Chinese phones threaten the world’s largest phone companies?
Backup& Data Protection Opportunity
Emerging Enterprise Technologies
SEPTEMBER
SDN Technology and Products
The Future of Cloud Computing
Channel Confidence Survey 2017
OCTOBER
Top 50 Channel Champions 2016
Channel Financing Schemes
Big Data Analytics Training
NOVEMBER
GITEX Review
Serving the KSA market
Growing Channel Sales@ customers
DECEMBER
2016 Market Review
SMB Business Networks
Are Women leaders are becoming key success of technology companies?
SUPPLEMENTS
Technical solutions has become a Security necessity for banks
Editorial calendars are subject to change at editor’s discretion
CHANNEL ARABIC CIRCULATION
CHANNEL MIDDLE EAST CIRCULATION
AVERAGE QUALIFIED CIRCULATION, JAN-JUN 2016
AVERAGE QUALIFIED CIRCULATION, JAN-JUN 2015
5,078 COPIES PER MONTH
3,566 COPIES PER MONTH
READERSHIP*
READERSHIP
PASS-ALONG READERSHIP OF 3.37 PER COPY 21,832 total readership - print and digital 85% of subscribers have their copy read by two people or more.
PASS-ALONG READERSHIP OF 3.1 PER COPY 12,748 total readership - print and digital
EDITORIAL* 95% of readers consider Channel Arabic editorial to be good or better than other publications in the region.
EDITORIAL*
95% of readers consider Channel Middle East editorial to be good or better than other publications in the region.
COMPETITIVE ADVANTAGE*
95% of the readers consider Channel Middle East to be a superior or better publication than others in the same industry within the region.
PURCHASING DECISIONS*
92% of readers have at some point used Channel Middle East to make purchasing decisions based on its editorial and advertising content. 28% of readers often use Channel Middle East to make purchasing decisions based on its editorial and advertising content.
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION - MAY 2016 ISSUE OF CHANNEL MIDDLE EAST
COMPETITIVE ADVANTAGE*
96% of the readers consider Channel Arabic to be a superior or better publication than others in the same industry within the region.
PURCHASING DECISIONS*
93% of our readers have at some point used Channel Arabic to make purchasing decisions based on its editorial and advertising content. 29% of readers often use Channel Arabic to make purchasing decisions based on its editorial and advertising content.
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION - MAY 2016 ISSUE OF CHANNEL ARABIC
UAE 53.4%
UAE 52.4% SAUDI ARABIA 30.8% SAUDI ARABIA 15.5%
BAHRAIN 3.2% OMAN 3.6%
BAHRAIN 3.6% QATAR 4.7%
KUWAIT 3.7%
KUWAIT 4.1% OMAN 3.8%
READERSHIP SUMMARY
QATAR 5.3%
READERSHIP SUMMARY
BPA Average Print Circulation (Jan - Jun 2016)
5,078
BPA Average Print Circulation (Jan - Jun 2016)
3,566
Other Print Circulation
635
Other Print Circulation
480
Readership Multiplier (Print)
3.37
Readership Multiplier (Print)
3.10
App Downloads (June 2016)
1,470
App Downloads (June 2016)
2,164
Total Readership - Print & Digital
22,873
Total Readership - Print & Digital
14,707
eNewsletters
15,255
eNewsletters
5,400
Total Brand Readership
38,129
Total Brand Readership
20,107
38,129* TOTAL BRAND REACH
20,107* TOTAL BRAND REACH
*PUBLISHERS OWN DATA: ITP BUSINESS READERSHIP SURVE Y JUNE 2016
*PUBLISHERS OWN DATA: ITP BUSINESS READERSHIP SURVE Y JUNE 2016
CIRCULATION
ADVERTISING RATES POSITION
ENGLISH OR ARABIC EDITIONS
ENGLISH & ARABIC EDITIONS COMBINED
Outside Back Cover - A4
AED 34,980 ($9,526)
AED 62,540 ($17,031)
Inside Front Cover - A4
AED 31,270 ($8,515)
AED 54,590 ($14,866)
Inside Front Cover Spread
AED 46,640 ($12,701)
AED 83,740 ($22,805)
Inside Back Cover
AED 26,500 ($7,216)
AED 48,760 ($13,278)
Double Page Spread
AED 32,860 ($8,948)
AED 60,420 ($16,454)
A4 < p.21
AED 25,440 ($6,928)
AED 39,220 ($10,680)
A4 < First Half
AED 23,320 ($6,350)
AED 44,520 ($12,124)
A4
AED 21,200 ($5,773)
AED 36,040 ($9,814)
1/2 A4 Vertical
AED 13,780 ($3,752)
AED 25,440 ($6,928)
1/2 A4 Horizontal
AED 13,780 ($3,752)
AED 25,440 ($6,928)
1/4 Page
AED 7,950
AED 13,780 ($3,752)
($2,165)
Technical Specifications SPECIFICATION
TRIM SIZE W X H (mm)
BLEED SIZE W X H (mm)
TYPE SIZE W X H (mm)
Double Page Spread
460 x 275
470 x 285
430 x 250
Full Page
230 x 275
240 x 285
200 x 250
Half Page Horizontal
190 x 115
N/A
N/A
Half Page Vertical
90 x 233
N/A
N/A
eNewsletter ENEWSLETTER ADVERTISING
FORMAT
DIMENSIONS
FILE SIZE
RATE
Sponsorship Banner
GIF, JPEG
645 X 200px
50KB
AED 15,569 per issue
($4,240)
Marquee Banner
GIF, JPEG
340 X 60px
20KB
AED 9,730 per issue
($2,650)
Vertical Banner
GIF, JPEG
120 X 240px
20KB
AED 7,784 per issue
($2,120)
EMAIL MARKETING
FORMAT
DIMENSIONS
FILE SIZE
RATE
Email Shots
GIF, JPEG, HTML, Text
Width can be reduced or increased (up to 640px)
100KB
AED 1,050 CPM
Dedicated eMarketing
“WHEN IT COMES TO MARKETING AND LEAD GENERATION, AS WELL AS CUSTOMER INTERACTION, THERE ARE MULTIPLE IDEAS AND WAYS TO DO SO, BUT WHICH ONE IS THE FASTEST AND THE MOST EFFECTIVE TO ACHIEVE ALL MENTIONED GOALS? CHANNEL MIDDLE EAST IS THE ANSWER!” MOHAMMAD MOBASSERI, FOUNDER & CEO, EMT DISTRIBUTION
“EVEN IN THE VERY BUSY WEEKS OF THE YEAR, READING THE CHANNEL MIDDLE EAST FRESH EDITION IS ALWAYS RANKED AS AN IMPORTANT AND URGENT TASK TO DO. IT’S PART OF THE BUSINESS!” MOHAMMAD AL MUFLEH, STORAGE BUSINESS DEVELOPMENT MANAGER, LENOVO
ADVERTISING CONTACTS Ankit Shukla
Group Sales Manager T: +971 4 444 3361 GSM: +971 55 257 2773 E:
[email protected]
Nader Hudaib
Sales Manager T: +971 4 444 3693 GSM: +971 50 440 5734 E:
[email protected]
George Hojeige Group Sales Director, ITP Technology T: +971 4 444 3203 GSM: +971 50 502 5532 E:
[email protected]
($286) CPM
“TODAY’S BUSINESSES CAN’T SURVIVE WITHOUT EFFECTIVE AND FAST COMMUNICATION OF ITS VALUE PROPOSITION. FOR GLOBAL DISTRIBUTION, ITP’S IT PUBLICATIONS AND ESPECIALLY CHANNEL MIDDLE EAST, FORMS AN INTEGRAL PART OF OUR MARKETING AND COMMUNICATION STRATEGY FOR THE MEA MARKET.” MARIO M. VELJOVIC, VICE PRESIDENT, SOLUTIONS MEA, GLOBAL DISTRIBUTION
EDITORIAL CONTACTS
PRODUCTION CONTACT
Manda Banda Editor, Channel Middle East T: +971 4 444 3617 E:
[email protected]
Basel Al Kassem Production Manager T: +971 4 444 3388 GSM: +971 50 798 8790 E:
[email protected]
Osaid Kalo Editor, Channel Arabic T: +971 4 444 3259 E:
[email protected]