Chap-015

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19/08/2010. 1. Chapter 15. Data. Preparation and. D i ti. D i ti. McGraw-Hill/Irwin. Business Research Methods, 10e. Dosen: Prof. Dr. Ir. Ujang Sumarwan, MSc.

19/08/2010

Chapter 15 Data Preparation and D Description i ti

McGraw-Hill/Irwin Business Research Methods, 10e

Dosen: Prof. Dr. Ir. Ujang Sumarwan, MSc

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Learning Objectives Understand . . . • The importance of editing the collected raw data to detect errors and omissions. • How coding is used to assign number and other symbols to answers and to categorize responses. responses • The use of content analysis to interpret and summarize open questions.

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Learning Objectives Understand . . . • Problems with and solutions for “don’t know” responses and handling missing data. • The options for data entry and manipulation.

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PulsePoint: Research Revelation

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The percent of online consumers who put trust in online consumer recommendations.

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Untuk melihat file lengkapnya silahkan menghubungi kami di www.mb.ipb.ac.id

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