Charlene Li - Altimeter Group

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business strategies around disruptive technologies like social media and frequently ... s Groundswell: Winning In a World Transformed by Social Technologies.
Charlene Li &OUNDING¬0ARTNER¬¬0RINCIPAL¬!NALYST¬ Bio

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Charlene Li is Founder of Altimeter Group and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book, Groundswell, which was named one of the best business books in 2008. She is one of the foremost experts on creating business strategies around disruptive technologies like social media and frequently speaks and consults on leadership, strategy marketing, and technology adoption by consumers and companies.

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Figure 9: Four Ways Enterprise Social Networks Drive Business Value

Encourages Sharing

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Source: "Making The Business Case For Enterprise Social Networks", Altimeter Group (February 22, 2012)

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