Kundu, Surinder Singh and Kundu, Saroj Bala (2013), “Advertising Effectiveness
among Fast Moving. Consumer Goods: A Practical Approach to Research ...
A.
Book Published (02): 1.
Kundu, Surinder Singh and Kundu, Saroj Bala (2013), “Advertising Effectiveness among Fast Moving Consumer Goods: A Practical Approach to Research Methodology” (15 August 2013) - Kindle eBook (ASIN: B00ELIUHNC) available at http://www.amazon.in/Advertising-Effectiveness-
Moving-Consumer-ebook/dp/B00ELIUHNC. ISBN-13: 978-1492970484. 2.
Kundu, Surinder Singh (2007), “Market Competitiveness in New World Trade Order”, New Delhi: Regal Publications, ISBN: 81-89915-12-6.
B.
Research Papers Published (15): 1.
Kundu, Surinder Singh (2013), “Customers’ Perception towards Fast Moving Consumer Goods in Rural Market: An Analysis, International Journal of Techno-Management Research, Vol. 01, Issue 02,
September,
ISSN:
2321-3744,
pp.
1-15,
available
at
http://www.ijtmr.com/downloads/001.%20Customer%20Perception%20towards%20the%20Fast%20 Moving%20Consumer%20Goods%20in%20Rural%20Market-An%20Analysis.pdf 2.
Kundu, Surinder Singh, Kumar, Vinod and Saroj Bala Kundu (2013), “Rural Populace Preference
towards the Use of Media of Advertising: An Analysis”, International Journal of 360 o Management Review (A Bi-Annual Peer-Reviewed Journal), Vol. 01, Issue 01, April 2013 ISSN: 2320-7132, pp. 76-97,
available
at
http://www.ij360mr.com/_assets/7.%20Rural%20Populace%20Preference%20Towards%20the%20U se%20of%20Media%20of%20Advertising.pdf. 3.
Kundu, Surinder Singh and Kumar, Vinod (2013), “Modes of Advertisements Used by Rural Populace: An Empirical Study”, In Kundu, Subash C., Punia, Bijender K., Shabnam Saxena, Suresh K. Mittal and Anjali Gupta (Eds.), Researches in Business and Management–Academic and Professional Perspective, Delhi: Wisdom Publications, pp. 404-419.
4.
Kundu, Surinder Singh, and Sonika Bansal (2012), “Paradigm Shifts in Gender Issues in Educational Institutions: An Analysis”, KAUTILYA-HARYANA ECONOMIC JOURNAL (A Refereed Journal), Vol. 2(2), ISSN: 2249-2879, pp. 44-50.
5.
Kumar, Jitender, Pal, Karam, Mahapatra, S. N. and Kundu, Surinder Singh (2011), “Altman’s Model for Predicting Business Failure: Case Study of HAFED”, Abhigyan, Vol. 29, No-3, October-December, ISSN:
0975-5535,
pp.
52-60,
available
at
http://www.fsm.ac.in/pdf/Abstracts%20(Vol%2029%20no.3).pdf. 6.
Singh, Sultan, Kundu, Surindra and Madhu Arora (2011), Impacts of Use of RFBIDW on Taxation”, International Journal of Research in IT, Management and Engineering (IJRIME), Vol. 1, Issue 5, ISSN: 2249-1619, pp. 141-147.
7.
Kundu, Surinder Singh and Kumar, Sanjeet (2011), “Customers’ Preferences towards Paperless Money: An Empirical Study”, In Kundu, Subhash C., Punia, B. K., Mahesh Chand Garg and Anju Verma, Business and Management-Contemporary Issues (Edited), New Delhi: Macmillan Publishers India Ltd., ISBN 10: 0230-32185-2, ISBN 13: 978-0230-32185-4, pp. 401-407.
8.
Singh, Sultan, Kundu, Surinder Singh and Vinod Kumar (2011), Foreign Direct Investment and Economic Growth of India: A Regression Analysis”, In Kundu, Subhash C., Punia, B. K., Mahesh Chand Garg and Anju Verma, Business and Management-Contemporary Issues (Edited), New Delhi: Macmillan Publishers India Ltd., ISBN 10: 0230-32185-2, ISBN 13: 978-0230-32185-4, pp. 657665.
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9.
Kumar, Sanjeet, Kundu, Surinder Singh and Krishan Duhan (2011), “Customers’ Preferences towards Selected Mutual Funds: An Empirical Study”, The Horizon- A Journal of Social Sciences, Biannual, Vol. II, No-1/2011, January, ISSN: 0975-5535, pp. 161-170.
10.
Kundu, Surinder Singh and Kumar, Sanjeet (2010), “On-Line Share Trading and Customers’ Satisfaction: An Empirical Study”, KAIM Journal of Management and Research, Bi-annual (Refereed) Journal of KAIM, Vol. 2, No. 2, November-April, ISSN: 0974-9462, pp. 49-56.
11.
Kundu, Surinder Singh and Kumar, Sanjeet (2009), “Era of Globalisation and Management Education in India: Need of the Hour”, academe-UGC-Academic Staff College, Himachal Pradesh University, Shimla, Vol. XIII, No. 1, November, pp. 71-72.
12.
Kundu, Surinder Singh (2009), “Populace Behaviour towards the Icon of the Pocket-Mobile: An Empirical Study”, SRDE’s Higher Education Journal (SHEJ), Vol. 1, No. 4, October, pp. 28-36.
13.
Kundu, Surender Singh and Tyagi, Lokinder Kumar (2008), “E-Relationship Marketing: A Marketing Mantra”, IMS Manthan-The Journal of Innovations, Vol. 1, Issue-2, June, pp. 09-11.
14.
Satyawan and Kundu, Surender S. (2008), “Electronic-Governance in India: A Quick Look”, MDU Law Journal, Vol. XIII, Part-II, pp. 187-192.
15.
Kundu, Surinder S. and Singh, Nartaj (2008), “Customer Relationship Marketing: A Strategic Vehicle”, AgriBusiness & Food Industry, New Delhi: Media Today Group Publications, Vol. 5, Issue 12, December, pp. 28-31.
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