Classified advertising

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The Poughkeepsie Journal bills in 12 periods roughly corresponding to the calendar month. Payments are due on the 15th of every month and we reserve the ...
MECHANICAL REQUIREMENTS

FREE SERVICES

INTERNET

Classified rates are based on a 10-column format. A full page is 10 columns wide, 21 inches deep (image size: 10 columns, 20 7/8 inches deep). Double truck minimum is 441 column inches; center space (gutter) is charged as one column. Art used in an ad can be submitted as a photograph, slide or digital image (on a disk). We can accept original art up to 12 1/2 by 14 1/2 inches. If you are using only a portion of a photo, mark that portion outside the photo using one-line crop marks. To find out if a black and white photo will reproduce well, photocopy it. If the light gray tones wash out or if the shadowed areas go black, it won’t print well in the newspaper. For the best reproduction, please don’t use photos from catalogs or other publications. If you are providing an ad by disk or electronic transfer, (FTP, BBS or Ad Send) it should be in a PDF or Quark Xpress (for Mac users only) format. All the artwork should be 200dpi and all the color should be converted to process. Please make sure all the ads are accompanied by the proof. All the color proofs need to have a color bar on the side.

The Poughkeepsie Journal offers many FREE services to help you with your advertising. Call your account executive at 437-4740 for any of these services.

BANNERS

Size Requirements

Electronic Ad Transmission

Depth

Standard................................................................21” (image 20 7/8”) Tabloid ...................................................................................11 5/8” (image 11 1/2”) Width Requirements Classified 10-column

Copy and Design

We can provide everything you need for your ad – copy, artwork, layout and more – up to the completed mechanical.

Campaign Development

Our creative team will work with you at your business location to create everything from a single ad to a complete campaign.

Co-op Funds

Our Co-op Manager will work with you to find and use Co-op advertising funds for your business. Call 437-4776.

Media/Marketing Analysis

Ask your account executive to provide you with a FREE media marketing analysis before you invest your advertising dollars.

Fax Proofs

See your ad fast. We can fax proofs of any ad, no matter how big or small. Ad transmission is available through removable media, FTP (File Transfer Protocol), BBS (Bulletin Board Service) or AP Adsend. The Poughkeepsie Journal recommends FTP for the electronic transfer of ads. For further information contact your sales representative. WE DO NOT ACCEPT ADS SENT TO US IN A PERSONAL EMAIL ATTACHMENT.

Inches Pica/Pts. Inches Pica/Pts. 1 column ..........1”. ........6p1 6 columns...6 13/16” ...40p11 2 columns ....2 3/16” ......13p1 7 columns..........8” ...47p11 3 columns ....3 5/16” ...........20p0 8 columns .....9 1/8” ...54p11 4 columns .....4 1/2” ......27p0 9 columns ..10 5/16” ...61p11 5 columns .....5 5/8” ......34p0 10 columns .11 5/8” .....69p9 Standard size double truck 2 Adjoining full pages.........................24 1/8” .................144p9

Contract Advertisers Subscription

GUIDELINES AND STANDARDS

Monday Tuesday Wednesday Thursday Friday Saturday Sunday Sunday T.V. Week

Standards

The Journal maintains standards of accuracy and good taste. We will refuse advertising that we deem offensive, dishonest or detrimental to the public or another advertiser.

Errors

Please read your ad the first day and let us know if there is an error. If we are at fault, we will adjust your charges based on the value of the space occupied by the incorrect copy for the first insertion only.

Billing

The Poughkeepsie Journal bills in 12 periods roughly corresponding to the calendar month. Payments are due on the 15th of every month and we reserve the right to charge interest. We accept payment by Visa, MasterCard, American Express and Discover.

Mechanicals

Receive the paper at your place of business every day.

DEADLINES Display Advertising Deadlines: Day of Publication

All Production Material Due at the Poughkeepsie Journal Without proof

Friday 4 pm Friday 4 pm Monday 4 pm Tuesday 4 pm Wednesday 4 pm Thursday 4 pm Thursday 4 pm 10 days in advance Thursday 4 pm

With proof

Thursday 4 pm Thursday 4 pm Friday 4 pm Monday 4 pm Tuesday 4 pm Wednesday 4 pm Wednesday 4 pm 11 days in advance Wednesday 4 pm

PHONE NUMBERS People to Call Advertising Director .....................................................(845) 437-4975 Classified Advertising Manager ............................................437-4754 Credit Manager .....................................................................437-4706 Online Sales Manager ..........................................................451-4503

Departments

We will store art work, veloxes, and other materials at the newspaper for 30 days. We will provide additional veloxes for $25 a piece. Please note the Poughkeepsie Journal owns the copyright to advertisements created by our staff.

Classified Advertising ...............................................471-SELL (7355) Fax/Classified .......................................................................437-4903 Fax/Obit .................................................................................451-4515

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Bring valuable customers to your website with banners on the Poughkeepsie Journal’s popular website www.PoughkeepsieJournal.com. Position Size Rate per mo. Business ..................................240x60 ............................$175 Commuters..............................240x60 ............................$175 Education ................................240x60 ............................$175 Life ...........................................240x60 ............................$175 Local News..............................240x60 ............................$175 Opinion ....................................240x60 ............................$175 Police and courts.....................240x60 ............................$300 Sports ......................................240x60 ............................$175 Nation and world .....................240x60 ............................$175 Obits ........................................240x60 ............................$300 Technology ..............................240x60 ............................$175 Health ......................................240x60 ............................$175 Entertainment ..........................240x60 ............................$175 Based on a 3 month time period minimum.

WEBSITE Hosting & Design

The Poughkeepsie Journal’s Internet Department also offers a complete array of website and webpage creation for businesses and organizations. Having built and hosted hundreds of websites for local businesses since 1996, we can develop your site, create your web address, register your site with search engines and most importantly bring you traffic from links on our own internet products. Ask your Poughkeepsie Journal representative for a FREE website consultation or contact the Internet Sales Department at (845) 4514503 or via email at [email protected]

hv-homes.com

Hudson Valley Homes, the area’s leading real estate site. Virtual tours. Featured homes. Banner advertising. Give your firm the advantage to get more listings and sell more properties. Local presence, award-winning products, bottomline results, just what you want in a sales partner. Online Ad Package- place your inventory in front of the thousands of people who shop PoughkeepsieJournal.com every day. Sales Center-state of the art lead management tool. Customer Center- communicate with your service customers more effectively. Thousands of readers search PoughkeepsieJournal.com’s classified site each day. By placing a banner in this popular site you can dramatically increase traffic to your online business. The Poughkeepsie Journal is a member of the nation’s second largest online job board and the worlds largest network of online newspapers. An ad in the Poughkeepsie Journal combined with a CareerBuilder Job Pack is your most effective tool for local and national recruitment. No other advertising services show off your property better than Apartments.com. An Apartments.com ad offers many unique features that maximize your advertising dollars. With unlimited photos, floorplans and text, you can’t go wrong with Apartments.com.

P.O Box 1231 • 85 Civic Center Plaza Poughkeepsie, N.Y. 12601 • (845) 454-2000

classified RATES

EFFECTIVE DECEMBER 27, 2004

GET GREAT RESULTS

CONTRACT RATES

Getting great results from your advertising is important to you. And it's important to us! Advertising is billed by the column inch. To determine the number of column inches in your ad, multiply the width (number of columns) by the height. An ad that's two columns wide and five inches high is 10 column inches. Discounts start for commitments as low as 100 inches. The more space you buy the lower your cost per column inch. Your account executive will be happy to explain and answer questions about any part of this rate card. Please call the Journal today at 471-SELL(7355). All rates are for single advertiser use only.

Bulk Contract Rate

OPEN AND CONTRACT RATES All references to Daily space rates (where a Friday rate exists) will include Mon., Tue., Wed., Thu., and Sat. only. Rates are for a single advertiser ONLY.

Open Display Rate Daily

Friday

Sunday

Per Column Inch ..............$45.25 ...........$47.15 ...........$63.30

Open Line Rates 4 lines, 4 days................................................................... $46.35 4 lines, 8 days..................................................................... 85.95 4 lines, 30 days ................................................................. 244.85 Rates are based on 4-line minimum. Ask for prices for additional lines.

Employment Display

Daily

Friday

Sunday

Commissionable.....................$117.15...... $119.15 ....$157.75 Non-commissionable.................59.95..........60.85 ........79.90 Your ad appears in our CareerBuilder® Weekly for an additional $7.05 per inch gross. National Help Wanted and National Classified rates are 15 percent commissionable to recognized agencies.

Employment Line Rates 4 lines, 4 days................................................................... 4 lines, 8 days................................................................... 4 lines, 15 days .................................................................

Local Employment Contracts Col. Inches Yearly

Daily

Friday

$68.55 117.50 196.70

Sunday

50 ....................................$36.05............ $36.45.............$47.55 100 ...................................33.10..............33.55...............43.70 300 ...................................31.90..............32.35...............42.50 500 ...................................28.50..............29.50...............41.90 800 ...................................27.90..............28.95...............41.20 1000 .................................27.35..............28.50...............40.60 1400 .................................26.95..............27.95...............39.95

Col. In. Yearly

Daily

TV WEEK (6 Column Tabloid, Sunday)

$17.50 per column Spot Color.................................................$5.25 per column inch Full Color ........................................................$7.25 per column inch Friday

Sunday

100 .................................$25.55............$26.40 ................$36.10 150 ...................................24.75..............25.80 ..................35.30 300 ...................................24.35..............25.15 ..................34.90 600 ...................................23.80..............24.75 ..................34.15 1,200 ................................23.25..............24.25 ..................33.60 1,800 ................................22.80..............23.70 ..................33.30 2,700 ................................22.15..............23.00 ..................32.45 3,900 ................................21.00..............21.90 ..................31.20 4,800 ................................20.65..............21.40 ..................30.85 6,000 ................................20.00..............20.80 ..................29.60 10,000 ..............................17.50..............18.30 ..................27.30 15,000 ..............................16.65..............17.50 ..................26.50 Customized advertising packages are available for over 15,000 inches.

Daily Space Contract Rate Col. Inches Monthly

Friday

Daily

Sunday 7 1/2 - 49 ......................$22.10................$22.95 ..............$32.55 50 - 99 ............................21.60..................22.45 ................32.15 100 - 199 ........................21.50..................22.35 ................31.65 200 - 299 ........................21.30..................22.10 ................31.40 300 - 449 ........................20.65..................21.50 ................30.95 450 - 549 ........................19.45..................20.45 ................29.75 550 - 649 ........................19.20..................20.00 ................29.25 650 - 799 ........................18.20..................19.00 ................28.15 800 - 999 ........................17.70..................18.30 ................27.50 1,000 or over ..................16.80..................17.50 ................26.70 Advertiser agrees to use a minimum of 3 lines (1/4 inch) of classified advertising in every issue of the Poughkeepsie Journal for one year.

Daily Frequency Contract Rate Lines

1x

2x

3x

5x

30x

3-10 ......................$2.78 .......$2.67........$2.56 .....$2.34 ....$1.61 11-21 ......................2.72 .........2.62..........2.45 .......2.23 ......1.56 22-43 ......................2.67 .........2.55..........2.34 .......2.12 ......1.50 44-plus ...................2.62 .........2.22..........2.12 .......2.07 ......1.45 Rates charged per line, per day (minimum 3 lines daily, one year). 180-day daily frequency rates add 10 cents per line.

ONLINE PICK-UPS Your ad can be seen by the tens of thousands of people who read the Poughkeepsie Journal online each week. Pick up your ad and run it on the Poughkeepsie Journal’s website for 7 days for $25.

FREQUENCY SPECIALS

COLOR ADDS IMPACT Color is attention-getting. And it produces sales! Ask your account executive to show you how to advertise effectively in color. And put your business in the green!

HUDSON VALLEY FOCUS

Color Rates

Our weekly publication delivered by the U. S. post office to over 73,300 households provides you with total market coverage when combined with your ad in the Poughkeepsie Journal. Cost per inch Rate Open Rate.......................................................................$13.00 13 times ............................................................................11.10 26 times ..............................................................................9.80 52 times ..............................................................................8.50 Pick up from newspaper.....................................................6.75

One color & black .............$360.00.......$370.00 .........$460.00 Two colors & black..............470.00.........480.00 ...........585.00 Three colors & black...........560.00.........575.00 ...........660.00

SPECIAL PROGRAMS Daily Sunday Friday Multi-signature ....................$28.70 .........$29.60..........$33.85 National Rate ........................68.00 ...........70.00............97.10 Charity...................................20.90 ...........21.50............29.30 Pick-up box ...........................38.50 Mailbox..................................44.65 Card of Thanks .....................16.05 Obits......................................11.45 Obits Pickup Rate ...................5.70 Garage Sale ..........................29.60 Garage Sale Additional lines $1.10

Stock Island

Open Rate

6 Weeks

13 Weeks

2 col. x 5” ad ... $41.60 per inch... $36.40 per inch.... $26.00 per inch Must run the same day of the week for consecutive weeks. No discounts apply.

Color Discount

Daily

Your ad in color .................................25x ..........................20% 50x ..........................35% 100x ..........................50%

THE POINTER VIEW The authorized newspaper of the U. S. Military Academy at West Point, distributed weekly to cadets, officers, soldiers, family members, civilian employees, retirees and visitors to West Point.

Rates

Per Inch

Open............................................................................... $20.00 6 x..................................................................................... 15.00 13 x ................................................................................... 12.00 26 x..................................................................................... 9.00 52 x..................................................................................... 6.00 Pick up your ad from the Poughkeepsie Journal for only $12 per inch. Color available. Per column inch: $5.25 spot color/$7.25 process color.

CUSTOMER SERVICE OPPORTUNITY Do you have a business with a waiting area? As a service to your customers, we can provide you with 10 Poughkeepsie Journals a day, Monday-Saturday, for as little as $12.00 per week. This program is perfect for auto dealers, real estate offices and related type businesses. Some restrictions apply. Call 454-2010 today.

Front Page 52 Weeks** 26 Weeks** 13 Weeks** Strip Ad* 6 col. x 1” ad..... $1765. per mo .... $1905. per mo .... $2035. per mo *Inches do not go towards contract. ** Months must be consecutive.

Legal Notices First insertion, .585 per line (.615 Sunday). Each additional insertion .495 per line (.525 Sunday). Affidavits $5.00 Legal notice rates are set by the New York Civil Practice Act. An additional .08 per line will be charged for any legal notice requiring tab setting for the first insertion only. All legals must be submitted in typewritten form. When mailing legals, please address: Poughkeepsie Journal, P. O. Box 1231, Poughkeepsie, NY 12602. Attn.: Legal Notices. For more information: 4374751.

Pick-up Discounts

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Sunday

Frequency % Discount

Run your ad twice within 6 days and get 30% off the second day. Run the same ad three times and you'll also get 40% off the third day and subsequent days. The minimum ad size is 4 column inches. Frequency discounts are self contained in daily frequency and bulk contracts.

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Friday

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