COMMUNICATION ARTS

COLLEGE OF ARTS AND SCIENCES

COMMUNICATION ARTS

COMMUNICATION ARTS closely examines the many ways

people and society communicate in today’s highly technological world. Students blend theory and best practices to be well-prepared for work in the dynamic and evolving communications industry and as communication professionals in other business and nonprofit settings.

Bachelor of Arts (BA) in: Advertising Electronic Media Communication Studies Public Relations Minors: Advertising, electronic media, communication studies, public relations, media studies, communication arts

The Xavier Advantage: Work alongside industry experts and explore career opportunities through internships at business and nonprofit organizations, and marketing, public relations and advertising agencies. Take advantage of hands-on learning opportunities at Xavier’s campus television studio and student newspaper, and at other media outlets in the Cincinnati region. Start networking by joining professional communications organizations, including the Public Relations Society of America and the American Advertising Federation.

Xavier communication arts graduates go on to:  Fisher Price, Inc. Warner Bros. Lucent Digital Video Microsoft Corp. Procter & Gamble Opti Media Advertising Positions in radio, television and online media across the nation

Learn more  www.xavier.edu/communication-arts Ask us  [email protected] Visit campus  www.xavier.edu/visit XAVIER UNIVERSITY: A JESUIT CATHOLIC UNIVERSITY IN CINCINNATI, OHIO

THE PROGRAM Based in Schott Hall, the Department of Communication Arts offers hands-on experience in Xavier’s own television facilities and at the student newspaper, as well as at additional media outlets. Full-time faculty are assisted by skilled adjunct instructors who are professional communicators in the Cincinnati market, offering students valuable interaction and current insights into the industry. The degree includes a choice of four majors: u   Advertising: Provides a comprehensive study of the field,

including principles of advertising, creative concepts, media planning, Internet advertising, research and management. u   Electronic Media: Prepares students for entry-level positions

in radio, television, cable, Internet and corporate video, including work in both the commercial and non-commercial broadcast areas. u   Communication Studies: Develops the knowledge and

practical skills necessary to promote effective communication processes within public and private organizations. u   Public Relations: Offers both comprehensive theory and

specific practical skills in the context of a liberal education to prepare for professional work in the corporate, private nonprofit and public sectors.

RESOURCES Xavier is among a select group of universities nationwide offering students the opportunity to work at an on-campus studio, which is both a teaching facility and a professional video production center. The Television Center is equipped with professional video production hardware and software, enabling students to: u   Learn technologies used in the television and video

OUTCOMES Xavier graduates in the four communication arts majors hold positions in radio, television and online media across the country, as well as careers in business, government and nonprofit organizations. According to the U.S. Bureau of Labor Statistics, employment of public relations specialists is expected to grow 24 percent through 2018, much faster than the average for all occupations. The need for good public relations continues to grow in an increasingly competitive and global business environment. Emerging social media also is expected to increase job growth. New jobs in advertising will be created as the economy expands and generates more products and services to advertise. Job opportunities will be available in the expanding world of new media, such as online newspapers or magazines. Recent positions and companies held by Xavier graduates include: • Advertising director, Fisher Price Inc. • Sound editor, Warner Bros. • Technical writer, Lucent Digital Video • Senior marketing director, MCI • Telecommunications field technology trainer, Microsoft Corp. • Events manager, Cincinnati Opera • Senior researcher, Procter & Gamble • Marketing director, Playhouse in the Park • Senior buyer, Opti Media Advertising • Producer, Expo Group • Senior director of operations, Intermedia • Communications Strategic planner, U.S. Army • Attorney, Dickinson Wright Moon • Human resources director, Health Alliance

production industries. u   Train in studio directing, and use an online integrated editing

system and a non-linear Avid composer editing system. u   Create and manipulate graphics using the computerized

electronic paint system. u   Produce talk shows, news programs and short films.

The Television Center is very active in program production for cable television and industrial usage; the production, post production and editing facilities use students in a number of roles and encourage the development of high professional standards. Internship opportunities also offer professional experience in marketing, public relations and advertising companies, as well as in business and nonprofit organizations in the Cincinnati area, including: u   Procter & Gamble u   Lancôme Cosmetics u   Clear Channel Communications u   Cincinnati Business Courier

Membership in campus clubs and professional organizations also strengthen professional ties: u   The Xavier University Vonder Haar Chapter of the Public

Relations Student Society of America (PRSSA) is a national, student-managed organization offering a campus program of speakers, skill-building activities and social events. Closely associated with the Cincinnati professional chapter of the Public Relations Society of America (PRSA), the student organization helps members develop strong communication skills and networking contacts for the future. u   The Xavier University Advertising Club is an authorized college

chapter of the American Advertising Federation (AAF) and is associated with the Cincinnati Ad Club. The club participates in the AAF’s National Student Advertising Competition in developing a campaign for a national company. All advertising majors are eligible for membership.

THE COLLEGE & THE CITY The College of Arts and Sciences is the oldest and largest college at Xavier University. Its goal is to provide excellent liberal arts education in the Jesuit tradition that prepares students for careers, professional or graduate school, and life in a global society. Centrally located in the heart of the Midwest and set along the Ohio River, Cincinnati is a thriving city, offering college students in the region a wide range of opportunities for internships and careers. Culture and entertainment ranges from the Cincinnati Art Museum to the Cincinnati Reds. Affordable and accessible, Cincinnati is rated one of the “most wired” U.S cities (Forbes Magazine), most sociable city in the world (mashable.com), and one of the top 15 U.S. cities to live and work (Fortune Magazine).

CORE CURRICULUM The foundation of Xavier’s success is its commitment to its Jesuit heritage. The Core Curriculum embodies Xavier’s mission and philosophy of education and serves as a valuable foundation for all undergraduate students. Within the Core, the four-course Ethics/Religion and Society (E/RS) Focus fosters students’ understanding of socially significant issues through study of the humanities, especially literature, philosophy and theology, as well as the social and natural sciences. Along with courses in their major, Xavier students also take Core courses in: cultural diversity, English composition, fine arts, foreign language, history, literature, mathematics, philosophy, science, social science and theology.

ACADEMIC REQUIREMENTS Core Curriculum: Minimum 64 credit hours

XAVIER AT A GLANCE

Major in advertising: 36 hours, including 30 hours of communication courses and six hours of elective courses

Founded in 1831, Xavier University is a Jesuit Catholic university in Cincinnati, Ohio, annually ranked among the nation’s best universities. Its three colleges offer 85 undergraduate majors, 54 minors and 11 graduate programs to 7,019 total students, including 4,368 undergraduates.

Major in electronic media: 36 hours, including 27 hours of communication courses and nine hours of elective courses, including choosing to complete an internship Major in communication studies: 36 hours in courses dealing with written, oral and visual communication. Major in public relations: 36 hours, including 30 hours of communication courses and six hours of elective courses. Since each major recommends certain courses as communication electives, it is important that students work closely with their academic advisors when choosing electives. The department also recommends that students consider minors in business or social science.

FOR MORE INFORMATION OFFICE OF ADMISSION Phone: 513-745-3301 877-XUADMIT (982-3648) Fax: 513-745-4319 Email: [email protected] Web: www.xavier.edu DEPARTMENT OF COMMUNICATION ARTS Gwyn Mellinger, PhD, Chair Phone: 513-745-2956 Email: [email protected] Web: www.xavier.edu/ communication-arts On Campus: 314 Schott Hall

Office of Admission 3800 Victory Parkway Cincinnati, Ohio 45207-5131 Xavier is an equal opportunity educator and employer. Information in this brochure is correct as of 10/12.