mostra promotional elements. 4. •. 00,000 Mills and Boon books branded with the
Valentines's promotion over. 18 titles. Branded books featured full colour.
Various Tittles from Mills and Boon
Inside front and back pages of the branded books
the campaign mostra created an on-pack holiday competition and voucher offer with Mills and Boon and Direct Holidays
Mills and Boon website promotional e
lements
•
400,000 Mill an d Boon book with the Valesnti nes’s promotisonbranded 18 titles over
•
Branded bo s featured fu co inside front ok lour d back coverllpa details of theanco ges with mpetition • 3 luxury ho lid Mexico, Turkeyay prizes given away to and Majorca • £50 off vo ucher at Direct all Mills and Bo H on readers olidays for • Campaign co Direct Holidaymsmunicated on the home pages and Mills and Boon • A dedicate d mpetition featuring theco entry form page created • E-newslett er and Boon ands sent out to both Mills Direct Holidays email databases
