Data.com Clean

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With Data.com Corporate Clean, Salesforce customers can .... Premium Clean must be purchased 1:1 for Sales Cloud and Service Cloud seats and require.
Data.com Clean Clean data makes all the difference What’s the true value of high-quality data? Simply put, it’s the foundation for a successful Social Enterprise. Research shows that on average it costs $1 to verify every record as it’s entered into your system. If you delay until later, the cost rises to $10. And if you never verify your records, each one eventually costs you $100 in wasted time and effort. That’s why Data.com gives you fresh, clean, and accurate data in real time. With data that’s always clean, you can transform your business from the ground up and drive overall growth and efficiency without interruption. Keeping data clean is a never-ending challenge, because today’s business environment is in constant motion: 70% of an average company’s data becomes outdated annually, and 91% of its CRM data is incomplete at any given time. But Data.com Clean—available both in Salesforce and as a service for cleaning offline files—changes everything by turning stale, poor-quality data into a valuable asset that continually drives business growth.

Data.com Clean in Salesforce: Instantly enhance your data quality With Data.com Corporate Clean, Salesforce customers can automatically match their CRM data against our accurate, constantly refreshed database with millions of contacts and D&B company profiles. Users can view the clean status of lead, contact, and account records, quickly compare their data versus the Data.com data, and cherry-pick any updates they want to make before they take action. Data.com can also send you Chatter alerts whenever there’s a discrepancy between your data and Data.com’s database. Better yet, you can use Data.com Corporate Clean to automatically fill in blank fields for leads, contacts, and accounts. Marketing can even boost web-to-lead response by reducing the number of fields on forms and letting Data.com fill in the missing data.

Key features Automated match and fill turns incomplete data into actionable prospects

Continuous real-time data updates from the cloud

Instant Chatter alerts for data updates Individual users can compare their data vs. Data.com and choose Real-time dashboards and reports

Business benefits

With Data.com Clean in Salesforce, it’s easy to schedule automatic updates to sync, manage, and backfill your database. Intuitive dashboards and reportable fields always give you real-time visibility into the health of your CRM data. And our contact and account data is updated constantly, so your records stay clean in real-time, and your users always feel confident.

Higher marketing ROI

Increased data confidence Greater sales productivity Shorter sales cycles

Enhanced CRM adoption

Data.com delivers clean, complete, and trusted data

22%

increase in data quality

26%

increase in data completeness

16%

increase in CRM adoption

Data.com Premium Clean Want a deeper look into company data? Then choose Data.com Premium Clean. You get all the benefits of Data.com Corporate Clean, plus the ability to update, fill, and clean account records with many more fields of D&B company profile information. With advanced firmographics, delinquency risk, multiple industry codes, upward parent linkages, and Global Ultimate D-U-N-S® numbers, you can more effectively do sales territory planning, market penetration analysis, and reporting across corporate structures.

Data.com Clean Services: Expert, project-based services Do you have a large marketing database? Are you migrating to Salesforce from another CRM platform or merging multiple Salesforce orgs into one? We can thoroughly scrub data from any contact database or update and backfill marketing lists for higher campaign ROI. Whatever your data challenge, our data professionals have a solution. And we’ll work with you to tailor every cleaning project parameter. You can even do a pre-engagement assessment to scope your data against ours.



We were able to beat out competitors with upto-the-minute updates through Data.com.



Clairmail

Data.com’s secret sauce: Accurate, socially powered data in the cloud

Effective data cleaning requires exceptionally high-quality data to match against—and ours outclasses all the rest. Data.com features the leading socially powered contact database, which is sourced and constantly updated by the Jigsaw community of 2 million sales and marketing pros. Every Data.com record is checked, scored, and validated by powerful algorithms, and only the very best make it into our database. That’s why Data.com Clean sets a standard for data hygiene that no one else can equal.

Is your contact data clean? Take this simple test to find out. If your answer to each question is less than a confident “Yes,” then Data.com Clean can dramatically improve your data—and with it, your marketing ROI, sales productivity, and CRM adoption. Clean data criteria

Your CRM

Complete Does every contact include name, title, company, email, address, and phone number?

?

Current Is all contact information up-to-date and actionable?

?

Accurate Is all data precise and correct?

?

Data.com

Discover the difference great data makes Join the thousands of customers experiencing remarkable results with Data.com. Learn more at www.salesforce.com/data or call 1-877-544-7299.

For More Information Call 1-877-544-7299

Corporate Headquarters The Landmark @ One Market Suite 300 San Francisco, CA, 94105 United States 1-800-NO-SOFTWARE www.salesforce.com

Global Offices Latin America Japan Asia/Pacific EMEA

+1-415-536-4606 +81-3-5785-8201 +65-6302-5700 +4121-6953700

Copyright ©2012, salesforce.com, inc. All rights reserved. Salesforce.com and the “no software” logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners. DS_Data.com_Clean_2012June

Data.com Edition Comparison Instant access in Salesforce to the business data you need Data.com unifies the industry’s leading contact and account data, and keeps it fresh, clean, accurate, and always accessible in the cloud. It provides the data foundation customers need to succeed as social enterprises, and delivers instant insight right inside your Salesforce business processes, so you can efficiently target more-profitable opportunities and grow your business.



Benefits of Data.com

Data.com provides the fastest access to the most relevant data.

▪▪ Connect to customers faster ▪▪Grow your business more efficiently ▪▪Increase sales and marketing productivity ▪▪Boost adoption of Salesforce CRM ▪▪Allocate resources more efficiently

The Vanella Group, Inc.

Pick your edition for success



Choose the level of data you need, Corporate or Premium, and then pick the editions you want:

Data.com Corporate and Premium let you search and add millions of new contacts and accounts, and also let you clean your data manually with Data.com account and contact data. Data.com Corporate Clean and Premium Clean run automatically in your Salesforce CRM to clean your data and fill in missing fields. For a complete list of fields available in each edition, please see the field comparison chart on page 2.

Price per month

Data.com Corporate

Data.com Premium

Data.com Corporate Clean††

Data.com Premium Clean††

$125/month

$165/month

$25/month

$35/month

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Features: Search for a company or contact View company account card View contacts’ phone and email Import company and contact records into Salesforce (300/month/user) Basic company firmographic data Saved searches List export to .CSV Company description Import D-U-N-S® numbers Search by and import SIC/NAICS identifiers* Social accounts and contacts Data.com record comparison screen* Manual clean and update of leads, contacts, and accounts*, † Reporting available on Data.com fields D&B company object w/many company fields Parent company linkages via D-U-N-S® numbers Additional SIC/NAICS identifiers Market pre-screen indicator Sync and match jobs Schedule Clean jobs Data quality dashboards** Salesforce Chatter notifications

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* New for Summer ’12 for Data.com Corporate licenses. ** Advanced data quality dashboards, plus additional dashboards that work with every edition of Data.com, are available via AppExchange. † Record comparison page available for all CRM users if organization has Corporate Clean or Premium Clean, otherwise restricted to licensed users of Data.com Corporate or Data.com Premium. †† Data.com Corporate Clean and Data.com Premium Clean must be purchased 1:1 for Sales Cloud and Service Cloud seats and require $5k minimum spend..

Data.com field comparison Data.com Corporate gives you the complete contact data and standard D&B account data you need to find new customers and grow your business. Data.com Premium includes many additional D&B fields to help you do even more. With advanced firmographics, delinquency risk, multiple industry codes, and upward parent linkages with Global Ultimate D-U-N-S® numbers, you can more effectively do sales territory planning, market penetration analysis, and reporting across corporate structures. Data.com Corporate includes these fields Contact Data: Contact First Name*, † Contact Last Name*, † Contact Title*, † Contact Email* Contact Address*, † Contact Phone* Account Data: Account Name*, † Account Site (location type) D-U-N-S Number D&B Company Account Source Phone Fax Website*, † Parent Account Data.com Key Type Industry*, † SIC code† SIC description† NAICS code† NAICS description† Tradestyle (alternative business names)† Ticker Symbol*, † Year started Employees (number)*, † Annual Revenue*, † Ownership*, † Description Billing Address*, † Shipping Address

Data.com Premium includes all Data.com Corporate fields, plus these additional D&B account fields

International Dialing Code Annual Sales Volume Indicator Local Currency Code Local Currency ISO Code Stock Exchange FIPS MSA Code FIPS MSA Code Description Out of Business Indicator Latitude Longitude Second SIC Code Third SIC Code Fourth SIC Code Fifth SIC Code Sixth SIC Code Second SIC Description Third SIC Description Fourth SIC Description Fifth SIC Description Sixth SIC Description Second NAICS Code Third NAICS Code Fourth NAICS Code Fifth NAICS Code Sixth NAICS Code Second NAICS Description Third NAICS Description Fourth NAICS Description Fifth NAICS Description Sixth NAICS Description

Number of Employees - Total Number of Business Family Members Number of Employees - Location Number of Employees - Location Indicator Number of Employees - Global Number of Employees - Global Indicator Legal Structure Subsidiary Indicator Import/Export Small Business Indicator (U.S. only) Woman-Owned Indicator (U.S. only) Minority-Owned Indicator (U.S. only) Location Ownership Indicator US Tax ID Number National Identification Number National Identification System Geocode Accuracy Delinquency Risk Second Tradestyle Third Tradestyle Fourth Tradestyle Fifth Tradestyle Marketing Segmentation Cluster Global Ultimate Business Name Global Ultimate D-U-N-S Number Parent Company Business Name Parent Company D-U-N-S Number Domestic Ultimate Business Name Domestic Ultimate D-U-N-S Number

*Exportable to CSV file. †Searchable or filter criteria on Data.com tab.

Connect with better customers faster. Find out how at www.salesforce.com/data. Or call 1-877-544-7299.

For More Information Call 1-877-544-7299

Corporate Headquarters The Landmark @ One Market Suite 300 San Francisco, CA, 94105 United States 1-800-NO-SOFTWARE www.salesforce.com

Global Offices Latin America Japan Asia/Pacific EMEA

+1-415-536-4606 +81-3-5785-8201 +65-6302-5700 +4121-6953700

Copyright ©2012, salesforce.com, inc. All rights reserved. Salesforce.com and the “no software” logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners. DS_Data.com_Features_Comparison_2012June11