7 Jun 2012 ... The most downloaded. The best-selling. 2010 .... Image source: eyeOS.com,
2009. Private ... This presentation can be downloaded from www.
Cloud Computing Jordi Torres, BSC-UPC 07/06/2012
NEW BUSINESS MODEL?
Foto: DesignedInBarcelona.com
YESTERDAY’S BUSINESS MUSIC
TODAY’S BUSINESS
OR NOT?
IS MUSIC A BUSINESS?
Exemple de Josep Valor (IESE), 2011
1986 The best-selling
2010 The most downloaded
Sold: 28.000.000
Exemple de Josep Valor (IESE), 2011
Sold: 28.000.000 Sold:
?
Exemple de Josep Valor (IESE), 2011
Exemple de Josep Valor (IESE), 2011
Revenues: 30.000.000$
Revenues: 70.000.000$ Concerts tour 2010
Exemple de Josep Valor (IESE), 2011
The business model changed!
Revenues: 30.000.000$
Revenues: 70.000.000$ Concerts tour 2010
NEW BUSINESS MODEL NEW
ALL SECTORS
Desintermediation music: Itunes, spotify books: Amazon education: e-learning UOC, MIT
NEW BUSINESS MODEL NEW
ALL SECTORS
music: Itunes, spotify books: Amazon education: e-learning UOC, MIT travels: eDreams Retail: Zara from physical movement to the ... movement of information
Courtesy: Dani Urgell – CISCO
Desintermediation
WHERE DATA ARE STORED?
Source: Apple.com. 2011
WHERE DATA ARE STORED?
HOW DO WE GET HERE?
Every 15 years …. A major technological jump in IT
TIC
That has redefined IT and industry in general 1950
2012
Mainframes
1950
1965
1980
1995
2010
2025
Personal Computers
Mainframes
1950
1965
1980
1995
2010
2025
Internet
Personal Computers
Mainframes
1950
1965
1980
1995
2010
2025
Industrialization of IT Big Data Centers
Internet
Personal Computers
Mainframes
1950
1965
1980
1995
2010
2025
28.000 m2 40 Mw
Source: http://www.facebook.com/media/ set/?set=a.190842620965185.47008.140375289345252
Foto: Google
Foto: Google
> football pitch x 4
CLOUD COMPUTING?
IT products or services?
IT AS A SERVICE
More flexible IT, which can adapt to businesses and where costs can be predicted Ubiquitous access
Rapid elasticity
Pay per use
On-demand self-service ....
EXAMPLE: workload
SYSTEM CAPACITY
Resources
Capacity
Demand
Time
RESOURCES NOT USED Capacity
Resources
Resources not used
Demand
Time
Resources
WASTE OF RESOURCES
€€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€ €€€€€€€€€€€€ €€€€€ €€€€ €€€€€€€€€€ €€€€ €€€ €€€€€€€€ €€€ €€ €€€€€€ €€€ € €€€€ €€ €€€ €
Time
Capacity
Demand
CUSTOMER BEHAVIOR
Resources
Capacity
Demand
2
1 Time (days)
3
CUSTOMER BEHAVIOR
Resources
Capacity
Demand
2
1 Time (days)
3
Resources
CLOUD COMPUTING ELASTICITY
Capacity
Demand
Time
AGILITY FOR SUPPLYING
Fotos: cortesía BSC
vs in-house data center
AGILITY FOR SUPPLYING
IaaS
Infrastructure as a Service Foto: Tutorial SC2011 - Robert Grossman
Amazon Data Center
TYPES OF CLOUDs DELIVERY SERVICE MODEL Software as a Service (SaaS)
Plataforma as a Service (PaaS)
Infraestructura as a Service (IaaS)
TYPES OF CLOUDs DELIVERY SERVICE MODEL Software as a Service (SaaS)
Plataforma as a Service (PaaS)
Infraestructura as a Service (IaaS)
IT’S HERE TO STAY
SaaS
IaaS
According to IDC, by 2015, about 24% of all new business software purchases will be of service-enabled software with SaaS delivery being 13.1% of worldwide software spending.
Gartner is predicting that the IaaS market to grow by 47.8% through 2015.
Cloud Computing Forecast
CISCO
Source: http://softwarestrategiesblog.com/2012/01/17/roundup-ofcloud-computing-forecasts-and-market-estimates-2012/ Source:
http://www.cisco.com/en/US/solutions/collateral/ns341/ns 525/ns537/ns705/ns1175/Cloud_Index_White_Paper.pdf
EUROPEAN CONCERNS?
Source: http://www.facebook.com/media/ set/?set=a.190842620965185.47008.140375289345252
40 Mw
foto: Google
Where are the information factories?
foto: Google
Energy price: 0,03-0,04 €/kWh
foto: Google
Result: relocation overseas
La Vanguardia, 2/2/2012
Source: http://www.thenewfederalist.eu/Neelie-Kroes-Information-is-the-new-oil,04732
Source: http://www.jorditorres.org/blog
CLOUD: the core Energy Grids: up to 40% of the energy produced might be lost on its way to the consumer.
Foto: SMART 2020 Report
Traffic jams: cost Europe €135 billion a year, and drivers lose five days per year while sitting in traffic.
CLOUD TODAY?
Cloud Implementation Inhibitors Client concerns Privacy
Lack of Standards
Data Integrity
Regulatory
Data Recovery
Control
Vendor Maturity
...
Security
Solution? …. PRIVATE CLOUD?
Private Cloud is, essentially, a Cloud Computing capability dedicated to one organization Image source: eyeOS.com, 2009
Solution? HIBRID CLOUD?
PRIVATE CLOUD
PUBLIC CLOUD operated by a service provider
Intelligent & autonomic management of resources
operated by enterprise IT department behind a corporative firewall
Hybrid cloud
Workload
Hybrid cloud
capacity Workload
Hybrid cloud
capacity
Hybrid cloud
External Provider
EVERYTHING AS A SERVICE IaaS PaaS SaaS
X
DRaaS aaS SUaaS BDaaS …
Foto: DesignedInBarcelona.com
Cloud can DRIVE BUSINESS INNOVATION
Taking cost out of company
Improve business processes and operational effectiveness
Using the cloud to enable new business models
WHAT NEXT?
http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788
All this allows
A mobile future
Everybody connected http://money.cnn.com/2011/02/09/technology/smartphones_eclipse_pcs/index.htm
Not only will we have mobile devices, but also
http://www.urbiotica.com
http://download.intel.com/newsroom/kits/embedded/pdfs/ECG_WhitePaper.pdf
Internet of Things
Source: http://www.datacenterknowledge.com/archives/2011/06/28/digitaluniverse-to-add-1-8-zettabytes-in-2011/?utm-source=feedburner&utmmedium=feed&utm-campaign=Feed:+DataCenterKnowledge+%28Data
And this will bring about a
deluge of digital information
1 EXABYTE = 1.000.000.000.000 MEGABYTE
required a new approach to
Storage Relational DB can’t support everything NoSQL DBMS in-memory
Obtaining Value from Data: The information is non actionable knowledge
Data processing Rethinking of data processing
Big Data
The next frontier for innovation, competition, and productivity Source: Economist , Feb 25th, 2010 http://www.economist.com/node/15579717
CONCLUSIONS?
AN OPPORTUNITY LA VANGUARDIA, 06/10/11 Foto: DesignedInBarcelona.com
We have to
prepare our businesses for the explosion of the cloud in a world of mobile technology and social networks, dominated by the boom of available information and all in a sustainable way.
Thank you for you attention!
This presentation can be downloaded from
www.JordiTorres.org/blog
Thanks to www.bsc.es/eBusiness
Autonomic Systems and e-Business Platforms research group
Acerca del autor: •
•
Profesor, investigador y escritor en nuevas tecnologías TIC. Es catedrático en la UPC Barcelona Tech con más de veinte años de experiencia en I+D y dirige un grupo de investigación en el Barcelona Supercomputing Center donde realiza proyectos tanto con PYMES como con empresas multinacionales líderes del sector tecnológico. Actua como experto para diferentes organizaciones, consultor tecnológico, miembro de consejo de administración, imparte conferencias y colabora con diferentes medios de comunicación. Su interés actual se centra en lograr un mayor y más sostenible aprovechamiento de los recursos TIC (Green Computing) en el escenario futuro marcado por el Cloud Computing y la explosión de la información disponible (Big Data), tanto para el beneficio de las empresas como para el de la sociedad en general. Más información en: www.JordiTorres.org/blog
http://www.librosdecabecera.com/empresas-en-la-nube
