1962. 1964. 1860 – Edouard Heuer, 20, sets up a watchmaking shop in Saint- ...
wins the Grand Prix d'Horlogerie de Genève in the Sports Watch category.
In 1860 Edouard Heuer, a young Swiss watchmaker founded his own workshop in St-Imier, the Edouard Heuer & Co Watches Company, in the heart of the Jura mountains (Switzerland). Edouard had an obsession: mastering time and exploring with complicated mechanical instruments the tiniest fractions of this mysterious and mystical dimension which has captured human imagination since the dawn of mankind.152 years later, TAG Heuer is the world leader in prestigious and high-precision chronographs and the only Swiss watch company to master with its own mechanical chronograph movements the 1/10th, 1/100th and 1/1,000th of a second. Thanks to a relentless quest for innovation, a passionate pioneering spirit, and an uncompromising determination to push further the limits of mechanical watchmaking art, Edouard’s dreams have been partly accomplished. By himself, his son, grandsons and grand-grandson, Jack Heuer, still today Honorary Chairman of the Company and celebrating his 80th birthday in 2012. Jack Heuer is one of the most innovative ever watchmakers in Switzerland, and has filed many major patents as well as introduced breakthrough innovations such as the first-ever self-winding mechanical chronograph in 1969, the legendary Monaco Chronomatic 11. Jack Heuer inspires and stimulates our watchmasters to challenge conventional
wisdom and take the brand to new unsurpassed levels of precision. The game changing Mikrogirder 10000 Concept Chronograph introduced in Basel 2012 is a tribute to Jack’s passion, vision and inspiration. It is the firstever mechanical chronograph capable of capturing and displaying fractions of 10,000th of a second. A new milestone. As a testimonial to this unique know-how and contribution to Swiss watchmaking history, TAG Heuer has been awarded not less than 7 Geneva Watchmaking Grand Prix in the past 10 years. These awards have not only crowned extraordinary masterpieces in the field of high complexity mechanical chronographs such as the Calibre 360 or the Mikrotimer Flying 1000, but also amazingly beautiful and fascinating ladies timepieces such as the Haute Couture Diamond Fiction in 2005. Ladies are indeed fully part of TAG Heuer saga, with the first precious and delicate Heuer-for-ladies masterpieces dating back from one century ago and today visible in TAG Heuer 360 Museum in La Chauxde-Fonds. In 2012, TAG Heuer will more than ever celebrate its love story with ladies, presenting the stunning new Link, an iconic design celebrating 25 years this year, and which is of the most sought after feminine prestigious watch for its delicately S-shaped bracelet as well as its subtle dials and sensual case band. Cameron Diaz will
be the new face of TAG Heuer informal yet stylish femininity, together with Maria Sharapova who contributed to the TAG Heuer Formula 1 Steel & Ceramic collection, the other TAG Heuer must-have for contemporary sophisticated ladies in quest of personal accomplishment and refined lifestyle. TAG Heuer yet remains much focussed on high-end men mechanical watches and chronographs with further evolutions of the Carrera with the in-house Calibre 1887 now in a style celebrating the first design from Jack Heuer back in 1964, together with a Jack Heuer limited edition, a true collector timepiece. Besides the Carrera, TAG Heuer introduces in 2012 further news on its iconic TAG Heuer Formula 1 men collection, Aquaracer 500M and Link series, more than ever combining technology, design and precision with the same obsession for ultimate quality and timeless styles than Edouard Heuer, 152 years ago. Jean-Christophe Babin President & Chief Executive Officer
TAG HEUER CARRERA TAG HEUER CARRERA CALIBRE 17 CHRONOGRAPH Jack Heuer. The man with the vision. The man who designed TAG Heuer’s most iconic modern timepieces, including the original Carrera. This year Jack celebrates his 80th birthday with a new limited edition chronograph. The large opening with counters at 3 and 9 comes directly from the original design, in a sunray grey dial with Heuer logo and touch of red. In addition it shows on its back Jack’s signature together with the Heuer family coat of arms that date back from the 15th century. This coat of arms symbolizes for him the entrepreneurial spirit that has been the driving force now for over 150 years.
TAG HEUER RELENTLESS QUEST FOR PRECISION
1916 MIKROGRAPH 1/100th of a second
Accurately measuring time is of course the very essence of high-end watchmaking. Even more challenging, however, is to precisely divide seconds into the smallest possible fractions by means of a chronograph function. From the beginning, TAG Heuer has pioneered utmost precision and ever pushed limits of accuracy beyond conventional frontiers, making it today the undisputed master of every tiny fraction of time, 1/10th, 1/100th and 1/1,000th of a second. In 2012 the company goes one step further with the game changing TAG Heuer Mikrogirder 10000 accurate to the 5/10,000th of a second.
2010 MIKROGRAPH 100 1/100th of a second
2011 MIKROTIMER FLYING 1000 1/1,000th of a second
2012 MIKROGIRDER 10000 5/10,000th of a second
TAG HEUER CARRERA JACK HEUER
TAG HEUER CARRERA
TAG HEUER GRAND CARRERA
TAG HEUER FORMULA 1
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TAG HEUER HISTORY
chronograph strapped to his wrist. This is the first American-manned space flight to orbit the Earth three times.
1964 – Jack Heuer launches the Carrera Chronograph, named after the Carrera Panamericana Mexico Road Race.
1969 – The world’s first automatic chronograph with a waterresistant square case, the Monaco, is launched.
1971-79 – TAG Heuer is official timekeeper for the Scuderia Ferrari in
Formula 1 and signs a contract with the drivers to wear the brand logo.
1974 – Launch of the Silverstone Chronograph.
1860 1860 – Edouard Heuer, 20, sets up a watchmaking shop in SaintImier (Switzerland).
1887 – He obtains a patent for his famous Oscillating Pinion.
1911 – Edouard Heuer introduces the Time of Trip, first airplane and automobile dashboard chronograph.
1962 – On February 20th, astronaut John Glenn is launched into
space on board the Mercury Friendship 7 spacecraft with a Heuer
1986 – The TAG Heuer Formula 1 series, combining steel and glass fiber, is launched. 1987 – TAG Heuer creates the Link, a unique sports watch that is both beautiful and functional.
1916 – Charles-Edouard Heuer invents the first watches accurate
to 1/100th of a second: the Mikrograph and the Microsplit (with flyback), then the Semikrograph and the Semicrosplit, accurate to 1/50th of a second.
1982 – The Aquaracer series is introduced and embodies TAG Heuer’s sporting spirit. It combines the 6 characteristics of a genuine sports watch: water-resistance to 200m, unidirectional turning bezel, luminescent hands and markers, screw-in crown, solid-steel double security clasp and scratch-resistance.
1992 – The brand is appointed Official Timekeeper for the FIA Formula 1 World Championship until 2003.
2002 – Introduction of Sport Vision, the company’s first range of sport and prestigious eyewear.
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2003 – TAG Heuer presents the Microtimer, an authentic wrist timing instrument accurate to 1/1,000th of a second. Shah Rukh Khan is named international brand ambassador.
2004 – TAG Heuer creates a revolution at Baselworld with the Concept
Watch Monaco V4.
2005 – Presentation and market launch of the Calibre 360 Concept
Chronograph, the world’s first-ever mechanical wrist chronograph accurate to 1/100th of a second.
2007 – TAG Heuer launches the TAG Heuer Grand Carrera with Calibre RS, the first mechanical movement engineering with Rotating Systems.
2008 – The TAG Heuer Grand Carrera Calibre 36RS Caliper Chronograph
wins the Grand Prix d’Horlogerie de Genève in the Sports Watch category. TAG Heuer opens its TAG Heuer 360 Museum and joins the Fondation de la Haute Horlogerie (FHH). The MERIDIIST, luxury mobile phone and accessories, is launched.
2009 – For the Monaco’s 40th anniversary, TAG Heuer reissues the first
blue Monaco Calibre 11 in a limited edition of 1,000 pieces, introduces the Monaco Twenty Four Concept Chronograph and launches the Aquaracer 500M Calibre 5. Leonardo DiCaprio becomes a TAG Heuer ambassador.
2010 – To celebrate its 150 years of Swiss watchmaking craftsmanship, high-performance and excellence, TAG Heuer launches the Calibre 1887 Automatic Chronograph and undertakes an epic TAG Heuer & Tesla Roadster ecological adventure, The Odyssey of Pioneers: the first roundthe-world trip in a 100% electric car.
TAG Heuer introduces a new Concept Watch at Baselworld with a revolutionary mechanical movement without hairspring: the TAG Heuer Pendulum.
2011 – To pay tribute to 150 years of Mastering Speed, TAG Heuer launches a new high-end manufacture chronograph: the Heuer Carrera Mikrograph 100, the first-ever chronograph displaying the 1/100th of a second on the central chronograph hand. The TAG Heuer Mikrotimer Flying 1000 Limited Edition, the world’s firstever mechanical chronograph to measure and display the 1/1,000th of a second, wins the highly coveted Best Sport Chronograph Award at the Grand Prix de l’Horlogerie de Genève. TAG Heuer launches the first Swiss luxury smartphone: the TAG Heuer LINK. The company re-launches its iconic Link collection and introduces the new chronograph TAG Heuer Formula 1 Lady Steel & Ceramic. TAG Heuer is official partner of Vodafone McLaren Mercedes, Monaco Grand Prix, the Automobile Club de Monaco, Audi Sport and official watch of Indy 500.
2012 – TAG Heuer introduces the TAG Heuer Formula 1 Yin Yang and
the Link Lady Diamond Star, two audacious Haute Joaillerie creations. The company presents a new milestone in the history of mechanical regulation and high-speed frequency movements: the Mikrogirder 10000 Concept Chronograph, accurate to 5/10,000th of a second. At Baselworld, TAG Heuer unveils its new ambassador — Cameron Diaz — not only a new face but also the muse for its new Link Lady Collection and also presents the TAG Heuer MikrotourbillonS, the first high-frequency dual tourbillon entirely envisioned, developed and manufactured internally. Launch of the new Aquaracer 500M and a TAG Heuer Carrera Limited Edition for Jack Heuer 80th birthday. TAG Heuer becomes official partner of ORACLE TEAM USA, Defender for the 34th America’s Cup.
LADIES’ COLLECTION Like Cameron Diaz, the typical TAG Heuer woman is sporty yet glamorous, single-minded yet utterly feminine. While she appreciates the TAG Heuer values — precision, performance and reliability — she appreciates timepieces that are more than just watches, but pieces of jewelry. To celebrate these women, TAG Heuer launches its most feminine collection ever, the Link Lady. Designed to play a leading role in every lady’s accessories collection, this timepiece comes with the finest details. Its riverstone-shaped case echoes the S-shape signature of the Link bracelet, and feels like second skin. A rich choice of materials and colors offers a model to suit every style and mood. An icon of contemporary femininity.
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LINK LADY DIAMOND STAR The Link Lady collection has its own dazzling jewel: the Diamond Star, a vibrant tribute to femininity. With its Haute Couture influence, it is set outside of time and gravity, like on a divine catwalk show. The automatic movement floats in space, the oscillating mass executes a skillfully choreographed ballet and the diamonds are like shooting stars flickering in the rich stellar skies of the Galaxy. The dial and the case back seem to dissolve, allowing the designer to revel in creating this celestial dance. Such elegant artistry is possible because of the watch is fitted with an oscillating weight that is larger than the movement it graces. Its size requested very precise calculations in order to make it functional without compromising the star design. It makes a 360° turn between two sapphire crystals which allow the eye to catch and hold each moment of eternity.
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LINK LADY Made entirely of solid 18-carat rose gold and available in a very feminine 29mm case, this precious timepiece proudly displays a purple dial set with 11 Top Wesselton diamonds (0,08ct). The Roman Numerals engraved on the bezel play to a timeless elegance. It is perfect for brightening a dark suit and an ideal companion for any businesswoman’s hectic life.
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LINK LADY As an elegant and timeless piece of jewelry, the new Link Lady can be worn on any occasion. The steel and gold models offer other exquisite versions with the hours marked either in Top Wesselton diamonds (0,08ct) or in Roman numerals.
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LINK LADY The Link Lady exudes femininity. The sensual curves of the case echo the sophistication of the dial. For an extra touch of elegance, 6 Top Wesselton diamonds can replace one out of two Roman Numerals on the bezel.
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Some women go to the heart of the matter: intense black, powder rose or iridescent white mother-of-pearl dial with 11 Top Wesselton diamonds to mark the hours set off by the polished stainless steel of the bracelet and case for their full effect. Other women would go for the simplest versions with the hours marked by Roman Numerals on a silver guilloche background. The Link Lady is definitively effortlessly stylish.
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TAG HEUER FORMULA 1 LADY STEEL AND CERAMIC
With this spectacular piece of jewelry TAG Heuer has gone beyond the concept of watch. Multiple diamonds sparkle on its surface like dewdrops on the petals of a rare, exotic flower. The dial is encrusted with 54 close-set “pavé” Wesselton diamonds at its centre, and diamonds highlight the hour markers. A further 84 Wesselton diamonds decorate the elegantly scalloped bezel. Gracefully curving stainless steel bumpers protect the crown, completing the shape of this exquisite treasure. The Formula 1 Steel and Ceramic Ring perfectly matches the watches design, and is bold enough to stand on its own.
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TAG HEUER FORMULA 1 LADY YIN YANG TAG Heuer ladies are both — refined and independent, strong and caring, elegant and trendy, sophisticated and spontaneous. These complementary opposites are best represented through the Yin & Yang symbol. Totaling 7.36 carats, the TAG Heuer Formula 1 Lady Yin Yang effortlessly embodies these contrasts in a magnificent high jewelry execution: diamonds and black diamonds, 136 grams of 18-carat white gold and black ceramic. With 234 baguette diamonds and 245 brilliant cut diamonds, this stunning piece is a masterwork.
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TAG HEUER FORMULA 1 LADY STEEL AND CERAMIC CALIBRE 5 AUTOMATIC WATCH Keeping track of time will be constant indulgence, thanks to the glitter of the 49 Wesselton diamonds arranged in beautiful circles on the dial. Offering even more luxury is the model with another 48 Wesselton diamonds enhancing the bezel. Available with dial and bracelet ceramic in white for simplicity — or black for seduction.
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TAG HEUER FORMULA 1 LADY STEEL AND CERAMIC The 32mm collection is perfect for beautiful rebels. These are watches for women who shine on the catwalk of life, by being beautifully feminine outside, and inside as strong as diamonds. By using apparent opposites, ceramic and steel, diamonds and noble metal rhodium, TAG Heuer has created timepieces that match the complexity of the perfect woman.
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TAG HEUER FORMULA 1 LADY STEEL AND CERAMIC
These distinctive timepieces demonstrate TAG Heuer’s mastery at creating models that are practical and sporty but ultra-feminine. A Wesselton diamond set at each hour marker makes time sparkle. We have inserted silkysmooth yet hardwearing ceramic into the steel of the fixed bezel, which is engraved with minute indicators. The ceramic on the bracelet alternates artistically with steel and coordinates with the dial color. On certain models, 48 Wesselton diamonds, totaling 0.35 carat, decorate the bezel, which comes in polished steel and a ceramic color to match the dial.
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TAG HEUER FORMULA 1 LADY DIAMONDS The new standard for sporty chic. With the Formula 1 Lady Diamonds you will never look conventional, because every element is stylebreaking — bezel, color and nizza strap. The luscious aubergine of the dial with its handapplied markers is the perfect foil for the bezel’s extravagant 120 diamonds. For those who prefer a more traditional look, this model is also available with a steel bracelet.
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TAG HEUER FORMULA 1 LADY GOLD PLATED AND CERAMIC
Make an unforgettable entrance with this dazzling combination of diamonds, gold and ceramic. On the petalled bezel no fewer than 84 gold-mounted diamonds contrast spectacularly with white ceramic. On the dial 11 Top Wesselton diamonds make time glitter. The elegant butterfly clasp keeps this jewel of a watch secure on your wrist.
AQUARACER JEWELRY Aquaracer — the sports watch inspired by the aquatic world for modern women. 52 Top Wesselton diamonds give it a special sparkle. 10 diamonds mark the hours on the delicate mother-of-pearl dial, while another 42 glitter on the polished unidirectional rotating bezel. Available in fine-brushed steel or in finebrushed steel and 18-carat gold.
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Its petite 27mm case makes this Aquaracer appealing. You will be spoilt for choice when selecting from the five different dial colors, including ultra-feminine pink mother-of-pearl. A variety of diamond set versions is also available, from a simple elegant 10 diamonds dial, to a luxurious fully paved bezel with 42 diamonds. Like all Aquaracer watches, this model is water-resistant to 300m.
TAG HEUER CARRERA
TAG HEUER CARRERA LADY
Petite and exquisite, our latest addition to the Carrera range is pure feminine luxury. Mellow 18-carat rose gold gives a magical texture to the delicately sized 27mm case, bezel, and crown. Creamy mother-of-pearl on the dial continues the ultra-feminine theme. And the strap, in sophisticated white or black glossy alligator, provides a delicious contrast.
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TAG HEUER CARRERA LADY
Carrying on the tradition of the Carrera collection, these watches will dazzle people wherever you wear them. 13 Top Wesselton diamonds glitter as indexes. Available with a variety of precious materials such as 18-carat gold and 52 diamonds encircling the bezel, this timepiece is sure to become one of your most prized possessions. Whether you choose the elegant black dial or the exquisite motherof-pearl, in white or pink, you will be sure to stand out.
TAG HEUER CARRERA THE CONTEMPORARY SPORTS WATCH INSPIRED BY MOTOR RACING. Named after the legendary Carrera Panamericana Mexico road race, the Carrera range has graced the wrists of many racing giants. In 1887, Edouard Heuer made history with the oscillating pinion. In 2010, for our 150th anniversary, we gave it new life and re-engineered it in-house, to create the Calibre 1887 chronograph, which won the “La Petite Aiguille” 2010 Best Watch of the Year Award at the Grand Prix de l’Horlogerie de Genève. This year, TAG Heuer is reaffirming its watchmaking and motor racing heritage with a prestigious new collection. Wearers can enjoy the timeless elegance and design of the original Carrera series in an even more refined execution, and with the option of luxurious gold versions.
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TAG HEUER CARRERA CALIBRE 1887 CHRONOGRAPH
Elegance and performance go hand in hand. Outside, polished solid 18-carat rose gold makes a sophisticated statement about your personal style. Inside, the Calibre 1887 movement guarantees you perfect timekeeping. Whether you choose the silver or anthracite dial, the chronograph functions are crystalclear to read. Case, hands and indexes all glow with that special warmth of rose gold. True elegance is always in fashion.
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TAG HEUER CARRERA CALIBRE 1887 CHRONOGRAPH Motor racing will always be the inspiration of the Carrera, but watchmaking savoir-faire drives it forward. The most recent example of its avant-garde position is the Carrera Calibre 1887 Chronograph, TAG Heuer’s first high-volume fully integrated column-wheel chronograph movement produced in-house featuring 50-hours power reserve, vibrating 28,800 times per hour and made of 320 components.
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TAG HEUER CARRERA CALIBRE 1887 CHRONOGRAPH
Since 1860, TAG Heuer has divided time into the smallest fractions. Now, our watchmakers have created another milestone with this inhouse chronograph. Powering this timepiece is our unique Calibre 1887, the next generation of manufacture automatic chronograph movement. Equipped with the famous oscillating pinion patented by Edouard Heuer in 1887, the case back is sapphire, letting you see our latest technology in action.
JUAN MANUEL FANGIO
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TAG HEUER CARRERA CALIBRE 1887 CHRONOGRAPH SPACEX In 1962, astronaut John Glenn was launched into space on board the Mercury Friendship 7 spacecraft with a Heuer chronograph strapped to his wrist. To pay tribute to the 50th anniversary of the first Swiss watch in space, TAG Heuer, in partnership with SpaceX, the first commercial company in history to put a spacecraft into orbit and return it safely to Earth, will offer a new interpretation of the 1962 timepiece: the Carrera Calibre 1887 SpaceX. Equipped with our in-house automatic movement, this limited edition of 2,012 pieces is available with a brown vintage strap or a steel bracelet. This exclusive chronograph presents a special smoked sapphire case back displaying the SpaceX Falcon 9 launch vehicle upper stage and the Dragon capsule designed for the NASA’s International Space Station. With its blue chronograph hand and Arabic numerals on the silver dial, this new chronograph design is faithful to the 1962 original. SpaceX, Falcon 9 and Dragon are trademarks of Space Exploration Technologies Corp.
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TAG HEUER CARRERA CALIBRE 1887 CHRONOGRAPH
This 43mm chronograph sums up the effortless elegance of the Carrera range. Its polished steel case is a triumph of refined design. Rose gold-colored Arabic numerals accentuate the intense black or the elegant silver of the minimalist dial. The perfect chronograph for men who know where they are going and how to get there.
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TAG HEUER CARRERA CALIBRE 1887 CHRONOGRAPH
These classic models are dedicated to men who appreciate refinement in every detail. Like the way the sapphire crystal case back lets you watch the automatic movement in operation. Or the energizing sunray effect of the anthracite dial. To ensure the elegant detailing always shows up perfectly, the dial is protected by a scratch-resistant sapphire crystal.
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TAG HEUER CARRERA HERITAGE CALIBRE 6
The Carrera Heritage Calibre 6 radiates perfect classic design. It’s hard to improve on perfection, but TAG Heuer offers you a way to do exactly that, through the timeless purity of gold. You can choose between sumptuous 18-carat yellow or rose gold to embellish the hands, case, bezel or crown. The Carrera Heritage Calibre 6: when only the very best is good enough for you.
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TAG HEUER CARRERA HERITAGE CALIBRE 6
CHEN DAO MING
The Carrera Heritage Calibre 6 timepiece is the perfect expression of TAG Heuer’s watchmaking heritage, and echoes the codes of the watchmaking golden age. The dial is a work of art with its stunning traditional “flinqué” texture. In either black or silver, the dial is further enhanced by the sophisticated spiral effect on the seconds counter, and the polished hands and numerals.
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TAG HEUER CARRERA HERITAGE CALIBRE 16 CHRONOGRAPH TAG Heuer has a history of revolutionizing timepiece technology with world-famous, groundbreaking inventions. The Carrera Heritage Calibre 16 Chronograph extends the particularity of the Carrera collection, first launched in 1964. Its embossed counters at 12 and 6 are enriched with a spiral effect, and it comes with a choice of steel bracelet; blue, black or brown alligator strap.
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TAG HEUER CARRERA CHRONOGRAPH MONACO GRAND PRIX
Glamorous, challenging, world-famous. The Monaco Grand Prix is certainly that, and TAG Heuer is a proud partner. To celebrate that partnership, this chronograph adds Monaco magic to the Carrera legend. The pulsequickening features of this limited edition include a dynamic black rubber strap, replicating the F1 1964 tyre tread; red “Monaco Grand Prix” lettering on the bezel tachymetre scale; and on the case back, the Monaco Grand Prix logo and your own “Limited Edition” number. Every detail radiates the thrill of top-level motor racing.
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TAG HEUER CARRERA CALIBRE 16 DAY-DATE CHRONOGRAPH
This automatic chronograph is a treasure chest of fine detailing. Elegant Arabic numerals, the hand-applied Day-Date window, and delicate tachymeter markings ooze sophistication. The larger crown, and red-edged button subtly affirm this chronograph’s sporting spirit.
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TAG HEUER CARRERA CALIBRE 16 CHRONOGRAPH
JUAN MANUEL FANGIO
This racing-inspired chronograph is in a class of its own. Inside, the engine is an outstanding Calibre 16 movement. Outside, three counters and a tachymeter scale guarantee you perfect chronograph timing in an advanced design. And against your skin is that extra special touch: a case back dedicated to the greatest driver ever, Juan Manuel Fangio, five times Formula 1 world champion. What better way to honour TAG Heuer’s legacy of mastering speed?
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TAG HEUER CARRERA CALIBRE 5 AND CALIBRE 7 TWIN-TIME
This classic 39mm watch showcases the best TAG Heuer craftsmanship. Its sapphire case back reveals its exclusive Calibre 5 movement, and the dial has an elegant finish. Choose the perfect combination to suit your style from: a steel and gold case; black or silver dial; stainless steel bracelet or leather strap. The smartly contemporary Carrera Twin-Time makes the classic traveling companion. The second time zone is shown by a central luminescent hand, tipped in red or blue for maximum visibility, and there is 24-hour scale on the flange. For that extra touch of distinction, it is available with an alligator strap.
TAG HEUER GRAND CARRERA THE PREMIUM AVANT-GARDE COLLECTION INSPIRED BY UNRIVALLED MOTOR RACING HERITAGE. This high-performance series combines TAG Heuer’s mastery of precision with its motor racing legacy. TAG Heuer is the only brand producing mechanical and automatic chronographs with 1/10th, 1/100th and 1/1,000th of a second accuracy. C.O.S.C.-certified, the Grand Carrera series innovates even further with its Rotating System — an engineering feat, and a whole new way of displaying time.
TAG HEUER: OFFICIAL PARTNER OF AUDI SPORT
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TAG HEUER GRAND CARRERA CALIBRE 36RS2 CALIPER CHRONOGRAPH
This chronograph expresses TAG Heuer’s commitment to precision perfectly. Its mechanical heart pulsates 36,000 times per hour, making it the first Swiss-made mechanical timepiece to display 1/10th of a second. To make those fractions of time easy-to-read, it magnifies them ten times, thanks to the unique TAG Heuer Caliper Rotating Scale. This year, a new version with a yellow touch completes the collection.
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TAG HEUER GRAND CARRERA CALIBRE 36RS CALIPER CHRONOGRAPH
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TAG HEUER GRAND CARRERA CALIBRE 17RS CHRONOGRAPH Avant-garde, premium, sophisticated, the Grand Carrera Calibre 17RS is a supreme example of our high-end watchmaking tradition. The twin Rotating Systems of its chronograph function show minutes at 9, and seconds at 3. Its fine-brushed steel case is embellished with faceted and polished horns.
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TAG HEUER GRAND CARRERA CALIBRE 8RS GRANDE DATE GMT
This C.O.S.C.-certified timepiece sums up the spirit of the Grand Carrera collection. The Grande Date at 12, in its hand-applied window, can be read at a glance. The second time zone appears in a Rotating System at 6. The perfect traveling companion that will keep you on schedule wherever you travel.
MONACO THE LEGENDARY TIMELESS CHRONOGRAPH WORN BY STEVE MCQUEEN. When TAG Heuer launched the Monaco in 1969, the brand achieved two world firsts: the first water-resistant watch with a square case and the first automatic chronograph. Its design was revolutionary. In 1970, Steve McQueen fell for its striking look and wore it in the legendary “Le Mans” movie. On his wrist, the Monaco stepped into the legend and became an icon.
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MONACO TWENTY FOUR CALIBRE 36 CHRONOGRAPH
With its motor racing-inspired design, this chronograph puts the spirit of “Le Mans” on your wrist and re-interprets the legendary blue dial Steve McQueen wore in the “Le Mans” movie. The “Advanced Dynamic Absorber” system protects the movement against jolts and vibrations. The unique, wide open sapphire case back shows the exceptional oscillating mass resembling a racing wheel and the famous C.O.S.C. Calibre 36 beating at 36,000 beats per hour. As a finishing touch, the oversized “24” at 12 pays tribute to “Le Mans”.
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MONACO CALIBRE 12 CHRONOGRAPH TAG Heuer has equipped the Monaco with the high-performance Calibre 12 movement and a sapphire crystal. The timeless design, inspired by motor racing, has not changed: counters at 3 and 9, square 39mm case, and alligator strap. Orange-red hands complete the racing look on the blue dial version, as worn by Steve McQueen.
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MONACO CALIBRE 11 CHRONOGRAPH The Monaco Calibre 11 Limited Edition gives an innovative twist to the design Steve McQueen loved wearing. The crown is at 9, as on the original Monaco model. In this new interpretation, the famous blue dial has been decorated with racing white stripes and equipped with an ultra-sporty openwork blue leather strap. Vivid red pulsates on the chronograph and watch hands. Red, white and blue — iconic racing colors.
MONACO CALIBRE 12 CHRONOGRAPH ACM
This Limited Edition 39mm chronograph gives the outstanding Calibre 12 movement a fresh, new look. The beautiful crest of the “Automobile Club de Monaco” catches the eye at 6. Vibrant orange on the hands is echoed in the contemporary stitching of the elegant soft touch alligator strap. And the case, with its recognizable Monaco shape, is in fine-brushed, polished steel.
LINK AVANT-GARDE IN DESIGN, AVANT-GARDE IN ELEGANCE. TAG Heuer has led the field in watch ergonomics since launching the first wrist chronograph in 1914. Keeping the same spirit as the original, this 4th generation offers the most comfortable bracelet ever, in an even sharper and more elegant design. The new Link model features a highly complex, sophisticated geometry, combining a cushion shape with a round shape on the bezel, brushed horns with polished rounded edges. The dial has a vertical streak effect, the logo and indexes are hand-applied. All those luxurious details make the Link an enduring symbol of success, determination and elegance. An Icon.
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LINK CALIBRE 16 CHRONOGRAPH
Water-resistant to 100m, the Link Calibre 16 Chronograph is a serious timepiece for serious businessmen. Its features include: the new cushion and round shape bezel with tachymetre scale; scratch-resistant sapphire crystal with double anti-reflective treatment; a screw fitting case back with engraved decoration. It is available in 2 dial versions: black or silver.
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LINK CALIBRE S CHRONOGRAPH
Developed, patented and manufactured by TAG Heuer, the Calibre S is a total revolution in chronographs. Combining the most advanced quartz and mechanical technology, it displays watch and chronograph functions with the full-sized central hands, and provides stunning 1/100th of a second accuracy. Equipped with a perpetual calendar, solid steel folding clasp, and double safety push-buttons, the Link Calibre S is in a class of its own.
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LINK CALIBRE 6
Its subtle finishing makes this automatic timepiece stand head and shoulders above the competition: the new Link case; a separate seconds counter at 6; elegant vertical streak effect on its silver or black dial; hand-applied logo; faceted and polished indexes and a sapphire crystal case back. A watch that appeals to urbanites and to outdoors types. This model is also available in a steel and gold version.
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LINK CALIBRE 5 DAY-DATE
The Link Calibre 5 Day-Date displays the day and date in an angled window with silver edges at 6. With all the new Link series features, this watch is available in steel, with black or silver dial.
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This model has all the new Link features: brushed and polished S-shaped bracelet, vertical streak effect on the dial, in black or silver color, water-resistance to 100m. It comes with a beautiful fluted fixed bezel.
AQUARACER THE ESSENCE OF THE SPORTS WATCH INSPIRED BY THE AQUATIC WORLD. It was TAG Heuer that invented the water-resistant case over 100 years ago, thereby helping mankind to open up the underwater world. Today, the Aquaracer sets the universal standard for safety and reliability in water sports timepieces. Every Aquaracer is equipped with the “TAG Heuer six unrivalled technical features”: waterresistance to 300m or 500m*; unidirectional turning bezel; luminescent markers on hands and indexes; screw-in crown; steel double security clasp; scratch-resistant sapphire crystal. By becoming the official partner of the ORACLE TEAM USA, TAG Heuer is now embarking on the most thrilling adventure in the boat-racing world: the 34th America’s Cup. To celebrate our expertise in ultra-resistant timepieces making with models that can endure the toughest water racing conditions, TAG Heuer introduces the new Aquaracer 500M Ceramic — with a scratch-resistant ceramic bezel — and the new Aquaracer 500M Limited Editions — a tribute to our partnership with the ORACLE TEAM USA. *Depending on the model TAG HEUER: OFFICIAL PARTNER OF ORACLE TEAM USA
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NEW AQUARACER 500M CERAMIC
Inspired by sailing, this new model reaffirms the Aquaracer’s unrivalled water sports credentials: water-resistance to 500m, helium valve at 10, scratch-resistant black ceramic unidirectional turning bezel. Equipped with a Calibre 5, this 41mm watch comes with a classy design, that makes it suitable for any occasion. Also available in a full black titanium carbide coated titanium case, this new series offers a more sporty look option for outdoors enthusiasts. Aquaracer. Totally dependable. For active men who care for style.
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NEW AQUARACER 500M CERAMIC In tune with the elements. To the established Aquaracer look has been added the intense blue of majestic seas and open skies. Equipped with the unrivalled safety features of the series, this Calibre 5 timepiece features a blue dial with horizontal pattern and an intense blue ceramic bezel. The entirely brushed steel bracelet adds to the watch an elegant yet casual touch. Also, this new series offers steel and plated gold options, available with a blue dial or a champagne dial for more elegance.
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NEW AQUARACER 500M LIMITED EDITIONS Join the adventure, as TAG Heuer partners ORACLE TEAM USA in the 34th America’s Cup. The black, red and white sails of the ORACLE TEAM USA boat flying above the sea, undertaking all types of conditions are a breathtaking sight. TAG Heuer pays tribute to these so-called “Formula 1 of the Seas” boats with two Limited Editions. These exclusive timepieces proudly display touches of red, the official “Team USA” and “Defender” logos and the iconic boat that has been stamped* on their case back. Water-resistant to 500m and including a helium valve, these are performance timepieces for a top performing team. Be a part of the team. WAJ2119.BA0870
* Depending on the model
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AQUARACER 500M CALIBRE 16 CHRONOGRAPH This sporty chronograph epitomizes the excitement of diving. Specific features make it practical to wear and easy-to-use even in deep water conditions: 500m water-resistance, the magnified lens over the date, the grips on the bezel. Just as thrilling is the design. Luminescent markers, and subtle highlights on the chronograph counters, add to the impact of the look. The essential instrument for people who relish an underwater challenge.
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AQUARACER CALIBRE 16 AUTOMATIC CHRONOGRAPH
The Aquaracer Calibre 16 Chronograph has water sports in its DNA. Water-resistant to 300m, this exceptional instrument features a diving extension on the bracelet for safety, and a superluminova dot on the bezel at 12 for readability. The subtly textured dial and the finely silver edged counters add visual appeal and elegance. For more precious timepieces enthusiasts, a luxurious version elegantly combines steel and gold plated elements.
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AQUARACER Stylish and uncluttered, the Aquaracer series is powered by a high-performance movement. Water-resistant to 300m, it displays the date in a beveled window at 3. You can choose to wear it with a black, blue or silver dial, and a steel bracelet or rubber strap. A steel and gold plated version is also available.
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The perfect timepiece for people who value being on time. It is instantly identified by its extra-large alarm counter at 9 set against its stylish black or silver dial. You set the alarm time by this counter, and activate the alarm function using the push-button with red indicator at 4.
TAG HEUER FORMULA1 THE CASUAL SPORTS WATCH INSPIRED BY FORMULA 1. TAG Heuer’s latest Formula 1 collection offers a thrilling choice of professional sports watches. Engineered with Vodafone McLaren Mercedes and tested in racing conditions by Jenson Button, each timepiece comes equipped with the TAG Heuer “six key features”: 1/10th of a second display*, luminescent hands and markers, water-resistance to 200m, “Easy grip” screw-in crown, double security folding clasp, sapphire crystal. That’s what keeps our TAG Heuer Formula 1 watches in pole position. Jenson Button is the perfect F1 hero: attractive, athletic, fashion conscious. But behind the suave façade there’s a rebel streak. It made him fight back to win the 2009 F1 Championship, and it keeps him where he is today. * Depending on the model
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TAG HEUER FORMULA 1 CHRONOGRAPH
Top racing drivers like Jenson Button are physically tough. High-performance sports watches must be tough too. This chronograph is fitted with a bezel in brushed black ceramic, providing unbeatable scratch-resistance. Complementing the bezel, you have the option of a bracelet with central links in brushed black ceramic as well. These features plus the sapphire crystal glass will keep your TAG Heuer Formula 1 Chronograph looking and feeling good race after race, year after year.
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TAG HEUER FORMULA 1 CHRONOGRAPH
The functions of the steel chronograph are highlighted by its understated masculine looks. The black engraved tachymetre scale, the spiral effect counters and the chronograph 1/10th of a second hand all deliver superb functionality. While testing this chronograph in racing conditions Jenson found the special double-security clasp invaluable. We’re sure you will too.
The Indy 500 Chronograph celebrates TAG Heuer’s role as official timekeeper and partner to the world’s most thrilling race. Its black engraved tachymetre scale proudly displays the motto “INDY 500” in racing red. Red too is the chronograph hand, ticking off 1/10th of a second. And there’s another very special touch. The case back is beautifully engraved with a brick pattern, paying homage to the bricks of the Indy 500 finishing line.
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TAG HEUER FORMULA 1 CHRONOGRAPH
Red. The color of passion. The passion that drives TAG Heuer to innovate. The red aluminum bezel with its black tachymetre scale is easy-to-read in the heat of the race. The red hands and numbers on the chronograph counters further enhance readability. This timepiece is distinctive and daring. Dare to be different.
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TAG HEUER FORMULA 1 WATCH & CHRONOGRAPH
These models radiate all the excitement of F1 racing. Flanges on watch and chronograph display the racing red of Vodafone McLaren Mercedes, our Formula 1 partner. And the same fiery red contrasts with white on the chronograph counters to make them superbly readable. The black titanium carbide-coated tachymeter bezel is an essential speed-measuring tool. The watch’s small second counter is embellished with a spiral effect, highlighting the “Grande Date” window at 6.
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TAG HEUER FORMULA 1 ALARM Reliable, sporty: the defining TAG Heuer Formula 1 collection qualities, plus an alarm to keep you on time. Distinctive touches come from the red tip on the alarm hands and the spiral effect on the alarm and small second counters. You can choose between a black or white dial, both with a fixed bezel in brushed and polished stainless steel.
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TAG HEUER FORMULA 1 WATCH Like the colors on a Formula 1 car, the looks of these watches are simple and bold. The brushed stainless steel case contrasts with the unidirectional turning bezel, coated in hard-wearing black titanium carbide, like the “easy-grip” crown. The jet-black or white dial is beautifully complemented by hand-applied markers, and by the racing red of our classic TAG Heuer logo. A black rubber strap is an option. White, black, red. Simplicity can be daring too.
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TAG HEUER LIFESTYLE
REVERSIBLE BELTS VERSATILE DESIGN Business formal on one side and weekend casual on the other, TAG Heuer belts are tooled from the finest watchstrap leathers. Designed by TAG Heuer designers and engineers, the heavy-duty buckles are luxury works of art in 316L fine-brushed/polished steel.
STYLE AND SPEED: AN ICON OF 70’S DESIGN REVISITED CRAFTMANSHIP Available in a wide range of business, personal and travel options, supremely practical in design and exhaustively resistance tested, TAG Heuer leather goods are expertly handcrafted by renowned leather craftsman, to guarantee the highest level of finishing.
Designed for the most demanding traveler, this 70s motor sports-inspired travel bag is handcrafted in noble leather and emblazoned with the tone on tone TAG Heuer shield. Imagined by a renowned team of stylists, the TAG Heuer jacket is a contemporary reinterpretation of the mythical outfit of Steve McQueen into a trendy and urban high-quality jacket.
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TAG HEUER AVANT-GARDE COMMUNICATION
TAG HEUER RACER
TAG HEUER LINK TAG HEUER RACER TAG Heuer brings this same high-octane synergy to the world of avant-garde communications with the new TAG Heuer Racer, the world’s first Swiss luxury touchscreen smart phone to be entirely constructed from the leadingedge materials of motor racing and aviation. - 316L Stainless Steel - Black PVD - Carbon fiber - Titanium - 3D intelligent operating system
TAG HEUER LINK
The TAG Heuer LINK Deep Blue Limited Edition mobile phone carries the tradition with polished side plates and a sandblasted line, engraved with a crosshatched pattern and secured by screws of a luminous blue color inspired by the one used in the TAG Heuer watches movements. The battery cover is also a rich, midnight blue alligator leather, as is the TAG Heuer logo at the front. The TAG Heuer LINK Deep Blue is a limited series of 150 pieces to also reference a more recent ancestor in design, the technically advanced Monaco V4, which was launched in TAG Heuer’s 150th anniversary year. Each Deep Blue Limited Edition is specially numbered on the rear frame, as a reference to history and future value.
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TAG HEUER EYEWEAR
ORACLE TRACK S SUN
JAMES SPITHILL ORACLE’S SKIPPER FOR AMERICA’S CUP
The America’s Cup is to sailing what the F1 is to motor racing: the pinnacle of high-performance. The latest revelation of the brand in terms of avant-garde design and utmost excellence is the TRACK S, with its two-colored temples. Our designers and engineers worked with the ORACLE TEAM USA to create a new level in eyewear excellence, mixing performance, innovation, design and technology. The most qualitative materials are used in the manufactured TAG Heuer Avant-Garde Eyewear products to ensure a quality finishing
comparable to the watches: 316L stainless steel for its outstanding resistance to corrosion and wear highly qualitative elastomer for flexibility, exceptional lightness. The highprecision and highly protective grey shield of the TRACK S makes it the must-have piece of eyewear for the most demanding sailing experts. Above and beyond its design, the TRACK S offers essential advantages in terms of ergonomics and comfort. Thanks to its patented hypoallergenic Auto-Flex nose-pads, the TRACK S adapts easily to every morphology.
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TAG HEUER QUALITY A SERIES OF 60 TESTS AND RIGOROUS INSPECTION OF EVERY WATCH. A 2-YEAR INTERNATIONAL WARRANTY INVOLVING ALL OUR AUTHORIZED RETAILERS. CUSTOMER SERVICE OF MORE THAN 500 PEOPLE AROUND THE WORLD. ONE OF THE HIGHEST RELIABILITY RATES IN THE INDUSTRY: FEWER THAN 1 % RETURNS. ONE OF THE QUICKEST SERVICE AND REPAIR TIMES AVAILABLE . 01 WATER-RESISTANCE
The water-resistance of a sports watch protects the components, reduces the need for servicing and prolongs the life of the movement. TAG Heuer performs tests on 100% of its production, in water and under pressure. The professional diving chronograph, the Aquaracer 500M, must also pass a special test to verify that its push-buttons are water-resistant and operational down to 500m. This procedure has required specific testing equipment to be created.
02 RESISTANCE TO U.V. AGEING
Heat and light often have an adverse effect on plastics, varnishes and leather. The TAG Heuer quality laboratory carries out stringent tests to verify the stability of these materials over time: they are exposed
to the equivalent of strong summer sunlight for three full days. This ensures that all the materials used are highly reliable at all latitudes and in all seasons.
03 EXTREME TEMPERATURE RESISTANCE
The temperature of a watch exposed to the sun for a long period can exceed 40°C, while in winter it can fall below zero. For this reason, individual components as well as complete watches are tested, particularly in tropical conditions, to ensure they will function correctly and accurately between 0°C and 50°C.
04 RESISTANCE TO THE EXTERNAL ENVIRONMENT
Chlorine, sulphur, perspiration and sea salt can attack the materials in a watch or reduce the mobility of certain components. TAG Heuer carries out tests on cases, crowns, metal bracelets, as well as leather and rubber straps, to ensure that they are resistant to potentially damaging elements and have no effect on the skin. Only materials that meet the brand’s standards are approved for use.
reproduces this vibration at a level well above normal. The test must not affect the operation of the watch, its components, bracelet and screws, nor reveal any sign of fatigue.
In everyday life or when playing a sport it is easy to forget that you are wearing a watch on your wrist. It only takes a sudden quick movement and the watch can hit something hard. To avoid watches suffering such shocks, TAG Heuer carries out rigorous tests on machines that reproduce the shock waves of a significant impact. The watch being tested must not show any signs of mechanical damage.
08 RESISTANCE TO WEAR AND TEAR
All watch functions are subjected to tests that reproduce not only a wearer’s everyday movements but also typical accidents. The turning bezel, crown and push-buttons undergo more than 5,000 testing cycles, equivalent to several years of use in normal conditions.
TAG Heuer watches are intended to accompany their owner through all life’s adventures. For this reason, the brand carries out accelerated wear tests on cases and bracelets so that, if necessary, the coating of a case or a metal bracelet can be modified to increase its resistance to friction.
All alloys and decorative plating in precious metals are systematically tested. Fluorescence X analysis tests the content of precious elements (carats) and plating thickness. Tests are carried out separately and in tandem to obtain a realistic picture of what the watch is subjected to on a daily basis. This procedure is entirely new in watchmaking.
Simply putting on and taking off a watch causes wear and tear on the buckle of a leather strap or the clasp of a metal bracelet. TAG Heuer submits buckles and clasps to a traction of 15-20 kg over 5,000 cycles, followed by twisting under tension. No component must show any signs of permanent deformation or tearing. In a Formula 1 car, on a motor-bike or on a mountain bike, wristwatches are subjected to brief, repetitive movements and intense vibration. To test the robustness, precision and integrity of its watches under these conditions, TAG Heuer has developed a machine that
10 ANALYSIS OF MATERIALS AND METAL PLATING
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THE TAG HEUER COLLECTION TAG HEUER CARRERA AUTOMATIC WATCH
TAG HEUER CARRERA AUTOMATIC CHRONOGRAPH WAS2110.BA0732 Ø 39 mm
WAS2110.FC6180 Ø 39 mm
WAS2111.BA0732 Ø 39 mm
WAS2111.FC6293 Ø 39 mm
WAS2112.FC6181 Ø 39 mm
CAR2140.FC8145 Ø 41 mm
CAR2141.FC8182 Ø 41 mm
CAR2150.FC6266 Ø 41 mm
CAR2110.BA0720 Ø 41 mm
CAR2110.FC6266 Ø 41 mm
CAR2111.BA0720 Ø 41 mm
WAS2150.BD0733 Ø 39 mm
WAS2150.FC6181 Ø 39 mm
WAS2140.FC8176 Ø 39 mm
WAS2151.BD0734 Ø 39 mm
WV211M.BA0787 Ø 39 mm
WV211N.BA0787 Ø 39 mm
WV211B.BA0787 Ø 39 mm
CAR2111.FC6266 Ø 41 mm
CAR2111.FC6291 Ø 41 mm
CAR2014.BA0796 Ø 43 mm
CAR2014.FC6235 Ø 43 mm
CAR2012.BA0796 Ø 43 mm
CAR2012.FC6235 Ø 43 mm
CAR2012.FC6236 Ø 43 mm
WV211B.FC6202 Ø 39 mm
WV211A.BA0787 Ø 39 mm
WV211A.FC6203 Ø 39 mm
WV215A.BD0788 Ø 39 mm
WV2115.FC6180 Ø 39 mm
WV2116.BA0787 Ø 39 mm
WV2116.FC6181 Ø 39 mm
CAR2013.FC6313 Ø 43 mm
CAR2015.BA0796 Ø 43 mm
CAR2015.FC6321 Ø 43 mm
CAS2110.BA0730 Ø 41 mm
CAS2110.FC6266 Ø 41 mm
CAS2111.BA0730 Ø 41 mm
CAS2111.FC6292 Ø 41 mm
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TAG HEUER CARRERA WATCH
CAS2112.FC6291 Ø 41 mm
CV2010.BA0794 Ø 41 mm
CV2010.FC6233 Ø 41 mm
CV2013.BA0794 Ø 41 mm
CV2013.FC6234 Ø 41 mm
CV2014.BA0794 Ø 41 mm
WV1410.BA0793 Ø 27 mm
CV2014.FT6014 Ø 41 mm
WV1411.BA0793 Ø 27 mm
WV1417.BA0793 Ø 27 mm
WV1450.BD0797 Ø 27 mm
WV1451.BD0797 Ø 27 mm
WV1412.BA0793 Ø 27 mm
WAV511A.BA0900 Ø 40.2 mm
WAV511A.FC6224 Ø 40.2 mm
WAV511B.BA0900 Ø 40.2 mm
WAV5113.FC6231 Ø 42.5 mm
WAV5152.FC6231 Ø 42.5 mm
TAG HEUER GRAND CARRERA AUTOMATIC WATCH CV2050.BD0789 Ø 41 mm
CV2A10.BA0796 Ø 43 mm
CV2A10.FC6235 Ø 43 mm
CV2A11.BA0796 Ø 43 mm
CV2A11.FC6235 Ø 43 mm
CV2A12.FC6236 Ø 43 mm
CV2A1F.BA0796 Ø 43 mm
WV1413.BA0793 Ø 27 mm
WV1440.FC8179 Ø 27 mm
WV1440.FC8181 Ø 27 mm
CV7A12.BA0795 Ø 43 mm
CV7A12.FT6012 Ø 43 mm
CV7A13.BA0795 Ø 43 mm
WAV511C.FC6230 Ø 40.2 mm
WAV5111.BA0901 Ø 42.5 mm
WAV5111.FC6225 Ø 42.5 mm
TAG HEUER CARRERA CALIBRE S CHRONOGRAPH CV2A1F.FT6033 Ø 43 mm
CV2119.BA0722 Ø 41 mm
CV2119.FC6310 Ø 41 mm
WAV5112.BA0901 Ø 42.5 mm
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TAG HEUER GRAND CARRERA AUTOMATIC CHRONOGRAPH
CAV511A.BA0902 Ø 43 mm
CAV511A.FC6225 Ø 43 mm
CAV511B.BA0902 Ø 43 mm
CAV511B.FC6225 Ø 43 mm
CAV511B.FC6231 Ø 43 mm
CAV511E.FC6231 Ø 43 mm
CAW211D.FC6300 Ø 39 mm
CAL5111.FC6299 Ø 40.5 mm
WAW1310.FC6216 Ø 37 mm
WAW1315.FC6217 Ø 37 mm
WAW1316.EB0025 Ø 37 mm
LINK AUTOMATIC CHRONOGRAPH
LINK AUTOMATIC WATCH
CAV518B.FC6237 Ø 43 mm
CAV518B.FT6016 Ø 43 mm
CAV518E.FT6016 Ø 43 mm
CAV5115.BA0902 Ø 43 mm
CAV5115.FT6019 Ø 43 mm
CAV5185.FC6237 Ø 43 mm
CAV5185.FT6020 Ø 43 mm
WAT2010.BA0951 Ø 42 mm
WAT2011.BA0951 Ø 42 mm
WAT2110.BA0950 Ø 40 mm
WAT2111.BA0950 Ø 40 mm
LINK CALIBRE S CHRONOGRAPH
MONACO AUTOMATIC CHRONOGRAPH
CAV5186.FC6304 Ø 43 mm
CAW2110.FC6177 Ø 39 mm
CAW2111.FC6183 Ø 39 mm
CAW2114.FC6177 Ø 39 mm
CAW2114.FT6021 Ø 39 mm
CAW211K.FC6311 Ø 39 mm
CAT2010.BA0952 Ø 43 mm
WAW1313.FC6247 Ø 37 mm
CAT2011.BA0952 Ø 43 mm
WAT2150.BB0953 Ø 40 mm
CAT7010.BA0952 Ø 43 mm
CAT7011.BA0952 Ø 43 mm
WAT1110.BA0950 Ø 40 mm
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AQUARACER AUTOMATIC WATCH
WAT1111.BA0950 Ø 40 mm
WAT1452.BB0955 Ø 29 mm
WAT1450.BB0955 Ø 29 mm
WAT1453.BB0955 Ø 29 mm
WAT1451.BB0955 Ø 29 mm
WAT1440.BG0959 Ø 29 mm
WAT1440.FC8183 Ø 29 mm
WAT1416.BA0954 Ø 29 mm
WAT1411.BA0954 Ø 29 mm
WAT1411.FC6316 Ø 29 mm
WAT1415.BA0954 Ø 29 mm
WAT1410.BA0954 Ø 29 mm
WAT1417.BA0954 Ø 29 mm
WAT1413.BA0954 Ø 29 mm
WAJ2118.BA0870 Ø 43 mm
WAK2110.BA0830 Ø 41 mm
WAK2110.FT6027 Ø 41 mm
WAK2111.BA0830 Ø 41 mm
WAK2180.FT6027 Ø 41 mm
WAK2120.BB0835 Ø 41 mm
WAK2121.BB0835 Ø 41 mm
WAJ2118.FT6015 Ø 43 mm
WAJ2119.BA0870 Ø 43 mm
WAJ2119.FT6015 Ø 43 mm
WAN2110.BA0822 Ø 41 mm
WAN2111.BA0822 Ø 41 mm
WAP2010.BA0830 Ø 41 mm
CAJ2110.BA0872 Ø 44 mm
CAJ2110.FT6023 Ø 44 mm
CAJ2180.FT6023 Ø 44 mm
CAJ2111.BA0872 Ø 44 mm
CAJ2111.FT6036 Ø 44 mm
AQUARACER AUTOMATIC CHRONOGRAPH
WAT1414.BA0954 Ø 29 mm
WAT1314.BA0956 Ø 34.5 mm
WAT1311.BA0956 Ø 34.5 mm
WAT1313.BA0956 Ø 34.5 mm
WAT1315.BA0956 Ø 34.5 mm
WAT1312.BA0956 Ø 34.5 mm
WAP2011.BA0830 Ø 41 mm
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CAJ2112.BA0872 Ø 44 mm
CAJ2112.FT6036 Ø 44 mm
CAP2110.BA0833 Ø 42 mm
CAP2110.FT6028 Ø 42 mm
CAP2111.BA0833 Ø 42 mm
CAP2111.FT6028 Ø 42 mm
CAP2112.BA0833 Ø 42 mm
WAF1313.BA0819 Ø 32 mm
WAF1320.BB0820 Ø 32 mm
WAF1350.BB0820 Ø 32 mm
WAF1410.BA0823 Ø 27 mm
WAF1412.BA0823 Ø 27 mm
WAF1414.BA0823 Ø 27 mm
WAF1417.BA0823 Ø 27 mm
WAP1110.BA0831 Ø 39 mm
WAP1110.FT6029 Ø 39 mm
WAP1111.BA0831 Ø 39 mm
WAP1111.FT6029 Ø 39 mm
WAF1415.BA0824 Ø 27 mm
WAF1416.BA0824 Ø 27 mm
WAF141A.BA0824 Ø 27 mm
WAF141B.BA0824 Ø 27 mm
WAF1424.BB0825 Ø 27 mm
WAF1425.BB0825 Ø 27 mm
WAF1450.BB0825 Ø 27 mm
CAP2112.FT6028 Ø 42 mm
CAP2120.BB0834 Ø 42 mm
TAG HEUER FORMULA 1 WATCH
TAG HEUER FORMULA 1 AUTOMATIC WATCH WAP1112.BA0831 Ø 39 mm
WAP1120.BB0832 Ø 39 mm
WAP111Z.BA0831 Ø 39 mm
WAP111Y.BA0831 Ø 39 mm
WAF1310.BA0817 Ø 32 mm
WAF1311.BA0817 Ø 32 mm
WAF1312.BA0817 Ø 32 mm
WAU2210.BA0859 Ø 37 mm
WAU2211.BA0861 Ø 37 mm
WAU2212.BA0859 Ø 37 mm
WAU2213.BA0861 Ø 37 mm
WAU1110.BA0858 Ø 42 mm
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TAG HEUER FORMULA 1 CHRONOGRAPH
WAU1110.FT6024 Ø 42 mm
WAU1114.BA0858 Ø 42 mm
WAU1111.BA0858 Ø 42 mm
WAU1112.BA0858 Ø 42 mm
WAU1113.BA0858 Ø 42 mm
WAU111A.BA0858 Ø 42 mm
WAU111B.BA0858 Ø 42 mm
WAH1221.BB0865 Ø 37 mm
WAH1314.BA0867 Ø 32 mm
WAH1315.BA0868 Ø 32 mm
WAH1312.BA0867 Ø 32 mm
WAH1313.BA0868 Ø 32 mm
WAH1219.BA0859 Ø 37 mm
WAH121D.BA0861 Ø 37 mm
WAH1210.BA0859 Ø 37 mm
CAU1111.BA0858 Ø 42 mm
CAU1114.FT6024 Ø 42 mm
WAH1211.BA0861 Ø 37 mm
WAH1212.BA0859 Ø 37 mm
WAH1213.BA0861 Ø 37 mm
WAH1214.BA0859 Ø 37 mm
WAH1215.BA0861 Ø 37 mm
WAC1219.BA0852 Ø 37 mm
WAC1219.FC6223 Ø 37 mm
CAH1212.BA0862 Ø 41 mm
CAH1213.BA0863 Ø 41 mm
CAU1115.BA0869 Ø 42 mm
CAU1115.BA0858 Ø 42 mm
CAU1110.BA0858 Ø 42 mm
CAU1110.FT6024 Ø 42 mm
CAU1116.BA0858 Ø 42 mm
CAU1117.FT6024 Ø 42 mm
CAU1112.BA0858 Ø 42 mm
CAU1113.BA0858 Ø 42 mm
CAH1210.BA0862 Ø 41 mm
CAH1211.BA0863 Ø 41 mm
A partnership to benefit environmental charities Leonardo DiCaprio and TAG Heuer have joined forces to contribute to the Natural Resources Defense Council and Green Cross International initiatives. To learn more, please visit www.tagheuer.com A Commitment to benefit UN Women Cameron Diaz and TAG Heuer support UN Women and its mission to empower women worldwide. A responsible watchmaker Trustee of exceptional cultural heritage for 150 years, TAG Heuer also plays an essential role in preserving natural heritage thanks to an ethical approach applied to all of its timepieces creations. Responsible Jewellery Council (RJC) TAG Heuer is a member of the Responsible Jewellery Council (RJC), an organization of more than 260 professionals around the world committed to the promotion of ethics, human and social rights and environmental practices throughout the gold and diamond product chain, from the mines to retail. To find out more about the RJC, please visit www.responsiblejewellery.com The Kimberley Process With a certificate, the Kimberley Process Certification Scheme (KPCS) guarantees that each rough diamond that crosses an international border between two signing countries are “conflict free”. TAG Heuer certifies that all of its diamonds are cut by legitimate sources and that they are not involved in armed conflicts, in compliance with the United Nations’ resolutions, on the basis of written guarantees produced by its suppliers. To find out more about the Kimberley Process, please visit www.kimberleyprocess.com TAG Heuer is a member of the exclusive Fondation de la Haute Horlogerie (FHH) which brings together the 30 most prestigious brands in Swiss watchmaking, chosen for their unique expertise, their heritage and the quality of their Fine Watchmaking products. Photo credits © Steve McQueen and related rights ™/© of Chadwick McQueen & The Terry McQueen Testamentary Trust. Used under license through Corbis Corporation.net. Nathaniel Goldberg: pages 14, 19, 24, 37, 42, 47, 52, 64, 129. No part of this publication may be reproduced in any form or by any means without prior permission of TAG Heuer, Branch of LVMH Swiss Manufactures SA, 6a, Louis-Joseph Chevrolet - 2300 La Chaux-de-Fonds - Switzerland. Timepieces presented in this catalog are not all reproduced in the exact size. Colors may also differ due to printing. Indicated carats are estimates. TAG Heuer reserves the right to modify the technical specifications described and illustrated in this catalog at any time and without notice. Please consult your TAG Heuer retailer for the latest details concerning technical specifications. © TAG HEUER, 2012 All rights reserved.