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Helen Margaret Stephens: An Analysis of Yellow Pages Escort Services Advertisements

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The ‘Pretty Woman’ Fairytale and Other Fantasies: An Analysis of the Language of Yellow Pages Escort Services Advertisements HELEN MARGARET STEPHENS* Abstract The aim of this research was to examine the language used in Yellow Pages advertisements for escort services, and its role in defining and sustaining the relationship between service provider and customer. The research established that most advertisements portrayed women offering services to men, and sex workers’ claims that their work was a job like many others was supported by the amount of straight, business‐related language used in the advertisements. There was also acknowledgement of a continuing concern about the moral context of the interaction by repeated references to privacy protection for the client. However, most of the language sexually objectified the service provider, presenting vivid descriptions of her appearance and personal qualities. What was being offered to the male client was a realisation of his fantasy, with respect to behaviour and beauty, of the ideal woman. The offer was made using language that fostered traditional male/female roles and maintained unequal power relations.

1. Introduction Escort services advertisements in the Yellow Pages offer fulfilment of a fantasy, the elements of which are presented through careful choice of language. Given the context of a widely available publication, the language must be expressive without the explicitness possible in late night television commercials or adult‐ only magazines. However, a relevant question is: Who owns the fantasy? In the Julia Roberts/Richard Gere film Pretty Woman, the female‐fantasy of finding a loving man to provide for her and the male‐fantasy of finding the ideal woman intersect. It seems to me that this fairytale does not fit the usual sex worker/client scenario; rather it has more in common with the hopes and desires displayed in personal advertising for partners. Shalom (1997) describes the written personal advertisement as an attempt, using a restricted number of words, to describe the advertiser and attract the attention of the type of person they are seeking. The format is intended to encourage interactivity with those who might respond. Shalom (1997) claims that these advertisements combine a degree of personal investment with a need to safeguard the writer’s individual fantasy. However, implicit in the language of the escort services advertisements is a one‐way transaction. The fantasy is owned by the customer and the service provider’s role is to fulfil it. This seems closer to the objectives of the telephone sex worker and her caller.

Griffith Working Papers in Pragmatics and Intercultural Communication 2, 1 (2009), 27-43


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A number of researchers have investigated the language of personal advertisements (e.g. Shalom 1997; Thorne & Coupland 1998; Groom & Pennebaker 2005) and that of telephone sex messages (e.g. Hall 1995). However, the particular circumstances and language of escort services advertisements (including brothels, ‘escort agency’ being a euphemism for ’payment for sex‘) remains under‐reported. The aim of this paper is to use the 2008 Brisbane Yellow Pages advertisements for escort services to examine the basis of the common understanding by the service provider and the customer of their respective roles, and how the language of the advertisements upholds this relationship. As the vast majority of escort services advertisements have women offering services to men, this division of labour underpins the analysis. 2. Literature Review 2.1 Male/Female Power and Sexual Relationships Dworkin’s (1981) view of the relationship between men and women is very definite: for thousands of years, women have been considered the property of men, a commodity to be valued in the same way as their cattle, slaves, etc. In particular, this ownership extended to sexual access to a woman’s body. Given this set of circumstances, Dworkin (1981) argues that men see themselves as ‘authentic persons’ and women as ‘sexual objects’. The purpose then of the sexual objectification of women is to provide the instrument through which man expresses and experiences power (Dworkin 1981). A further requirement of this objectification process is that women conform to the male ideal (the fantasy) in regard to behaviour and beauty, however these at various times have been defined (Dworkin 1981). According to Dworkin (1981), the prostitute and her client embody this relationship history. 2.2 Male Dominance and Language Spender (1980) contends that male power is used to substantiate the myth of male superiority. Language, as a means of “classifying and ordering the world” (particularly the “male‐as‐norm” rule), is used to maintain the inferiority of the female (Spender 1980: 2‐3). Spender (1980: 16‐17) argues that, once a word becomes associated with women, it becomes ‘pejorated’ (for example the different connotations of ‘bachelor’ and ‘spinster’). The language of sexual relations (e.g. penetration, virile, potent) also reveals the accepted dominance of the male role and the necessity for women to regulate their response to meet men’s requirements (Spender 1980). Lakoff (2004) claims that language is one of the socialising processes which perpetuate male and female inequality. She argues that “women experience linguistic discrimination in two ways: in the way they are taught to use language,



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and in the way general language treats them” (Lakoff 2004: 39). In talking about the construction that is “women’s language”, Lakoff (2004: 42) makes the comment that, in order to appeal to a man, a woman might need to sound “frilly and feminine”. She also argues that the effect on a woman of the use of such language is that she is treated “as an object – sexual or otherwise – but never a serious person with individual views” (Lakoff 2004: 42). As a result, the woman is denied the opportunity for authentic self‐expression, thus requiring others to respond to her as a stereotype (Lakoff 2004). Lakoff (2004: 45–46) gives examples of words that are generally appropriate only if used by women, e.g. “charming”, “sweet”, “lovely”, and notes that the appropriate situation for their use is in areas removed from “the real world of (male) influence and power”. Spender (1980: 49) further notes Fishman’s (1977: 101) contention that there is “a division of labor in conversation” and that women are required to tailor their conversations in order to be “linguistically available” to men. However, there is at least one other way of interpreting the intersection of traditional sexual relations and women’s language stereotypified as powerless. In her article on telephone sex services, Hall (1995: 183) notes that “women’s language is bought, sold, and custom‐tailored to secure caller satisfaction” and of course the callers are all male. However, Hall (1995) reports that the women engaged in this work interpret the interaction as their gaining power through the use of women’s language. Hall (1995: 190) acknowledges that, to successfully maintain the fantasy, the woman must “cater to hegemonic male perceptions of the ideal woman” while undertaking the conventional women’s work of conversation maintenance. She recognises that “If the operator fails to produce the appropriate discursive style (one that is feminine, inviting, and supportive), she will lose her clients and therefore her economic stability” (Hall 1995: 208). However, Hall uses the term ’sweet talk’ to establish the process by which the fantasy line worker uses women’s language to promote her own conversational and economic ends (Hall 1995 184). In this way, she highlights the importance of context in determining power relations in interactions involving language. 2.3 Prostitutes, Sex Workers and Sex Work It is probably necessary to state the obvious: the providers of sexual services are far outnumbered by their clients (Perkins & Lovejoy 2007) and the clients are almost invariably men (Perkins & Bennett 1985). In addition, Perkins and Bennett (1985) claim that all kinds of men (all ages, all classes, all levels of affluence) make up the clientele of prostitutes. According to Perkins and Bennett (1985), prostitutes regard what they do as work, a job, a business, and often as a community service. Perkins and Bennett (1985: 215) argue that prostitutes do “one of society’s ‘dirty jobs’” but unlike doctors, who are also called upon to handle society’s ‘dirty work’, prostitution is



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denied occupational status because it deals primarily with sexual matters out of what is regarded as the proper context, love or marriage, and is therefore seen as perverse, and because it is assumed to be a predominantly female participation (which overlooks the greater number of males involved as clients…) (Perkins and Bennett 1985: 215). Various terms are used to describe the different working conditions of prostitutes. Perkins and Bennett (1985) make a distinction between traditional brothels (generally a number of women working from the one premises, which their customers visit) and escort agencies. While escort services can be provided by an individual or by a managed business, the arrangements such as meeting time and place, and length and type of service, are usually made in advance by telephone. A ‘call girl’ is a sex worker whose clients contact her by telephone, making their operations similar to those of escort workers, although Perkins and Lovejoy (2007) note that call girls generally operate at the more high‐class end of the market. There has also been a growing preference to use the term ‘sex worker’ to avert the immoral connotations applied to ‘prostitute’ and with a view to improving the social acceptability and industrial rights of such workers (Perkins et al. 1994; Perkins and Lovejoy 2007). 3. Hypothesis Based on the foregoing, the following hypothesis was formulated: The language used in Yellow Pages escort services advertisements would foster traditional male/female power relations through the female service provider’s portrayal as a sexual object and her requirement to fulfil the role of an idealised woman in the male customer’s fantasy. 4. Method The 2008 Brisbane Yellow Pages contains 80 advertisements under the heading “Escort Services – Social & Agencies”. In the first instance, the advertisements were divided into different categories and analysed to determine (where possible) the sex of the escorts and of their prospective customers (see Appendix 1). Then the language used in the advertisements was organised under various categories (see Appendix 2).



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4.1 Categories of Advertisements and Service Providers The categories of advertisement were: advertisements with photographs/images (18), advertisements with additional text (9), one‐line advertisements using name of service (28), and one‐line advertisements using personal name only (25). It was not possible to determine definitively the sex of all the service providers or of their intended customers (e.g. male escorts for males, male escorts for females, bisexual and transsexual service providers). However, in the absence of evidence to the contrary, the vast majority (67 out of the 80 advertisements, 83.75%) could be considered as offering female escort services to male customers. Only one of these indicated that the women were “non sexual escorts”. 4.2 Language In 53 cases, the advertisement consisted only of a personal or agency name, address/suburb and telephone number (i.e. single‐line advertisements) so the following language categories deal mainly with the remaining 27 advertisements. The language was categorised as relating to: 1. Business: included location, hours, payment methods, types and quality of services and other information such as wheelchair facilities. 2. Privacy: defined in relation to access (particularly discreet parking), facilities such as private waiting rooms, and service providers’ discretion. 3. Style of agency: denoted by descriptions of the quality of the environment and details of available facilities. 4. Appearance/personality of service providers: descriptions such as “stunningly beautiful models” and “a discreet woman of class”. 5. Affiliation: most noticeable in the use of just the service provider’s name in the single‐line advertisements. Also apparent in some of the agency names such as “Premier Companions”. 6. Intimacy/sensuality: while constrained by the context of a widely available publication, the types of services offered were made quite apparent, for example “unprecedented pleasure”, “pamper yourself” “join me…”. 7. Photographs/images: included abstract representations, clothed and nude silhouetted figures, and full or cropped photographs of women’s heads, torsos or bodies. 5. Analysis While the advertisements for the larger establishments contained the most business‐related information, it was surprising just how much space was devoted to this element even in the smaller advertisements. The references to “close to city”, “open 7 days”, “major credit cards accepted”, together with “membership discounts” and “rewards program” could just as easily have applied to a



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restaurant or fitness club. It certainly substantiates the claim of sex workers that theirs is a job like many others. It is undeniable that the number of (usually male) customers far exceeds the number of (usually female) sex practitioners, although it is normally the sex worker who suffers society’s opprobrium. However, despite the fact that all types of men use the services of sex workers, the fantasy cannot disguise the previously mentioned improper moral context of the interaction. Interestingly, this requires the protection of the privacy of only one participant, the customer, and is highlighted by the various references to discretion on the part of the service provider and in relation to the business premises. Most of the language of the advertisements falls within the last five language categories and is directly relevant to the testing of the research hypothesis. It relates specifically to the requirement that the service provider and the experience fulfil the male customer’s fantasy, including whatever ideal‐woman portrayal and accoutrements this entails. Descriptions of the style of the agency such as “world of luxury and privilege”, “premium quality” and “five star” set the stage for the fantasy, while “lingerie & fantasy nights” and “in house movies” provide an indication of the range of facilities available to achieve whatever specific individual effect is desired. Next, the fantasy requires an image, the appearance and personality of the service providers. Ramping up the language, particularly the use of adjectives, the advertisements promise an “exquisitely gorgeous and delightful young lady”, “the finest in feminine beauty and charm” “heavenly ladies”, who are “naturally diplomatic, exceptional company” with “exquisite taste”, “gorgeous” and “friendly”. The anticipated outcome is that the affiliative qualities of the ideal woman will blossom in this environment. This intention is manifest in the advertisements which use only the service provider’s first name (such as “Auriel”, “Chloe” and “Honey”), which could have been specifically chosen to indicate warmth and approachability. Similarly, the opportunity to partake of “Brandi’s Exclusive Executive Services” or another whose services are available “just for you” plays to the various dimensions of the male fantasy. It is instructive that both the fantasy element and the escort service’s raison d’etre are most pronounced in the language defined as intimate and sensual. The single‐line advertisements need to get their message over concisely but clearly, for example “Intimate Encounters”, “Golden Fantasy Exotic International” and “Naughty Nikki”. The longer advertisements are able to include descriptions such as “Penthouse Pet”, “all about being sexy”, “46” DD bust” and “where fantasy becomes a reality”. The main purpose of the photographs and images is as support for the text messages in the advertisements. Their sub‐texts ranged from affiliative (clothed woman walking by the sea) to intimate and sensual (rear view of kneeling woman wearing lingerie and stiletto‐heeled shoes). In one advertisement,



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however, the photograph is the message: it has only the agency name and head and shoulder photographs of two Asian women. 6. Discussion Lakoff (2004) lamented the double bind whereby women were socialised into using a particular mode of speech and then had their inferior position reinforced by reference to such language use. Looking at the social representation of sex differences, Smith (1985) pointed out that advertisements often reinforce gender‐ role stereotyping, with authority figures almost invariably being male. Smith (1985) also considers the function of language in achieving communication goals. With regard to male–female verbal interaction, he notes the traditional association of “control” features (e.g. of topic or outcome) with male behaviour, and “affiliation” features (such as warmth and approachability) with female behaviour (Smith 1985). The roles assigned to the female service provider and to the male customer, and the implicit and explicit messages in the escort agency advertisements, conform to the positions outlined by Lakoff and Smith. As mentioned previously, Lakoff (2004) claims women also suffer discrimination in the way they are represented in language. This draws attention to another phenomenon, remarked on by many researchers, relating to the use of names and titles. Spender (1980) claims that the practice of women taking their husband’s surname and the title “Mrs” is evidence of the belief in women as property. In addition, Spender (1980) argues that this establishes the sex object status of women and, like Smith (1984), believes that the attraction of the dual titles of “Mrs” and “Miss” is that they indicate women’s sexual availability. Language has other ways of marking the respective superior and inferior status of men and women. Lakoff (2004) has concerns with the use of the euphemism “girl” in situations where “boy” would not similarly be used. She claims women of all ages can be referred to as girls, with the associated inference of youth, but also of immaturity and irresponsibility. Further sexual asymmetry is evident in the extensive use of first names for women in situations where a man’s first name would be less likely to be used, such as in academia and in the media (Lakoff 2004). The power basis of this practice is supported by the more frequent use of men’s first names in situations where there is a power or status difference between the speakers (Spender 1980). Lakoff (2004: 67) claims the use of a woman’s first name can depend upon the respect accorded to the woman due to her age, position, and attractiveness: it seems as though the more attractive a woman is, the less she can be taken seriously, and the more she is considered a decoration, able to be addressed by first name only.



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The applicability of these comments to the language of the escort service advertisements is acute. While language such as “Mistress Tempest” and “Raunchy Divorcee” is reasonably explicit, many advertisers see the need to provide only their first name in order to launch the implicit fantasy. In addition, the escort services advertisements are positively awash with descriptions of the decorative qualities of the service providers. 7. Conclusion This research examines only one genre where language is used in the management of male and female power and sexual relationships. However, there is consistent support for the view that the language used fosters the application of traditionally assigned roles. The escort services industry appears to be one in which advances in the position of women, apparent in other areas of social and commercial interaction, have not made much impact. There appears to be no impetus for change in the relative roles of dominance/control and sexual object/affiliation for the male and female participants in escort services encounters. The traditional sexual division of labour is emphasised by the affiliative approach evident in the escort services naming conventions, the descriptive language used to present the “ideal woman” image, and particularly the absence of dual ownership of the experienced fantasy. I would argue that analysis of the language of Yellow Pages escort services advertisements provides convincing evidence in support of the research hypothesis. 8. Avenues for Further Research The limitations of the data in this research meant that, while conclusions could be reached about female to male escort services, the situation with regard to other services – male to male, female to female, male to female, bisexual, transsexual or any other combination – had to be left for future research. In addition, computer programs which analyse texts may have made the identification of the language categories more scientific and facilitated more extensive linguistic investigations (Groom & Pennebaker 2005). There are also avenues other than the Yellow Pages for marketing these and similar services (e.g. Internet, adult magazines and late night television) and analysis of the language used in those advertisements might support or refute the present findings. *Author Notes Helen Stephens is a mature‐age student studying for the Bachelor of Arts in Languages and Applied Linguistics at Griffith University. Her interests include China and the Chinese language, and she would like to travel and teach English on completion of her studies. Contact e‐mail: [email protected]



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References Dworkin, A. 1981. Pornography: Men Possessing Women. New York: G.P. Putman’s Sons. Fishman, P. 1977. Interactional shitwork, Heresies: a Feminist Publication on Arts and Politics,2 (May): 99‐101. Groom, C.J. and Pennebaker, J.W. 2005. The Language of Love: Sex, Sexual Orientation, and Language Use in Online Personal Advertisements, Sex Roles, 52(7/8): 447‐461. Hall, K. 1995. Lip Service on the Fantasy Lines. In Gender Articulated. Language and the Socially Constructed Self, ed. K. Hall and M. Bucholtz, 183‐216. New York: Routledge. Lakoff, R.T. 2004. Language and Woman’s Place: Text and Commentaries. New York: Oxford University Press. Perkins, R. and Bennett, G. 1985. Being a Prostitute. Sydney: George Allen & Unwin Australia Pty Ltd. Perkins, R. and Lovejoy, F. 2007. Call Girls: Private Sex Workers in Australia. Crawley, W.A.: University of Western Australia Press. Perkins, R., Prestage, G., Sharp, R. and Lovejoy, F. eds 1994. Sex Work and Sex Workers in Australia, Sydney: UNSW Press. Shalom, C. 1997. That Great Supermarket of Desire: Attributes of the desired other in personal advertisements. In Language and Desire: Encoding sex, romance and intimacy., ed. K. Harvey and C. Shalom, 186‐203. London: Routledge. Smith, P.M. 1985. Language, the Sexes and Society. Oxford: Basil Blackwell. Spender, D. 1980. Man Made Language. London: Routledge & Kegan Paul. Thorne, A. and Coupland, J. 1998. Articulations of same‐sex desire: Lesbian and gay male dating advertisements, Journal of Sociolinguistics 2(2): 233‐257.



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Appendix 1: Categories of Advertisements, Sex of Escorts and Their Prospective Customers From: Escort Services – Social & Agencies Advertisements – Brisbane Yellow Pages 2008 1. Female Escorts for Males – Total 67 Advertisements with Photographs/Images Name and Tag Line Description of Photographs/Image AABS180 Grey silhouette of all about being sexy woman’s figure superimposed on photo of a bedroom

Arianna Valetta Penthouse Pet Exquisite, beautiful, high‐class

4 Photographs of young women • Head only • Head and partly exposed chest • ¾ length clothed • Full length clothed

Asiatic lily

Head and shoulder photographs of two young Asian women Black silhouette of woman’s nude figure

Cleos on nile

club tigerlily Brisbane’s elegant new five star legal brothel

Black silhouette of woman’s figure rising out of a lily superimposed on photograph of woman’s exposed stomach with lower regions wrapped

Text • • • •

Legal brothel Close to the city Discreet parking Five themed suites with individual spas • Private waiting room • ATM Welcome to a world of luxury and privilege – a world where you can indulge in divine pleasure with our stunningly beautiful models. We understand your need to pamper yourself and enjoy the company of an exquisitely gorgeous and delightful young lady. So we bring you the finest in feminine beauty and charm. Unprecedented pleasure, Heavenly Ladies, Premium Quality All photos featured on our website are 100% genuine GUARANTEED. The girl in the photo is the girl you see. Non Sexual Escorts

FIVE Star themed suites + spas Friendly, sexy & fun ladies Private waiting rooms All credit cards + eftpos Undercover discreet car parking • Superior quality services • 7 days • themed suites/spas • concealed parking • ATM facilities • Easy access off Gateway motorway



Eighty Eight

in a white towel Photograph of young woman in lingerie reclining, head cropped

Hailey A Single Girl

Abstract

Intimate encounters

Cropped photograph of torso of young woman in lingerie

Kate

Representation of a rose and gift card Grey silhouette of woman’s nude figure

Nightmoves Sindy

Premier Companions

purely blue Just for You Resort Two Six Join me…

Sleepless Knights Where fantasy becomes a reality

Head and shoulders photograph of two young women seemingly having just emerged from the sea behind them Abstract drawing of woman’s face Photograph of lower rear torso of clothed young woman walking on beach in the evening

Black silhouette of reclining young woman

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• Wheelchair facilities 24/7 legal bordello private rear entrance gentlemens lounge Naturally Diplomatic Exceptional Company Exquisite Taste A Soul So Rare An Inimitable Individual Meticulous Presentation Yes! I am a LEGAL Independent Girl, I am NOT an Agency • Open 7 days • Legal Bordello • Discreet Parking • Bookings • Membership Discounts • Themed Suites • Spas • Wheelchair Friendly • ATM Facilities Day or Evening Out calls only Personal and Discreet Escort Outcalls only Credit cards welcome Reassuringly Expensive and Exclusive

Queensland’s first legal brothel Friendly, discreet, legal, close to the city Legal Brothel Open 7 days Discreet Off Street Parking ATM facilities Wheelchair Access Rewards Program Approved legal brothel 7 days 24 hours We accept all credit cards



Sweet Yumi Exceptional

The Oasis Meet me at the Oasis Best in Queensland

The Viper Room Be tempted…

Cropped photograph of torso of young woman in lingerie

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21yo Glamorous Covergirl Outcalls only Visiting CBD & all Brisbane suburbs Credit Cards welcome Extended Hours and All night specials

Slot‐shaped photograph of a woman’s eyes

Welcome to a world of beautiful, sexy and friendly ladies ATM & Eftpos Major credit cards accepted 12 min from Brisbane CBD UBD 197 L12 Off street Parking 2 cropped photographs of A Queensland Licensed Brothel • Brisbane’s most discreet 5 star young women boutique parlour • Model wearing • Brisbane’s most glamorous lingerie, taken from behind, of shoulders ladies to mid‐thigh • 5 mins from CBD • Model in kneeling • Private waiting rooms position, wearing • ATM and credit card facilities lingerie and stiletto‐ • Adult store with specialty items heeled shoes, taken • Discreet undercover parking from behind • Generous rewards program • Lingerie & fantasy nights • In house movies • Ladies Welcome • Couples Welcome

Advertisements with additional text Aaliya Rose A discreet Woman of Class Hotel out‐Calls/City In‐Calls Ablaze Mature, educated, intelligent, sensual Private Residence Anita Gorgeous, friendly, sensual Swiss Lady 46” DD Bust C/cards, Eftpos I will visit you Bonnie Day or Evening All occasions Jewel Seductive, foxy, size 8, Aussie Bi Female Services to suit all inc. private shows to escorting In/out calls Jo‐Jo’s Escort Services Day or Evening All Suburbs



One‐Line Advertisements Using Name of Service A.A.A. Brandi’s Exclusive Executive Services AAAH Gabrielle All Escorts For You Ava Escorts Blessed Brisbane’s Premier Ladies Brown Sugar Fitness Busty Beautiful Classy Jerry Club 007 ClubJodie Golden Fantasy Exotic International Lana–Classy Blonde Laughing Moon Escorts Melissa’s Place Mistress Tempest Naughty Nikki Ozzy Girls Online Play Mansions Raunchy Divorcee Washington Ladies Only One‐Line Advertisements Using Personal Name Only Abigail Stewart Adele Anderson Annalise Knight Auriel BrookL Chloe Daniela Dee’s Donna Elly Gemma Georgia Grace Honey Issabella Jasmine Kelli‐Anne Louise Sharni Sherrith Rose


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Tiana Vanessa Yimi 2. Male Escorts for Males, Females and Couples – Total 2 Advertisements with Photographs/Images Name and Tag Line Description of Photographs/Image Andrew for Ladies, Gents & Couples Abstract

Advertisements with additional text Name Justin Taylor Bi Male

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Text Major Credit Cards accepted In & Outcalls

Text Passionate, spunky, professional, discreet Sensual Bi male with A1 looks & fantastic body Males, Females & Couples In/Out Early Am Bookings welcome

3. Male Escorts for Males – Total 1 Name of Service Text Male for Male Escorts 24 hours Models Discretion assured All areas 4. Male Escorts for Females – Total 1 Name of Service Text AAA Ladies’ Secret Service Need a Man? Tall, Dark, Handsome, Mediterranean For outings & companionship Can also fulfil your personal desires 5. Male or Apparently Male Escorts – Total 6 Personal Name or Name of Service Male Company Golden Guys Mason Male Escorts Upmarket Male Escorts James By Appointment Rod Stan



6. Transsexual Escorts – Total 3 Name of Service Trans Spice Girls Transsexual Mikaela Transtastic 7. Male Escorts for Males, Females and Couples – Total 2 Advertisements with Photographs/Images Name and Tag Line Description of Photographs/Image Andrew for Ladies, Gents & Couples Abstract

Advertisements with additional text Name Justin Taylor Bi Male

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Text Major Credit Cards accepted In & Outcalls

Text Passionate, spunky, professional, discreet Sensual Bi male with A1 looks & fantastic body Males, Females & Couples In/Out Early Am Bookings welcome

8. Male Escorts for Males – Total 1 Name of Service Male for Male Escorts Models 9. Male Escorts for Females – Total 1 Name of Service AAA Ladies’ Secret Service

Text 24 hours Discretion assured All areas

Text Need a Man? Tall, Dark, Handsome, Mediterranean For outings & companionship Can also fulfil your personal desires

10. Male or Apparently Male Escorts – Total 6 Personal Name or Name of Service Male Company Golden Guys Mason Male Escorts Upmarket Male Escorts James By Appointment Rod Stan



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11. Transsexual Escorts – Total 3 Name of Service Trans Spice Girls Transsexual Mikaela Transtastic

Appendix 2: Language Categories From: Escort Services – Social & Agencies Advertisements – Brisbane Yellow Pages 2008 1. Language related to Business Focus Examples of Language Location Close to city; Easy access off Gateway motorway; Visiting CBD & all Brisbane suburbs; UBD 197 L12; I will visit you; all suburbs; all areas Times Open 7 days; 24 hours; 7 days 24 hours; Day or evening; Extended hours and All night specials; In/out early am; bookings Payment ATM facilities; Major credit cards accepted; All credit cards + eftpos Types of Services Legal/licensed brothel; Legal bordello; In & outcalls; Outcalls only; Hotel out‐calls/City in‐calls; for outings & companionship; services to suit all inc. private shows to escorting Quality of Premium quality; Superior quality services; reassuringly expensive Services and exclusive; All photos featured on our website are 100% genuine GUARANTEED; Best in Queensland; Other Wheelchair facilities; Membership discounts; Rewards program; Information parking* 2. Language related to Privacy Access Discreet parking; concealed parking; private rear entrance; off street parking; discreet undercover parking; private residence Facilities Private waiting rooms; discreet. 3. Language related to Style of Agency Environment World of luxury and privilege; five star; elegant; exquisite, beautiful, high‐class; premium quality; boutique parlour. Facilities Themed suites/spas; gentlemens lounge; adult store with specialty items; lingerie & fantasy nights; in house movies 4. Language related to Appearance/Personality of Service Providers Female Stunningly beautiful models; exquisitely gorgeous and delightful Appearance young lady; finest in feminine beauty and charm; Heavenly ladies; meticulous presentation; 21yo glamorous covergirl; exceptional; Brisbane’s most glamorous ladies;



Female Personality

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Naturally diplomatic, exceptional company; exquisite taste; a soul so rare; an inimitable individual; personal and discreet escort; a discreet woman of class; mature, educated, intelligent, sensual; gorgeous, friendly, sensual Swiss Lady; Tall, dark, handsome, Mediterranean; A1 looks & fantastic body;

Male Appearance Male Personality Professional, discreet; discretion assured 5. Language related to Affiliation First names Auriel, Chloe, Gemma, Honey, Rod, Stan, etc; Agency Names Hailey: A Single Girl; Premier Companions; A.A.A. Brandi’s Exclusive Executive Services; Male Company Golden Guys; Female Escorts Just for you; Meet me at the Oasis 6. Language related to Intimacy/Sensuality Agency Names Intimate encounters; Nightmoves Sindy; Sleepless Knights; Busty Beautiful; Golden Fantasy Exotic International; Mistress Tempest; Naughty Nikki; Play Mansions; Raunchy Divorcee Female Escorts Penthouse Pet; Friendly, sexy & fun ladies; all about being sexy; pamper yourself; unprecedented pleasure; Join me…; Where fantasy becomes a reality; Be tempted…; beautiful, sexy and friendly ladies; 46” DD Bust; seductive, foxy, size 8, Aussie Bi Female; Male Escorts Can also fulfil your personal desires; passionate, spunky, sensual Bi male 7. Photographs/Images Photographs of Full‐length clothed; ¾ length clothed; head and partly exposed chest; women head only; Head and shoulders of 2 Asian women; woman’s exposed stomach; wearing lingerie, reclining, head cropped; cropped torso in lingerie; head and shoulders of two young women with wet hair; lower rear clothed torso; Slot‐shaped photograph of woman’s eyes; rear view of shoulders to mid‐thigh wearing lingerie; rear view of kneeling woman wearing lingerie and stiletto‐heeled shoes Silhouettes of Nude figure in black; figure in black rising out of lily; nude figure in women grey; reclining figure in black; Abstract/ Abstract drawing for male escort advertisement; Abstract drawing of representation woman’s face; Black and grey background for female escort advertisement; drawing of a rose and gift card;
