ESPN Cricinfo. ESPNCricinfo. Parent Company. ESPN Inc. Category. Website-
Sports- Cricket. Sector. Media and Entertainment. Tagline/ Slogan. The home of ...
ESPN Cricinfo
ESPNCricinfo
Parent Company
ESPN Inc
Category
Website- Sports- Cricket
Sector
Media and Entertainment
Tagline/ Slogan
The home of cricket
USP
1/4
ESPN Cricinfo
Covers live ball by ball coverage of all the cricket matches
STP
Segment
Cricket enthusiasts
Target Group
Internet users interested cricket as a sport and don’t have access to other modes to watch cricket
Positioning
Positioned as world’s leading cricket website
SWOT Analysis
Strengths
2/4
ESPN Cricinfo
1.Early market entrant in information about cricket and strong branding of ESPN
2. Live ball to ball to coverage along with the description 3. In depth information available about every one of the cricket players including international and dom 4. Apart from online platform, also available on mobile and other handheld devices 5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 m
Weaknesses
1.Being an online portal, the reach to masses is limited
2. Unable to penetrate markets lacking internet facilities
Opportunities
1. Expand capabilities to provide better user experience
2. Acquiring more partnerships with other websites for integration
3.Attracting more users by integrating with mobile platforms
Threats
3/4
ESPN Cricinfo
1.Malicious threats to the website leading to loss of information
2. Improved functionalities by competitive sports portals
