Icade SA. Parent Company. Icade. Category. Property Investment, Property
Development and Property Services. Sector. Real estate investment trust and
RealĀ ...
Icade SA
Icade SA
Parent Company
Icade
Category
Property Investment, Property Development and Property Services.
Sector
Real estate investment trust and Real Estate
Tagline/ Slogan
We bring the city to life; High quality ageing
USP
1/4
Icade SA
Good service and availability
STP
Segment
Commercial and Households
Target Group
High income group who looks for comfort, reliability
Positioning
Sustainable and eco friendly
SWOT Analysis
Strengths
2/4
Icade SA
1. Most diversified portfolio of the company 2. Strong brand presence in the European country. 3. Least number of employees as compare to competitors 4. Innovation is strong base of development
5. Environmental friendly buildings
5.Strong partnership with firms for development of school ,Hospitals
Weaknesses
1. Increasing insurance cost and High non performing loan
2.Market share growth stagnant as more competitors establishing their presence 3. Small workforce compared to some other big companies
Opportunities
1. Opportunity for development in region outside Europe like Asia, Australia, US 2. Opportunity for development in rural market 3. Opportunity in Social service which will also help in development of the Company
Threats
1. Economic slump in European nation
3/4
Icade SA
2. Strengthen rules and regulation by government
3. Entry of established global construction players