Mitsubishi Eclipse. A turbo charged four-wheel drive sleek car from Mitsubishi.
STP. Segment. People who want to drive luxury cars. Target Group. Upper rich ...
Mitsubishi Eclipse
Mitsubishi Eclipse
Parent Company
Mitsubishi Motors
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Built for living
USP
1/4
Mitsubishi Eclipse
A turbo charged four-wheel drive sleek car from Mitsubishi
STP
Segment
People who want to drive luxury cars
Target Group
Upper rich class businessmen who want cars as a status symbol
Positioning
A car which changes of meaning of living
SWOT Analysis
Strengths
2/4
Mitsubishi Eclipse
1.Eclipse is officially available in North America, Saudi Arabia, Kuwait, UAE, and China 2. The front-wheel-drive Eclipse Spyder is available in two variants : GS and GT 3.Popular sports car brand across the world 4.Eclipe Turbo was voted on of the most popular cars in its category
Weaknesses
1.
Stagnated market share due to competition fro
Opportunities
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Threats
1.Intense competition
2.Government regulations and increasing fuel prices
3/4
Mitsubishi Eclipse
3.Improvement in public transport
Competition
Competitors
1.Audi R8 2.Mercedes Benz SLK 3.BMW 7 Series 4.Porsche 911 Carrera