at Honda Malaysia, 2009 has indeed proven a very exciting year for me. ... owner
of a 2nd Generation Civic Hybrid, Ms. Michelle Lu and her husband, Mr. Jack Ma,
..... smiles about their Odyssey and CR-V cars that .... Since the introduction of
Honda's Environmental Management Program (EMP) in 2006, Honda Malaysia.
VOL.13 DEC 2009 our newest dream breakthrough what’s on Honda
Honda Dreams Fund Graduates Honda’s Green Factory Mobility New Honda Stream RSZ Civic Type R Owners’ Track Day
All Honda Owners
Beyond We are dedicated to serving every one of you with passion. PP14768/03/2010(023729)
contents our newest dream
04
Find out how through sheer hard work and steely determination, Ms. Aizan Sofia Amin and Mr. Ahmad Azuan Ton Mohamed were able to turn their dreams into reality with the Honda Dreams Fund.
living Honda
14
breakthrough
Soichiro Honda has always advocated factories should coexist in harmony with nature and not against it. A look at Honda Malaysia’s manufacturing plant in Alor Gajah, Malacca, shows the continuation of his vision.
08
18
breakthrough
More than just an automotive manufacturer, Honda aspires to provide mobility to all – including the elderly and disabled. Its walking assist devices and personal mobility device are designed to do just that.
Flood mitigation contractor Mr. Wan is in the business of containing water surges and overflowing rivers. But when it comes to his car, his elegant, bold beige metallic Accord with sporty Modulo body kit never fail to attract waves of attention.
Honda story
12
20
what’s on Honda?
The launch of the new Stream RSZ, Civic Type R owners and contest winners become race drivers for a day, and incredible discounts and free gifts await you this festive season. You will find it all here!
As we leave another mark in Honda Malaysia history – having put more than 200,000 Honda cars on the road since our establishment – we take this chance to express our gratitude for your continued support.
Be a patron of the environment by updating your particulars at www.honda.com.my/profiles to receive electronic copies of the With Dreams magazine and browse our archive. You’ll also receive a FREE key chain!
Call our Toll Free Number at 1800 88 2020
Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays.
With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.
EDITORIAL I CHIEF EDITOR Carol Joseph I EDITORIAL TEAM Jahabarnisa, Shaheeran, Lee K.H SPECIAL THANKS I Mr. & Mrs. Wan Indra Putra • Mr. Richard Ng Boon Chong • Mr. Lim See Ben • Tenaga Setia Resources Sdn. Bhd.
We appreciate your feedback. Please send your comments, suggestions, questions to:
Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia
Printed by: Nova Domino Sdn. Bhd. (607395-V) No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park, 47810 Petaling Jaya, Selangor Darul Ehsan, Malaysia. KDN: PQ1780/3804
message from
Honda Malaysia
The best has yet to come GREETINGS TO ALL our customers. With my recent appointment as a Senior Manager of the Service Operations Department at Honda Malaysia, 2009 has indeed proven a very exciting year for me. The same can also be said for Honda Malaysia. First off, I am delighted to announce that Honda Malaysia has succeeded in putting over 200,000 Honda cars on the road since its establishment in 2000. And how we were able to reach this passing mark in Honda Malaysia history was only with your strong support. Rest assured that we are not resting on our laurels though. Rather, your confidence fuels our inspiration and drives us forward in our journey to accomplish our one true goal of providing total satisfying experience. Another proud achievement for us this year was to present Ms. Phua Bong Chin with a short getaway to Pangkor Island for becoming the nation’s 10,000th owner of a 3rd Generation City. In addition, Malaysia’s 100th owner of a 2nd Generation Civic Hybrid, Ms. Michelle Lu and her husband, Mr. Jack Ma, were pleasantly surprised to learn that they are now partners with Honda Malaysia in the fight to save the environment. Together with 99 other Civic Hybrid owners, we hope this combined effort will help reduce harmful carbon emissions by up to 100 tonnes per year. After all, there is no greater cause than protecting Mother Nature to ensure our children have a future where they too can achieve their dreams. While we are certain that plenty of challenges lie ahead, we at Honda Malaysia would like to thank you for your continued support, and will continue to provide you with high-quality service and value the only way we know how – with passion, respect and integrity. Best Regards,
Kentaro Iizuka Senior Manager, Service Operations Department
03
our newest dr eam
MS. AIZAN SOFIA AMIN Lecturer in Social Work Programme at Universiti Kebangsaan Malaysia (UKM)
MR. AHMAD AZUAN TON MOHAMED Flight Instructor in Asia Pacific Flight Training (APFT) Academy at Kota Bahru
When Dreams TAKE FLIGHT Honda Dreams Fund gave two Malaysian youths a chance to turn their dreams into realities. But resilience, sheer passion and good ol’ hard work have made success stories out of them. 04
No mountain TOO HIGH In all that she has done, Aizan Sofia Amin has broken down barriers, whether it is perceptions about surviving cancer and finding happiness, or being disabled and independent. Her determination and love for life has sustained her through studying for her Masters in Counselling Psychology and now as a lecturer in Social Work Programme at Universiti Kebangsaan Malaysia (UKM). Yet, she claims she is far from reaching her ultimate goals in life. The only daughter in a family of five siblings from Puchong, Selangor, Aizan describes her journey to where she is today as a miracle. At just 14 years old, she was diagnosed with bone cancer. At 16, doctors had to amputate her right leg. She is now free of cancer but it is hard to imagine how the young woman coped with the painful ordeal in her teens. She answers candidly, “The transition from being a normal teenager to one with a disability was difficult. I did not cry when I lost my leg. But I cried dealing with the sudden negative perception from society. I felt belittled in the judgemental eyes of many because I was in a wheelchair or using crutches. It was an emotional period learning to accept the disparity between people’s perception of a normal non-disabled person and one with physical disability.” She does not sound bitter about this apparent injustice. Instead, her value for life can be felt pounding through the echoes of her small room, where she works. “It does not stop me from going out. It annoys me when people ask about my disability and they respond by saying, ‘Oh, what a pity’. I can drive. I still do my groceries and go shopping. Sometimes, I volunteer with MAKNA, the IRM (Islamic Relief Malaysia) and Wheelchair Tennis Malaysia.” It is this spirit of volunteerism that gives her most pleasure. “While pursuing my Master’s, I was steadfast in becoming a counsellor because I wanted to make a difference. In my role as a lecturer now, I have found ways to reach out to my students and instil in them a passion for volunteering. It made me realise that I can achieve my goal to help others in more ways,” she confesses. Through her volunteering and counselling experiences, she had the opportunity to meet people with different backgrounds and limitations, gaining valuable insights to their individual stories while quietly crafting a trajectory of self-realisation. “I am not one to easily cry. But there was a moment in counselling that is unforgettable till this day. The boy I was speaking to had lost both his arms. When he shared his story with me, I was overcome with heightened emotions. It was a rare, intense feeling that left me deeply affected,” she recalls. “It is easy to empathise but it tests your mental strength once you internalise the emotions your client is feeling.” Aizan is now occupied with research studies, in hopes that she can improve on current policies for the disabled. “When my professor told me that I can make significant changes through research studies, I was sold,” she enthuses. “I feel empowered to help the disabled people in the country and encourage society to create equal opportunities for them.” Her sociable manner and self-assured values had eased her into a compelling life, complete with a righteous agenda, despite a difficult past. But she also had to study twice as hard to ready herself for employment. “I completed my credit hours in a year and a half, compared to the usual two, and graduated with my Master’s Degree this year. At 26 years old, I was desperate to start working and earn an income to support my family,” she explains.
our newest dr eam
Aizan Sofia Amin was a recipient of the Honda Dreams Fund scholarship in 2007.
05
our newest dr eam
Taking it to the sky Aizan’s personal perseverance sounds very similar to Ahmad Azuan’s, although they live miles away with vastly different dreams. Ahmad Azuan Ton Mohamed comes from a rural area in Besut, Terengganu and is the fourth child in a family of 10 children. When we were introduced to him at the Asia Pacific Flight Training (APFT) Academy in Kota Bahru, Kelantan, the Principal of APFT, Maj. (Rtd) Dato’ Mohd Khalid Ali had expressed that Ahmad Azuan will be awarded the Top Gun trophy for being the overall best student in his batch. His reaction was one that was humbly shocked. “I did not expect this and I was not even aware, to be honest! But I guess if he says so, then I’m happy that my determination has paid off.” Ahmad Azuan is currently completing his Instructor Course at the academy after having just graduated with a Commercial Pilot License this year. It was his stepping stone to achieve his dream of becoming a professional pilot. “After graduating, I was unemployed for more than a month. I could not afford it because my family is poor and I was eager to start working to ease my family off their financial burden. The academy had offered me to be an instructor here, with fees fully sponsored to pursue the course. I took it up
Ahmad Azuan Ton Mohaned was a recipient of the Honda Dreams Fund scholarship in 2007.
06
although I am duty-bound to work at the academy for at least four years.” The composed 21-year-old’s flying ambition was fuelled when he was in high school. “My school was located near an airport. I used to be intrigued by the planes landing and taking off, wondering what it was like to fly a plane,” he beams. Operating the cockpit of a plane is no easy feat, he later discovers. During the initial months, he faced difficulties in using the instruments. “I was tough on myself for not getting it right. I remember being scolded by the instructor once and I completely phased out. Since that mistake, I was determined to study harder.” Not that he needed anymore slaps on the wrist to goad him further. His uncompromising attitude is demonstrated by his self discipline, unlike many peers his age. “When I decide to pursue something, I will be wholeheartedly dedicated and focused. I cannot be distracted,” he admits. The journey here was not easy due to his family’s financial limitation. But he was an early self-starter, persuading his parents to allow him to enter a boarding school just so he could get quality education. “I was impressed with how they produced straight A’s students. The school fees were no doubt more costly but fortunately, my grades were good enough to apply for government subsidies. My family had to pay the cost difference, which amounted to almost the same as what I’d pay at a public school in the end,” he explains.
our newest dr eam
DREAMS KNOWS No LIMITS Ahmad Azuan Ton Mohamed may have a down-to-earth personality but when he dreams the skies are the limit. Having graduated top of his class from the Asia Pacific Flight Training (APFT) Academy, Ahmad Azuan is currently an instructor at the academy and dreams of becoming a professional pilot one day.
The studious Ahmad Azuan was 13 when he moved to a boarding school. The experience, he says, was invaluable. At first he was upset and often homesick because he did not have enough money to travel home during his studies. But the most difficult and challenging times proved to be his biggest motivator to help his family break free of their limitations. His eyes glaze with reverence every time he mentions his family. “They’re my priority. I’m now able to support my younger siblings by helping them with their school fees. My family is very supportive and education is highly valued. That’s the way I was brought up, in addition to having religion as my guidance.”
The success stories that Aizan and Ahmad Azuan has achieved thus far shows that everything has worked out for the best. But it is not without going through a fair share of rejections. Aizan had difficulties seeking study loans to pursue her Master’s degree despite obtaining a first-class bachelor’s degree. “It was a tedious process. I was also disheartened because there were not many scholarships offered for Human Sciences,” she explains. Ahmad Azuan faced a similar dilemma. There were virtually no scholarships to become a pilot. “I submitted my application to a flight training academy but there was no reply. At the same time, I was offered a scholarship to pursue an engineering course in Germany.” His dreams of becoming a pilot, he admits, may not have been realised had he not received the Honda Dreams Fund. The handwritten essay he submitted was heart-rending, but more importantly, his drive to change his family’s hardship was palpable. “My family and I are extremely thankful for this opportunity. I’d probably be attempting an academic course I have no interest in, if not for this. Being where I am today has encouraged my siblings to dare to dream, to aspire to be more. It has enriched our lives in many ways,” he says appreciatively. Aizan echoes his sentiments. “Without the Honda Dreams Fund, I wouldn’t have been able to pursue my Master’s because my family simply could not afford it. I can’t imagine where I’d be now because my job as a lecturer has inspired me to widen my ambition. I believe everything happens for a reason. I may have faced different obstacles from other recipients but I believe God had chosen me to help the disabled. That’s why I am here.” Aizan and Ahmad Azuan are among the first recipients and graduates of The Honda Dreams Fund when it was introduced in 2007. It has launched their journeys in unpredictable ways. Aizan is currently looking for ways to fund her PhD in Disability Studies. Ahmad Azuan will lend his knowledge as an instructor to young achievers in aviation while keeping a resolute goal to be a professional pilot. As she pushes herself up with her crutches and sends us to the door, Aizan let us in on a secret. “Never give up. Never, ever give up.”
About Honda Dreams Fund In 2010, the Honda Dreams Fund will enter its fourth year of providing scholarships to deserving underprivileged youth in Malaysia. Initiated by Honda Malaysia Sdn Bhd in partnership with the United Nations Development Programme (UNDP), the programme provides full and non-binding scholarships to 20 Malaysian students every year.
07
The Honda represents many different things to many different people, especially for those from the various facets of life. Wan Indra Putra Ahmad and his wife, Hawa Omar, believe the Accord’s traits are unique, especially with such a strong brand presence.
NAME
Wan Indra Putra & Hawa Binti Omar
08
HOME
Petaling Jaya
OCCUPATION
Executive Chairman
PREVIOUS CAR OWNED
Honda Accord 7th Gen
CURRENT OWNERSHIP
Honda Accord 8th Gen
It was a typically busy morning at Tenaga Setia Resources, the Honda showroom in Jalan 222, Petaling Jaya. Located strategically in the heart of the town’s shopping and commercial area, the showroom has excellent visibility and has good exposure for Honda owners living in and around the PJ area. Judging by the number of cars closely parked outside, business was looking good. Inside, the atmosphere was not unlike one you’d find on a typical day at the bank or clinic, with people either standing or seated, all eager to hand over their cars for service or get their freshly serviced cars returned. While most customers are waiting anxiously to be called up by the electronic queuing machine, some are settling comfortably into the lounge area sipping coffee or flipping through magazines. And then there are also customers who prefer to put their minds elsewhere by surfing the web with their laptops, courtesy of the showroom’s free WiFi service. However, unlike the others, we weren’t there for the typical morning business; but instead, we were there to meet Wan Indra Putra Ahmad and his wife, Hawa Omar. The couple has four children and one grandchild and owns a current generation Honda Accord, which had just been delivered to the workshop for a regular service. As it happens, they live in section 8, a neighbourhood not far from the Honda showroom, which made it natural for the couple to visit the showroom.
The close vicinity of Tenaga Setia Resources to his home isn’t the only reason why Mr. Wan Indra Putra likes to send his car to this dealership for servicing, it is also the close relationship he shares with both Sales Manager Mr. Richard Ng and Service Manager Mr. Lim See Ben.
Wan doesn’t appear as a typical person who you’d imagine running a ‘Bumiputera Class A’ construction company. Sporting a well-tailored double- breasted suit and a buttoned-down pinstriped shirt, Wan looks handsomely dressed for a contractor. And it seems that his sense of style extends to his car as well. He owns a bold beige metallic Accord complete with the sporty and elegant ‘Modulo’ bodykit. Wan is the executive chairman of Aliran Musim Sdn Bhd, a company that specialises in projects that involve flood mitigation – a subject that he knows very well and is also very passionate about. “I have been a contractor since 1996. My contract work specialises in flood mitigation. We build walls to contain water surges and river overflow.
Mr. & Mrs. Wan couldn’t resist a chance to test-drive the CR-V. With its roomy interior and distinctive styling, the couple displayed their interest to Sales Advisor Fauziah in considering the CR-V for their next purchase.
“I love doing my work because, unlike other contract work – such as erecting buildings, homes etc – flood mitigation is a living and breathing business. A project to deepen a riverbed doesn’t just end when it is completed – there will be a need to return to the project if there is a sudden rapid flow of heavy sand. So it is a living and breathing business as far as I’m concerned,” he said. And before we can get to our next question, he continues, “Like most successful businesses, I started at the bottom and worked my way up. But I’ve always been interested in this line of work only because it is a job that concerns the natural environment. “And taking care of the environment involves discipline. I despise people who lack discipline that they care little for the environment and throw rubbish in drains and rivers. Likewise, making cars also requires a lot of care and discipline and I can see that in a Honda. Everything about a Honda, from its design, engineering or marketing, displays a high level of discipline and care. “Mind you - and I have to insist - I never got involved in the stealing of sand – this is because my job is unfortunately almost always linked to the stealing of sand!” Wan said with an earnest laugh. It was clear then that this was a man with strong convictions and possessed a strong personal philosophy in life, with a good if, slightly dark sense of humor.
09
“Personally, I also own two other cars, both nonHonda makes. And so, I decided to add a Honda to the collection, simply because of Honda’s long-standing history and established reputation in Malaysia. I also feel that the brand image of Honda is at best average and isn’t too ostentatious – a trait that I look for in a car.” But did he always want an Accord? What about other Honda models? How about a CR-V? “Honestly, I would have gone for the CR-V but decided against it after hearing about a model replacement. I consulted my wife and we decided that the CR-V would be our next sport utility vehicle. His wife, Hawa works for Assistive Technology, a company that produces special software for the disabled. As finance director of the company, she tells us of the unfortunately high costs for software for the disabled. “I do a lot of charity work for the disabled, particularly those within the Felda community. There are a number of disabled children who don’t speak English and so, my company manufactures Malay text-to-speech software.” She said she The Accord’s unique ability to appear conservative on one hand,while sporting luxurious and stylish looks attracted Mr. Wan Indra Putra to choose it as his personal car.
What is it that attracts you most to the Honda brand? Besides being a uniquely conservative car brand, it portrays a unique impression. I believe the highly motivated and disciplined work culture within the company is reflected on its cars. And the progressive model development on its cars is testament to its dedication and seriousness in providing the best technology has to offer. Furthermore, the development has always been measured and incremental, which is something I particularly like. What do you like about the Honda Accord? Despite the car maintaining its conservative image, the Accord is luxurious and prestigious when it wants to be. This, I find extremely unique. Is the Accord your first Honda? Actually, my first Honda was an Accord, the previous generation model. I liked the car very much as it was a worthy car. However, it was purchased as a company car for one of our projects and it was sold shortly after. And so, when I was considering a new car, the Accord was the first I considered. Why do you frequent Tenaga Setia Resources? It is more a friendship, than a professional relationship. The people here are friendly and warm each time we come here. Sometimes, they try their best to accommodate us, even if we hadn’t made a prior appointment. This makes us feel very welcome, which is why we would still come here despite moving to Shah Alam in a few weeks. Having already owned a Honda, with the Accord, what are you, or have been considering to purchase next? We were considering the CR-V initially but after I learnt that a facelift is due soon, we decided to wait it out. After consulting each other, we decided that the CR-V was going to be our next Honda model. My wife can’t wait for it to be introduced soon, so that she can sell her current one. 10
With Dreams Mr. Wan Indra Putra Ahmad
With DREAMS magazine would like to thank Mr. & Mrs. Wan Indra Putra Ahmad for agreeing to appear in this issue. It was indeed a pleasure to chat with them about the joy they get from driving their Honda cars and visiting their favourite dealership, Tenaga Setia Resources Sdn. Bhd.
Mr. & Mrs. Wan, firm believers in the regular maintenance and upkeep of their Honda Accord, discusses with service personnel, Mr. Tam, on the service to be performed as they register the car for its scheduled service at the dealership’s service centre.
prefers to drive an SUV and can’t wait for the next generation CR-V to come out so that she can sell her current one. Through the course of the interview, Richard Ng, the showroom’s sales manager, occasionally walks into the meeting room to see how the interview is going. The banter between Ng and the couple appear to be close, somewhat like friends more than a professional relationship. “Richard and the Tenaga staff have always been friendly and warm to us when we come here, even when we forget to make a prior appointment. They always make us feel very welcome. That’s why we have decided that even when we move to Shah Alam in a few weeks, we will still visit this showroom for our car’s regular service,” said Hawa with a smile.
DEALER’S INFORMATION Tenaga Setia Resources Sdn. Bhd., located along Jalan 222 in Petaling Jaya, has been in operation for the past six years. Being located in a strategic location in PJ, Tenaga Setia Resources has a wide customer base. However, the dealership has an experienced and professional sales force, who understands the importance of customer satisfaction. According to its Sales Manager, the outlet is constantly working towards providing the best services to its customers. Tenaga Setia Resources Sdn. Bhd. aims to support Honda Malaysia in achieving the No. 1 spot in the JD Power SSI Sales Satisfaction survey. In order to cater for the growing demand of Honda vehicles and service requirements in the PJ area, the company plans to shift its operations to a bigger facility along Jalan Templer. One of the interesting traits that Tenaga Setia Resources Sdn. Bhd. has embarked on is building a life long relationship with its customers, converting them into being friends and ultimately, Honda family members. Besides selling new cars, Tenaga Setia Resources Sdn. Bhd. also has after sales services such as repair and maintenance of vehicles, and providing renewals of vehicle insurance and road tax. In complementing Honda Malaysia, the facility also has set its sights on becoming the best Honda dealer in the country.
Tenaga Setia Resources Sdn. Bhd. Lot 8229, Jalan 222 Petaling Jaya, 46100 Petaling Jaya, Selangor. Sales Business Hours
Service Reception Counter
Service Bays
SALES MANAGER
SERVICE MANAGER
Mr. Richard Ng Boon Chong
Mr. Lim See Ben
Tyre Alignment & Balancing
Sales Showroom
Service Business Hours
Monday – Saturday: 8.30am to 8pm Sunday & Public Holidays: 10am to 5pm
Monday–Friday: 8.30am to 5.30pm Saturday: 8.30am to 5pm Sunday & Public Holidays: Closed
TEL: 03-7957 6611 FAX: 03-7957 8718
TEL: 03-7957 8727 FAX: 03-7957 8990
SERVICES PROVIDED:
• Preventive Maintenance • Air-Conditioning Service • Tyre Alignment & Balancing • Polishing • Insurance Claims • Warranty Claims
• Pre-Delivery Inspection (PDI) • Car Wash • Accessories • Engine/Gearbox Repair • Spare Parts • Service Appointment
11
Honda stor y
n has om Labua centre)erfral Manager ( t a d a of M s Gen wner Yuss ier Moortoe thr an 40 years! CR-frVieonds with Prhem m r fo been ncis Kong (rig t) Fra
(left) has trustedchaand Businessman Alvs insincLim when he pur sed loved Honda car. e 1985, cord Ac his first
il his er a Honda fan unt Koay Eng Huathimwastonev a CR-V. He hasels.since wife persuaded a Civic get mod and two Accord gone on to own It was love at first for Lawyer G. Vijiarajan, who knew he wantedsight he laid his eyes on one.to own an Accord the moment
Thank
It was our pleasure to pr with a weeke getaway esent Phua Bong Chin Malaysia’s nd 10,000th owtonerPaofngakor Island for being 3rd Generation Cty.
Mat Sahru his wife, smiles about ddinir and ah, are Odyssey andRuzaim offer plenty oftheroo -V cars all m, style and perCR formance. that
You!
Your Support Powers Our Dream
HONDA MALAYSIA may be less than a decade old, having established in November 2000, but it has succeeded in putting over 200,000 Honda cars on the road. And we at Honda Malaysia have you to thank for this impressive achievement. As your confidence has been instrumental in spurring our growth through the years, we feel it is only befitting that we take this opportunity to thank allcustomers for their continued support. You have brought us closer than ever to achieving our true goal: total customer satisfaction. And while others may see reaching the 200,000 mark as having arrived at a destination point or the completion of a job well done, we see it merely as an assurance that on the long road towards accomplishing our goal, we are on the right track.
The Saf riving Honda etyalD aysi Course is a good ple of togetherM to promota eanrodadHonda owners wexoramking safety.
12
For they dPonen’tangite siblings W To deliver the highest level of service is the primary d riving the jusast work and unenny (left) and goal of the annual Honda MalaysiaTech Challenge me brand of wind together Yin (right) competition. rd r ga re car – Hon , they also en , After driving two City cars, Jason Teh was so dealershipns and his family da on joy da. H at f af St owners like Khairu pleased with his Honda experience that he made mad the Honda ds rather than customers. jump to a Stream. as frien
Honda stor y
y to the supportrdwasGenkeeration CR-V. The friendship that Honda owner Richard Au shares ic st ia us th en Your ul launch of the 3 with his favourite Honda dealership transcends time successf and distance.
The goal our succesofs inprevoducing the best qualit erything we do. y cars drives
ect the environment, Doing our bit to helptedprot in Environment Daylakaat. we recently participa Me Sekolah Kebangsaan Parit Melana in
Products of Exceptional Quality Mention ‘Honda’ to anyone and chances are you hear words like stylish, cuttingedge, comfortable and reliable. This comes as no surprise, given our passion for building the best cars. Boasting sleek styling, comfort and incredible value, Honda cars are renowned for their impressive performance and low fuel consumption thanks to the advanced i-VTEC engine, while a host of safety features also makes Honda cars some of the safest cars on the road. Equally impressive, is the level of skill and efficiency that drives our associates to be the best at what they do, with the cream of the crop invited to take part in our annual Merdeka Millennium Endurance (MME) race as Honda Malaysia Racing Team (HMRT) members. This participation helps boost production standards at our manufacturing plant, meaning better quality cars for you. In fact, during this year’s Initial Quality Study (IQS) conducted by J.D. Power Asia, the 8th Generation Civic came out tops in the midsize segment, while the City took second place.
Besides bu er cars, advocating ilding saf iving thr we believe in Safety Drivsafinge dr Course. ough the use of our
Service of the Highest Standards At Honda, we don’t just take pride in quality but also the level of service we provide. Meeting the most stringent standards, all Honda personnel – be it showroom or service centre – undergo extensive professional training so as to provide you with the best experience possible. Their skills are further honed with Honda Malaysia’s annual Tech Challenge skills competition, which instils a high level of professionalism and motivates both sales and service personnel alike. This serves to boost the skill proficiency and morale of our sales and service personnel so you enjoy not just better quality cars but also higher service standards.
n loves aznah from Kelanta ed Honda owneienrceChofe aMHonda 3S dealership locat the convenhome. near her
In our efforts k to society, the Honda Dreams Fundto give bacblis hed to pro the less fortunate with thewasoppesta ortunity to achievevide their dreams.
Convenience of a One-Stop Dealership For owners, just because you have already purchased a Honda does not mean that our service to you stops. Rather, we are always thinking of how to enhance your Honda experience, and the 3S dealership programme is such an initiative. Providing the convenience of a onestop centre for all your sales, service and spare part needs, this is just one of the many ways we are extending better service to you and putting your needs first above all.
Looking Ahead into the Future Despite serving more than 200,000 Honda owners, you can rest assured knowing that Honda Malaysia will continue to provide the same highquality, personalised service and incredible value that you have grown to love about Honda. Once again, we at Honda Malaysia would like to thank you for your continued support and look forward to being of service to you.
uni days ned during his the Civic heasowTa certain a H.onda s wa n Impressed Awitushtra om Th , lia returned in Perth, top cho ice for a car when he would be his ality, t personality With her trendy, active and vibran Rozela Hanim Yusof knew the Jazz was the cacar for her even before the test drive.
At Honda, you can be is given to yo ur car. assured that the best care
The willin of her favourite H to go the exgntresas mi Andie Hanafiah le for its customeronsdais 3whS dealership returning to the sa at The Honda Informati Terminal system me dealerskehipep. s r associates is e provides Honda ownersonlike ile on the fatrceulyofvaoulue your support. Ahm ad Bas The warm sm with in fo about the latest Honda cars. ir we w ho clear indication of 13
br eakthrough
HONDA’S GREEN FACTORY, AN ECO REVOLUTION
Honda Malaysia fulfils a social responsibility to build a company that society wants to exist
When Honda’s Suzuka Factory was built in 1960 in Japan, Soichiro Honda had been resolute about building a plant that is harmoniously integrated into the local community. Despite changing times, his vision continues to be brought to fruition by Honda associates around the world, particularly more so in an age of climate change. Since the introduction of Honda’s Environmental Management Program (EMP) in 2006, Honda Malaysia has taken significant steps to improve their environmental performance in production operations by reducing carbon footprints and producing cleaner air in the community that they live and work in. At Honda Malaysia’s 80-acre manufacturing plant in HICOM Pegoh Industrial Park of Alor Gajah, Malacca, innovative ideas have been implemented to address pressing environmental issues facing society today. The state-of-the-art plant may house automobile assembly activities, but upon entering its compound, you are greeted by workers in spotless white uniforms, which is the first trace of the plant’s indisputable cleanliness. Beneath the plant’s ordinary steely exterior, the green effects are subliminal. An intricate ventilation system is fitted to ensure a constant flow of fresh air to displace body heat and natural sunlight leaks into the factory from a solar-smart roof. The glow is undoubtedly cosy during non-production hours when an automatic timer turns off the high bay lights to conserve energy. The EMS committee explains that much of the environmental-friendly systems in place now are voluntary initiatives by local associates to strive towards a greener plant. Syahril M. Azmi, the appointed Environmental Management Representative, says, “The EMP goal is to reduce CO2 emissions by 10 per cent from the previous year. Given the increasing scale of our production, minimising the greenhouse effects becomes an uphill challenge, although it presents us with an opportunity to lead a lot of breakthroughs on energy and waste management.”
Environmental Management Representative, Mr. Syahril M. Azmi
Coordinator of Environmental Management System Committee, Mr. Mohd. Firdauzaman Hamzah
Laying the green foundation “Honda associates are given the freedom to find ways to achieve the goal while maintaining Honda’s philosophy of respecting an individual through initiatives, equality and trust. A true testament to the capabilities of our people is when we obtained the ISO 14001 certification of our Environmental Management System (EMS) in May 2007 without employing a third party consultant,” says Syahril. When the ISO 14001 requirements were fulfilled in 2007, the environmental program concentrated on smaller projects to improve on energy consumption and minimise wastage. “The ISO 14001 has its own standard which we had to comply. Our aspect-impact study helped us to establish our own index and action plan. The Constant Velocity Joint (CVJ) and Paint departments had the highest carbon emissions and wastage. Hence, our objective was to regulate those areas first” he adds. An Inverter System was introduced in the Paint Department to restrict the amount of electricity used by machines during start-up and at the same time, a precision-engineered bell spray gun helped to improve overall paint efficiency and reduce wastage. The new spray gun also successfully lowered damaging Volatile Organic Compound (VOC) emissions by 46 per cent. 14
Carbon emissions and metal chips wastage are regulated at the Constant Velocity Joint department.
br eakthrough
DISTILLATION TANK VAPORISES DIRTY SOLVENT IN SOLVENT VAPOUR
Thinner Recycling Process Used thinner is first amassed in a distillation tank where a heating element gradually heats up the liquid to boiling point. Upon reaching boiling point, the thinner transforms from liquid to vapour (gas) with all impurities left behind as residue, while only the purified thinner travels as a va p o ur t h ro ug h a se ri e s o f condensation pipes. The cooler temperatures in these pipes then help turn the thinner back into a solvent (liquid), which is t h e n c o l l e c t e d a n d reused.
HEATER ELEMENT
CONDENSER
Honda green factory.
The paint that goes to waste automatically flows into the Waste Water Treatment Centre located within the plant and is transformed into harmless dry sludge before it is sent to the landfill. The extracted water is then distilled and re-used within the plant. By 2008, the Inverter System had reduced CO2 by 35 per cent and its energy saving achievements was a key motivator to expand the use of the Inverter System in 60 per cent of the plant in 2009. A coordinating EMP committee member, Mohd Firdauzaman, explains that the effective results from the initial groundwork spurred the rapid transition towards a plant that produces at a more sustainable capacity. “In March 2009, we decided to replace all 400w Mercury Vapor high bay bulbs with Metal Halide ones which consumes power at a lower 250w capacity. These lights will go off during non production hours, and solar light from the roof aided by newly installed energy saving corridor light is used on the walkway. Energy is further conserved by replacing all petrol-fuelled forklifts to battery-operated ones. The combination of all these implementation effectively reduces more than 50,000kg CO2 in a year,” says Mohd Firdauzaman.
CLEAN RECYCLED SOLVENT IN PAIL
CLEAN SOLVENT OUT
Before
After
Thinner from the Paint department before and after it is distilled
Reducing and recycling waste The incremental steps in balancing energy needs also motivated the committee to build fully functional and sustainable recycling centres to reduce waste to the environment, particularly hazardous ones. “Many people will think of it as bad smelling garbage and send it to the landfill,” says Mohd Firdauzaman referring to the food waste collected at the canteen. “We have more than 1,500 associates and contractors dining in this factory, which means there is a huge volume of food scrap collected daily. Since our food waste recycling program was set up in March this year, we are able to compost up to 200kg of food waste per day.” “The bacteria that speeds up the decomposition also removes bad odour in the process. This results in a clean, high quality alternative fertilizer that is used for gardening around the factory. We see this as an effective cure to the excess odour and waste, and phases out using chemical fertilizers,” he adds.
The Waste Water Treatment Centre is integrated with irrigation built around the plant to divert waste water for recycling.
15
br eakthrough
RECYCLE
CENTRE
The newly built Recycle Centre strives towards minimal energy consumption to operate and is complete with a rain harvesting system. All manufacturing by-products are segregated here for recycling, greatly reducing the size of waste to landfill.
Transparent roofing allows sunlight into the building and is energy-saving Ample openings ensure a constant flow of fresh air
A two-tier roof with high clearance improves ventilation without the use of electricity Rain water is collected from a ducting system around the building
STORAGE AREA Oil and grease is filtered from entering the drain
Battery-operated fork lift reduces CO2 emission
OUTPUT
PLASTIC
WOOD
Compressed Metal
Waste Water Treatment Process At Honda Malaysia, harmful wastewater from its plant is not simply released back into the environment. Rather, advanced waste water treatment technology is used to process it into safe, drinkable water for gardening and flushing purposes.
Ensures a constant flow rate into all parts of the treatment system. To recycle sludge from waste water, chemical coagulation is used to produce sludge rich in copper ions. Two layers of sand filters: anthracite coal and fine sand doubles the effectiveness of the filtration process. Methanol is added to provide carbon for good bacteria to remove harmful nitrates from the filtered water.
WASTE WATER
Cardbox & Paper
A Sludge Dryer is used in the Waste Water Treatment Centre to separate water from wet sludge. The weight of the waste is greatly reduced and will not contaminate the environment when it is sent to the landfill.
DEGREASING PHOSPHATING ELECTRODEPOSITION SPRAYBOOTHS OTHERS
EQUALISATION TANK pH ADJUSTMENT
Regulates the level of acidity and basicity of the waste water.
COAGULATION TANK AERATION TANK DUAL MEDIA FILTER & CARBON FILTER
The waste water flows through biological treatment to control BOD (Biological Oxygen Demand).
Waste water contains organic pollutants, also known as oxygen demand, that have adverse effect on the environment if not distilled properly. A comprehensive filtration process is in place to reduce water contaminants, measured by Chemical Oxygen Demand (COD), which results in sludge removal and properly distilled water.
Equalization tank COD: 600-800mg/l
DISCHARGE TANK
CLEAN WATER
16
An underground tank stores the rain water to be reused for cleaning purposes
Coagulation tank COD: 500mg/l
Sedimentation tank COD: 60mg/l
Final discharge COD: 20-30 mg/l
br eakthrough
the air. Emissions from the CVJ department will also contribute to greenhouse effects if not responsibly managed. “Just a year ago, the indoor air in the department is congested
Up to 200kg of food waste is collected daily at the Food Waste Compost machine.
Excess waste is turned into high quality fertilizers in under 12 hours.
After many years of segregating recyclable by-products in an open space within the plant, a recycling centre complete with a rain harvesting system was also set up in 2009 to properly manage the huge load of manufacturing by-products like metal cases, metal chips, paper, plastic, polyfoam and wooden pellets discarded daily. Firdauzaman says, “It is really a great opportunity for us to strive towards a zero-waste-to-landfill target. Up to 10 tonnes of this waste is collected per day in our Recycle Centre. This includes metal chips laced with oil discarded from the CVJ department. We try to release nothing harmful to the environment so we have created oil trenches around the recycling centre that will filter and prevent the toxic grease from leaking to the drain.” “The recycling centre’s roof also captures rainwater which is then used to clean the building daily. This is an expansion of the same philosophy that guides the newly established Waste Water Treatment Centre,” he continues. To optimise domestic water usage, an irrigation system is built around the plant to divert all water wastage to be distilled at the water treatment centre. The treated water is sampled and approved by the DOE, and its quality is reflected by the health of Koi fishes breeding in the holding tank. The treated water is then rerouted to various areas in the plant to be used for flushing toilets and watering the green landscape in more than half the plant. Right beside it is the Thinner Recycling Centre, set up to minimise wastage from the Paint Department and optimise manufacturing efficiency. Unused thinner is filtered and distilled, making it good to be re-used again for cleaning the equipments within the department.
and the filthy mist blurs our vision. Installing an Oil and Mist Collector became a crucial step as we not only want a clean factory but we need cleaner air. We are glad that our associates are now breathing in cleaner air,” Syahril explains. “To comply with the standards of Malaysia’s Department of Environment (DOE), all the unfriendly toxic is collected from the CVJ department into the new machine, which will filter and expel the processed oil and mist as clean air. Air sampling data is monitored and this is reported back to the DOE every six months. At Honda, we value living in harmony with our surroundings and we hope to fully realise our dream of being a company that society wants to exist by 2010,” he adds. There is no question that the energy conserving activities, waste management and carbon reduction plans would have been further expanded when we meet with him again by then. With a common mission embraced by Honda associates around the world, Honda Malaysia is guided by the environmental compass in the right direction.
A centralised duct system collects oil and mist pollutant at the CVJ department and keeps the indoor air clean.
Seeking a cleaner air Underlining the waste and carbon reduction is a permanent mission to clean up the air by monitoring all harmful gases that could be released from the assembly line. No longer will the stereotypical image of industrial pollution be conjured up when you think of car manufacturing. From the Assembly Frame department, carbon monoxide from testing engine exhausts is filtered during the exhaust ducting and firing exhaust process before it is expelled as harmless gas into
The Oil & Mist Collector filters pollutants before clean air is released according to Department of Environment (DOE) standards.
17
br eakthrough
POWERING MOBILITY You may know Honda as a world-renowned manufacturer of automobiles and motorcycles, but it aspires to be more than that. Honda’s dream is to provide the power of mobility to all – even to the elderly and disabled. This passion is reflected in the development of the Honda walking assist devices and the personal mobility device. Join us as we take you on a whole new kind of “off-road” experience that is uniquely Honda.
SINCE ITS INCEPTION, Honda has always viewed itself as more than just a provider of high-quality vehicles, but rather, as a leading company that strives to define the future of mobility through cuttingedge technologies. It comes as no surprise then that Honda is a firm believer in research and development (R&D). “R&D is Honda’s driving force, and groundbreaking innovation is our watchword. In the spirit of founder Soichiro Honda, we seek to continually earn the enthusiasm and trust of our customers as a leader in groundbreaking innovation. Realising the power of dreams through our individuality, expertise and intensity,” said Honda Motor Co. President and Chief Executive Officer Takanobu Ito, who is also President and Director of Honda R&D Co., Ltd.
Introducing Honda R&D The story of Honda R&D in Japan goes back almost 50 years, when it was set up as an independent entity from Honda Motor Co. Serving as the company’s primary research and development facility, the department is responsible for transforming an idea into an actual product. Today, there are a total of 28 Honda R&D facilities located worldwide in North America, South America, Europe, China and Asia, with the most prominent being the Fundamental Technology Research Centre in Wako, Saitama, Japan. Responsible for innovations such as the ASIMO (Advanced Step in Innovative Mobility) humanoid robot, walking assist devices and personal mobility device, these centres are a prime example of anything is possible with the power of dreams.
Walking Assist Device with Stride Management System The experimental model of the Honda walking assist device made its inaugural appearance on 25 April 2008 in Osaka, Japan. The venue was the International Trade Fair on Barrier Free Equipments & Rehabilitation for the Elderly & Disabled (BARRIER FREE 2008). Worn with a belt around the user’s hip and thigh, the device offers walking support for the elderly, as well as people with weakened leg muscles who are still capable of walking on their own. Using information obtained from hip angle sensors incorporated within the device, a control Central Processing Unit (CPU) instructs builtin motors to provide optimal walking assistance, enabling the user to lengthen his or her stride effortlessly. 18
Honda’s success in designing its first walking assist device was the result of extensive studies conducted on the way humans walk, during its development of the ASIMO humanoid robot. The compact size of the device was also made possible using flat, brushless motors and a Honda proprietary control system, while the simple-to-wear design helped ensure a light overall weight. The Walking Assist Device with Stride Management System was tested at To measure the effectiveness of the Kasumigaseki-Minami Hospital the device in real life, tests were in Saitama, Japan, to measure the in collaboration with effectiveness of the device in real world conducted situations. Japan’s Shinseikai Medical Group at the Kasumigaseki-Minami Hospital to help rehabilitating patients relearn how to walk. Specifications of Walking Assist Device with Stride Management System Size Availability
Small, Medium, Large
Weight
2.8kg (for medium size)
Drive System (Motor/Reduction Ration)
Brushless DC Motor/10
Battery (Type/Capacity)
Lithium Ion Battery/22.2V-1Ah
Operating Time per Full Charge
2hrs (when operated at 4.5km/hr walking)
Walking Assist Device with Bodyweight Support System Unlike its predecessor that helps increase the user’s walking strides, Honda’s second-generation walking assist device supports one’s bodyweight and minimises the load on his or her legs. Thanks to an integrated mechanism that channels assisting force from the device towards the user’s centre of gravity, the device provides assistance in a wide variety of postures and motions – ranging from walking to travelling up and down a flight of stairs, to crouching. Unveiled in Japan in November 2008, the device consists of a seat, frame and a pair of shoes. To use, the user simply puts on the pair of shoes and lifts the seat into position. Within the same month of its launch, Honda associates had the opportunity to try the device where it was experimented at the Honda Motor Co. Saitama Factory in Sayama, Saitama.
br eakthrough
Its compact size also ensures easy dismounting. And more importantly, a user would have no difficulty maintaining eye contact with a person standing or with fellow pedestrians. The general public had its first glimpse of the Honda Personal Mobility Device during the 41st Tokyo Motor Show 2009 in October at Makuhari Messe in Chiba, Japan.
Even when not in motion, the U3-X Personal Mobility Device maintains in perfect balance, while keeping the rider on eye level with standing pedestrians.
Testing of the Walking Assist Device with Bodyweight Support System, took place at Honda Motor Co.’s Saitama Factory as its associates spend much of the day in strenuous positions.
Specifications of Walking Assist Device with Bodyweight Support System Weight
6.5kg (including shoes and batteries)
Drive System
Motor x 2
Battery Type
Lithium Ion Battery
Operating Time per Full Charge
2hrs (includes walking and in a semi-crouching posture)
Ideal Seat Height for User
±5cm of the set height (example: set height for Medium size is 170cm)
HOT Drive system features multiple small diameter motor-controlled wheels connected in-line to form a single large diameter wheel. Moving the large diameter wheel enables forward and backward movement of the device, while the use of the small diameter wheels provides side-to-side motion. Combining the use of both sets of wheels allows for diagonal movement. * As of September 2009, based on Honda’s internal research.
Specifications of Personal Mobility Device Length x Width x Height (mm)
315 x 160 x 650
U3-X Personal Mobility Device
Weight
Less Than 10kg
Honda’s latest mobility device, the U3-X, was introduced in Japan in September 2009. Inspired by the concept of ‘harmony with people’, it fits comfortably between the rider’s legs and allows the user to move, turn and stop in any direction – forward, backward, side-to-side and even diagonally. Essentially it functions just like the way people walk. The ability of the U3-X to mimic human movement was made possible with the world’s first* omni-directional driving wheel system – the Honda Omni Traction Drive System or HOT Drive System, for short. A rider simply has to lean his or her upper body forward or backward to move the U3-X front and back, while leaning on one’s side instructs the device to turn.
Battery Type
Lithium Ion Battery
Operating Time per Full Charge
1hr
Moving Ahead Since the unveiling of its first-generation walking assist device in 2008, Honda has already launched an improved version of the walking assist device, as well as an all-new personal mobility device – all within the short span of a year. You can be certain Honda is not stopping there. After all, by providing freedom to move, Honda empowers an individual to pursue his or her dreams. And for Honda, there can be no greater joy than that. 19
What’s on Honda For more news visit www.honda.com.my today!
01
The New Stream RSZ – Sportier And Safer Than Ever Before
03
Rewards & Gifts Aplenty This Holiday Season
There is a new Honda Stream RSZ commanding attention on the roads these days. Distinctively sportier than ever, it marries stylish new enhancements with the performance, drivability, versatility and dynamic design that have been the hallmarks of the new Stream RSZ. Sporting a honey comb front grill (with a dashing chrome highlight), a newly designed back bumper with rear diffuser and tailgate spoiler plus side skirts, the exterior of the edgier new Stream RSZ looks bolder.An improved taillight design with a sporty black accent now provides better driver visibility of a tailing motorist, while side mirrors with turning indicators and new fog lamps were incorporated, offering the new Stream RSZ improved illumination at night. For its interior, refinements such as a leather gear knob and steering wheel with audio control, sporty alloy pedals and red accents across the vehicle’s instrument panel, cup holders and Malaysia Managing Director and Chief Executive Officer Mr. Toru Takahashi (front), upholstery were added – giving the latest Stream RSZ a distinctive Honda and President and Chief Operating Officer Mr. Rohime Shafie (back) at the launch of the new Honda Stream RSZ sporty feel. However, a sportier appearance wasn’t the only improvement made to the new Stream RSZ. Now it is an even safer car to drive, thanks to the integration of Honda’s Vehicle Stability Assist (VSA) system. This means in addition to the impressive performance and low fuel consumption drivers already enjoy in the powerful 1.8 i-VTEC engine with Drive-by-Wire (DBW) and 5-speed automatic transmission (5AT), they now have the added assurance knowing the overall safety of the vehicle has been further improved. Since the launch of the 2nd Generation Stream in Malaysia in November 2007, it has been well received by both families and singles with more than 2,000 units napped up – 352 units of which are the RSZ model. And with the additional enhancements offered by the latest model, this trend looks set to continue. “Contrary to popular belief, the 7-seater is not only made for families who desire the extra space and practicality. The sporty curves and superb driving performance (of the Stream RSZ) are meant to define singles, whose outgoing character is their second nature,” said Managing Director and Chief Executive Officer of Honda Malaysia Mr. Toru Takahashi. Visit your nearest Honda authorized dealer for a test drive today or visit www.honda.com.my
20
The festive season is always a great time for spreading the joy of giving. And here at Honda, we can’t think of a better gift for you, our valued Honda customer, than keeping your Honda running in tip-top condition – and providing incredible savings and gifts that are sure to bring a smile to your face. Available for a limited time only from 16 Dec 2009 to 8 Feb 2010*, enjoy a 25 per cent off on a wide array of spare parts such as oil filters,
air filter elements and spark plugs the next time you send your car for servicing at any Honda authorized dealer. Replacing a new fuel strainer also entitles you to 20 per cent off the regular price. But that is not all. Purchase a genuine Honda high-grade fully synthetic or semi-synthetic engine oil during the above promotional period, and you will receive a Honda collectible mug or bag. With such irresistible offers and gifts, there has never been a better time to head on down to your nearest Honda authorised service centres for a tune-up. After all, who better to take care of your Honda than the people that built it?
what’s on Honda
02
Civic Type R Owners & Contest Winners Get To Be Race Drivers For A Day
On 14 November 2009, Civic Type R owners and online winners of the Type R Challenge had a rare opportunity to push the new Civic Type R – voted Malaysia’s Car of the Year by the Autocar Asean Awards 2008 and New Straits Times/Maybank Car of the Year 2008 – to the max at Sepang International Circuit. The Civic Type R Owners’ Track Day was divided into two parts: track session and slalom challenge. For the track session, drivers began by following a marshal for 40mins to learn about racing lines and safety measures before learning how to overtake. In the slalom challenge, drivers first accompanied instructors for one lap of zigzag manoeuvres around the track, followed by a solo, timed run. This led to a third run with instructors educating the drivers on how to improve their performance and lastly, a final timed run where the drivers competed on their own. “The Honda Civic Type R was my first choice of vehicle due to its performance, fun to drive element and its ideal space size but what closed the deal was the after sales service which truly impressed me. The “Track Day” was very well organized and I truly enjoyed myself especially at the ‘slalom’ challenge where we had to zigzag between cones at a fast speed. I was able to test my handling and driving skills on the vehicle. It was also then that I discovered the handling of the Type R which was to my amazement, really good!”, said Amirul Imran bin Amirin, a 30 years old Engineer. There was also a slalom time trial challenge for Civic Type R owners with plaques awarded for the fastest times. Besides Civic Type R owners, eight winners of the online Type R Challenge contest – selected for creating the best slogans – were also invited to participate in Track Day. Coming from as far as Penang, winners were given the chance to test drive the Civic Type R and Civic 2.0 during the track session and slalom challenge, both under the guidance of instructors. “Our customers are our priority. In showing our appreciation for their support and loyalty, the track day event provided them with an optimal, yet safe environment to test the Type R, pushing the limits of the vehicle while discovering its performance. We were also able to obtain direct feedback and ways to improve our products and services,” said Managing Director and Chief Executive Officer of Honda Malaysia Mr. Toru Takahashi. Track Day was truly memorable for all, and at the end no one left empty handed, with everyone being presented a certificate of participation as a memento.
ENJOY UP TO
25% OFF
Get a Honda Mug with every purchase of Honda Fully-synthetic Engine Oil. (While stocks last.)
All Track Day participants arrived early to register in anticipation of its start. Civic Type R cars gearing up for the race.
Managing Director and Chief Executive Officer of Honda Malaysia Mr. Toru Takahashi welcoming all who attended.
A sea of white Civic Type R cars on the race track is definitely a sight to behold.
Winners of the online Civic Type R Challenge had loads of fun at the Track Day.
Prize-giving to the overall winner of the slalom time trial challenge.
The Civic Type R Owners’ Track Day saw a total of 56 participants – 48 Civic Type R owners and 8 winners (in red) of the online Type R Challenge – take part in the event.
Get a Honda Bag with every purchase of Honda Semi-synthetic Engine Oil. (While stocks last.)
ON SELECTED SPARE PARTS
*Subject to change without prior notice
21
BODY & PAINT
SERVICE CENTRE
COMPANY NAME
SHOWROOM
STATE
AUTHORISED HONDA DEALERS CONTACT LIST S HOWROOM
ADDRESS
SERVICE CENTRE
TEL
FAX
TEL
FA X
Angkasa Motor Sdn Bhd
558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur
03-6257 0608
03-6257 2915
03-6253 3186
03-6253 3184
Kah Motor Co. Sdn Bhd
32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur
03-9221 0000
03-9221 1009
–
–
Kah Motor Co. Body Repair Center Sdn Bhd
No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur
–
–
03-6259 1120
03-6259 1931
MH Prestige Auto Sdn Bhd
18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur
03-6277 5548
03-6277 5469
03-6277 4569
03-6272 2617
New Era Sales (M) Sdn Bhd
109, Jalan Pudu, 55100 Kuala Lumpur
03-2032 2266
03-2031 8989
03-2032 4423
03-2072 0028
Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak,
03-4021 2104
03-4025 5116
–
03-4025 5116
No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur
03-7980 0000
03-7981 9482
–
–
No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang,
03-4024 2266
03-4024 9320
–
03-4022 8776
–
–
03-4023 4936
03-4023 7686
Noblekey (M) Sdn Bhd
53200 Kuala Lumpur Peringgit Sri Motor Sdn Bhd
L U M P U R
Sri Utama Auto Sdn Bhd
K U A L A
53200 Kuala Lumpur Sri Utama BP Sdn Bhd
PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur
The Millennium Auto & Carriage Sdn Bhd
2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur
03-7728 1361
03-7727 4180
03-7728 8413
03-7722 4698
Wegro Sdn Bhd
Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur
03-9130 2288
03-9131 6611
03-9130 9888
03-9130 9922
Roda BB Motor Sdn Bhd
193 & 195, Jalan Imbi, 55100 Kuala Lumpur
03-2142 5088
03-2141 7125
–
–
Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur
–
–
03-7983 3230
03-7983 2985
Lot 2847, Segambut, Kuala Lumpur
–
–
03-6253 2066
03-6253 2936
03-2031 5151
03-2031 2008
–
–
–
–
03-4251 6151
03-4257 6813
Weststar Auto Sdn Bhd
68, Jalan Ampang, 50450 Kuala Lumpur 111-A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur
Kah Motor Co. Sdn Bhd
Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur
03-2698 3358
03-2692 9251
–
–
Kah Motor Co. Sdn Bhd
No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur
03-2282 5585
03-2282 5248
–
–
Actmar Sdn Bhd
Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor
03-3345 2020
03-3343 2298
–
–
No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300
03-8945 9508
03-8945 8953
–
–
Global Amity Sdn Bhd
S E L A N G O R
Seri Kembangan,Selangor Kosmo Kars Sdn Bhd
No. 3, Jalan Pelukis, U1/46, Sec U1, 40150 Shah Alam, Selangor
03-5569 5259
03-5569 9836
03-5569 5259
03-5569 9836
Sumber Auto Edaran Sdn Bhd
Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor
03-7960 2828
03-7955 3773
03-7960 2626
03-7956 7233
Tenaga Setia Resources Sdn Bhd
Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor
03-7957 6611
03-7957 8718
03-7957 8727
03-7957 8990
USJ Car Express Sdn Bhd
Lot 792, Persiaran Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor
03-5636 1100
03-5638 9248
03-5632 6809
–
Imavest Sdn Bhd
No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor
03-4252 8061
03-4252 8264
–
–
–
–
03-4251 3883
03-4257 3883
03-8075 5616
03-8075 3640
–
–
–
–
03-5882 9200
03-5882 6682
03-3342 0272
03-3342 1682
–
–
–
–
03-3341 0049
03-3342 5703
03-5510 0099
03-5513 0099
–
–
–
–
03-7845 8837
03-7845 8836
No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor Kah Motor Co. Sdn Bhd
8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor No. 24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor
Nanyang General Enterprises Sdn Bhd
31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor
Shared Auto Sdn Bhd
17 &19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor
P E R A K
No. 2, Jalan Saujana, Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor
22
Delima Kinta Sdn Bhd
Lot 10853, Batu 2 1/2, Jalan Simpang, 3400 Taiping, Perak
05-8483 888
05-8483 266
–
–
Kah Motor Co. Sdn Bhd
No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak
05-5273 500
05-5273 501
–
05-5273 575
Sendi Auto Sdn Bhd
Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak
05-6920 028
05-6920 828
05-6922 880
–
Tian Siang Auto Care Sdn Bhd
No. 99, Jalan Kuala Kangsar, 30100 Ipoh, Perak
05-5061 600
05-5064 600
05-5062 600
–
Ban Hoe Seng Sdn Bhd
K E D A H P I N A N G
BODY & PAINT
SERVICE CENTRE
ADDRESS 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak
Lee Motor Alor Setar (Car Div) Sdn Bhd
P U L A U
SHOWROOM
STATE P E R A K
COMPANY NAME
Lee Motor Alor Setar (Car Div) Sdn Bhd
KELANTAN TERRENGGANU P A H A N G NEGERI SEMBILAN MEL A KA J O H O R SA B A H
TEL
FAX
05-2413 433
05-2552 320
–
TEL
–
FA X –
05-2532 001
– 05-2537 652
04-7311 766
04-7332 722
–
–
Lot 51, 16C-9, Jalan 4/5 Miel,Fasa 1, Kawasan Perusahaan Bakar Arang,
04-4210 116
04-4229 119
–
–
08000 Sungai Petani, Kedah Magna Speed Sdn Bhd
357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah
04-4959 595
04-4909 595
–
–
Yooi Cars Sdn Bhd
Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah
04-9557 002
04-9559 007
–
–
Formula Venture Sdn Bhd
Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang
04-3244 166
04-3333 946
Kah Motor Co. Sdn Bhd
124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang
04-2815 100
04-2815 409
Motoria Sdn Bhd
17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang
04-3905 313
04-3992 139
Kah Motor Co. Sdn Bhd
25-B, Lebuh Farquhar, 10200 Pulau Pinang
04-2638 244
04-2637 152
JM Motor Venture Sdn Bhd
Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang
04-540 3399
04-530 6393
Vivahill Auto Sdn Bhd
1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang
04-6441 111
04-6442 121
–
–
Ban Chu Bee Sdn Bhd
5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan
09-7445 893
09-7484 593
Syarikat Tan Eng Ann Sdn Bhd
686, Jalan Sultan Mohamed, (Gong Kapas) 21100 Kuala Terengganu, Terengganu
09-6221 796
09-6233 796
25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu
–
–
04-3106 699 – 04-3906 313 – 04-540 3377 – 04-6440 000 09-7441 897 –
09-5178 940
09-5177 102
Macinda Auto Sdn Bhd
Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang
09-5687 000
09-5669 000
09-5688 000
Chuan Thye Motor Sdn Bhd
C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang
09-2963 308
09-2965 613
Wanija Classic (M) Sdn Bhd
125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang,
– – 04-530 6393 – 04-6442 323 – –
09-5178 005
09-5177 235
–
–
09-6229 396
A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang
–
04-3103 808
09-6221 996
Honhin Auto Credit Sdn Bhd
H31-32, Taman Muhibbah, 28000 Temerloh, Pahang
SARAWAK
SERVICE CENTRE
12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah
Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang
LABUAN
S HOWROOM
– 09-2962 991
– – 09-2961 991
06-6794 770
06-6786 764
–
–
06-7611 120
06-7636 599
–
–
70450, Seremban, Negeri Sembilan Ban Lee Heng Motor Sdn Bhd
8-10, Jalan Yam Tuan, 70000 Seremban, Negeri Sembilan No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan
–
–
06-6772 858
06-6772 735
06-2833 988
06-2811 116
Kah Motor Co. Sdn Bhd
Lot 1783, Jalan Semabok, 75050 Melaka
06-2833 988
06-2840 200
Haslita Motor Sdn Bhd
12-A, Jalan Buloh Kasap, 85000 Segamat, Johor
07-9313 822
07-9310 986
Iptimas Motor Sdn Bhd
No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor
07-7730 924
07-7739 200
07-7736 600
K.M. Lim Motor Sdn Bhd
50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor
07-4327 890
07-4314 202
07-4337 890
07-4328 790
Sutera Auto Sdn Bhd
No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor
07-3321 888
07-3338 070
07-3381 222
07-3332 188
Syarikat Motor GS Tay Sdn Bhd
315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor
06-9522 855
06-9527 669
–
Yong Ming Motor Sdn Bhd
241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor
07-2351 717
07-2329 993
–
Wang Loo Motor Sdn Bhd
LOT 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor
07-5982 288
07-5985 588
Boon Siew (Borneo) Sdn Bhd
62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah
088-421 770
088-421 719
–
–
Heng Ho Hing Co. Sdn Bhd
55, Krokop Road, 98000 Miri, Sarawak
085-436 746
085-418 876
–
–
Jimisar Corporation Sdn Bhd
88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak
082-459 322
082-452 322
–
–
Jimisar Motors Sdn Bhd
Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak
084-352 878
084-352 778
084-352 878
Premier Motor
2KM, Jalan Tun Mustapha, 87020 Labuan, F.T
087-412 282
087-416 808
087-415 522
–
07-5983 388
– –
– 07-2387 858 07-5986 688
084-350 978 –
23
