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Event Bidding Politics, Persuasion and Resistance David McGillivray, University of West of Scotland, UK and Daniel Turner, University of the West of Scotland, UK
September 2017: 234x156: 144pp Hb: 978-1-138-67929-0 | £110.00 Pb: 978-1-138-67928-3 | £29.99 eBook: 978-1-315-56336-7
TABLE OF CONTENTS: Contents; Acknowledgements ; Introduction PART I: ; Politics - Contexts and Concepts; A history of bidding Motivations to bid PART II: ; Persuasion - Competencies and Campaigns Bidding infrastructure: Demonstrating technical competency Bidding narratives: Positioning through storytelling Bidding tactics: Campaigning and lobbying PART III: ; Resistance Corruption and Contestation Governance, ethics and impropriety Resistance and alternative campaigns PART IV:; Case Studies in Event Bidding Rio's 2016 Olympic Bid: Putting South America on the map Marseille-Provence 2013: "The unquenchable thirst for creative destruction" Conclusions: The future of event bidding Index;
Event Bidding aims to develop a comprehensive, critical understanding of the bidding processes surrounding the award of major peripatetic events. This is achieved by drawing together existing knowledge on the subject of event bidding, combining this with historical and contemporary examples. This timely volume brings theory and practice together in one place to produce a critical appraisal of a phenomenon with a relatively recent history and is particularly suitable for students, researchers and academics of sports, events, tourism, and related subject fields focusing on the strategic and political dimensions of major events. 20% Discount Available - enter the code FLR40 at checkout* Hb: 978-1-138-67929-0 | £88.00 Pb: 978-1-138-67928-3 | £23.99 * Offer cannot be used in conjunction with any other offer or discount and only applies to books purchased directly via our website. For more details, or to request a copy for review, please contact: Robyn Doyle, Author Marketing & Communications,
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