books, Vagabonding: An Uncommon Guide to the Art of Long-Term. World Travel
(2003 + 15 reprints), and Marco Polo Didn't Go There: Stories and Revelations ...
SPONSORSHIP PACKAGES >>>
WELCOME >>> The Australian Festival of Travel Writing is now ready for boarding Get Out of Your Comfort Zone! This year’s festival will uncover the wonders and delights of crossing borders, challenging perceptions about other peoples, places, and politics, exploring the art and ethics of travel, revealing industry secrets and providing great insights into researching and writing travel narratives. We’ve lined up an excellent array of internationally acclaimed writers, broadcasters and travel authorities to inform, present new visions and encourage spirited debates about travel: from musings on new Burma and timeless India, to dilemmas about voluntourism and sustainability, tourism integrity in China, a surfer’s perspective of the world, grape-escaping and vagabonding, the business and pleasure of travel, writing workshops and writing competitions. Join the gathering for all explorers of humanity, from frequent flyers to travel dreamers! The world is a peaceful place when we get out of our comfort zones. A uniquely convivial gathering of international writers, unrivaled in the world of travel writing. Tilar J. Mazzeo is the New York Times best-selling author of books on wine, travel, French culture, and the history of luxury, including The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It, The Secret of Chanel No. 5: The Intimate History of the World’s Most Famous Perfume, The Back-Lane Wineries of Sonoma, The Back-Lane Wineries of Napa, and the forthcoming The Ritz at War: Luxury in Occupied Paris. She divides her time between California wine country, New York City, and coastal Maine, where she is Associate Professor of English at Colby College.
A superb event, carried off with aplomb, and without a single hitch. Meg Mundell is a prolific author of fiction and a freelance journalist. She has written for major newspapers and for Lonely Planet. Her first novel, Black Glass (Scribe, 2011) won numerous awards. Her book-in-progress is a trucking memoir, Angel Gear: the Secret Life of Trucks.
The next best thing to travelling is the idea of travelling. I believe this festival is an important addition to Melbourne in its role as a City of Literature and also to the fields of travel literature, culture and industry in general. Elaine Lewis’ book Left Bank Walz (Random House in 2006) portrays her founding and running of the first Australian bookshop in Paris, a hub of Australian literature where she hosted, among many, David Malouf, Helen Garner, Nikki Gemmell and Nick Earls.
www.AFTW.com.au
THE HEADLINE SPEAKERS >>> >>>
OLIVIER MAGNY
is a native Parisian, best-selling author, wine educator, host of SBS TV series The Grape Escape and founder of gorgeous Paris bar, Ô Chateau. Dubbed “the Jamie Oliver of French wine”, he travels the world conducting wine tastings and professional courses, and filming fabulous locations for his wine television programs. His new book is about the philosophy of terroir and how it can change the way you live your life.
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ROLF POTTS has reported from more than
sixty countries for the likes of National Geographic Traveler and The New Yorker. His adventures have taken him across six continents in varied and curious travel modes. Author of two prize-winning books, Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel (2003 + 15 reprints), and Marco Polo Didn’t Go There: Stories and Revelations From One Decade as a Postmodern Travel Writer (2008). He now divides his time between teaching creative writing at Yale University and the Paris American Academy where he is writer-in-residence and program director.
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CHRIS TAYLOR was born in London and
grew up in Bristol and Brisbane. He wrote guidebooks for Lonely Planet throughout the 1990s, working on city, country and regional guidebooks to China, Tibet, Tokyo, Japan and Southeast Asia among many others. He has been widely published in magazines and newspapers ranging from Time to The Age. His recent novel, Harvest Season, is about culture-clash and the travel scene in remote, mountainous Southwest China, where he was based for seven years. He is currently based in Bangkok, where he works as a regional editorial consultant for the Asian Development Bank, while also writing a new novel also set in Southwest China.
www.AFTW.com.au
GET NOTICED ! >>>
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Naked Hungry Traveller
www.nakedhungrytraveller.com.au The online magazine that tells the truth about travel is proud to share this festival’s limelight. 2013 will see over 1 billion international travellers, a milestone in global travel history. People are hungry for knowledge and experience. The first stop on their world quest is via media, departing primed with information about other people and destinations. This year we publish the winning Australian travel story, helping to promote The Australian Festival of Travel Writing and the whole world it embraces. Naked Hungry Traveller is happy to be a Media Partner and participant in this year’s festival.
www.AFTW.com.au
BE PART OF SOMETHING >>> The AFTW is an opportunity for your brand to gain access to some of this country’s newest and best travel writers and their followers. Our delegates are creative, ambitious and hungry which has successively resulted in a conference that has set the benchmark for both domestic and international travel experiences.
Why are we different ? Because we celebrate difference, embrace change and challenge perceptions. We plan once again to out-do ourselves with this year’s festival, which promises to deliver a savvy, well-travelled and sophisticated audience with its line-up of:
Top speakers & content,
Excellent service,
Outstanding venues,
Engaging social media producing interesting content,
Investigation into every facet of travel in an open honest and transparent way,
Provision of a world-class line-up of content providers, writers, industry giants and travel gurus.
THE AFTW IN NUMBERS
2
3
Main venues Over
8
Days
55
2000+ expected delegates sponsorship opportunities
internationally recognised, world-class speakers
www.AFTW.com.au
1
voice
SPONSORSHIP OPPORTUNITIES >>> We have four types of sponsorship packages each to suit different levels of sponsor opportunity, on a strictly first come first served basis. FIRST CLASS Logo identification on all AFTW promotional items, including the registration brochure, map and the AFTW program
PREMIUM BUSINESS ECONOMY ECONOMY
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Appropriate recognition on pre/post event media release
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Weekend Passport to attend all sessions of interest
6
4
2
0
10000
7500
5000
3000
VIP networking opportunity pre conference Provide flyers and / or gifts for the delegate bags Delegate ticket branding Exhibition space for key sessions Sponsor profile on conference website with associated link to their home page Logo on Conference website Named session sponsor Logo on stage during main sessions/workshops 10 minute presentation to delegates Mention in opening address
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- Early Bird discount of 20% applies to all packages booked before Feb 15th All of the sponsor prices shown above are ex GST and all payments are due within 14 days or prior to the conference, whichever is sooner * All of which are subject to signing up and supplying artwork before the deadline of March 1st 2013 * First come, first choice basis
www.AFTW.com.au
TAILORED OPPORTUNITIES >>> Although the standard packages are important to us, we also support custom sponsoring options. By doing this you’re investing in a specific part of the conference and exclusively associate your name to that part of the conference. The world of marketing is constantly evolving and creating a more meaningful 1on1 dialogue through experience while simultaneously becoming an increasingly important business strategy. The AFTW is more than happy to play match maker and seek out opportunities that will suit your brand and reach your audience.
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KEYNOTE SPEAKER - $6000
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EDUCATIONAL SPONSOR - $4000
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DELEGATE BAG SPONSOR - SOLD
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DAYTIME/NIGHTIME MAP SPONSOR - $2000
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PROGRAM ADVERTISING - $1500
A unique opportunity to sponsor keynote speakers including international speakers. Your sponsorship could offset an international airfare, accommodation costs, speaking fee, etc. The speaker may be from your industry or you may wish to simply promote an individual that is bringing a wealth of knowledge to share with AFTW attendees. An opportunity to speak prior to or after the keynote speaker is included.
This is an essential component of the AFTW. Education sponsors have the opportunity to introduce at all 3 debate sessions and provide a brochure or giveaway for each attendee (included in the registration bag). Additionally, education sponsors will be branded in the public areas of the venues and in all web and print collateral.
One of the most highly visible sponsorships, the registration bag is given to all attendees upon registration. The AFTW Bag Sponsor is responsible for production costs and receives one side of the bag for logo or advertisement (the other side is reserved for the event logo). Sponsor receives preand post-direct attendee lists along with one complimentary registration.
The AFTW Map is the most convenient way to help attendees navigate from venue to venue. Their convenience becomes your opportunity! Promote your company on one of the “business card” map ad panels! The AFTW map is included in the registration bags of all attendees.
The Program is the comprehensive resource for AFTW attendees. This guide, given to all registered attendees, is packed with key information and helps attendees navigate their way through each day’s events. The AFTW Program Advertising increases your brand awareness by advertising in this mustread resource.
www.AFTW.com.au
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LANYARD SPONSOR - $2500
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WIRELESS SPONSOR - $3000
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USB SPONSOR - $4000
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COLLATERAL INSERT - $1100
Lanyards show your company’s logo eye level for the duration of the AFTW. Sponsor to provide lanyards. Sponsor receives pre- and post-direct attendee lists along with one complimentary registration.
Complimentary Wi-Fi is available throughout the Kenneth Myer Auditorium and DAX Gallery for attendees with wireless devices. Sponsor’s logo will appear on the landing page. Sponsor will also receives a pre- and post attendee list.
Conference presentations will be provided on a Flash drive to conference attendees. Sponsors may purchase a space on this USB drive for their own collateral piece in a format of their choice (eg: PDF or video) up to 25 MB. As well as brand the USB’s that will be provided
Sponsor provides one piece of literature for the conference staff to place in each attendee’s conference bag.
For more information contact Marketing at The Stickman Collective on 0423 392 250
www.AFTW.com.au
