Upper Middle-class people who want a bike that is stylish and gives a good mileage
Target Group
Young and Adventurous Men from the age bracket of 25-35
Positioning Positioned as India's first on road and off road bike SWOT Analysis
Strengths
1. First brand from the stable of Hero MotoCorp after the split 2. Great positioning combining the adventurous side and executive class 3. Excellent branding and advertising 4. Great technical specifications and features
2/4
Hero Impulse
Weaknesses
1. Priced on a slightly higher side when compared to other in the segment 2. Limited target audience due to Off Road and adventurous positioning
Opportunities
1. Expansion in Tier 2 cities 2. More variants of the bike e.g. high performance versions
