ISOM 4020 Innovation Management & Technology ...

ISOM 4020 Innovation Management & Technology Entrepreneurship Fall 2011-12 Tuesday 13:30-14:50 Thursday 13:30-14:50 COURSE INSTRUCTOR Dr. Jeevan Jaisingh [email protected] Room:4357 Ph: +852 2358 7639

TA Sophie Gu [email protected]

Office Hours: By appointment Website: http://lmes2.ust.hk Use your ITSC account to login. COURSE OVERVIEW: Innovation is a major driver of economic growth in the world today. Innovations in the information technology, pharmaceutical, manufacturing and genetics industry are having significant impact on human life around the world. Every day thousands of entrepreneurs and entrepreneurial firms around the world work to bring their innovations out in the market. However, for every successful innovation there are many innovations that end up as failures. Whyare some innovations successful while others end up as failures? How can entrepreneurs and entrepreneurial firms manage the innovation process to increasethe chance of success? What skills, information and tool-kits does an entrepreneur need to make his/hertechnology venture a success? These are some of the questions that provide a starting point for the content that is going to be covered in this course.The course provides students with the knowledge and skills that will help them become good at managing innovations and also provides a basic foundation to become a technology entrepreneur. The course uses a number of short cases to introduce students to businessscenarios and to illustrate the relevance of concepts learnt in class. Students have an opportunity to apply what they have learnt in class to the group project where students will take the role of ‘technology entrepreneurs’ who are in charge of bringing a new technology into the market.

COURSE GRADING POLICY: The grade for the course will be based on the following weight: DISTRIBUTION Class Participation Mid-Term Exam Group Project - Presentation (10) - Report (20) Final Exam

% 10 20 30

40

CLASS PARTICIPATION: Participation will be judged based on your contribution to class discussions. Points would depend on the quality of the comments made and the value added to the discussion.

MID-TERM EXAM: The exam will be based on the material that has been covered till the date of the mid-term exam. The exam will consist of questions which are a combination of multiple choice, true/false and essay type questions. The exam will be closed book. GROUP PROJECT: Students will work in groups consisting of 4-5 students per group. The students will take the role of ‘technology entrepreneurs’ who are bringing a new technology into the market. The choice of the ‘technology’ is left to the groups. Each individual group is expected to meet with the instructor to get pre-approval for their project. The project will provide an opportunity to apply the concepts learnt in class to a real life technology. Each group is expected to do a presentation of their project and submit a report. More detail about the project appears later. At the end of the course students will do a peer evaluation of their groups. Your final score on the group project may be reduced if the peer evaluation by your group mates suggests that your contribution has not been up to par.

FINAL EXAM: The exam will be based on the material covered in the course. The exam will consist of questions which are a combination of multiple choice, true/false, essay type questions and short case analysis. The exam will be closed book. COURSE FEEDBACK: Feedback about the course is extremely important to the instructor to tailor the course according to the needs of the students, and also to be proactive about student concerns. Students are encouraged to provide input on how the course could be improved. The

feedback can be provided anonymously through a standaloneweb-site. A link to the stand alone website is also provided through the course website.

COURSE MATERIAL: - Recommended Book: “Technology Strategy for Managers and Entrepreneurs”, Scott Shane, 2009, Pearson-Prentice Hall. - Short cases/handouts etc. to be provided in class. CLASSROOM POLICIES: 1. Please be settled in class a couple of minutes before the start of each class. 2. If the class has already started then collect the handouts after class. 3. Please mute all mobile phones before coming to class. COURSE SCHEDULE (TENTATIVE): Please note that: 1. “Handouts” mentioned under course schedule will be provided on the day mentioned and should be read after class. 2. The Cases referred to here are short cases and will be provided in class. Students who would like to prepare for the case by reading it in advance can request the TA for a copy before the class. # Class Date Topic PART I. INNOVATION BASICS 1 Sep.1st Introduction: Innovation and Entrepreneurship th 2 Sep. 6 Innovation Evolution and S-Curves th 3 Sep. 8 Disruptive Innovations

Sep. 13th

The day following Mid-Autumn Festival (No Class)

4

Sep. 15th

Analyzing Innovation Capabilities

5

Sep. 20th

Innovation Adoption: Crossing the Chasm PART II. INNOVATION PLANNING 6 Sep. 22th Analyzing Customer Needs

Short Case

e-Ink Nintendo: Wii

Reading Chapter 1: Introduction Chapter 4: Sources of Innovation Chapter 2: Technology Evolution Handout: “Disruptive Technologies Catching the Waves”, Bower &Christensen, HBR Article

Kodak

Handout: “Meeting the Challenges of Disruptive Change”, Christensen &Overdorf, HBR Article Chapter 3: Technology Adoption & Diffusion

Zenith: Market

Chapter 6: Customer Needs

7

Sep. 27th

8

Sep. 29th

9

Oct. 4th

New Product Development Market Analysis

Research for HDTV Apple Newton IMAX

Chapter 7: Product Development Handout: “Charting your company’s future”, Kim and Mauborgne, HBR Article

Innovation Adoption: Predicting adoption rate PART III. ENTREPRENEUR: TAKING IT TO MARKET 10 Oct. 6th Feasibility Analysis e-Bay Drop Off Store 11 Oct. 11th Business Plans Kindle Handout: “How to write a great Business Plan”, Sahlman, HBR Article th 12 Oct. 13 Business Model Amazon Handout: “Note on Analysis Business Model Analysis Icon Aircraft for the Entrepreneur”, HBS Note  th 13 Oct. 18 MID-TERM EXAM nd 14 Oct. 20 Organization Form Handout: Organizing the enterprise: Which form is best for you? Chapter 3 from Entrepreneur’s toolkit, HBS Press. 15 Oct. 25th Funding the Business Zazzle Handout: “Getting financing or funding”, Chapter 10 from Entrepreneurship, Barringer and Ireland. th 16 Oct. 27 Intellectual Property I ttools Chapter 8: Patents 17 Nov. 1st Intellectual Property II Cadence vs. Chapter 9: Trade Secrets, Avanti Trademarks and Copyrights PART IV. TECHNOLOGY STRATEGY 18 Nov. 3th Network Effects: iPad Chapter 13: Strategy in Strategy in Networked Networked Industries Industries 19 Nov. 8th Standards and Chapter 12: Technical Dominant Design Standards th 20 Nov. 10 Market Timing & Playstation Handout: “Understanding Cannibalization the opportunities and risks of cannibalization”, Chapter 11 from Product Strategy for High-Tech Companies, M. McGrath th 21 Nov. 15 Pricing

22

Nov. 17th

Product Architecture

23

Nov. 22nd

24

Nov. 24th

25

Nov. 29th

26

Dec. 1st

27

Dec. 6th

Collaboration Strategies PROJECT PRESENTATIONS PROJECT PRESENTATIONS PROJECT PRESENTATIONS Review for Final Exam FINAL EXAM

TBA by ARR

XCOMP vs. YCOMP

Handout: “Getting the scope of the business right” Christensen et. al., Chapter 5 from the Innovator’s solution

GROUP PROJECT Due Date Project Report: Dec. 6th 2011 Presentation: Nov. 24th /29th / Dec. 1st 2011 Students will work in groups consisting of 4-5 students per group. The students will take the role of ‘technology entrepreneurs’ who are bringing a new technology into the market. The choice of the ‘technology’ is left to the groups. Each individual group is expected to meet with the instructor to get pre-approval for their project and for project consulatation. The project will provide an opportunity to apply the concepts learnt in class to a real life project. Each group is expected to do a presentation of their project and submit a report. Here are some guidelines for the report and presentation: Report: The report should contain the business plan for your project. The outline and format of the business plan can follow the structure of the business plan discussed in class. In preparation for writing the business plan, groups will need to do market and feasibility analysis, customer needs analysis etc. In addition the report can include any other detail the groups feels relevant. The approximate length of the report can be around 12-15 pages (12 point font, 1.5 spacing). Presentation: Each group will do a 20 min. presentation of their project. There will be an additional 510min. of Q&A. All students are expected to attend the class even if their groups or they are not presenting. Attendance will be taken on the presentation days. Submission: Please e-mail submission to TA on the due date ([email protected])