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Jagdish N. Sheth 8 Gary L. Frazier
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Jagdish N. Sheth 8 Gary L. Frazier
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related (cf Engel, Warshaw, and
Kinnear
1979,. McGuire 1978). People ...... Engel,
James
, Martin Warshaw, and Thomas
Kinnear
(1979),. Promotional Strategy ...
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