John Wiley & Sons - Extol

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WILEY SEES THE WRITING. ON THE WALL. Each year, Wiley's publishing business produces nearly 3,000 peer-reviewed journals and books in print and ...

EXTOL Authors Efficient New Partner Integration for John Wiley & Sons Publishing Company With more than a century of experience distributing scientific publications to vendors in four continents, Hoboken, N.J.-based publisher John Wiley & Sons knows the importance of quick and efficient information exchange across the globe. To better meet its “Anything in – Anything out” requirements and reduce the strain on its EDI staff, Wiley required more inclusive tools to simplify integration for its newest partners.

WILEY SEES THE WRITING ON THE WALL Each year, Wiley’s publishing business produces nearly 3,000 peer-reviewed journals and books in print and online, with materials distributed to nearly 100 trading partners throughout North America, Europe, Asia and Australia. To manage its global network, Wiley required frequent communication with widespread partners to coordinate billing and invoicing, financial reporting, shipping and purchasing. Most interactions are dependent on XML and X12 EDI standards to structure data. In 2009, Wiley’s staff of 45 full-time and 30 outsourced developers and consultants was being stretched to meet the communications needs of existing partners while successfully integrating new ones. The company’s existing EDI platforms were not keeping pace with its growing XML procedural needs, and Wiley decided to look for more flexible, non-platform specific business integration tools. For the scientific publisher, the formula to fulfill its requirements turned out to be EXTOL’s Business Integrator (EBI) suite.

“At that time, we were not only looking for improved EDI tools, but we also wanted to find a partner who could relieve our internal EDI development burdens,” said Stephen Foster, director of Enterprise Development with John Wiley & Sons. “With its wide range of services that create and maintain automated business processes, EXTOL’s EBI was the clear choice to fit our application, trading partner and business data connectivity criteria. But what really set EXTOL apart was the technical expertise and general business understanding its staff demonstrated, creating a culture of success that is very similar to our own.” Featuring all-inclusive Data Transformation services, EBI provides Wiley with rule-driven validation, transformation and routing for XML content without further programming. Additionally, EXTOL’s tools enable Wiley to outsource its EDI development without sacrificing quality or interrupting typical data flow with its trading partners.

TURNING THE PAGE Immediately following the EBI implementation, Wiley noticed instant time

and resource savings. Neither the company nor its trading partners were hindered by the systems migration – in fact, Wiley soon discovered it could now integrate new customers in half the time it took with its previous platform. “The speed and ease of being able to implement XML for our new customers and vendors greatly improved our productivity, and EBI provides us with everything we need to execute and manage our business integration,” said Foster. “In addition, EBI is designed to grow with us, and we are better able to work with new XML standards and spreadsheet capabilities.” In addition to EXTOL’s physical EDI tools, Wiley has benefitted from the provider’s human resources. To better improve its internal workflow, Wiley began outsourcing EDI development tasks to EXTOL’s Managed Services. As a result, Wiley can turn to full-time EXTOL employees to help manage

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partner integration while reducing the risk of false starts and delays. partner integration while reducing the risk of false starts and delays. By outsourcing its EDI development to EXTOL Managed Services, Wiley has improved its By outsourcing its EDI development to EXTOL internal workflow and shifted members Managed Services, Wiley hasstaff improved its who were manually conducting themembers duties internal workflow and shifted staff EBI other business whonow wereautomates manually to conducting the duties development projects. EBI now automates to other business development projects. “Some of our customers send us orders in Excel,ofand previously hadustoorders ask our “Some ourwe customers send customer service team to key in to data in Excel, and we previously had askas our itcustomer was received,” serviceadded team toFoster. key in“Being data as able rely on EXTOL’s Services, it wastoreceived,” addedManaged Foster. “Being along spreadsheet able towith relyits onEBI’s EXTOL’s Managedupload Services, capabilities, elevated our along with itshave EBI’sgreatly spreadsheet upload overall productivity and allowed ourour team to capabilities, have greatly elevated focus other key areas, with fullour trust that overallon productivity and allowed team to EXTOL can support our data intake.” focus on other key areas, with full trust that EXTOL can support our data intake.”

EYES ON THE WORLD With improved business integration EYES ON THE WORLD

procedures in place thanks to EBI, Wiley is With improved business integration now better prepared to expand its global procedures in place thanks to EBI, Wiley is reach and improve processes now better prepared to expandfor itscustomers global in specific markets.processes for customers reach and improve in specific markets. In particular, Wiley relied on EXTOL to successfully through partner In particular, maneuver Wiley relied on EXTOL to communication complications the U.K. successfully maneuver throughinpartner By migrating to EXTOL, Wiley was able communication complications in the U.K. to a tight Byestablish migratingcommunications to EXTOL, Wiley on was able timetable with a U.K. partner using the to establish communications on a tight Tradacoms protocol, previous timetable with a U.K. which partneritsusing the system wasprotocol, unable towhich register. The switch Tradacoms its previous did not disrupt workflow, and according to system was unable to register. The switch Foster, backlog of customer requests did not “the disrupt workflow, and according to was up“the and backlog running faster than we Foster, of customer requests anticipated.” was up and running faster than we anticipated.”

In 2009, publishing company John Wiley & Sons implemented EXTOL’s

In 2009, 2009, publishing publishing company John Wiley Sons implemented Business Integrator software suite to simplify integration for EXTOL’s itsEXTOL’s newest In company John WIley &&Sons implemented Business Integrator suite Businessand Integrator software suitetotosimplify simplifyintegration integrationfor foritsitsnewest newest partners updatesoftware its EDI platforms. partners and its platforms. partners and update itsEDI EDI platforms. As a result ofupdate switching to EXTOL’s tools and As of to As aa result resultServices, of switching switching toEXTOL’s EXTOL’stools toolsand and Managed Wiley has: Managed Services, Wiley has: Managed Services, Wiley has: • Outsourced EDI development without

Outsourced EDI or data flowwithout for its • • sacrificing Outsourcedquality EDI development development without sacrificing partners sacrificingquality qualityor ordata data flow flow for for its its partners partners

• Been able to integrate new partners in half Been able to new in time required with previous EDI tools • • the Been able tointegrate integrate new partners partners in half half the time required with previous EDI tools the time required with previous EDI tools • Established communications with partners • around Established communications the world with rangingwith EDIpartners • Established communications with partners around the world with ranging standards and protocols around the world with ranging EDI EDI standards and protocols standardsthe and protocols • Reduced staff demands for partner • integration Reduced the staff demands for partner and improved overall • Reduced the staff demands for partner integration and improved overall productivity integration and improved overall productivity productivity

“Most of our worldwide customers currently “Most our worldwide customers currently operateofwithout extensive EDI capabilities, operate extensive EDI capabilities, and withwithout the support of EXTOL’s tools, we and support of EXTOL’srequired tools, weto can with now the reduce the resources can reduce resources required to worknow through thethe cross-system complications work through the cross-system and communicate seamlessly,” complications added and communicate Foster. “EXTOL hasseamlessly,” given us the added capabilities Foster. given usthat thehave capabilities to take “EXTOL the leadhas in markets yet to to take the lead in markets that have yet to experience the true benefits of EDI.” experience the true benefits of EDI.” Foster also added that Wiley had considered Foster also added had considered outsourcing some that of itsWiley EDI work to India, but outsourcing some of its EDIwe work to India, but “it didn’t make sense once found EXTOL.” “it didn’t make sense once we found EXTOL.”

WRITING THE NEXT CHAPTER WRITING CHAPTER WRITING With improvedTHE new partner NEXTonboarding CHAPTER and

communication standards place, Johnand With improved new partnerinonboarding Wiley & Sons continues to in rely on EXTOL communication standards place, John and Wiley & Sons continues to rely on EXTOL and

its tools to reduce the overall resource and labor costs of EDI for itsoverall worldwide network. its tools to reduce the resource and labor costs of EDI for its worldwide network. As business integration needs and requirements consistently change, As business integration needs and Wiley and EXTOL areconsistently prepared tochange, continueWiley growing requirements together. and EXTOL are prepared to continue growing together. “EXTOL feels more like a teammate than a“EXTOL vendor,feels and more their attention to detailthan and like a teammate recognition oftheir how attention they can enhance their a vendor, and to detail and products to of fit how your they needs continue to their recognition can enhance exceed said Foster. productsour to expectations,” fit your needs continue to “The corporate and business mindset“The exceed ourculture expectations,” said Foster. EXTOL operates ensuresmindset that they corporate culturebehind and business will do whatever it takesensures to get the jobthey done, EXTOL operates behind that and wewhatever couldn’t be happier withthe what will do it takes to get job we done, have been able to sowhat far.” we and we couldn’t beaccomplish happier with have been able to accomplish so far.”

EXTOL provides end-to-end integration software Learn more about EXTOL’s B2B Integration Solutions: and Learn services that easily allow enterprises do more about EXTOL’s B2B Integration to Solutions: International moreEXTOL business faster. Contact us at: EXTOL International 795 Franklin Ave., Franklin Lakes, NJ 07417 795 Franklin Ave., Franklin Lakes, NJ 07417 Phone: Phone: 201.847.1200 Fax: 201.847.1622 U.S. Phone: Toll-free: 888.334.3986 201.847.1200 Fax: 201.847.1622 www.extol.com International: +1 570.628.5500 www.extol.com

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