Terminal D Pre-Proposal Conference. Tuesday, December 9 ...... o Tips for
Preparing a Joint. Venture Agreement &. Examples. Questions. During the
solicitation ...
Joint Ventures Tamela Lee Vice President Business Diversity & Development Department
Terminal D Pre-Proposal Conference 9, 2014 Tamela Lee, ViceTuesday, President ofDecember Business Diversity and Development DFW International Airport
Opening Remarks
Zenola Campbell, Vice President Concessions
Agenda
Opening Remarks Flight Regions Passenger Segmentation / Terminal D Profile RFP Requirements Financial Requirements ACDBE Program Lessons Learned Break RFP Package Overview Terminal D Design Vision Duty Free Overview Tour Bus Transportation Available
Terminal D Master Plan Goal For Customer Experience to be on Par with International Hubs, We Must Elevate Terminal D
4
Terminal D Phase 2 RFP
Re-envision Terminal D 20 Packages 34 Locations in Terminals B, D and E Gross Receipts: > $120M
North Village
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Flight Regions Naveen Bandla, Senior Manager Air Service Development
DFW enplanements hit a record high in FY 2014!
DFW Total Enplaned Passengers (in Millions) 33 4.3%
31
3.4%
30.6 29
30.2
29.9
0.9%
29.1
27
27.9
28.2
FY 09
FY 10
2.4%
0.9%
28.9
29.1
FY 11
FY 12
31.4
30.1
25 23
FY 00
FY 06
Source: DFW Monthly Flight Activity Reports
FY 07
FY 08
FY 13
FY 14 7
DFW Airport is a Global Super Hub with non-stop service to 55 international destinations
18 – Mexico 5 – Caribbean 7 – Central America 5 – Europe 7 – South America 5 – Canada 4 – Asia 1 – Australia 3 – Middle East
8
The number of international destinations has grown significantly in the last 5 years 60 50
54
55
FY '13
FY '14
50 46
40 38
30
20 10 0
FY '10
FY '11
FY '12
Source: DFW Monthly Flight Activity Reports/ASD projections Note: FY10 thru FY14 represent actuals, and FY15 thru FY19 represent projections.
9
DFW has added 28 international services in the last 5 years including 3 in the Middle East…
Note: Includes announced services
10
…5 in Asia/Pacific…
Note: Includes announced services
11
…and 20 in the Americas
Note: Includes announced services
12
In 2014 alone, DFW has added 8 international services!
Note: Includes announced services
13
Qantas and Emirates just started Airbus 380 service to DFW! Emirates 162,790 Additional Seats Annually
Qantas 37,126 Additional Seats Annually
Source: DiiO Mi Published Schedules annualized
14
International seat capacity has grown tremendously in the last 5 years International Seats (Millions) 12 CAGR (FY’10 – FY’14) = 8.2%
10
14.1%
8 6
4.9%
4.8%
4.9% 7.0
7.3
6.7
FY'10
FY'11
FY'12
9.4%
9.1
8.3
4 2 0
Source: DFW Monthly Flight Activity Reports Note: CAGR is compound annual growth rate
FY'13
FY'14
15
…with international enplanements following a similar trend
International Enplanements (Millions)
5.0
CAGR (FY’10 – FY’14) = 6.5%
4.0 3.0
7.8%
3.2%
2.7
2.8
FY'10
FY'11
6.1%
11.3%
3.3
5.7%
3.5
3.0
2.0 1.0 0.0 FY'12
Source: DFW Monthly Flight Activity Reports/ASD projections Note: FY10 thru FY14 represent actuals, and FY15 thru FY19 represent projections.
FY'13
FY'14
16
DFW is pursuing many more key international markets in the next 5 years
17
Passenger Segmentation Research
John Han, Manager Marketing Services
What it does ● Identify how DFW customers differ on attitudes, needs, and behaviors ● Identify what amenities and services will better serve DFW customers ● Provide insights to determine what message points are key in marketing communications ● Inform DFW Airport on how to target and reach its customers
20
Unique customer segments developed and grouped by common dimensions
High Activity in Terminal
Indulgent Explorers Airport Basics
Wow Factors
The “Value Voyagers”
Foreign Fun-seekers All Biz Road Warriors Frugal Vacationers
Low Activity In Terminal 21
Frugal Vacationers and Value Voyagers segments represent 69% of the sizing, but only 31% of the spend. Indulgent Explorers and All Biz Road Warriors segments account for 29% of the sizing, but 67% of the spend. Non-U.S. travelers are represented in all segments.
DFW Customers Spend of Segments
Size of Segments 2%
11%
Indulgent Explorers
22%
2%
All Biz Road Warriors 41% 7%
20%
50%
Value Voyagers Frugal Vacationers
28%
17% Foreign Fun-Seekers (Non-U.S. only)
Includes Domestic & non-U.S. customers. Sample size: 3522 22
Size
Spend
22% 20.4% U.S.
Average Spend Per Trip All Travelers
“I look for a variety of amenities and services to help me unwind and relax.
Key Attributes
$65
Books
50%
Clothing items
49%
DVDs
39%
Perfumes/colognes
38%
“I think of myself as a ‘foodie’ and I like eating healthy.”
Purses
Variety of high end, upscale dining options
53%
Dining options offer healthy food & beverages
52%
Dining options offer high quality food & beverages
52%
Services that help me to unwind and relax
64%
Sunglasses
“I like to visit upscale and high end retail stores and restaurants at the airport.”
7.9% Non-U.S.
(Extremely/Very Important)
Products Purchased in Airport “When I travel, I like to spend money at the terminal.”
42.5% U.S.
Importance of Airport Attributes
$32
Indulgent Explorers
50%
1.7% Non-U.S.
47%
Retail stores at airport sell designer brands I like
44%
Variety of places to buy mags, newspapers, & snacks
42%
Variety of high end retail shops
30%
39%
Brands Consider Purchasing at Airport 42%
40%
40%
36%
36%
35%
34%
31%
31%
29% 21%
17%
17%
“I would consider purchasing luxury or mass market brands at the airport.” High index vs. Total Low index vs. Total 24
Spend
Size
7% 6.8% U.S.
17%
.3% Non-U.S.
12.9% U.S.
4.3% Non-U.S.
Importance of Airport Attributes (Extremely/Very Important)
Key Attributes Move through security without delay
84%
Free wireless Internet service throughout
73%
Adequate places to charge electronic devices
“I tend to purchase electronic accessories and jewelry at the airport more than the average traveler.
64%
Variety of casual dining options
40%
Dining options offer high quality food & beverages
39%
Opportunities to exercise/ participate in physical activity
39%
61%
Clothing items
39%
Electronic accessories
38%
Sunglasses
26%
Jewelry
24%
Perfumes/colognes
20%
Cosmetics
18%
DVDs
17%
Brands Consider Purchasing at Airport 27%
“I would consider purchasing mostly mass market brands at the airport such as Ray-Ban and Nike.” High index vs. Total Low index vs. Total
Books
Seating areas allow me to get work done
“When I travel, I’m focused on getting to the terminal and working. I look for WiFi, charging stations, and areas that allow me to work.”
Products Purchased in Airport
67%
24%
23%
22%
22%
21%
20%
20%
18%
16%
14%
14%
14%
13%
26
Size
Spend
28% 24.5% U.S.
Importance of Airport Attributes
Key Behaviors
Free wireless Internet service throughout
69%
Seating areas allow me to get work done
High index vs. Total
Access airport wireless Internet Read a book, watch movies,… Purchase from a coffee shop Eat a casual dining restaurant Conduct business / do work
77%
Adequate places to charge electronic devices
“At the airport I would consider purchasing mass market brands ,but am also interested in purchasing affordable luxury brands.
8.1% Non-U.S.
(Do Always/Often)
Key Attributes
“I look for casual dining restaurants and dining options that offer healthy food & beverages.”
11.8% U.S.
Airport Behaviors
(Extremely/Very Important)
“I sometimes buy things for myself as a reward for a job well done and I feel like I deserve to be pampered at times.”
20%
3.1% Non-U.S.
54%
Variety of casual dining options
43%
Dining options offer healthy food & beverages
43%
Amenities/services to connect with others…
74% 71% 60% 51%
Use an airport app Purchase a single item over $50 Shop at electronic stores
43%
Services that help me to unwind & relax
76%
36%
38% 15% 15%
Brands Consider Purchasing at Airport
33% 25%
24%
24%
23%
22%
20%
19%
17%
17% 4%
Low index vs. Total 28
Size
Spend
11%
41%
38.3% U.S.
Average # Trips
All Travelers
Average $ Spend Per Trip
6.1
Frugal Vacationers
55+ 50%
$32
“Finding affordable dining options is important.” “I enjoy finding bargains and may purchase items like books, magazines and newspapers to read while waiting at the gate.” High index vs. Total
Low index vs. Total
2.4% Non-U.S.
Under 35 12%
$17 35-54 38%
“I’m older and tend to be more frugal while traveling.” “I travel infrequently, and when I do, it’s mostly for leisure.”
8.3% U.S.
Age
10.6 Total
Frugal Vacationers
2.8% Non-U.S.
Importance of Airport Attributes (Extremely/Very Important) Move through security without delay
84%
Terminal monitors easy to locate/clear
82%
Easy to navigate inside to get where I need to go Ample seating areas that allow me to relax Eating & drinking options that are inexpensive
79% 70% 63% 30
Size
Spend
2% -% U.S.
Average Spend Per Trip
“When I am in the airport I am looking to unwind, relax, and be entertained.” “I may purchase items such as books, electronics and DVDs.”
“I seek out high quality dining experiences, and retail stores and spend my time on amenities that help me unwind and relax.”
All Travelers
$32
Foreign FunSeekers
$34
2.1% Non-U.S.
Live Music
Slide
(Extremely/Very Important) 60%
Variety of entertainment options
50%
Services that help me unwind/relax
49%
Sunglasses
41%
Healthy food & beverages
49%
Clothing items
40%
Airport/flight info in native language
47%
Electronic accessories
40%
High quality food & beverages
46%
Variety of casual dining options
45%
DVDs
37% 34% 30% 26% 24%
Cosmetics Purses Jewelry Luggage, briefcase
37%
37%
1.9% Non-U.S.
Importance of Airport Attributes
Products Purchased in Airport Books
-% U.S.
Incheon
Changi Butterfly Garden
2%
Upscale dining options
39%
Variety of high end retail shops
38%
Retail stores with designer brands
35%
Brands Consider Purchasing at Airport 32%
30%
30%
29%
26%
25%
25%
23%
19%
18%
“I spend conservatively in the terminal but would consider purchasing some luxury brands.” High index vs. Total Low index vs. Total 32
Terminal D Profile
International Traveler Profiles by Gate Section - Demographics D6–D10 Top Airlines
Top Citizenships Represented
Aero Mexico, Lufthansa U.S. Mexico Germany
D11–D15 Korean Air, Qantas, Qatar Emirates, BA, KLM
U.S. Australia India S. Korea
D16–D22
D23–D29
D30–D34
D36–D40 American Airlines
American Airlines
American Airlines
American Airlines
U.S. Mexico Canada
U.S. China Brazil
U.S. China Mexico
U.S. Mexico Argentina
Average Age
36
38
38
37
37
39
Gender
M (50%) | F (50%)
M (52%) | F (48%)
M (51%) | F (49%)
M (52%) | F (48%)
M (56%) | F (44%)
M (55%) | F (45%)
Business (35%) Leisure (65%)
Business (28%) Leisure (72%)
Business (31%) Leisure (69%)
Trip Occasion
Business (12%) Leisure (88%)
Business (23%) Leisure (77%)
Business (33%) Leisure (67%)
HH Income of $100K+
19%
29%
26%
31%
30%
27%
Traveling With Children
35%
28%
21%
21%
17%
21%
25%
16%
20%
24%
26%
19%
(Among Leisure Travelers)
Speak Little/No English (Among non-U.S. citizens)
* DFW Study, June/July 2014, 200+ samples per section (+/- 4 to 6%)
34
International Traveler Profiles by Gate Section– Shopping Behavior
D6–D10
D11–D15
D16–D22
D23–D29
D30–D34
D36–D40
Top Airlines
Aero Mexico, Lufthansa
Korean Air, Qantas, Emirates
American Airlines
Top Citizenships Represented
U.S. Mexico Germany
U.S. Australia India S. Korea
U.S. Mexico Canada
Dwell Time of 1hr+
45%
63%
56%
61%
51%
61%
Purchased F&B
62%
68%
70%
68%
71%
70%
Purchased Retail
7%
11%
10%
12%
17%
15%
Top F&B Wants
Mexican Chinese
Vegetarian Indian Mexican
Mexican Subway
Authentic Chinese Asian
Authentic Chinese Sushi Mexican
Chinese Pizza
Top Retail Wants
Book stores
Apple store More Duty Free More clothing stores
Victoria Secret
American Airlines
U.S. China Brazil
American Airlines U.S. China Mexico
Electronics More clothing stores More clothing stores
American Airlines U.S. Mexico Argentina
More Duty Free Sports shops
35 * DFW Study, June/July 2014, 200+ samples per section (+/- 4 to 6%)
RFP Requirements
Michael Baldwin, Assistant Vice-President Concessions
RFP Requirements
Minimum Qualifications include Proposer Experience Proposal Deposit Proposal Acknowledgement Form Concessions Business Disclosure Form Concept Fit Percentage Rent ACDBE/M/WBE
37
RFP Requirements
Proposer Experience Must have owned or operated the proposed or similar concept Minimum of three (3) of the past ten (10) years
or Ten (10) years of successful operation in an airport or nontraditional environment (i.e. airports, universities, stadiums, etc.) within the last fifteen (15) years.
38
RFP Requirements
Proposer Experience (cont.) To meet the Experience requirement The Owner(s) with the most experience must have at least 49% of the total Ownership
39
RFP Requirements
Proposal Deposit Ten thousand dollars ($10,000) in the form of a certified check or cashier’s check must accompany each package.
40
RFP Requirements
Proposal Acknowledgement Form Must be signed and notarized.
Business Disclosure Form Must list all ownership and percentages to the individual level, attach additional forms, if necessary.
41
RFP Requirements
Concept Fit Proposer must propose a concept in the same subcategory as required by the package.
42
RFP Requirements
Percentage Rent
Must be within the stated ranges listed in each package. Tiered or graduating percentages will not be accepted. Minimum Annual Guarantee (MAG) is set for all food and beverage and retail locations.
43
RFP Requirements www.dfwairport.com/opportunities
All information for the upcoming RFP will be posted on our Website
44
Financial Requirements Max Underwood, Vice-President Finance Department
Financial Information
Proposing Entity, Majority Partner, or Partners Comprising 51% Financial Statements Two most recent fiscal years on GAAP basis Certification of audit, review, or compilation by independent, licensed CPA Exhibit C – Summary of Financial Statements
Payment History Investment and Financing (Exhibit D) Pro Forma (Exhibit E) First three years of operations Average ticket price and volume
46
ACDBE & M/WBE Programs Guy Toliver, Business Development Manager Business Diversity & Development
ACDBE & M/WBE Programs
Overview Airport Concessions Disadvantaged Business Enterprise (ACDBE) Program Minority/Women Business Enterprise (M/WBE) Program Good Faith Efforts Certification Request for Proposal Forms Resources
ACDBE & M/WBE Programs Overview
ACDBE & M/WBE Programs required by Federal Regulations Objective: Ensure full and fair access to concession opportunities for all businesses and in particular for ACDBE/M/WBE businesses Both programs are a valuable consideration in the awarding of a Concessions Agreement ACDBE & M/WBE requirements are pass/fail and must be met for a proposal to be reviewed and considered by the selection committee Responsive – Proposal compliant with requirements; further consideration by Selection Committee Non-Responsive – Proposal fails to meet the requirements; no further consideration by the Selection Committee
ACDBE Program
Program – governs the participation of airport concessionaire disadvantaged business enterprises in the concessions activities of airports receiving Federal financial assistance from the airport improvement program of the Federal Aviation Administration (49 CFR Part 23)
Airport Concession Disadvantaged Business Enterprise (ACDBE) o for-profit small business concern o at least 51 percent owned and controlled by one or more individuals who are both socially and economically disadvantaged o in the case of a corporation, 51 percent of the stock is owned by one or more such individuals o management and daily operations are controlled as defined in 49 CFR Part 23 & 26
ACDBE Program Goal (Concessions Operation)
The ACDBE goal is a percentage of annual gross receipts for each package. ACDBE goal methodology - based on bid package composition, # of locations, projected revenues, ACDBE availability, historical data Options for meeting ACDBE goal: o 100% ACDBE owner-equity participation o Percentage Owner-Equity Participation by way of a sublease, management, operating, franchise or joint venture agreement or partnerships o Percentage of gross revenues towards ACDBE vendor purchases for goods & services (owner-equity efforts must be exhausted first) o Other legal arrangement
ACDBE Program Joint Ventures
Definition - An association of an ACDBE firm and one or more other firms to carry out a single, forprofit business enterprise, for which the parties combine their property, capital, efforts, skills and knowledge, and in which the ACDBE is responsible for a distinct, clearly defined portion of the work of the contract and whose shares in the capital contribution, control, management, risks, and profits of the joint venture are commensurate with it ownership interest. Exclusivity: A Prime cannot require an ACDBE firm to enter into an exclusive arrangement for purposes of submitting its proposal.
ACDBE Program Joint Venture Agreements
Joint ventures are intended to have a business structure set forth in a signed written agreement that clearly and specifically defines the participation of each party in the contribution of property, capital, efforts, skills and knowledge. In this context, “distinct” means separate and distinguishable from the work of the non-ACDBE. “Clearly defined” means that there is no guesswork involved in determining the nature of the work assigned to the ACDBE. Work described as “advise”, “participate”, “monitor” is not considered distinct or clearly defined.
ACDBE Program Local Preferences Does the ACDBE program permit recipients to use local geographic preferences? No. DFW Airport must not use a local geographic preference. For purposes of this section, a local geographic preference is any requirements that gives an ACDBE located in one place (e.g., your local area) an advantage over ACDBEs from other places in obtaining business as, or with, a concession at your airport.
M/WBE Program Tenant Finish Out Goal
M/WBE goal for each location varies. Options for meeting the M/WBE goal: o Design and construction of tenant finish out space o Daily Operations • Service Providers (such as janitorial, electrical, plumbing, refrigeration, maintenance, etc.)
• Only the portions of the work the M/WBE performs with its own workforce will be counted towards the goal. M/WBE Compliance Plan Answer questions in narrative format and describe how you propose to meet the M/WBE goal. Include projections for M/WBE participation; identify possible trades, goods and services; and a description of the procurement process which will be utilized to ensure M/WBE firms are extended an opportunity for participation.
Good Faith Efforts (GFE)
Proposers that are non-certified ACDBE firms must meet the ACDBE goal or demonstrate good faith efforts to achieve the ACDBE goal ALL proposers must meet the M/WBE goal or demonstrate good faith efforts to achieve the M/WBE goal
A GFE Plan is not a checklist!
Proposers are required to meet ALL factors outlined and provide support documentation. Factors should not be considered as a template, checklist or some quantitative formula. Submitting the form without support documentation, as a GFE, will automatically deem the Proposer nonresponsive.
ACDBE and M/WBE Programs
THE ACDBE Portion of the RFP is Pass/Fail? 100% ACDBE owner-equity participation is one way to meet the goal? Draft Joint Venture Agreements are required with proposal submission and shall be specific to the proposed concept and location. There is a M/WBE component in the RFP The GFE Plan is a checklist
True
True
True
True
False
ACDBE & M/WBE Certifications
Not required to do business with DFW HOWEVER, if claiming credit, must be certified at the time of proposal submission in order to be designated as such and to count their participation Certification certificates must be included with proposal submission Benefits of certification o Primes are looking for ACDBE & M/WBE partners o A certified ACDBE concessionaire does not lose the right to have their participation counted toward the ACDBE goal For the purposes of ACDBE participation, joint venture entities are not certified as ACDBE A DBE certified by the TX Unified Certification Program may be counted towards the M/WBE goal.
ACDBE & M/WBE Certifications ACDBE & M/WBE Certifying Entities North Central Texas Regional Certification Agency 624 Six Flags Drive, Suite 100 Arlington, TX 76011 (817) 640-0606 or www.nctrca.org (Processing timeframe: 60 – 180 days from date application is deemed complete)
U.S. Department of Transportation – approved Unified Certification Program (UCP) http://www.txdot.gov/business/partnerships/tucp.html
M/WBE Certifying Entities Dallas/Fort Worth Minority Supplier Development Council www.dfwmsdc.org (Processing timeframe: 30-45 days from date application is deemed complete)
Women’s Business Council Southwest www.wbcsouthwest.org (Processing timeframe: 30-45 days from date application is deemed complete)
Out-of-State ACDBE Certification
DFW will accept a certificate from an out-of-state U.S. DOT-approved UCP during the interim of the Proposer applying with NCTRCA. Proposer must submit the NCTRCA-assigned Affidavit Number as proof of pending certification with the proposal submission. o Pending Certifications: A pending ACDBE certification application for a first-time applicant is NOT the same as a pending certification application where an out-of-state ACDBE is already certified in their home state. If claiming ACDBE participation, an ACDBE firm must be certified at the time of proposal submission in order to receive credit.
ACDBE & M/WBE Certifications ACDBE & M/WBE Directories DFW Airport Directory www.dfw.diversitysoftware.com Texas Department of Transportation – Texas Unified Certification Program (TUCP) DBE Directory http://www.txdot.gov/apps-cg/tucp/default.htm
Federal Aviation Administration DBE/ACDBE Directory (dbE-Connect) https://faa.dbesystem.com/FrontEnd/VendorSearchPublic. asp?TN=faa&XID=4059
Certification certificates must be included with proposal submission
ACDBE and M/WBE Certifications
Concessionaire must be certified to do business with the airport? Concessionaire must be certified to count toward ACDBE participation? Concessionaire must be ACDBE certified at time of proposal? NCTRCA is the only entity that certifies ACDBEs? DFW accepts out of state ACDBE certifications with an NCTRCA affidavit number?
False
True
True True
True
ACDBE Required Forms Exhibit F-1: ACDBE Commitment Form • Identify commitment to meeting and/or exceeding the ACDBE goal. • Required of all proposers • Required at time of proposal submission
ACDBE Required Forms Exhibit F-2: ACDBE Intent to Perform • Constitutes a representation by the Proposer, that if awarded a lease, it will enter into an agreement with the ACDBE for the work described • Required of all proposers except for 100% ACDBE participation • Required at time of proposal submission
ACDBE Required Forms Exhibit F-3: Good Faith Effort Plan • Required at the time of proposal submission only if ACDBE and/or M/WBE goals are not met • Factors taken into account when assessing a good faith effort response.
• Submittal of the list without proper support documentation will deem the GFE nonresponsive.
ACDBE Required Forms Exhibit F-4: ACDBE Concessionaire Information • Required at time of proposal submission only if proposing percentage participation • Answer all questions regarding the ACDBE partnership
ACDBE Required Forms Draft Joint Venture Agreement • Required at time of proposal submission only if proposing percentage participation • Shall be specific to the proposed concept and location. • Do not submit a copy of a previously approved JVA applicable to a different location as the Draft JVA. • If forming a new joint venture not previously approved by DFW, proposer has the option to submit a draft JVA to DFW for review and approval, no later than 20 days prior to the proposal due date.
ACDBE Required Forms Exhibit F-5: M/WBE Commitment Form • Identify commitment to meeting and/or exceeding the M/WBE goal. • Required of all proposers • Required at time of proposal submission
ACDBE Required Forms Exhibit F-5: M/WBE Compliance Plan • Answer all questions to describe in narrative format how you propose to meet the M/WBE goal • Required of all proposers • Required at time of proposal submission
ACDBE Required Forms Certification Certificates
• Required at time of proposal submission if claiming credit to meet an ACDBE and/or M/WBE goal
ACDBE & M/WBE Programs Proofread your proposal and ensure all required forms are complete and certificates are included.
Not submitting the required forms will be deem your proposal non-responsive and not move forward in the evaluation process!
Questions During the solicitation period, questions regarding the completion of the ACDBE and/or M/WBE requirements should be directed to the Procurement Contract Administrator.
Other Resources www.dfwairport.com/bdd o DFW DBE Program Manual o DFW ACDBE Program Manual o DFW MBE & M/WBE Program Manual o Tips for Preparing a Joint Venture Agreement & Examples
www.faa.gov o o o o
DBE Program ACDBE Program Joint Venture Guidance Federal Regulations
Lessons Learned
Ron Duncan, Contracts Manager Procurement and Materials Management
Lessons Learned
Follow All Preparation Instructions Check to make sure all information provided is correct and complete Make sure all required documentation is submitted Include the required Deposit Make sure you sign and date your proposal Respond to what the RFP requests, please avoid placing limitations or conditions Don’t just state what you will do; explain why it will work and why it is best in class for the Airport’s traveling public Submit the requested number of statement copies Find out in advance exactly where the proposal must be delivered and make sure documents arrive well in advance of the due date/time. o Third-party delivery service delays and traffic conditions are not valid reasons; your proposal cannot be accepted if it is late. 74
New Website
Martha Hernandez, Assistant Vice President Concessions
www.dfwairport.com/concessions
76
www.dfwairport.com/opportunities
www.dfwairport.com/concessions
77
RFP Package Overview
Package Descriptions Package D2-1 (One location): Tea Bar
Tea Bar: Near D11, 391 sq ft Domestic and International Teas Gifts & immediate consumption Seating Area Package Goal: ACDBE: 0% M/WBE: 30%
79
Package Descriptions Package D2-2 (One location): Sweet or Salty Snack
Location: Near B27, 939 sq ft Freshly prepared sweet or salty snack NO frozen treats, smoothies, candies or pretzels Package Goal: ACDBE: 0% M/WBE: 30%
80
Package Descriptions Package D2-3 (Two Locations): Snack
Snack Locations Location 1: Near D36, 371 sq feet Location 2: Near E05, 452 sq feet Offerings: Freshly prepared or pre-packaged snacks Package Goal: ACDBE: 35% M/WBE: 30%
Gate D36 Location
Gate E05 Location
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Package Descriptions Package D2-4 (Two Locations): Sports Bar and Pub/Bar
Sports Bar: Near B22, 1,459 sq ft High-end Sports Bar, HD TVs, sports themed, full bar, bar food Pub/Bar: Near E04, 933 sq ft High-end full bar, brew house or pub ambiance and décor, bar food Package Goal: ACDBE: 35% M/WBE: 30%
Gate B22 Location
Gate E04 Location 82
Package Descriptions Package D2-5: (One location) Mediterranean Grill
Mediterranean Grill: Near D10, 2,761 sq ft Authentic high quality Mediterranean menu items Variety of specialty cocktails Featuring a mixologist Package Goal: ACDBE: 35% M/WBE: 30%
83
Package Descriptions Package D2-6: (Two locations) Signature & Floating Bar and High-End Bistro Signature and Floating Bar: Near D22, In-line Bar 1,420 sq ft; Floating Bar 795 sq feet Unique cocktails featuring Mixologist High-End Bistro: Near D22, 1,260 sq ft International High-end bistro, freshly prepared menu items, and mixed beverage Must offer espresso/cappuccino/coffee NOT a deli location Package Goal: ACDBE: 35% M/WBE: 30%
Gate D22 Signature/Floating Bar
Gate D22 Bistro
84
Package Descriptions Package D2-7: (One location) Upscale Italian
Upscale Italian: Near D34, 4,609 sq ft Traditional Italian dishes prepared from scratch Full bar service with Italian wines Package Goal: ACDBE: 35% M/WBE: 30%
85
Package Descriptions Package D2-8: (Two locations) Deli/Deli Kiosk
Deli: Near D27, 848 sq feet Deli Kiosk: Near D10, 120 sq feet Offerings: Assortment of freshly prepared customizable sandwiches, paninis, salads, soups, fruits, desserts Kiosk: Grab-n-Go location supported by larger location ACDBE/MWBE Goal: ACDBE: 35% M/WBE: 30%
86
Package Descriptions Package D2-9: (One location) Wine Bar
Wine Bar: Near D25, 1,234 sq ft Feature international and domestic wines Food items to compliment wine selections Feature Sommelier Package Goal: ACDBE: 35% M/WBE: 30%
87
Package Descriptions Package D2-10: (One location) Authentic Mexican/Latin Authentic Mexican/Latin: Near D12, 2,490 sq ft Freshly prepared authentic Mexican/Latin fare Variety of margaritas, domestic and international wines and beers Package Goal: ACDBE: 35% M/WBE: 30%
88
Package Descriptions Package D2-11: (One location) Barbeque
Barbeque: Near D27, 545 sq ft Freshly prepared ready to serve barbeque, assortment of traditional sides Strong Texas/DFW theme Package Goal: ACDBE: 30% M/WBE: 30%
89
Package Descriptions Package D2-12: (One location) Candy
Candy: Near D14, 567 sq ft Large variety of candy to entice both international and domestic customers Fun inviting atmosphere Package Goal: ACDBE: 30% M/WBE: 30%
90
Package Descriptions Package D2-13: (One location) News/Coffee
News/Coffee: Near B12, 1,539 sq ft High quality news/coffee location with innovative, current reading technology Provide gourmet coffee, fresh bakery items and limited food in a café setting. ACDBE/MWBE Goal: ACDBE: 35% M/WBE: 30%
91
Package Descriptions Package D2-14: (One location) News/Convenience
News/Convenience: Near D08, 980 sq ft High quality news/convenience with innovative, current reading technology Self-serve hot and cold beverages and sandwiches, coffee, pre-packaged meals, salads, snacks, novelty ice cream Package Goal: ACDBE: 30% M/WBE: 30%
92
Package Descriptions Package D2-15: (Three locations) News/Books/Café and Athletic Wear
News: Landside Near E05, 241 sq ft News location with limited sundry, souvenir and electronics News/Books/Café: Near E08, 1,528 sq ft Selection of news, books and sundry items Bistro and/or self-serve counter service, hot and cold drinks and pre-packaged meals, ice cream, etc.
Gate E05 Location
Gate E08 Location 93
Package Descriptions Package D2-15: (Three locations) News/News,Books,Café/Athletic Wear (continuation) Athletic Wear: Near B19, 1,047 sq ft Sports-themed apparel, feature one team or brand or a variety of teams and brands Package Goals: ACDBE: 30% M/WBE: 30%
94
Package Descriptions Package D2-16: (Two locations) Consumer Electronics
Consumer Electronics: Location 1: Near D31, 668 sq ft Location 2: Near E08, 728 sq ft Offerings: Electronic accessories for portable devices and audio and video equipment and games Interactive area to preview merchandise Package Goals: ACDBE: 30% M/WBE: 30%
Gate D31 Location
Gate E08 Location
95
Package Descriptions Package D2-17: (Two locations) Spa
Spa: Location 1: Near D34, 1,448 sq ft Location 2: Near E31, 579 sq feet Offerings Location 1: Spa and hair services such as manicures, pedicures, facials, massages, haircuts, blow dry and sparelated retail products Location 2: Limited spa, massage, manicure, pedicure and retail Package Goal: ACDBE: 35% M/WBE: 30%
D34 Location
E31 Location
96
Package Descriptions Package D2-18: (One location) European Designed Men/Women Apparel
European Designed Men/Women Apparel: Location: Near D17, 751 sq ft Upscale boutique with featuring European designed men and women’s apparel and accessories Experienced sales staff with knowledge of quality clothing, fit and style Package Goal: ACDBE: 0% M/WBE: 30%
97
Package Descriptions Package D2-19: (Six locations) Duty Free
Location 1: Near D11, 2,157 sq feet Location 2: Near D16, 501 sq feet Location 3: Near D22, 13,292 sq feet Location 4: Near D23, 378 sq feet Location 5: Near D34, 2,729 sq feet Location 6: Near D34, 296 sq feet Offerings: State of the art premium luxury shopping Enhance customer experience with a Concierge program, Premium lounge collaboration, personal shopping and Package Goals: ACDBE: 30% M/WBE: 30%
98
Package Descriptions Package D2-20: (Two locations) News/Convenience, Premium Retail
News/Convenience: Near B22, 1,044 sq feet High quality news/convenience with innovative, current reading technology Self-serve hot and cold beverages and sandwiches, coffee, pre-packaged meals, salads, snacks, novelty ice cream
Premium Retail: Near D24, 1,199 sq ft Must complement Coach brand Brand must be similar in quality and customer experience Package Goal: ACDBE: 25% M/WBE: 30%
Gate B22 Location
Gate D24 Location 99
Terminal D Design Vision
Bob Blankenship, Assistant Vice-President Planning
Terminal D Concessions Vision Background
Terminal D is 8 years old Concessions Village concept has been very successful To continue our success, we must re-invent ourselves (look outside the current limits/rules)
North Village
101
Terminal D Concessions Vision 3 Guiding Principles
Engage passengers quicker after security and keep them engaged Provide exciting, innovative opportunities and experiences Enhance the total experience -concessions must be more than food & retail
102
Terminal D Concessions Vision Re-Development Master Plan
South Village
North Village
Leverage under-utilized prime center concourse area 103
Terminal D Concessions Vision Re-Development Master Plan
D30
D16 D22
Take advantage of the International Recheck traffic at D22 104
Terminal D Concessions Vision Re-Development Master Plan
South Village
North Village
Increase services to draw from the North and South Villages 105
Terminal D Concessions Vision Re-Development Master Plan
South Village
North Village
Elevate the total experience with untapped, exciting services, trends, innovations that our customers want 106
Terminal D Duty Free Design Principles- #1
• Engage the passengers quickly after security
Design of Front: Transparent, Inviting, Compelling, Exciting, Unique 107
Terminal D Duty Free Design Principles- #2
• Draw customers from the North and South Villages with a visual landmark Design of Sides: Innovative, compelling magnet, exciting ironic 108
Terminal D Duty Free Design Principles- #3
• Facilitate movement through the center concourse Design of Sides: Flow through, interactive, blur the lines of in and out 109
Terminal D Duty Free Design Principles- #4
• Keep passengers engaged in a Total Experience Entire Design: Emphasize offerings, Be an original, unique, memorable 110
Terminal D Duty Free Design Vision
Exciting Fresh/different Unique Compelling Innovative Interactive Iconic Sophisticated Relaxing/Calming Virtual technology Enjoyable/Fun Memorable Engaging 111
Terminal D Duty Free Design Vision
View exiting D22 Security of the Duty Free Location 112
Terminal D Duty Free Gate D22, Center Location
113
Duty Free Design Matters
114
Duty Free Design Matters
115
Duty Free Design Matters
116
Duty Free Customer Experience Matters
117
Duty Free Customer Experience Matters
118
Duty Free Customer Experience Matters
119
Duty Free Merchandising Matters
120
Duty Free Merchandising Matters
121
Duty Free Brand Matters
122
Duty Free Brand Matters
123
Terminal D Duty Free The Design Results
“Connect the customers to Duty Free” “Enhance the Total Experience” “Be Something Special”
124
Terminal D Duty Free
Zenola Campbell, Vice President Concessions
Terminal D Duty Free The Design Results
126
Dates to Remember Packages D2 - 1-18 Date
Event
February 20th
Final Date for Questions
March 2nd, by 2:00 p.m. (CST)
Proposals Due
Package D2-19 (Duty Free) – D2-20 (Premium Retail) Date
Event
March 20th
Final Date for Questions
April 2nd, by 2:00 p.m. (CST)
Proposals Due www.dfwairport.com/opportunities
Terminal D - Tour Tour Times: 4:30 p.m. 6:00 p.m. Bus Transportation is available
Joint Ventures Tamela Lee Vice President Business Diversity & Development Department
Terminal D Pre-Proposal Conference 9, 2014 Tamela Lee, ViceTuesday, President ofDecember Business Diversity and Development DFW International Airport