Killer Business Plan Template

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Photographic images were provided by Dianne Shannon and Kim Francis. ... The purpose of the “Kids Art Studies Academy” (KASA) Business Plan is to provide ...

KASA BUSINESS PLAN February 2013

Central Sierra Arts Council Mailing: P.O. Box 5287 Physical Address: 251 Barretta St. Sonora, CA 95370 Tel: 209 532-2787 Fax: 209 532-2793 Email: [email protected]

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Table of Contents KASA ADVISORY COMMITTEE ROSTER ACKNOWLEDGEMENTS I. Executive Summary ......................................................................................... 4 II. Introduction

………………………………………………………………… 5 - 7

III. History …………………………………………………………………………..8 – 9 IV. Goals and Metrics for the KASA Program ................................................ 10 Market Overview…………………………………………………….. 10 - 12 V. Operations Plan - KASA Offerings and Classes ........................................ 13 Class Descriptions ………………………………………………… 13 - 15 VI. Financials…………………………………………………………………… 16 - 20 One Year Budget ………………………………………………….. 17 - 20 VII. KASA Management and Administration……………………………… 21 - 22 KASA Management …………………………………………………… 21 Program Evaluation ……………………………………………… 21 - 22 VIII. 2013 - KASA Implementation Timeline……………………….. .................. 23 IX. Administration Requirements .................................................................... 24 X. Appendix ....................................................................................................... 25 i. KASA Class Proposal Form ..................................................................... 25 ii. Guidelines for KASA Instructors ............................................................ 26 iii. KASA Program Coordinator Job Description……………………… 27 - 29 iv. Letters of Support ………………………………………………………. 31 – 32

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KASA ADVISORY COMMITTEE

Dr. Michael McCoy, Advisory Committee Chair - Sonora High School District Superintendent Marguerite D. Bulkin Deputy Superintendent - Tuolumne County Office of Education Terri Bell Principal, Curtis Creek Elementary School - Board Member, CSAC Louise McPeeters Visual and Performing Arts Educator Cindy Jensen After School Director - Sonora Elementary School Doug Erwin Art Director - San Domenico Private School, Retired Constance O'Connor Executive Director - Central Sierra Arts Council

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ACKNOWLEDGEMENTS The Central Sierra Arts Council, (CSAC) thanks the people and institutions in our community for their assistance, inspiration and information in the creation of this Business Plan. This includes the Kids Art Studies Academy (KASA), Advisory Committee and arts advocates and supporters throughout the community. CSAC wants to recognize the Sonora Union High School Board of Directors for their vision and support. This Board made it possible for CSAC to move to the Dome campus and creation of a home for KASA. Photographic images were provided by Dianne Shannon and Kim Francis. CSAC staff and board members helped immensely including Laurie Livingston and Natalie Pellegrino. Our deep appreciation for help in keeping CSAC moving forward and providing a home for CSAC goes to: Tuolumne Department of Education, the Tuolumne County Board of Supervisors, Sonora Area Foundation, CSAC’s members, partners and support from the general public for this endeavor. Some of the ideas in this document were gleaned from a similar endeavor by the Sierra County Arts Council‘s business plan (2007) for the historic Yuba Theatre in Downieville, California. Finally, a special note of thanks goes to the community at large who have shown a willingness to support the arts in Tuolumne County for over forty years. The Central Sierra Arts Council welcomes inquiries. We can be reached by email at [email protected] and by telephone at (209) 532-2787. Our web site is www.centralsierraarts.org and on Facebook: Central Sierra Arts Council.

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I. Executive Summary The Central Sierra Arts Council Mission Statement: “To promote the arts and arts education in Tuolumne County, thereby enriching the lives of residents and visitors.” The purpose of the “Kids Art Studies Academy” (KASA) Business Plan is to provide a rationale and plan for a significant expansion of the existing arts education programs to be offered in a venue dedicated to arts education. This new program may be the first step in repurposing the Dome building to a cultural, arts, history and community center. The seven-acre Historic Dome Campus overlooks downtown Sonora in Tuolumne County. The property has the iconic “Dome” building, Cassina High Continuation School, and a newly refurbished sports field. Two buildings to the north of the Dome building will house the Central Sierra Arts Council offices, classrooms, arts community meeting rooms, and, ultimately, gallery space for CSAC’s permanent collection. CSAC, Tuolumne County’s mandated public arts agency, for forty years has sought to bring the arts to the community and has operated from a number of locations. In September of 2012, with the active support of Sonora Union High School School District (the entity that owns and manages the property), CSAC moved to the former Sonora Pre-school building, and will eventually have two buildings from which to operate. This Business Plan seeks to provide a framework for how CSAC can continue to offer quality arts experiences and expand its program offerings. The document begins with the KASA program proposal and mission statement, a history of CSAC’s school-based programs and arts partnerships. Goals for the program and analysis of the potential market are outlined with brief examples of classes and operational budgets for 2013. Metrics are provided for the program’s goals. KASA management and administration is described, with an explanation of program evaluation methods. The Appendix of this document contains a KASA class proposal form for potential teachers, as well as requirements for teaching. A draft job description for the KASA Administrator is also included. Letters of recommendation and support from the community are at the end of this document.

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II. Introduction KASA MISSION STATEMENT: “To empower students, educators, artists and community by providing opportunities for artistic expression and development.” The Business Plan for the Central Sierra Arts Council’s newest program: Kids Art Studies Academy (KASA) is intended to provide a long term vision that facilitates a venue for community arts participation and arts enrichment. It begins with a description of the history of the Central Sierra Arts Council and how the organization has integrated into the community of Tuolumne County, including both the arts community and the business community for the past four decades. Part of the rationale for the creation of the “KASA program” came in an unexpected but meaningful way. CSAC’s annual Summer Arts Camp held in Columbia Historic State Park was oversubscribed in 2012 and has regularly been sold-out since 2005, often with a waiting list of 30 students. There are only 75 slots for the week-long class. Naturally the question was asked of CSAC staff and board as to why this camp experience could not be for a longer period of time or held at other times during the year. About a year ago the Sonora Union High School District made an offer to CSAC to make available the former Sonora Parent Nursery School building on the Historic Dome Campus for use a site for multidisciplinary art classes for youth and adults. CSAC accepted that offer and moved its administrative functions to that location while developing the KASA arts education program. The second part of the rationale for KASA is the current unmet demand for community-based arts education programs, for both children and adults. Tuolumne County schools budget cutbacks have undermined and closed classes in the arts across all grades within the school system. Current Artists in Schools, (AIS), and Arts Reach to Schools (ARTS), programs are excellent, but still do not begin to fill the gaps in arts education in the schools. KASA will help to close this gap in arts education with its offerings. Older students who have been traditionally served by community colleges find that they have fewer choices in the types of classes offered at these institutions. KASA can also serve these adult students with flexible, affordable and unique class offerings that the local community college does not offer. The Business Plan will also provide the history of CSAC’s current arts education offerings and specifically, how the KASA plan will augment and complement the current offerings of CSAC’s arts education programming. It will include how KASA fits into the scope of providing arts education to the community, as well as, the CSAC non-arts education programs that have been the cornerstone of the organization since 1978. These include recent events/exhibitions such as: Art Trails, InFocus Photography (currently in its twenty-sixth year), Yosemite and the California Trails of Jo Mora, Woven Art of The Andes, just to name a few. Sonora and the residents of Tuolumne County have long supported a well-established and vigorous arts community. The original arts organization in Tuolumne County, the Mother Lode

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Art Association (MLAA) celebrated its sixtieth anniversary in October, 2012. Both MLAA and CSAC have been collaborators and partners in the art scene in both the County and the region for the past 40 years. The local business community has long been involved and has been very generous in their financial support. Since the KASA concept was introduced there has been an increasing interest in realizing additional community arts opportunities and the implementation of the KASA program would greatly address that interest. Throughout the past four decades, CSAC has fulfilled its mission by engaging and enriching our community, its residents and visitors through the arts, arts education, artistic programs, exhibitions, events and presentations. As Tuolumne County’s mandated Public Arts Agency, CSAC has endeavored to fulfill those expectations and more. This significant designation has been awarded through the California Arts Council, and State and Local Partnership (SLPP) grants. Other funding for specific CSAC educational programs administered by the CALIFORNIA ARTS COUNCIL include:   

Artists in Schools AIS Arts Reach to Schools ARTS Poetry Out Loud POL

Poetry Out Loud participants 2013 with Coach Rick Foster at Stage 3, Sonora, CA.

It is important to note that these existing CSAC programs along with the long established, annual Student Art Show, the Symphony of the Sierras Youth Concert, and the Summer Arts Camp will continue to be the mainstays of CSAC’s arts education programming, and would be unaffected by any other offerings generated by the KASA program curriculum. KASA is intended to ultimately represent one of a variety of art education programs. The marketing piece of the plan describes the potential markets that can be counted upon to patronize events and programming scheduled for KASA. In addition to the local outreach, the plan also addresses the goals and measurable metrics to evaluate KASA offerings. These components of the plan respond to the long term goals tied to the economic development criteria being designed by CSAC, Tuolumne County Economic Development Authority, Tuolumne County Visitors Bureau, the City of Sonora, and the County of Tuolumne. The calendars and the marketing plans are specifically designed to generate local and regional

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interest and provide operating revenue by attracting audiences and participants from the corridors of Highways 120, 108 and the “Golden Chain Highway 49”. CSAC has published an annual calendar of events that ranges from gallery shows to musical, theatrical and learning opportunities for the past thirty five years. Businesses, individuals and foundations can “sponsor” these events through their financial contributions. KASA will propose that a similar annual “program calendar” be developed so that the community, (both businesses and individuals) can become sponsors of select events and activities held to benefit KASA. The buildings at 251 Barretta Street that will house the offices and activities of KASA and CSAC are conducive for use by other community cultural organizations that hold events throughout the year. In keeping with the mandate of “promoting the arts,” this community space will be available to other organizations and may also generate revenues from that use. This document provides a proposed business plan structure that concludes and affirms that the Historic Dome Campus at 251 Barretta Street, Sonora, is an important cultural and artistic resource for Sonora and Tuolumne County, and should be cultivated as such. One of the final key components of the KASA Plan is the conservative outline of anticipated programming, staffing and administration of KASA for a period of one year with examples provided. KASA plans to expand these offerings over the next three years after careful evaluation and planning. The remainder of the plan incorporates the technical, management/administrative components, as well as the financial overview and budget. The plan concludes with proposed time lines and schedules, program evaluation procedures and administration criteria, which include the hiring process for teachers, staff and supervisory administrators, and a job description outlining the duties and responsibilities of the KASA Administrator.

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III. History The Central Sierra Arts Council serves Tuolumne County by promoting arts education and enrichment programs on two separate levels. They consist of school-based and communitybased programs. Many of these programs have been in existence for over twenty years. These programs are examples of working partnerships with local schools and the entire community with the primary common goal of enrichment and education through the arts. A description follows. The Central Sierra Arts Council’s school-based programs are partnerships designed to enrich the arts curriculums in local public schools.      

The Arts Reach to Schools Program, funded by each school district, allows teachers to bring standards based arts classes, assemblies and short residencies taught by local artist/teachers to their classes and schools. The Celebration of the Arts in Schools Annual Student Exhibit. The Symphony of the Sierra Youth Concert for 4th through 8th graders. The Artists in Schools grant program, funded by matching funds from the California Arts Council and local districts, brings long-term artist residencies to local K-12 schools. Poetry Out Loud, funded by state and local grants, is a high school level national competition which has been a part of the CSAC’s partnership with local secondary schools since 2007. The Central Sierra Arts Council partners with the Valley Sierra California Arts Project to bring professional development in the arts to local educators, with the option of academic credit through the University of the Pacific in Stockton, California.

The Central Sierra Arts Council’s community-based arts enrichment programs promote lifelong learning through the arts to all residents of Tuolumne County.    



KASA: The proposed Kids Arts Studies Academy will provide arts education and enrichment experiences to children as well as adults in the form of fee-based classes taught by local professional artists in the visual and performing arts, literature and crafts. Art Excursions: Sponsored by CSAC, puts together trips to museums, cultural and arts events, making it possible for local citizens to go by bus to out-of-county destinations. (fee-based) Film Series: Monthly vintage/art films are made available to enrich the local viewing audiences. (fee-based) Summer Arts Camp: A summer art experience for children ages 7-12. Visual art, theater, music and dance professionals are brought to Tuolumne County to teach at the Columbia Historic State Park. Art students ages 13-18 are employed as camp counselors. Seventy-five children are served for 5 days from 9:00 am until noon with a culminating performance of an art show and picnic. (fee-based) Art Exhibits during 2011 and 2012 include: o In Focus Photography (fee-based)  Produced for the twenty-sixth year in 2013 o Celebration of the Arts in Schools Annual Student Exhibit

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 Kindergarten through 12th grade o Special Exhibitions:  Woven Arts of the Andes: Fabric of a Culture  Yosemite and the California Trails of Jo Mora  Tour de Sonora, the Art of Cycling (Amgen)  Columbia Anagama: The work of Harry Nakamoto and friends Special Events: o Sonora Art Trails and Plein Air Festival o Youth Arts Fair o Kiroshima/Sonora Sister City Children’s Art Exchange

Kiroshima Sister City Children’s’ Art Exchange, 2012, held at the Opera House in Sonora.

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IV. Goals and Metrics for the KASA Program The goals of this plan shall be to identify those attributes that will make the final outcome of the plan successful. Metrics are provided for each goal as a means to evaluate the quality of KASA offerings. In order of priority they are: 

Advance and encourage art enrichment for all ages through opportunities provided by multidisciplinary arts exposure. Metrics: evaluation through questionnaires, attendance and demographics at the end of year one.



Provide high quality instruction in the arts in which to help the constituency of CSAC realize their individual and collective creative potential. Metrics: determine instructors’ communication skills and scope of student learning at the end of each session through student and parent evaluations.



Integrate the arts into life experiences for all age groups. (Life Long Learning) Metrics: measure success at the end of year one by variety of classes offered and tally of demographics of participants.



Increase economic vitality to the area by including specialized and sought after avenues for personal growth and expression through the arts. Metrics: evaluate class attendees at end of year one to assess if they have gone on to be professional artists, and/or utilized new skills in their endeavors.



Provide funders and supporters in the community a hands-on and fully visible example of how their financial contributions are being used and a measurable effect on participants and our community. Metrics: report back to funders every six months as to how funds were spent and program evaluation results.

Market Overview This section of the KASA Business Plan will address the demographics and target market for filling classes at KASA. The population of the City of Sonora is relatively static, approximately 5,000 people. The overall county population is approximately 75,000 full time, part-time and seasonal residents. There are approximately 7,200 K-12 students in Tuolumne County. Due to the longevity and the standing of CSAC (the program manager) the local and regional outreach is well known and entrenched. Sonora, as the county seat of Tuolumne County, is the centralized hub of the cultural arts community in the area. KASA, located on the Historic Dome Campus, is easily accessed. Fifty parking places are available on adjacent city streets, and adjacent campus parking amounts to approximately a dozen spaces in the immediate vicinity. Additionally there are approximately fifteen spaces located in the parking area that serves Cassina High School and the Ted Bird Continuation School.

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The target participants in KASA are all residents of, and visitors to, Tuolumne County along with established local and visiting artists. The marketing outreach for participants will be by using both traditional and innovative methods including some outlined below: •. Media (including printed newspapers, vanity press) •. Direct mailings to CSAC membership - postcards •. Banners, billboard type advertising in downtown Sonora •. Door hangers/Flyers (Volunteer activity) •. Email blasts - membership •. Members discounts •. CSAC website •. CSAC Face book page •. Press releases •. CSAC On-line Newsletter •. Coupons and gift certificates •. Events (KASA publicity) •. Corporate and business “employee rewards” •. Local radio show publicity •. “Small Town - word of mouth - over the fence” The targeted market audience will be afforded the quality of traditional CSAC arts enrichment classes. The curriculum will place an emphasis on building skills and nurturing engagement in the process of creation. Instruction will be marked by talented, experienced artists and teachers who guide students in the process of art making and self-expression. The physical space in which classes will be held is aesthetically pleasing and efficient. Over the next three years CSAC envisions a broad and diverse set of offerings. The KASA curriculum plan is designed to incorporate and include multi-disciplinary opportunities in the following areas: •. Visual arts •. Music •. Theatre •. Graphic Design •. Animation •. Dance •. Literary Arts •. Crafts

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Currently there are no programs that exist that are modeled in the same way as the proposed KASA endeavor, nor are there programs that address the same constituency.

The historic dome building at 251 Barretta Street overlooks the town of Sonora, CA.

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V. Operations Plan – KASA Offerings and Classes Class Descriptions The following three classes that are outlined were chosen as representative of class demographic, size and content. This is a very conservative beginning that can be built upon, added to, and improved over the next several years. As we discern who our demographic is, their needs and desires, teacher availability, administrative concerns and community participation, we can shape our offerings accordingly. This “slow build” makes fiscal sense, as well as giving the KASA organization the time to be shaped into what the community’s needs truly are.

Proposed Offerings - 2013 What follows are program descriptions provided by three local artists who have provided arts education programs for CSAC in schools and summer Camp. The artists are intended to be coventures with CSAC in the development, offering, recruiting, and administration of the classes.

Guided Art Instruction: I want to dispel the fear of drawing by teaching students, young and old, that if you learn to look and see by detaching from what the brain (imagination) thinks something looks like to what your eyes translate to your fingers (pen, pencil), you can learn to draw. I explain contour and blind contour methods of drawing and emphasize shapes, relationships of objects one to the other, and freedom of movement with large 'fill the page' drawings. I encourage students to use pens so that each placed line becomes an important expression of the artist within and a commitment to that self. Painting with watercolor is used to teach the many aspects of the medium and the elements of art: expression, beauty, color theory, textures, transparency, composition, movement, and some of the many techniques available with watercolors. I often demonstrate the basic uses of the brush, water, wiping rag or towel, salt, alcohol, and emphasize only successes and growth demonstrated by practice and asking each student to keep reaching. Instructor: Irene Taylor Six, two hour sessions Cost of class: $120.00 Friday 3:30 – 5:30 No Prerequisite age 8 through adult Class limit 12 Materials by arrangement with Instructor **

*

Instructor will buy the materials and arrange for payment with the student or parent, so that the materials are appropriate for the successful completion of class projects.

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3 Ways to Draw and Paint using Perspective Part 1: Aerial Perspective – Seascape Collage (4 hours – two classes) Students will learn basic watercolor techniques while painting an ocean scene with sail boats and dolphins. Basic color theory will be discussed and demonstrated through mixing secondary and tertiary colors. Students will use watercolor washes, salt and saran wrap to create the ocean and sky. They will learn how to use aerial perspective to create distance. Rice paper and tissue papers will be used to form rugged rocks and sailboats in the foreground. Using colored pencils, students will render realistic drawings of dolphins.

Part 2: One Point Perspective – Mother Lode Landscape (4 hours – two classes) Students will learn to identify the landscape of the foothills, complete with poplar and pine trees native to the Mother Lode area. Using watercolors and colored pencils, they will progress through a 6-step value study and develop a realistic rendering of trees and fences based on values, aerial and one-point perspective.

Part 3: Two-Point Perspective: The Old West (4 hours – two classes) Students will learn to render three-dimensional buildings of the Old West using watercolors and colored pencils. They will become familiar with two-point perspective techniques. New concepts and vocabulary will be emphasized and demonstrated such as vanishing points, leading edge, picture plane, horizon line, and intersecting vs. parallel lines. These classes are a wonderful adjunct to Gold Rush History. Instructor: Jan Palemone 6, two hour sessions cost of class:$120. Materials by arrangement with Instructor; Friday 4:00-6:00 p.m. No Prerequisite age 7 through 14 class limit:12

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Orff Schulwerk – Music and Movement for Children Students will learn to keep a steady pulse and create rhythm patterns with body percussion on un-pitched and pitched instruments. Students will learn to play simple broken drones and obstinate and will be shown the connection between rhythm and the spoken word. Students will move to the beat and will experience echo and call and response. Students will read and play basic rhythm notation. These lessons will be a series that deal with pitch and rhythm, and all of the elements of music will be present in every lesson. They are the tools for music making. Music is the artistic language, the game is the vehicle, and play is the natural process by which students discover, create and learn.

Instructor: Louise McPeeters Six, two hour sessions $120.00 Monday 3:30-5:30 No Materials fee No Prerequisite Age 8 to 12

A range of instruments used in the Orff Schulwerk classes.

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VI. Financials The financial plan for KASA in the year 2013 is based on projected class sizes and offerings. Each class session will last for six weeks with a maximum of twelve students per class. There will be five class sessions with three classes per session. Class fees will be $10.00 per hour for a twelve-hour class to equal a $120.00 per individual participant cost. Teachers will be paid 75% of the total class fees and 25% of the total will be retained by KASA for operating, maintenance and administrative costs. The gross income is based on only three classes per session, whereas weekend workshops and one-day classes will potentially bring in other income. KASA will begin with $11,000 in grant capital to help with startup administrative costs.

Financial Summary The first year plan of three different class offerings made in five six week sessions is expected to serve 300 students and four artists if fully subscribed. It should generate $21,600 in gross revenue of which $16,200 (75%) will be paid to the co-venture artists. The balance - $5,400 or 25% will be retained by CSAC to cover administrative and occupancy costs of the venue (251 Barretta Street) including utilities, telephone, internet, maintenance, and general interior repairs and betterments. The building has been provided to the Arts Council by the Sonora Union High School District rent-free. Once the CSAC administrative offices and related staff move out of the 251 Barretta Street building to the adjacent “Cosmetology” building, KASA will carry the full costs of occupancy and maintenance of the “251” building. This move is expected to occur in the second quarter 2013. Administrative costs are expected to include the wages and overhead costs of a part-time Administrator – perhaps 25% time the first year. That cost, including payroll taxes and other indirect costs might total about $7,500 to $10,000. Other administrative costs include some portion of the staff and overhead costs of CSAC’s administrative office. Those costs might be 5% to 10% of KASA gross revenues – estimated at $1,500 to $2,500. The funds donated by Sonora Rotary and the Sonora Area Foundation ($11,000) as KASA start-up funding will be used to cover these expenses. For the second and succeeding years, KASA fees and other KASA revenues are expected to cover all KASA costs including instructors, occupancy, Administrator, and KASA in-direct costs. Ultimately it is forecast that arts education and related fee-based uses of the “251” building will return net revenue to CSAC on a continuing basis. In the medium and long term the KASA program is expected to be fully self-sustaining including covering a portion of the Arts Council’s on-going overhead and administrativecosts. Please refer to the following tables for additional information.

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A Project Budget" for 2013 includes 8 1/2 months or 5 - 6 week sessions Class Description

Instructor

Hours Per Session

Draw & Paint Using perspective

J. Palemone

2

6

$ 120.00

12

$ 1,440.00

$ 1,080.00

$ 360.00

Guided Art Instruction

I. Taylor

2

6

$ 120.00

12

$ 1,440.00

$ 1,080.00

$ 360.00

Orff Music for Children

L. McPeeters

2

6

$ 120.00

12

$ 1,440.00

$ 1,080.00

$ 360.00

$4,320.00

$3,240.00

$ 1,080.00

# of sessions

Class Fee (Includes 6 Sessions)

Est # of Students

Total Class Fees paid

Instructor Cost

Admin. Fees

Possible # of 6 week Sessions for 2013:

5

1 year projection: $21,600.00

Additional income Additional income

Total

*Sonora Area Foundation Grant:

$10,000.00

*Sonora Rotary Gift:

$ 1,000.00 $11,000.00

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5 $16,200.00

5 $ 5,400.00

"KASA Budget Plan" for 2013 includes 8 1/2 months or 5 - 6 week sessions. Expenses Description

Rate

Instructor Fees Operation / Administration

Per

Basis

Total Expense

1 Year Projection

75% 6 week session

$ 4,320.00

$ 3,240.00

$ 16,200.00

25% 6 week session

$ 4,320.00

$ 1,080.00

$ 5,400.00

$ 4,320.00

$ 21,600.00

Operating fees are paid to CSAC and used as reimbursement for Utilities and KASA Administration: Total used per month Total used per hour $ 0.31

Total hours used by KASA per Month = 24

Electricity:

$ 50.48

Maintenance:

$ 78.48

$ 11.77

Propane:

$ 300.00

$ 45.00

KASA occupies the space 24 out of 160 hours per month = 15% CSAC has not yet received our quarterly prorated bill from SUHS we are estimating 15% of $300.00 (our highest bill at 193)

$ 64.27

x 8 months (April to Dec. with 1 month closed)

Total Utilities for 2013 =

$ 7.50

Income and Expense Total Revenue CSAC

$

5,400.00

Total Expenses

$

514.16

*Net available income:

$

4,885.84

for 2013

*Monies available to pay a KASA Administrator.

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$ 514.16

"KASA Budget Plan" for 2013 includes 8 1/2 months or 5 - 6 week sessions

KASA Monthly Budget Plan 12000

10000 8000 6000

4000 2000 0

1st 6 Week Session

2nd 6 Week Session

3rd 6 Week Session

4th 6 Week Session

5th 6 Week Session

Grant Monies

Class Fee Collected

4320

4320

4320

4320

4320

11000

Insrtuctor Fee

3240

3240

3240

3240

3240

Insrtuctor Fee

Adminstration cost

1080

1080

1080

1080

1080

Adminstration cost

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Class Fee Collected

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VII. KASA Management and Evaluation KASA Management KASA will be administered by the KASA Administrator under the direction and supervision of the CSAC Executive Director. The KASA Administrator will work directly with the Arts Council Executive Director. The KASA Administrator will: 

Prepare the budget.



Work with the Executive Director to organize, schedule and hire teachers and volunteers for the classes.



Work with CSAC marketing on promotion and advertising of the program.



Recruit and enroll students in the programs; collecting fees and maintaining class lists.



Coordinate with Tuolumne County Office of Education to ensure that they screen and ‘certify’ instructions, and provide to KASA the requirements for classroom instructor and student safety and protocols. Insure that such standards are maintained throughout KASA offerings.



Present evaluation and financial data to the board through the CSAC Executive Director at regular intervals, no less than annually.



Make recommendations for class additions and subtractions based on collected data from evaluations (see paragraph below).



Prepares and organizes pertinent materials such as forms, surveys, permits, teacher evaluations, calendars, etc.

Program Evaluation 

The KASA Program will be formally evaluated every six months and the evaluation will be used to measure the success of the programs and offerings. Suggested criteria include: self-evaluation, student evaluation, attendance and periodic classroom evaluations by the KASA Administrator.



Teachers and students alike will be given reflective short evaluation forms to complete at the end of class sessions.

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  

The CSAC Board of Directors will be provided an evaluation approximately every six months. The financial progress of KASA will be charted by the KASA staff, and reports will be presented at quarterly CSAC Board meetings. The first official written evaluation of the entire program will occur at the end of the fiscal year – December 2013. Information gathered during the year will be used for this document, which will be presented to the CSAC Board of Directors.

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VIII. 2013 -- KASA Implementation Timeline (8.5 months)

KASA Class Timeline March 18, 2013 to December 12, 2013 Session#1 Session#2 Session#3 Session#4 Session#5 Session#6

March April 3/18/13-4/26/13

May

June

July

August

Sept.

Oct.

Nov.

Dec.

4/29/13-06/07/13 7/1/13-8/9/13 8/12/13-9/20/13 9/23/13-11/1/13 11/4/13-12/13/12

This timeline does not reflect the number of 6 week classes that may occur during a 6 week session. Potentially, we could have 3 classes a day during the 2 hour block times of 10:00 am – 12:00 pm, 1:00 pm – 3:00 pm and 4:00 pm – 6:00 pm. This timeline also does not reflect the availability for weekend workshops. Currently, we have instructors inquiring about giving a 1 or 3 day weekend session either on a Saturday or Sunday or Friday, Saturday and Sunday. In short if scheduling permits we could have 3 – 6 week classes `a day running Monday – Friday or 3 classes x 5 days a week totaling 15 classes a week for each 6 week session, as well as a weekend workshop.

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IX. KASA Instructor and Administrative Requirements We are fortunate to have a pool of accomplished teachers in our community who have already expressed interest in teaching for the KASA program. Many of them already hold the proper documentation/clearances. (See: ii--Guidelines for KASA Instructors, in the Appendix). The Instructor Applicants: 

Must use a specific KASA form to present their proposal for consideration. (See: I--KASA Class Proposal Form, in the Appendix).



Must present a short resume that shows professional art experience as well as teaching experience in their area of expertise.



May be recruited by the KASA administrative team.



Must show fingerprinting clearance documentation and should have a recent T.B. vaccination certificate before starting classes.

All KASA curriculums can utilize state and national standards for the Visual and Performing Arts as well as professional guidelines to insure the highest quality of offerings possible.*

The Administrator of the KASA Program will screen and select instructors/ teachers working with the Executive Director as needed. The KASA Administrator is required to have a BA in Education or similar credential, have completed the CBEST, have had administration experience, as well as be required to show fingerprinting clearance and recent T.B. vaccination. (See: iii-KASA Program Administrator Job Description, in the Appendix).

*

These standards represent students, skills, knowledge, and abilities in dance, music, theatre, and the visual arts that all students should be able to master from prekindergarten to grade 12. Content standards were designed to encourage the highest achievement of every student, by defining the knowledge, concepts, and skills that students should acquire at each grade level. This includes guidelines for implementing the content standards adopted by the California State Board of Education that are developed by the Instructional Quality Commission. For more information: http://www.cde.ca.gov/ci/vp/

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X. Appendix I. KASA Class Proposal Form: Instructor Name___________________________________________ Mailing Address___________________________________________ Telephone________________________Email___________________ Proposed Class Description: Please present a 1-2 paragraph description of class to include medium, what students should hope to experience and why this is valuable. A brief credential list may be included to show experience.

Times of the year you would prefer to teach:

Days of the week you are available:

Times available:

Materials students will need: Please attach a list with this application.

Prerequisite experience if applicable:

Fees will be decided after meeting with KASA Administration.

Resume: Please attach a summary, no more than two pages in length, of your professional art and teaching experience in the proposed area of expertise.

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ii. Guidelines for KASA Instructors •

Instructors must have a recent TB test negative result.



Instructors must have a fingerprint clearance.



Instructors must carry their own liability insurance or sign a waiver to protect KASA.



Instructors should notify prospective students to help to build their class.



Instructors should retain a complete contact list of students and will be responsible to notify them in the event of illness and/or postponement of a class meeting.



Instructors will notify KASA administration of any and all special arrangements made with students.

It will be the responsibility of the Sonora Union High School District to screen and provide the same level of standards, security, legal and ethical protections that exist in the District’s classrooms today.

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iii. KASA Program Administrator Job Description CENTRAL SIERRA ARTS COUNCIL KIDS ART STUDIES ACADEMY PROGRAM ADMINISTRATOR JOB DESCRIPTION – February 2013

DEFINITION The Administrator working under the general supervision and direction of the Executive Director of the Central Sierra Arts Council, implements, administers, assesses, and reports on the Kids Art Studies Academy program with the overall goal of achieving a high quality program that meets or exceeds the goals of the Business Plan. The position is established as a permanent part-time job with hours and compensation to be determined. The Administrator performs the duties and responsibilities as outlined below. DUTIES AND RESPONSIBILITIES Program Development 

Assesses and develops proposed program requirements and opportunities in accord with Business Plan and Board actions with aim to optimize meeting community demand, instructor resources, and facility capability.



Prepares written program and implementation plan, submits to Executive Director/Board of Directors for review and approval prior to implementation and following up as requested.



Prepares program budget, seeks approval, implements revenue needs. Incurs and approves expenditures within approved budget. Achieves written agreement with relevant local school district to commit to providing all instructor screening and standards to achieve in KASA same or equivalent classroom setting with respect to instructors and operation of classroom for students 8 to 18 years old.

Program Administration 

Oversees the program administration and scheduling.



Ensures accuracy in data collection necessary to complete summaries for program evaluation and grant submissions for program sustainability with

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the intent of securing funding for the program and the KASA Administrator’s compensation. 

Prepares monthly program and, in coordination with CSAC staff, financial reports for the CSAC Board of Directors.



Ensures program compliance and ensures accuracy in data collection necessary for program evaluation.



Submits recommendations to Executive Director for hiring artist/instructors; supervises such artist/instructors once hired.



Prepares artist/teacher invoices and other paperwork for submission to the CSAC Executive Director for approval of payment.



Maintains paper and electronic files in support of the program.



Maintains the integrity of the space and monitors safety and OSHA requirements, working closely with Sonora Union High School District personnel to maintain safety and security requirements.



Enrolls students in program, including fee collection, and scholarship distribution; follows up with parents/students as necessary to collect fees and meet program requirements.



Ensures and documents artists/teachers/instructors are in compliance with State of California requirements regarding: TB testing, background checks, other mandated requirements through the Tuolumne County Office of Education.

Program Reporting & Evaluation 

Prepares evaluation form in which to use on a regular basis for reporting and evaluating the program (three months, six months, one year) to the CSAC Board of Directors



Prepares as requested written financial and program reports for the Board of Directors.



Works collaboratively with the Executive Director and Arts Education Director of CSAC insuring that relevant information is disseminated on a timely basis.

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EDUCATION & EXPERIENCE REQUIREMENTS 

BA in Education or similar credential.



Successful completion of California Basic Educational Skill Test [CBEST].



At least 12 months documented experience in administering similar program or “After School Program” at the elementary school level.

SKILLS & ABILITIES 

Speak and write American English fluently; ability to lift 25 pounds on occasion; ability to negotiate stairs frequently; possess valid California driver’s license; ability to use office-type stepladders and office machines: telephone, copiers, personal computers, and the like.



Ability to meet State requirements for K-12 classroom teaching/participation.



Ability to interact and communicate verbally and in writing with a broad spectrum of the general public, including students and parents, employees and staff of the CSAC, Sonora Union High School District personnel and the Board of Directors of CSAC.



Ability to maintain business relationships; demonstrate ‘teamwork’ and cooperation; and maintain confidentiality.



Ability to create, use, and modify WORD and EXCEL documents confidently and accurately.



Ability to write, edit, and produce written reports including ability to prepare budgets and basic financial and operational reports together with written analysis and comment; ability to write and respond to business communications.

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iv. City and County Letters of Support

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A view from the Historic Dome Campus of some of the downtown of Sonora, CA.

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