However, Norman (2010)using real scale data found that parametric tests such as Pearson correlation and regression analysis can be used with Likert data ...
International Journal of Business and Social Science
Vol. 4 No. 11; September 2013
Likert Data: What to Use, Parametric or Non-Parametric? Jacqueline Murray Department of Business and Management Studies University of Guyana Berbice Campus Tain, Corentyne, Guyana
Abstract The objective of the study was to determine whether the type of statistical tests conducted on Likert scale data affect the conclusions. Pearson, Spearman rho and Kendall tau_b analyses conducted on actual scale data revealed that there was a positive relationship between all the permuted pairs of the variables at the p
