Making Money with Mobile Web & Apps - Advantage Business Media

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Making Money with Mobile Web & Apps BY BRAD SMITH ne of the more intriguing questions at Monday’s 5th annual Mobile Web & Apps preshow conference was one that didn’t get answered. Josh Rochlin, CEO of the 3-yearold mobile technology company Xtify, moderated a panel on developing, marketing and monetizing mobile apps. The session featured a panel made up of Ted Verani, senior vice president of Trilibis; Dan Lowden, vice president of Digby; Gary Yentin, CEO of App-Promo; and Derek Ting, CEO of Enflick.

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The panelists focused on costs, discovery, mCommerce, security, the mobile web vs. apps and credit card relationships. At the end of the panel discussion and the question-and-answer session, Rochlin turned to the audience and asked if anyone saw a role for wireless operators in the mobile data world. “Is there no role for the carriers here?” he asked. “Can they own the billing or own the store? I just leave that as an open question.” That likely is a question the operators are trying to answer Apps continued on page 36

Where it’s at: International CTIA Wireless 2012 will host more than 1,000 exhibitors, including 366 first-time exhibitors, across more than 300,000 square feet of exhibit space.

Getting Religious About Smartphones NFC Fix: Operators BY BRAD SMITH ilgrims who trek to remote religious communities often seek discoveries, usually of a mystic or religious nature. But mobile communications consultant Chetan Sharma discovered something else when he hiked to the Tiger Nest Monastery in Bhutan last year. The monks were using smartphones. “These are people who are supposed to be away from world-

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ly pleasures,” he told the Mobile Web & Apps World pre-show conference Monday prior to the CTIA Wireless 2012 convention. Smartphones, he said, are the only technology the monks have to connect with their families and the outside world. Sharma used the anecdote to illustrate the heady growth of wireless communications, and Data continued on page 36

BY MAISIE RAMSAY ragmentation is holding back the U.S. market for near-field communications (NFC), and operators are the ones to fix it. That was the message during a Monday address at SIMposium from Asokan Thiyagarajan, director of platforms and technology strategy at Samsung Telecommunications. “Integration into the ecosystem has become more difficult because

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of this fragmented approach,” Thiyagarajan said. In contrast to the hardware-driven European market, “the U.S. market is really operatordriven. In order to get this going, it needs to be driven by the operators.” The industry has yet to settle on whether to incorporate NFC on phones using a MicroSD card, embedded secure element or UICC (universal integrated circuit card). NFC continued on page 36

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WIRELESS 2012

Wireless Week’s Show Daily • May |8 | 2012

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The Future Has Arrived, and It’s at CTIA BY ANDREW BERG T&T’s announcement Monday of a new remote home monitoring system is really just a single step on the road to a completely connected world. However, it marks the dawning of what some would say is a new era almost entirely made possible by advances in wireless technology. The ability to adjust your thermostat from your smartphone or check in on your teenager who happens to be home alone for the weekend via your iPad have typically been material reserved for science fiction. Abhi Ingle, vice president of industry & mobility application solutions for AT&T, acknowledged Monday during a preshow talk that this kind of

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world is oftentimes envisioned in a negative light – he references the movie The Matrix – when in fact, the kinds of technologies coming out of the wireless industry are actually liberating. Ingle cites three trends – powerful mobile computing devices, widespread connectivity, and the cloud – which upon intersection are creating a true societal “revolution.” “These are mobile computing devices we’re carrying around in our pockets,” Ingle said, noting that on any given day, a single person has the computing power and resources to bring a Fortune 500 company to its knees. “Why didn’t Kodak develop Instagram?” Ingel asks rhetorically. “Because it requires a fundamental change in the way a company thinks.”

Akin to pep talks, these kinds of speeches are heard a lot at CTIA, but in Ingel’s case, he kept pretty close to the facts of the day. Enterprise IT departments are going to have to relearn nearly every aspect of the PC world, from device management to security. Healthcare is being overhauled by real-time patient monitoring, and companies can already monitor the tire pressure of fleets to maximize fuel efficiency. “If you’re sitting there planning for WAP apps for crap phones, you’re really missing the boat,” Ingel said, suggesting that the move to sophisticated smartphones will not be limited to early adopters, but will include the everyone from elderly to kids. Ingel’s broad strokes are

probably necessary to render even a sliver of the impact wireless is having on a variety of industries. Ingel cites healthcare and retail as two areas that will be unrecognizable, as well as more effective and cost-efficient, in the very near future given advances in wireless technology. “Why do we have Sunday circulars when these things can be delivered to smartphones?” Ingel asks. Ingel’s is a powerful message and one that will no doubt be echoed again and again here at CTIA Wireless 2012. Sure, it comes in the wake of AT&T’s Digital Life announcement and it can be taken in that context. However, what’s extraordinary is that the same talk given less than a decade previous might have sounded far-fetched. ●

Separating Business, Personal Key to BYOD BY MAISIE RAMSAY erhaps the top challenge of the Bring Your Own Device (BYOD) trend is security. Businesses all over the country are looking for ways to ensure personal smartphones used for work don’t inadvertently result in the leak of sensitive corporate information. Speaking at Monday’s SIMposium session, LG Electronics Enterprise Director Leon Bian said addressing that challenge requires new ways of dividing information in smartphones so personal information is completely separate from the corporate information stored on the device, a separation Bian referred to as having a “dual persona” akin to the capabilities of Enterproid’s Divide platform. “Many of the mobile pain

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points can be attributed to mixing consumer and business identities in a single persona,” he said. “Even if you separate at the user interface level, it doesn’t change the fact that enterprise identity may be exposed to the consumer persona.” Enterproid, whose investors include the venture-capital arms of Qualcomm, Google and Comcast, has developed a platform that completely divides an employee’s personal information and applications from the portion of the phone used for work. Its Divide platform allows businesses to secure corporate information, manage expenses and remotely wipe selected data while ensuring employees still have privacy when it comes to their personal communications. Other methods of securing employee-owned smartphones have been broached, namely virtualiza-

tion and the sandbox approach, but Bian pointed to drawbacks of each method. Sandboxing devices results in a “limited number of enterprise applications, since there’s not direct access to native applications,” he said. As for virtualization – creating a corporate-controlled operating system on top of the device’s existing platform: “First, is that necessary? Second, the performance has yet to be proven,” he said, adding: “The key is to create two identities.” Advancing the ecosystem for secure enterprise mobility will require more than technology; it will also require the industry to work together and develop standards, Bian said. He advocated for a collaborative approach similar to mobile payments company Isis, a threeway joint venture between AT&T,

Verizon Wireless and T-Mobile USA. Since there’s “not a whole lot of money” in being a standalone mobile identity provider, cooperation between wireless providers could help move the technology forward in the absence of a lucrative business model. Standardization will help reduce fragmentation. Bain pointed to protocols such as OpenID as potential roadmaps to a wireless-specific authorization and authentication standard for mobile devices. Developing smartphones secure enough for even the most stringent corporate standards will reduce complexity for the wireless industry and improve the lives of consumers, Bain said. “It’s a dream for everybody,” he said. “No one wants to carry two devices.” ●

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WIRELESS 2012

Wireless Week’s Show Daily • May |8 | 2012

Verizon, Color Intro LTE Camera App BY MAISIE RAMSAY erizon Wireless is showing off the capabilities of its LTE network with a new video streaming app developed by Color Labs. The free Color for Facebook app allows customers to broadcast up to 30 seconds of live video on Facebook. The broadcast includes audio, a feature exclusive to Verizon. “This app, which highlights the speed and immediacy of video over 4G LTE, is just the first step in what we will deliver for Verizon Wireless customers,” Kristi Crum, Verizon Wireless executive director of consumer solutions, said in a statement. The application took less than two months to develop after meeting with Verizon in January, Color CEO Bill Nguyen said in a post on the company’s official blog. “We created a partnership to integrate Color into smartphones to take advantage of the ‘metal’, or hardware, not just software for encoding the HQ video,” Nguyen said. For Verizon’s app, Color doubled the frame rate of its video so the images could be seen more clearly. Looking ahead, Color plans to roll out an HD video service with individual frames that are sharp enough to be shared as photos. The app is available for Android and iOS, but the additional sound capabilities are exclusive to phones running on Verizon’s LTE network. The iPhone only uses Verizon’s legacy network and will not be able to access the additional features. Verizon offers a number of LTEcapable Android devices, such as the Samsung Galaxy Nexus, HTC Rezound and Droid Bionic by Motorola Mobility. ●

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More than 40,000 people are expected to attend CTIA Wireless 2012 this week.

Ericsson Outs LTE ‘Office in a Box’ BY MAISIE RAMSAY ricsson is offering its business customers an LTE-capable “office in a box” that runs on Verizon Wireless’ next-generation mobile broadband network. The infrastructure vendor’s Converged Workspace, referred to in shorthand as the ECW, supports multiple Internet connections, LAN, Wi-Fi, routing services, PBX functionality and voice calls over either a cellular or Internet connections. The ECW is targeted at customers that need to get voice and data services out to work locations that are temporary, hard to reach, need to have a standardized connection or need updated infrastructure. Angel Ruiz, head of Ericsson’s operations in North America,

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called the device a “significant technological leap forward” for branch offices and small businesses. Its LTE connectivity can serve as backup if Ethernet fails, and it can be configured to integrate traditional POTS lines and WAN access by DSL or cable. The ECW came about through Verizon’s Innovation Program, which Ericsson helped found. The device is “one of many” the two companies have collaborated on at Verizon’s research and development center, Jim Wales, executive director of Verizon’s Innovation Program, said in a statement. Ericsson is one of the vendors for Verizon’s LTE network. Alcatel-Lucent also supplies equipment for the service. As of late April, Verizon’s LTE

network covered more than twothirds of the U.S. population. ● Ericsson says its Converged Workspace is a “significant technological leap forward” for branch offices and small businesses.

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PayAnywhere Card Readers Ready for Retail BY ANDREW BERG ayAnywhere has almost 20 years of experience in the electronic payments business, but this will be the company’s first year at CTIA Wireless, as it announced the pending retail availability of its card reader for mobile devices. Marc Gardner, CEO of Michigan-based PayAnywhere, says the company hopes to differentiate from its competitors in one key area – customer service. “We’ve been doing payments for 20 years, and quite frankly, I don’t

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PayAnywhere’s card reader ships to retailers this month.

know how you facilitate payments for a business and not take their inbound calls or publish an 800 number,” Gardner says. “I mean can you imagine if you were missing money out of your personal checking account and your bank said, email us and we’ll get back to you?” Gardner says that the immediate payment is also essential for the small and medium-size businesses, which comprise the majority of the company’s customer base. “When we’re dealing with our customer’s money, we feel that we need to constantly communicate, and in an immediate fashion,” Gardner said, noting that not only does the company offer immediate support, it also started out with a policy of paying customers the next day, while some of its competitors evolved from services that held for

30 days deposits over $1,000. The PayAnywhere credit card reader attaches to iPhones, iPads, Android smartphones and tablets and BlackBerry smartphones. It will ship to retailers later this month and will sell for $9.95 with a $10 rebate once the merchant has processed $150 in payments using PayAnywhere. The company says the reader is designed to stay in place and features a magnetic head approximately twice the length of competitors’ readers for more reliable reading of credit card magnetic stripes. PayAnywhere advertises 2.69 percent on all credit transactions and 3.49 percent plus .19 cents for manually entered transactions. For comparison sake, a competing service, Square, charges 2.75 percent on all charges over any credit network, while manually-entered transactions

cost 3.5 percent, plus an additional .15 cents per transaction. Gardner says this is the company’s first entry-point into the wireless arena from a retail perspective, but he wants everyone to know that PayAnywhere isn’t really the new kid on the block. “We’ve been in business for 20 years. We process $20 billion a year. We have more than 40,000 active merchants, and we’re looking at wireless payments as a logical extension of that business,” he says. ● PayAnywhere enters the space with apps for tablets, as well as smartphones.

Kyocera Introduces Hydro, Rise & New Audio Technology BY ANDREW BERG yocera is at it again, differentiating from the rest of the mid-range Android pack with subtle flares of technology that appeal to a broad customer base. The company announced two new Android phones, as well as demonstrating something called “TissueConduction Audio Technology,” which the company says will improve the quality of voice calls by eliminating ambient noise. The Hydro, a water-resistant The Rise features a slide-out qwerty keyboard.

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The Hydro (left) is a waterresistant Android smartphone.

Android smartphone, is perhaps the headliner for Kyocera at this year’s show. John Chier, spokesman for Kyocera, explains that the Hydro is certified protected against water damage for up to 30 minutes in up to a meter of water. The Hydro, which Chier calls a mid-tier Android phone, comes running Ice Cream Sandwich and features a 3.5-inch HVGA 480 x 320 display, 1GHz Snapdragon processor, 3.2-megapixel camera, Wi-Fi and Bluetooth. Kyocera isn’t new to the business of keeping devices safe against water. “We began developing devices as early as 2008, initially in Japan, with this water-resistance technology,” Chier says, noting that the company has a total of 16 waterresistant phones on the market. Chier explains that the Hydro is part of Kyocera’s strategy to attract consumers looking for the

ruggedized devices. The company already holds three of the four SKUs in Sprint’s Direct Connect portfolio. “This ruggedized area is really something we’ve been working hard on,” Chier says. You’ll recall that Kyocera also partnered with Sprint on the quirky dualscreen Kyocera Echo. The Hydro is set to launch sometime in late summer. Chier says there’s no carrier or pricing information available just yet. In the interest of further addressing that mass-market audience, Kyocera recognizes that a lot of users upgrading from a simple texting phone will still want a full qwerty keyboard on their new Android device. Enter the Kyocera Rise. The Rise’s specs fall pretty much in line with the Hydro, although it is not water resistant and features a slide-out qwerty keyboard. Last but not least, Kyocera is

introducing a new technology that it hopes will help those who still make voice calls hear the person on the other end of the line a little better. Tissue-Conduction Audio Technology is designed to deliver sound vibrations directly to the eardrum. Chier says it’s a technology that was originally used in hearing aids but which Kyocera hopes will translate well to mobile phones. The technology uses a specially designed Kyocera ceramic transducer to transmit sound through air as sound waves and tissue as vibrations. Chier says it shouldn’t be too much of a mystery that Kyocera is well versed in this area. The company’s name, Kyocera, is derived from two words, Kyoto and Ceramics. “It’s a really great technology for helping overcome ambient noise for people who have difficulty hearing their cell phones,” he says. ●

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Interop RCS Server Backward Compatible with SMS, MMS Interop Technologies announced that its Rich Communication Suite (RCS) Messaging Server is backward compatible with SMS and MMS. Mobile devices enabled with the Interop RCS server can successfully conduct messaging sessions with other devices regardless of whether they operate using RCS or SMS/MMS technology, helping to bridge the gap between legacy and next-generation messaging services. Interop says its patent-pending solution is the first in the industry to offer backward compatibility with SMS and MMS, a feature associated with the RCS 5 standard. Furthermore, the company says its RCS Messaging Server provides fully compliant RCS – not “RCS-like” – messaging features, including individual and group chat; file transfer; and indicators identifying when messages are composed, sent and delivered. Because Interop’s server enables operators to offer RCS without a costly and complex IMS core, operators can compete with over-the-top (OTT) services without expensive changes to their current network. In addition, Interop says its hosted deployment option minimizes up-front costs and helps operators get RCS

Wireless Week’s Show Daily • May |8 | 2012

Interop Technologies’ RCS Messaging Server is fully RCS compliant, providing features such as group chat, file sharing and interworking with legacy messaging. services to market quickly. Major handset manufacturers have committed to building RCS directly into handsets starting in the second quarter of 2012. Downloadable RCS clients also are available for existing handsets. Interop also announced that Cellcom has selected Interop’s hosted Commercial Mobile Service Provider (CMSP) Gateway to comply with the government’s Commercial Mobile Alert System (CMAS) initiative. The solution enables the operator to transmit government-issued public safety and weather alert messages to its subscribers while avoiding the expense and complexity of an onnetwork system. In the event of blizzards, floods, missing children, and other public safety emergencies, CMAS helps government agencies communicate with wireless users. There’s no cost to subscribers.

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Actelis Shows Off New EAD Actelis Networks is showcasing a new Ethernet Access Device (EAD) to address the mobile backhaul challenge. The new Actelis ML700 EAD line is designed to help wireless service providers ease the broadband capacity strain on their networks. The devices deliver up to 500 Mbps of bandwidth with extended reach using standard Ethernet in the First Mile (EFM) bonding by using DMT technology. EFM over copper-based network transport is an alternative to fiber, T1/E1 and microwave.

Infonetics Research expects operators to spend $1.5 billion on EFM bonded copper Ethernet Access Devices in the next five years as they increase capacity to improve efficiency of mobile backhaul networks and business connections.

Sierra Wireless Releases ALEOS App Framework Sierra Wireless announced the

release of the ALEOS Application Framework, an integrated development environment, feature-rich libraries and set of tools that can be used to develop custom machine-to-machine (M2M) applications on top of the ALEOS embedded intelligence platform. The ALEOS Application Framework enables developers using AirLink wireless gateways to integrate “intelligence on the edge” for more efficient, costeffective deployment and operation of M2M solutions, the company says. Initially available on the AirLink GX400 and GX440 gateways, the ALEOS Application Framework adds new programming capabilities to ALEOS, the intelligent embedded platform that enables set-up, configuration, session persistence and remote communications management for AirLink devices. Leveraging ALEOS as its foundation, the Application Framework allows third-party developers to take advantage of the inherent M2M capabilities of ALEOS and add their own proprietary applications. By integrating these applications with the Sierra Wireless AirVantage M2M Cloud Platform, developers can offer their customers “true” end-to-end M2M implementations. ●

ADVERTORIAL BeQuick Launches Fusion BeQuick Software has launched Fusion, a hosted, cloud-powered solution that helps wireless providers win more customers. Fusion spans the wireless customer lifecycle, from CRM, agent care and order capture, through fulfillment, billing,

ecommerce, payment and analytical dashboards. BeQuick’s consumer-focused solutions are PCI compliant, SAS 70 Type II certified and proven through more than a decade of customer success and loyalty. Visit www.bqsoft.com for more information.

TCS Introduces ESP Cyber Security Portfolio Enterprises increasingly require advanced persistent defense against cyber threats to ensure network security and resilience. To meet this need, TeleCommunication Systems (TCS) introduces its Enterprise Security & Protection (ESP) portfolio of applications, training and services. ESP is centered on five key actions: Assess, Protect, Validate, Monitor and Train. This unique blending of cyber security and wireless expertise helps operators and their enterprise customers avoid becoming the next cyber attack victim. ●

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Wireless Week’s Show Daily • May |8 | 2012

Sprint’s CEO Talks Turnaround Efforts, LTE you look to execute on in phase two, BY MAISIE RAMSAY compared to phase one? s you’ll probably remember, things were a bit tense Hesse: In phase one we greatly last year when Sprint CEO improved the customer experience Dan Hesse took the keynote stage and strengthened the brand so that alongside top executives from rivals we’re growing revenues after years AT&T and Verizon Wireless. of decline and we’ve stabilized our Just days before, AT&T had core financial performance enough announced plans to buy T-Mobile to begin the significant investments USA. And Sprint, long rumored for future growth in phase two, most Hesse: Stay tuned on Sprint’s to have courted a merger with Tnotably Network Vision. So in phase plans around VoLTE. Mobile, was not pleased. two, we will be particularly focused One year and a bruising regulatory battle on generating the cash necessary to support these later, Sprint and its competitors are again set large investments, and ensuring we implement the to take the stage together for a roundtable Network Vision project with excellence. discussion moderated by CNBC television host Jim Cramer. WW: Sprint is bringing its LTE network online Wireless Week spoke with Hesse by e-mail with less spectrum to use for the service than its about Sprint’s turnaround efforts, its LTE plans larger competitors. What are you doing in terms and whether he expects any earth-shaking news of equipment, backhaul, etc. to ensure that Sprint’s at this year’s show. Hesse, for one, says he LTE network is on-par with the competition? hopes there won’t be a “bombshell.” Hesse: With Network Vision, we’re replacing a lot of T1 backhaul with fiber, and implementing state-of-the-art technology throughout, so cusWireless Week: At last year’s show, you took tomers can expect a big step-up in performance. the stage with your competitors shortly after Regarding spectrum, we are seeing similar AT&T announced its plans to buy T-Mobile performance characteristics to our competitors USA. Can we expect similar fireworks this year? and part of the equation is that they have twice Dan Hesse: Let’s hope not! With the energetic the customer base. When Clearwire brings on and provocative Jim Cramer as the moderator, LTE-TD to augment and “offload” our LTE-FD I’m sure it will be lively, but I hope there won’t be network, this will strengthen overall network another bombshell like that this year. performance even further. WW: You recently said that Sprint is entering the second phase of its turnaround. What will WW: How do you plan to position the market-

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ing around your LTE service, given that you’ve been selling WiMAX as 4G for years now? Hesse: All of the generations have multiple air interfaces, and 4G is no different with both WiMAX and LTE. We’ll always market WiMAX, appropriately, as 4G, but we’ll add the letters “LTE” to our new 4G offerings, calling it 4G LTE. WW: How aggressively do you plan to move to VoLTE? Hesse: Stay tuned. WW: Sprint’s legacy Nextel infrastructure has been a major drag on the company. Should we expect Sprint’s rebound to accelerate once it finishes shuttering iDEN, or is it too early to say at this point? Hesse: Sprint’s cash flow and margins should improve once we finish shutting down the iDEN network. WW: Finally, Sprint came out fighting on the regulatory front to oppose AT&T’s buyout of T-Mobile. Will the company engage in a similar level of activism moving forward? Hesse: It depends on what regulatory issues surface, but I don’t think so. We believe some regulation (a light regulatory touch) is necessary to promote industry health and competition, which is the best way to serve customers. In political terms, I would classify Sprint as a “moderate” in the regulatory area – we neither oppose all industry regulation, nor do we want to see regulation as the sole solution to wireless industry issues. ●

Sybase 365 Boosts Messaging Analytics BY MAISIE RAMSAY Sybase 365 has added new capabilities to its mobile messaging analytics service. The company’s updated Operational Reporting 2.0 platform allows operators to glean detailed information about trends with customers’ messaging use, traffic, performance and quality of service. “Operators had a high-level view before, but not down to this detail,” says Gregory Dunn, vice Dunn: Updated platform provides president of product management for Sybase 365. more detail. New features include the ability to view country-wide messaging traffic, the ability to visualize trends over a given period of time and better view of message delivery and transit times.

Dunn says incorporating the hosted business analytics tool with the servers of parent company SAP Sybase provided it with a “very fast” processing engine that “gives operators the ability to look at things as near real-time as possible.” Sybase 365 began rolling out the update in March but has only now gone public with it. Operators will be upgraded to the new version under the terms of their existing contracts and will not have to pay extra to access the new capabilities, Dunn says. “Because we do lead in this space in terms of intercarrier messaging, we wanted to show our customers we’ve been listening to them in terms of what they’ve been asking for in some of the visibility tools,” Dunn says. So far, 75 operators in 36 countries spanning North America, Latin America, Europe and Asia-Pacific have been moved to the new platform. The older version of the service will eventually be shut down. ●

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Wireless Week’s Show Daily • May |8 | 2012

CEO: Pandora Is Fundamentally a Mobile Company the same time period last year. BY ANDREW BERG Kennedy says Pandora was usic on the mobile has positioned as a mobile play from evolved in recent years. the beginning. If that’s the case, Consumers can now the company has done a pretty choose from a variety good job of achieving its goals. of on-demand streaming services Pandora is one of the most like Rhapsody and Spotify to popular apps downloaded from stored purchased music to radio Google Play and the Apple format services like Pandora. App store. By 2012 the service Joe Kennedy, CEO of Pandora, Pandora CEO Joe Kennedy says the was present on more than 200 says his presence on stage at the company was positioned as a mobile connected consumer electronic CTIA Day 1 Keynote shouldn’t play from the beginning. devices ranging from smartphones come as a surprise to anyone. to TVs to set-top boxes to Blu-ray players and “Pandora is fundamentally a mobile comis able to stream visual, audio and interactive pany,” Kennedy said. “In essence, it’s been our advertising to all of those platforms. strategy all along.” And if that’s not enough proof of Pandora’s Mobile or not, Pandora has racked up status as a mobile player, consider that 70 some impressive stats since its inception back percent of the service’s traffic now comes from in 2000. As of February 2012, Pandora conmobile devices. trols 5.74 percent of total U.S. radio listening, Kennedy says his company is very proud an increase from 2.9 percent at the same time of its Web-based products, but adds that it last year. Total listener hours for Pandora for was another piece of software that really the month of February 2012 were 975 milcaptures the essence of Pandora – the iPhone lion, an increase of 101 percent over the same app. “I think that app and the way it turned time period last year. Active listeners reached out are really what we pictured when we 49 million at the end of February 2012, an instarted Pandora.” crease of 57.5 percent from 31 million during

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As a mobile content player, Pandora is also aware of the current concerns around spectrum and bandwidth limitations. Kennedy says the company is glad that Congress has passed the incentive auction structure that will free up spectrum, but he adds Pandora is actually a very bandwidth-efficient service. “The key thing to understand when it comes to Pandora is that we stream at 32 Kilobits per second, which is about what Sirius XM has streamed off its satellites for years. It’s very high quality, with what we would consider a very thin stream,” Kennedy says. A user would have to listen to about 200 hours of Pandora in order to use 3GB of data, he says. That’s pretty good when you consider how quickly one could burn through 5GB of data while streaming video to a mobile device. Kennedy takes the stage during the keynote that kicks off today at 9:30 a.m. CTIA 2012 Chairman and Cellcom President and CEO Patrick Riordan; MasterCard Worldwide President, Global Products and Solutions, Gary Flood; and FCC Chairman Julius Genachowski are also scheduled at the keynote, which takes place in La Nouvelle Ballroom on the second level of the Ernest N. Morial Convention Center. ●

BIG Ideas Take the Stage BY MONICA ALLEVEN Think you’ve got a great idea? You might want to compare and contrast with the five BIG Idea contest finalists when they present their concepts on stage starting at 2 p.m. today at the Exhibit Innovations Stage in Booth 4575. Nearly 10,000 mobile professionals voted online to choose the five BIG Idea finalists out of almost 25 submissions. Here are the five finalists: • BroadSoft – BroadTouch Business Communicator • Datawind – Bridging the Digital Divide • MedCash Solutions – Community Action for Social Healthcare • Missing Link – Web-based identification system for mobile devices • TIP Solutions – Smart Calls for Smart Phones At the awards ceremony hosted by CTIA today, the finalists will present their ideas to a

live voting audience. The top three submissions with the most votes will then be named the winners of the CTIA Wireless BIG Idea Contest. So what can the winners expect for their efforts, other than “a prestigious trophy that will be coveted by all who see it,” according to the description on the contest’s website? For Xpous CEO and founder Norman Ortez, whose company offers iGenApps, getting the award last year meant validation and exposure to potential investors. Getting ready for the contest didn’t take an enormous amount of time; the biggest challenge was communicating the business in the short period of time allotted. The product allows people to build an app with a smartphone even if they have no app development experience. Another company, ZoomSafer, is farther

along in its business model and won for the second product in its line-up, FleetSafer Vision, which is used by trucking and other companies as a sort of risk management tool. ZoomSafer CEO Matt Howard says the company was thrilled to receive the honor. With FleetSafer, companies can keep tabs on how their drivers are using their wireless devices and correct them if they’re using them inappropriately. The demand for such solutions is only getting bigger as corporations realize the risks of not doing something to address distracted driving. ZoomSafer is finally seeing some movement in the marketplace. It wasn’t always like that. “The way to think of it is it’s a volcano,” Howard says. Three years ago, there was “no seismic activity,” not even a rumble. Two years ago, the rumbling kicked in, and this year, they’re seeing a little lava flow. “It’s coming.” ●

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ATT.COM/ NETWORK Screen images simulated. ©2012 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. All other marks contained herein are the property of their respective owners.

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WIRELESS 2012

Wireless Week’s Show Daily • May |8 | 2012

Q&A: CTIA Chief on New Orleans, Bill Clinton & the Spectrum Crunch BY MAISIE RAMSAY Last year’s spring show made the record books when AT&T announced plans to acquire T-Mobile USA for $39 billion one day before the event started. There’s no word on whether to expect a similar shakeup at this year’s event, but it’s sure to be a notable one. International CTIA Wireless 2012 is being held in New Orleans for the first time since 2005. Former President Bill Clinton will close out the show with an afternoon keynote address on Thursday, and other keynote speakers range from the head of the FCC to the CEO and co-founder of Spotify. Wireless Week spoke with CTIA President and CEO Steve Largent by e-mail about the event – no, it won’t be held in New Orleans next year – the state of the industry, recent moves on Capitol Hill and how hopeful he is of getting new spectrum to market. Wireless Week: CTIA decided last year to hold its spring conference in May instead of March, putting more time between CES in January and Mobile World Congress in February. How has the new date affected the event, and what sort of reaction has there been from attendees? Steve Largent: Moving the date of International CTIA Wireless to May has been a game changer for many – creating new opportunities for both existing and new exhibitors and attendees. We’ve expanded this year’s exhibit space to accommodate more than 40,000 mobile industry professionals and more than 300 first-time exhibitors. Many attendees have commended CTIA for the new date so attendees can be ready for the announcements, keynotes, ceremonies and networking opportunities CTIA offers. Returning to the vibrant city of New Orleans has also piqued interest – especially from our veteran attendees who fondly remember the last time we held the event here. WW: Bill Clinton will close out the show with an address on Thursday. Why did CTIA decide to bring Clinton back after his 2007 appearance with George H. W. Bush? Largent: Bringing former President Bill Clinton back to the CTIA stage was intentional and strategic. As the wireless industry continues to

evolve, a keynote speaker with President Clinton’s experience can provide a unique insight and show how the wireless industry can meet the challenges of global interdependence – by implementing innovative solutions to some of the world’s most pressing issues. As a strong supporter of the wireless industry in the U.S., we expect President Clinton will provide the audience with insight regarding the importance of leadership for the wireless industry, and the invaluable role technology can play in helping solve challenges around the world. WW: AT&T announced its plan to acquire T-Mobile USA one day before the start of last year’s show – I think it’s pretty safe to say the news threw everyone for a loop. What does a major shakeup like that do to an event? Largent: Yes, the news of AT&T’s intention to acquire T-Mobile certainly surprised last year’s attendees! As you likely experienced first-hand, the news created strong buzz around the wireless industry and on the show floor. As with any major wireless news announced at the show, especially involving two large, well-known carriers, the announcement dominated news cycles and hallway conversations. That said, the news also highlighted International CTIA Wireless at

the epicenter of some of the biggest wireless news of the year. WW: There are a number of changes to this year’s show, notably afternoon keynote addresses. Why hold the sessions in both the morning and afternoon? Largent: We’ve added afternoon keynotes to the show program to accommodate the increased interest from our attendees to have unique speakers throughout the day. This new approach allows us to highlight the entire wireless ecosystem. We’re also thrilled that so many influential industry leaders want to share their perspective on the mobile industry. From the roundtable with the four largest U.S. mobile carriers moderated by CNBC’s Jim Cramer to President Bill Clinton’s final keynote, the afternoon sessions are not to be missed. WW: I’d like to move on to some questions about the industry. Spectrum and the lack thereof is one of CTIA’s top issues. The FCC’s planned incentive auctions were seen as a victory on that front, but some are worried that the auctions could take longer and free up less spectrum that originally anticipated. Is this pessimism warranted? Largent: The passage of the Middle Class Tax Relief and Job Creation Act of 2012 was a historic event. It

Largent will start a much-needed process to help the wireless industry gain access to additional spectrum in order to meet the public’s growing demand for wireless products and services. By bringing this spectrum to market, it will stimulate a whole new round of wireless innovation and investment. So, to get all these benefits, we are going to have to work closely with the FCC to develop an auction process that moves quickly, decisively and efficiently – particularly if we are going to meet the critical goal the FCC set in its National Broadband Plan – bringing 300 MHz of spectrum to market by 2015. We understand this task will not be easy, but we believe the Commission can fulfill both its statutory duties under the Spectrum Legislation, as well as its commitment under the National Broadband Plan, in a timeframe and manner that will help ensure the United States’ wireless industry remains the world’s leader in innovation. And we are looking forward to being part of that process. WW: The NTIA wasn’t exactly upbeat about the chances of freeing up airwaves currently used by the government. Where is our next batch of spectrum going to come from? Largent: Now that NTIA has released its assessment, we are looking forward to the next stage of discusLargent continued on page 17

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SMS: Taking Enterprise Communication to the Next Level Steven van Zanen, SVP Marketing & Strategy at the leading messaging company, Acision. s the most reliable communication tool which reaches all handsets globally and supports interactive dialogue, SMS has become increasingly important to brands and enterprises, especially those that require trusted global access to employees and customers alike. In particular, today there are few channels left for brand marketers to permeate, and SMS is witnessing a resurgence. The online revolution has brought us Twitter, YouTube, Facebook, LinkedIn and a whole host of other marketing services. At the same time, brand marketers are still using email, mobile, telemarketing, television, radio and billboards. We are inundated with brand messages every day, and many companies are struggling to cut through the noise. A guaranteed way to reach directly into the palms of consumers is via the text message, and SMSdriven campaigns are the clear force. With a reach of approximately 5 billion people globally, the text message is a sure means of communication. No other mobile messaging service offers the ubiquity of SMS. With many enterprises looking to expand mobile communications internationally, the text message is a seamless universal tool that can reach over 90% of mobile subscribers globally even those without smartphones or internet access. SMS is actually quite easy for enterprises to implement as part of their overall mobile strategy, as it does not require costly development or significant upfront investment. With many leading brands and enterprises already realizing the opportunity this type of mobile strategy presents, they can expect to see SMS becoming the pinnacle of mobile campaigns in the future, as opposed to a postscript. Companies now need to take a back to basics approach to mobile marketing, with web and apps supporting messaging, rather than the other way round. The trust is still there for consumers, as SMS is seen as a reliable communication medium; and as long

A

as a user has initiated the dialogue or opted in when receiving a text message, it feels personal and targeted – unlike spam. Similarly in terms of redemption rates, text messaging is shown the most effective – positive for brands looking to use SMS coupons and voucher codes. Though SMS campaigns have been in existence since the inception of text messaging 20 years ago, only now are companies beginning to see its true value. Next to ease of global access to the SMS channel more requirements are coming to the foreground such as transactional capabilities, transparency and measurement. The latter, in particular, is becoming increasingly essential in this shift, and the technology is now available to allow enterprises to more effectively track if a message has been delivered, read, redeemed or deleted and why it failed if it didn’t reach the recipient – something that up until now hasn’t been uniformly available to businesses. With many leading enterprises realizing the opportunity mobile messaging presents already, we expect to see SMS becoming a strategy of choice for more and more of the Fortune 500. From healthcare to FMCG’s, social networking, logistics and financial services – SMS can provide internal and external campaigns that include integrated mobile couponing, alarms, appointment reminders, meeting scheduling, tracking, fraud prevention alerts, SMS rewards, interactive payments, commerce, promotions and ERP. Today SMS provides global enterprises with an unparalleled audience and platform needed to reach the next billion consumers and increase their bottomline, local businesses the tools and education to build loyalty in their community, consumers with a direct connection to the brands and businesses they trust, and operators with options to seek new revenue streams from the increase in messaging. With more initiatives underway to provide uniform channel access, which enterprises require for speed and transparency, SMS is close to becoming the de facto standard to reach out to nearly every single consumer on the planet, even on new network technologies such as LTE.

CTIA would like to thank the following companies for their support of International CTIA WIRELESS® 2012:

developer

zone

Microwave

TSG Global

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Rehabilitation Engineering Research Center for Wireless Technologies

™

WIRELESS WIRELESS2012 2012 Largent continued from page 14 sions with federal government users and to an increased focus on the 1755-1780 MHz portion of the government band. The Administration has set the right goal – bringing 300 MHz of spectrum to market by 2015 – and they have identified key sources for that spectrum, including not only TV broadcast spectrum but also government spectrum. We continue to believe that government use of spectrum can be made more efficient, and many uses can be combined and relocated to different bands of spectrum. We are committed to working with NTIA and government users to accomplish that outcome. As CTIA has consistently said, the immediate focus should be on the 1755-1780 MHz band. We recognize that limited government operations may remain in the band beyond the near-term, but also that this spectrum has a natural pairing with other spectrum that has been identified for auction in the re-

cently-passed legislation. WW: CTIA maintains that the wireless industry is competitive, but the FCC clearly has its doubts, as we saw illustrated during the course of AT&T’s attempted merger with T-Mobile USA. What evidence do you have that the market is really as competitive as claimed? Largent: We recently filed comments with the FCC for their 16th Annual Competition Report that outlines and provides the latest statistics and facts. When you look at the facts, they prove without a doubt that the industry is competitive. Look at handsets – the hottest selling devices are introduced first in the U.S. When you compare the devices available in the U.S., there are more than 630 unique devices manufactured for the U.S. by more than 32 different companies. The U.K. has only 147 unique devices. The key standard for measur-

Wireless Week’s Show Daily • May |8 | 2012 ing market concentration – the Herfindahl-Hirschman Index (HHI) – shows that as of mid-year 2011, the U.S. had the lowest level of concentration, which means the highest level of competition. This corresponds to the greatest number of competitors among the other countries in the Organisation for Economic Cooperation and Development (OECD). Nearly 90 percent of U.S. consumers have a choice of five or more wireless service providers. Depending on where you live in the U.S., some customers have as many as 10 or 12 different providers. Looking at the dozens of other OECD countries, there are only two that have more than five providers total. So, clearly, the U.S. wireless industry is robustly competitive and we will remain so as long as we are able to fuel the “virtuous cycle of innovation” with more spectrum. WW: At the same time the FCC

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says the wireless market needs to be more competitive, it blocked LightSquared from moving forward and put Dish Network’s LTE plans on the back burner. What do you read from these decisions? Largent: We do not have a comment on the proceedings before the FCC on LightSquared or Dish Network. However, if the FCC approves either or both of them, we welcome all new providers to the U.S. wireless industry. WW: Getting back to the show: What will determine whether the show returns next year to the Big Easy? Largent: Well, I wish we could say CTIA will return to the Big Easy in 2013 but we’ve already selected Las Vegas for International CTIA Wireless 2013 from May 21-23 at the Sands Expo Convention Center. In future years, we will certainly consider returning to New Orleans. ●

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WIRELESS 2012

Wireless Week’s Show Daily • May |8 | 2012

Exhibitor List For CTIA Wireless 2012* COMPANY

BOOTH

123eWireless ..................................................................................5300 2N USA LLC ................................................................................... 3563 2nd Solutions ..................................................................................2245 3Cinteractive ...........................................................................MR-1240 3LM...........................................................................................MR-1423 3M Communication Markets Division ........................................5269 3Z Telecom ..................................................................................... 4951 4G Americas.............................................................................. MR-615 4G Communications Inc. ..............................................................4271 7Layers, Inc.................................................................................... 4601 AAA Wireless Suppliers ............................................................... 2060 AAIPL GROUP ............................................................................6025-L Above All Advertising, Inc............................................................ 4839 Accedian Networks........................................................................2661 Accelera Mobile Broadband, Inc ............................................ 4051-K Access Telecom Inc. ......................................................................2501 Accruent .......................................................................................... 5157 Accuver Americas, Inc ...........................................................MR-1019 Ace Wholesale / Pinnacle Solutions ......................................2001-8 ACEWAVETECH, Ltd. Inc............................................................. 5661 Acision..............................................................................................4043 Acme Packet................................................................................... 4745 Actelis.............................................................................................. 2558 Actix, Inc..........................................................................................4254 ACTScom USA, Inc. ...................................................................... 4052 Acudora, Inc ............................................................................... 4051-G Acudora, Inc ............................................................................MR-1336 Adax, Inc. .........................................................................................2725 Advantage Wireless Inc ................................................................2160 Aegis Mobility Inc. .................................................................... 4051-S Aeroflex, Inc. ................................................................................... 4719 AeroVoice .........................................................................................4733 AFC Trident Inc...............................................................................1457 AFL....................................................................................................4957 AFP .............................................................................................. 6025-H Agencia EFE....................................................................................4738 Agilent Technologies, Inc. ............................................................ 3935 AGL Magazine.................................................................................4975 AIMO WIRELESS INC...................................................................2263 AIRCOM International Inc. .......................................................... 5568 AIRCOM International Inc. .....................................................MR-123 Airvana ....................................................................................... MR-516 AirWatch ......................................................................................... 4651 AJ Telecom Group .........................................................................5641 AL HARBI ELECTRONICS LLC ................................................2001-5 Aliner Industries, Inc. ....................................................................2510 All Pro Distributing, Inc.................................................................2234 Alliance Corporation ......................................................................5245 Allot Communications ...................................................................5451 Allsop Inc. ........................................................................................1227 Alpha Comm Enterprises..............................................................3109 Alpha Technologies ........................................................................3919 Alpine Innovation LLC ...................................................................1859 Alta senal .........................................................................................1845 Altamira Labs.................................................................................. 4740 Alteryx, Inc. .................................................................................... 4450 American Express Open .............................................................. 4562 American Products LLC............................................................... 5063 Amgoo Telecom Co., Ltd.............................................................. 5409 Amphenol Antenna Solutions, Inc...............................................3812 AMTelecom Co., Ltd...................................................................... 5656 Amzer ...............................................................................................1562 Analogix Semiconductor.......................................................... 4051-X Anchor Graphics Inc. Labels & More ..........................................1123 Anritsu Company........................................................................... 3551 ANT+/Dynastream ..................................................................... 6219G Antenova Limited ...........................................................................3756 AnyDATA Corporation ....................................................................4619 Aoptix ...............................................................................................2662 Aptilo Networks ..............................................................................4452 Aqua Cell General Trading LLC ...............................................2001-4 Aricent Group................................................................................. 4868 Aries Manufacturing a Div. of Boss Tech Products..................1156 Aristotle Enterprises Inc. ..............................................................2705 Asentria Corporation......................................................................5168 Assurant Solutions ......................................................................4871H Astellia Inc.......................................................................................2824 Astron Consulting...........................................................................3923 AT&T .................................................................................................1357 AT&T ..............................................................................................4871B AT&T ..........................................................................................MR-1123 AT&T/Fleishman-Hillard Inc.................................................MR-1335 AT&T/Fleishman-Hillard Inc.................................................MR-1337 AT&T/Fleishman-Hillard Inc.................................................MR-1634 AT&T/Fleishman-Hillard Inc.................................................MR-1535 AT4wireless .................................................................................... 4904 A-U ELECTRONICS,INC ................................................................1260 *As of April 23

COMPANY

BOOTH

Audex Telecom Ind. Co., Ltd. .......................................................2400 Audience ..................................................................................MR-1224 AuthenTec, Inc. ...............................................................................4464 Avanquest Software ......................................................................4759 Avansei .............................................................................................5260 AVC INDUSTRIAL CORP. ..............................................................2610 AV-LEADER CORPORATION........................................................2614 Axell Wireless .................................................................................5233 Axesstel, Inc. .................................................................................. 4645 AZ Logistic ................................................................................2001-16 Azeca Corp10 ..................................................................................1327 Azetti Networks ..............................................................................4641 Aziumuth Systems .........................................................................4700 B2B Soft ..........................................................................................1045 Baird Mounting Systems, Inc. .....................................................5314 Balaji Trading, Inc. ..........................................................................1737 BandRich, Inc. ................................................................................2701 Bard Manufacturing Company ....................................................5215 Barnes & Noble ..............................................................................6019 Barnes & Noble ........................................................................ MR-719 BCA International Corp. ................................................................1832 Beijing Telestone Technology Co., LTD.......................................4025 Beijing Tonlier Energy Technology Co.,Ltd ................................3033 Beka Publishing..............................................................................5377 BelAir Networks .......................................................................MR-412 BeQuick Software ..........................................................................5472 Berkeley Varitronics Systems ..................................................... 4940 Best Electronics .............................................................................1036 Best Electronics ..............................................................................1164 Beyond Cell .....................................................................................2251 Black & Veatch ...............................................................................5007 Black & Veatch ......................................................................... MR-219 Black Wireless ................................................................................2913 Blastdeals Inc ...........................................................................2001-24 Blinq Networks .............................................................................. 2560 Blue Lizard ......................................................................................1844 Boboto Telecom Instrument Factory..........................................3134 Body Glove ................................................................................ MR-610 Body Glove Mobile Product aka Aries Manufacturing............1363 Bodydock Cell Phone Armor........................................................4256 BodyGuardz .................................................................................... 2359 Boomz Audio .................................................................................. 2909 Boss Enterprise Limited ...............................................................2502 BOX...................................................................................................6137 Bracketron, Inc...............................................................................1221 BRAVEN ...........................................................................................2164 BridgeWave .....................................................................................2562 Brightcomms ..................................................................................4818 Brightpoint................................................................................MR-1211 Brightpoint...............................................................................MR-1310 Brightpoint North America L.P. ................................................ 4871F Broadcom Corporation..........................................................MR-1429 BroadSoft Inc..................................................................................4762 Brocoli ..............................................................................................5657 BSD................................................................................................... 1751 BSQ Trading ....................................................................................2162 BT Diamond IP ...............................................................................4770 BTI.................................................................................................... 3851 Burndy..............................................................................................4769 Bytech Wireless Accessories........................................................1133 Bytemobile, Inc. ........................................................................ MR-115 C&S Companies............................................................................. 4969 C2 Wireless .....................................................................................1243 Cadex Electronics Inc. ..................................................................4756 CalAmp.............................................................................................3957 CAN2GO ...........................................................................................5161 Capital Discount .............................................................................1462 Carnegie Technologies .................................................................. 4173 Case-mate ...............................................................................MR-1023 Caterpillar Inc. ................................................................................5139 CCI - Communication Components, Inc....................................2943 CDM Miami Inc .............................................................................. 1847 CDMA Certification Forum (CCF) ............................................. 4605 CDMI ................................................................................................5225 Cell Gate USA .................................................................................2139 Cell Sign Technologies ..................................................................4265 Cell Trees .........................................................................................5244 CELLACOM INCORPORATION....................................................3043 Cellairis ............................................................................................2218 Cellcenter Inc .................................................................................1836 Cellcontrol ...................................................................................6335-J Cellebrite USA Corp........................................................................1919 CellepathicRx ............................................................................. 4051-N Cellmax ........................................................................................... 4901 Cellpak, Inc. ....................................................................................1262 Cellphone Mate ..............................................................................5401 Celltronic Industrial Co., Ltd. .......................................................2712

COMPANY

BOOTH

Celltronics..................................................................................2001-18 Cellucom Group..............................................................................1063 Cellular Next LLC ...........................................................................1945 Cellular Plaza ..................................................................................1256 Cellular Repair School...................................................................1842 CellularGreen ..................................................................................1800 CelPlan Technologies, Inc............................................................ 5468 Century Exports .......................................................................2001-21 Ceragon Networks, Inc. ................................................................5219 CETECOM, Inc. ...............................................................................3452 CETECOM, Inc. ...............................................................................4372 CEVA, Inc. .................................................................................MR-1129 CHARGE Anywhere ...................................................................... 4465 Charles Industries ..........................................................................5145 Chengdu Tiger Microwave Technology Co., Ltd.......................4402 Chongia Precision Industry Co., Ltd........................................... 2710 CHR Solutions................................................................................ 5064 Cidi Electronics (HK)Co.,Ltd........................................................2720 CIENA Corporation........................................................................ 4652 Cinram Wireless .............................................................................2826 Cinterion ......................................................................................... 3963 Clarity Services ..............................................................................4057 Clear Protector ................................................................................1618 ClearBags ........................................................................................2165 Clear-Coat LLC ...............................................................................1559 Clear-Coat LLC ........................................................................MR-1141 Clearfield, Inc. ................................................................................2762 ClearSky Technologies ..................................................................4044 Clearwire Corporation ...........................................................MR-1331 CLI.................................................................................................... 4855 CLI Wireless ....................................................................................4857 Clover Wireless.............................................................................. 3901 CMH United Corp...........................................................................1543 CNBC............................................................................................... 5835 CNBC........................................................................................ MR-1145 CNBC........................................................................................ MR-1146 Coby Electronics Corp...................................................................4557 Comba Telecom ...............................................................................3119 CommScope .............................................................................. MR-619 Compliance Solutions inc. ........................................................... 5650 Comprar Magazine.........................................................................5679 COMPRION GmbH.........................................................................4814 Comscore, Inc.........................................................................MR-1529 ComTech (Communication Technologies) Ltd. ........................5612 Comtel General Trading LLC........................................................2951 Conduit....................................................................................... MR-810 Connected Development ..............................................................3259 Conplex International Ltd .........................................................2001-9 ConteXtream ...............................................................................4051-L Copia Interactive/Xact Technology ...................................... MR-215 Corning Cable System ..................................................................5208 Corning Mobile Access .................................................................5205 Corning MobileAccess........................................................... MR-1140 Cowave Technology .......................................................................4701 CPC CO., Ltd. ..................................................................................1854 Cricket Communications/Leap Wireless...................................3912 Crittercism.................................................................................. 4051-R CrossBridge Solutions .................................................................. 3358 CrowdEngineering..................................................................... 4051-E CTIA World ......................................................................................4575 CTIA-The Wireless Association ................................................... 2855 Cummins Power Generation ........................................................5268 Current Analysis .............................................................................5672 CWG - Communications Wireless Group ..................................2023 Cyan Inc.......................................................................................... 2665 CyberFlashing ................................................................................ 2908 Dantherm Air Handling, Inc. ........................................................5033 Dawn Communication Co.,Ltd. ....................................................1023 DDB Unlimited, Inc........................................................................4919 DDS eFleet Services Inc.............................................................. 3658 Dell ............................................................................................MR-1243 Deltanode .........................................................................................5110 Devicescape ............................................................................... 4051-A DGL Group Ltd. ..............................................................................1056 Dialogic ...................................................................................... MR-510 Didx.................................................................................................. 4853 Digi International, Inc................................................................... 3564 Digicell International, Inc. ....................................................MR-1216 Digital Antenna Inc. .......................................................................4419 Digital Receiver Technology.........................................................3925 Digital Treasures.............................................................................1952 DIGITEK TELECOM ...................................................................2001-1 DISHUNG ENTERPRISE CO., LTD. .............................................2515 Dongguan In&Out Electronics Technology Co.,Ltd ..................2800 Doosan Portable Power ............................................................... 5640 DORO AB .......................................................................................6219C DORO AB ...................................................................................MR-222

COMPANY

BOOTH

DragonWave, Inc. ...........................................................................5001 Dream Wireless, Inc ......................................................................1643 dreamGear LLC ..............................................................................1424 driSuit Technologies LLC ..............................................................1320 DRY VENTURES INC.....................................................................2852 Drycase ............................................................................................1318 DTS ...........................................................................................MR-1324 DTS Inc. (Doral Trading Solution)............................................... 1761 Dupont Building Inc.......................................................................4026 DY- LINK ENGINEERING & TECHNOLOGIES CO.LTD. ..........3136 Dycom Industries .......................................................................... 5051 Dynmark USA LLC .................................................................... 6025-G Eaglecell Inc ...................................................................................1033 Earloomz ..........................................................................................1325 eBoTrade ....................................................................................2001-14 ECI Telecom ....................................................................................2760 Edgewater Wireless.......................................................................4570 EDX Wireless, LLC.........................................................................4918 EFI.................................................................................................... 5609 Ehresmann Engineering, Inc. ..................................................... 5358 Electro Rent Corporation............................................................. 4606 Electro-Wire, Inc ............................................................................4150 Elektrobit Inc. .................................................................................4912 Elite Mobile Ltd ........................................................................ 2001-11 Emax Wireless, Inc ........................................................................1445 emporia Telecom............................................................................3440 EMSS Consulting Pty Ltd............................................................ 5062 Encore Repair Services ................................................................1053 Endstream Communications........................................................4657 Enterprise Ireland ..........................................................................5343 Enterprise Ireland ..................................................................MR-1222 Enviro Buildings .............................................................................2727 ePERFORMAX Contact Centers & BPO ................................... 4669 EQUINIX ...................................................................................MR-1122 ERG Distributors ............................................................................2463 Ericsson ........................................................................................ 4871A Ericsson Inc. ...................................................................................3632 Ericsson Inc. ............................................................................MR-1511 Esoterism Co., Ltd...........................................................................2711 ESS VEE TELELINK ..................................................................2001-6 Eternity Wireless............................................................................1841 Etrak .............................................................................................. 6219B Etrak .........................................................................................MR-1641 ETS - Lindgren ...............................................................................4714 Eupen Cable USA...........................................................................5338 eWireless ........................................................................................ 2365 Exalt Communications ..................................................................2453 EXFO.................................................................................................3100 EXFO...........................................................................................MR-505 EXTENET SYSTEMS ..................................................................MR-111 EXTENET SYSTEMS .................................................................MR-211 EYO America ....................................................................................1619 ezetop Ltd........................................................................................3763 Ezfone Telecommunication Limited ...........................................3144 F5 Networks............................................................................MR-1523 Fashion Electronics International ...............................................1655 Fastback Networks ................................................................MR-1228 FEMA................................................................................................5623 Femto Forum ................................................................................. 4861 Fibrebond Corporation ..................................................................4525 FIMO, USA ......................................................................................5258 First Data Corporation ..................................................................4363 First Data Corporation ..........................................................MR-1416 Fixmo................................................................................................4361 Flash Networks ...................................................................... MR-1317 Flash Technology............................................................................5106 Flashtotalk .......................................................................................2403 Fleet Freedom ............................................................................... 3456 Fluidmesh Networks, LLC ............................................................4768 FLYGRIP Inc....................................................................................1860 Foneart.........................................................................................2001-2 foneGEAR, LLC...............................................................................1861 FORSK .............................................................................................4518 Foshan Amplitec Tech Development Co.,Ltd ..............................1118 Franklin Wireless ............................................................................4113 Free-Plus Int’l (Holding) Limited .................................................1518 Freescale Semiconductor, Inc. ....................................................4401 FreightWatch Security Net.......................................................... 3659 Gadget Guard..................................................................................2238 Galaxy Telecom (HK) Ltd. ............................................................1520 GelaSkins Inc ..................................................................................1651 Gemalto............................................................................................3432 GENCO ATC..................................................................................... 4811 Generac Power Systems, Inc. .....................................................5151 General Dynamics Wireless Services ........................................5200 GEOIMAGE..................................................................................... 5356 GeoStrut...........................................................................................5263

Exhibit Floor 1 Retail Zone

7 M2M Zone

13 mCommerce Pavilion

2 Accessories Pavilion

8 eTech Zone

Showcase 14 Innovation by Telecom Council

3 Retail China Pavilion

9 Executive Conference Center NEW! 15 Corporate Philanthropy Pavilion NEW!

4 iAccessories Pavilion

10 E-Tech Launch Pad Pavilion

5 gsmExchange Pavilion

11 CTIA World NEW!

6 Mobile Backhaul Pavilion

12 Cloud Computing Pavilion

16 Tower Technology Summit

9 ECC-5

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3259

2851

3358

3251c 3251D

3161

3251E 3251F

United Kingdom

3565

3664

3563

3363

2860

3251A 3251B

2453

2151

1951

3465

CAFÉ

2856

2557

2153

1952

4069

3459

3458 3357

3456

3355

3454

3353

3452

25c

3865

4

4 4169

3763

3663

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3659

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3756

3653

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3451

3759

4057

3964

4055

3963

3862

4050

3859

3953 3751

1847

3047

4157

4

4

4

4154 4152

4153

4150

4151

4

Innovation Showc

3957

4052

A

3851

14

1048 1747

4173

Cloud Com

2854 1853

1651

1451

1351

1967

1956

1856 1755

1553

1053 1051

1663

1864

7

Mobile Backhaul

ECC-6

ECC-4

3146

1046 1844

1445

1145

1045 1044

1243

1543

1643

1743

1845

1842

1944

2045

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2145

2245

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2243

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4044 4042

3142

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4033

4133

1042 1841

2141

3440

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1040 1039

1139

1033

1133

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1835

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2033

2139

2238

2135

2234

3538

3138

1038 1737

1836

3136

1036 1535

1235 1034

3

1735

1432

4

Retail China 1026

1027

1126

1024

1025

1124

1125

1224

1022

1023

1122

1123

1222

1020

1021

1120

1121

1018

1019

1118

1119

1633

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3033

2433

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3134

3935

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4034

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iAccessories 1227

1326

1327 1325

2627 1424

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1322

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1420

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1520

1219

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1518

2525

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2727

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4026 3425

3125

2023

1523

1223

2421

1218

2633

2520

1618

1619

1819

1719

1919

5

HALL B1

2419

2218

2019

2518

2319

2517

2619

2718

Taiwan

2001-1

2001-8

25b by THETW

2001-12 2001-24

4024

4025

3923

4022

4023

3919

4018

4019

3519

2720 1519

3925

2719 2818

2819

3219

3119

3419

4124

412 4120

3719

3518

4118

4121

China by THETW 2515

2614

2615

2714 2812

1616

1716

1915

2001-9

2001-2

2413

2001-13 2001-23

2512

2513

2612

2613

2712

2510

2511

2610

2611

2710

1816

2813

2912

2913

2908

2909

2904

2905

3109

4013

3213

4113

2711 2001-3

2001-14 2001-22

2311

3011 2709

2409

2508

2405

2504

2403

2502

2401

2500

3812

3110

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2808 3108

4109

4

4007

4107

4

4001

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3107

2001-15 2001-21

ENTRANCE

MEDIA CENTER - Hall A Lobby

1600

1700

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2805

2001-4

1810

3004

3007

3106

3005

3104

3001

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2102

1901

2001-5

2001-16 2001-20

2001-6

2001-19

2001-7

2001-10

2001-11

2001-17 2001-18

gsm Exchange

HALL B2

2305

2301

2400

2605

2501

2601

China by Sunshine

2700

2705 2703

2802

2701

2800

2902 2801

2900

2901

3000

HALL C

25a

SPONSORS

2704

3201

3301

3701

3901

HALL D

ENTRANCE

ENTRANCE

ATRIUM

OFFICIAL BROADCAST PARTNER

TAXI D ROP OFF

ENTRANCE

REGISTRATION

SKYWALK LOBBY

SPONSORED BY

CTIA–The Wireless Association would like to thank the following companies for coverage and infrastructure support for International CTIA WIRELESS 2012.

BU

Official Event Spectrum Manager

17 Mobile Apps Pavilion

25a China Pavilion

18 Safe Driving Pavilion

25b THETW Taiwan and China Pavilion

19 Wireless Health Pavilion

25c UK Pavilion

20 Solutions Showcase NEW!

25d Spain Pavilion

by Sunshine Int’l Trade Show Promotion Co., Ltd

25e Germany Pavlion b y NRW International

9 ECC-7

ECC-8

nference Center ECC-12

ECC-10 ECC-11

4383 4482

4483 4582

4381 4480

4481 4580

4379 4478

4479 4578

4575

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4272

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4372

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4270

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4371

5078

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5168

4965

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CAFÉ

L

4474

F

H

B

D

5379

5478

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5578

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5572

25h Korea Pavilion by KOTRA

5679

G

E

4673

4772

4773

4872

4571

4671

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4771

4870

13

4669

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A

mputing

4256

4470

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mCommerce mCommerce

4268

4265

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ase

4257

4461

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5164 5063

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4352

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Germany

4751

4651

5052 4951

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25g

NEW! 20

4839

4938

4835

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5039 4939

5646 5545

5644

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5541

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5343

4940 4739

5451

5245

4943

4740

5561

25h

4845

Spain 4641

5662

Ireland

25e 25d

5563

5457

4855

4354 4253

5470 5169

Korea by KOTRA

4561

4355

C 4871

4562

4250

5441

5241

5038

5139

5239

5133

5233

OF BRO FICIA L A PAR DCAS T TNE R

g

6335-E 6335J

CARRIER SPONSORS

18

Safe Drivin

5338

AUTOMOTIVE

SPONSORS

SMART ENERGY

6335-D 6335I

4535

4333

4733

4933

5033

5835

5433

5333

6335-C 6335-H

5531

6135

6335-B 6335-G

6137

MR-1045

CARRIER CONCEPT ZONE

6335-A 6335-F

Tower Technology Summit

25f

A

4928

C

B

4525

4322

4625

4925

4423

4723 Ontario Canada

4924

5125

5225

5320

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Israel

5023

5525

5625

25i

H

I J

K

6219E 6219P

MR-1140

MR-1141

4208

4219

4315

4518

4419

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4619

4414

4719

4714

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4818

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5019

5118

5119

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4814

5215

6219B

5919

5519

5319

MR-1137 MR-1336

5515

5314

MR-1135

6219T

6117

6219K

6219U

6219C

6219V 6219X

4412

4613

4413

4712

4912

4713

4913

5013

5112

5113

5213

5612

5313

MR-123

5613

MR-222

4211 4209

4201

4311

4410

4307

4406

4407

4511

4305

4404

4405

4303

4402

4301

4400

4609

4308 4507

4605 4502

4401

4500

4501

4710

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4810

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4910

4708

4709

4808

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4908

Testing Solutions

4606

4601

4704

4705

4804

4702

4703

4802

4700

4701

4800

HALL E

4805

4904

4801

4900

5011

5110

5007

5106

4901

5001

5208

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5409

5308

5610

5611 5609

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5101

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5201

5300

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5504

5401

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HALL F

21

MR-423 MR-523

5501

5601

ENTRANCE

MR-1029

MR-417

MR-516

MR-517

MR-719

MR-616

MR-215 MR-412

MR-111 MR-310

22

MR-615

MR-1023

MR-1019

MR-818

MR-1128

MR-1129

MR-1228

MR-1229

MR-1122

IP Clu

ORED B Y

MR-510

MR-1017

b

MEDIA SPONS OR

MR-713 MR-511

MR-610

MR-611

MR-710

MR-711

MR-604

IBC SPONSOR

MR-811

MR-605

MR-1635

MR-1429 MR-1529

MR-1118

MR-1624

MR-1323

MR-1116

MR-1422

MR-1423

MR-1119

MR-1117

MR-1522

MR-1523

MR-1622

MR-1618 MR-1216

MR-1223

MR-804

MR-1011

MR-1110

MR-1111

MR-1324

MR-1317

MR-1416

MR-1417

MR-1210

MR-1211

MR-1310

MR-1311

MR-1410

MR-1411

21 Meeting Rooms

MR-601

HALL G

MR-701 MR-801

MEETING ROOMS ENTRAN CE

US DROP OFF

21 Exhibitor Meeting Rooms 22 CTIA VIP Club

25i Enterprise Ireland by Enterprise Ireland

23 Testing Solutions Pavilion

25j Israel Export Institute

24 RF/Microwave Zone

MR-1428

MR-1222

VIP CLUB ENTRAN CE

FOOD COURT

MR-1331

MR-1619

MR-1516

MR-1313

MR-707

MR-705

MR-600

MR-1634

MR-1631 MR-1328

MR-812

MR-810

MR-507

MR-505

MR-501

COFFEE CART SPONSOR

BUSINESS CENTER

MR-1535

MR-1524 MR-1123

MR-311 MR-411

MR-1636

MR-1435

MR-916

MR-714

MR-805

ATM

MR-1434

MR-1629

MR-920

MR-619 MR-416

SPONS

MR-1335

MR-1224

MR-822

CTIA V ENTRANCE

MR-1537

MR-1334

MR-723 MR-319

MR-211

MR-1235

MR-1330

MR-622

MR-219

MR-115

MR-1234

MR-1436

MR-1230

19

alth

MR-119

Meeting Rooms

5309

23

24

5511

5310 5109

4907

6219G 6219L

Wireless He

MR-223 MR-323

4206

CARRIER CONCEPT ZONE

6219S

6119

MR-1337

6219F 6219J

6219R

17

MR-1641 MR-1541

MR-1136

6219Q

6019

MR-1445

MR-1240

6219I

6219O

4220

MR-1245

MR-1243

MR-1441 MR-1037

6219M

6219N

MR-1244

MR-1242

MR-1341

NEXT WAVE 6219A

5821

MR-1145

MR-1345

MR-1041

L

Mobile Ap6025 ps

5623 5621

F

MR-1144

MR-1143

WHAT'S NEXT OVERVIEW

E

D G

23

N

16 4979

K

4275

1

Corporate Philanthropy Pavilion

world

E-Tech Launch Pad E-Tech Launch Pad

reception

25g Ontario-Canada Delegation

15

11

10

ECC-9

MR-1510

MR-1511

HALL H

22

WIRELESS 2012

Wireless Week’s Show Daily • May |8 | 2012

Exhibitor List For CTIA Wireless 2012 COMPANY

BOOTH

GetWireless ..............................................................................MR-1143 GetWireless .............................................................................MR-1242 G-Form LLC.....................................................................................3004 Giesecke & Devrient ......................................................................5325 Gigamon...........................................................................................5400 Glider Gloves .............................................................................. 4051-H Global Ascend ................................................................................ 2065 Global Communications ................................................................1034 Global Electric Electronic Processing ........................................5475 Global Track USA .......................................................................... 4355 Global Warranty Group, LLC.........................................................1151 Globecomm Systems Inc............................................................. 2860 Glory Style Corporation ................................................................4023 GNSS Technologies Inc.................................................................2763 Go Wireless Depot LLC..................................................................1157 Goal Zero ........................................................................................ 4553 Golla Bags .......................................................................................1933 Good2gether .............................................................................. 4051-Q Goodman Networks, Inc. ..............................................................4613 Grand-Tek Technoloby Co., Ltd.....................................................2611 Green Power Technical Limited ..................................................4761 GSM City .........................................................................................2151 gsm.Exchange ................................................................................2102 GUANGDONG SHENGHUADE COMM. TECH CO.,LTD ...........4220 Hali Power .......................................................................................1326 Hamoti Accessories .......................................................................1021 Hanson Pipe & Precast/Kenner Innovative Solutions ............5239 Harting Inc. of N. America ...........................................................5610 HCP d.o.o........................................................................................ 3964 HeadCase........................................................................................ 2459 Hello Choice ....................................................................................1850 Henkels and Mccoy .......................................................................5156 Highest Rated Wireless Inc .........................................................2045 Hipzbag ............................................................................................1025 Hoffman/Pentair Technical Products ........................................ 2517 Honest Technology.....................................................................4051-F Houdinisoft, LLC .............................................................................4270 Huawei Technologies USA............................................................3301 Hubei Mumaren Network Technology Co.,Ltdá....................... 2508 HUBER+SUHNER, Inc..................................................................5133 Hughey & Phillips.......................................................................... 5050 Hutch Affiliates ...............................................................................4379 Hutton Communications, Inc. ...............................................MR-1619 Hypercel Corp. ................................................................................1523 Hytera Communications Co., Ltd. ...............................................3138 IBuildApp, Inc .................................................................................4257 ICBS ..................................................................................................5113 Ice Qube.......................................................................................... 4965 Ice Qube...........................................................................................5320 ICE Signs ..........................................................................................1018 ICELLPARTS ELECTRONIC TECH (HK) INT’L CO., LIMITED ......2419 ICEX..................................................................................................4736 IDI Billing Solutions .......................................................................4760 IDI Billing Solutions ..................................................................MR-517 IEEE ..................................................................................................4013 IEEE Communications Society....................................................5476 iGRIPs / Herbert Richter GmbH .................................................2145 iKeep - Poldera LLC ......................................................................1418 ILS Technology .............................................................................. 3862 IMEC................................................................................................ 4405 Immersion Corp............................................................................. 4663 Imprue Inc .......................................................................................1658 Incipio Technologies, Inc ..............................................................4133 Indesign, LLC ................................................................................. 3865 Infineon Technologies....................................................................4507 Infinite Peripherals, Inc................................................................ 4856 Informa Telecoms & Media ..................................................MR-1624 Ingram Micro ................................................................................. 5651 Ingram Micro ...........................................................................MR-1144 Ingram Micro ..........................................................................MR-1045 Innertron, Inc. ................................................................................ 4308 Inno Instrument, Inc. .....................................................................5557 Innovative Plastech Inc................................................................. 1765 Innpu Telecom-Technology Co,. Ltd..........................................6219A Inoc ...................................................................................................5213 Intel...................................................................................................5919 Intel..............................................................................................MR-711 Intel.............................................................................................MR-713 Intelligent-Energy ......................................................................... 5405 Intense Technologies .....................................................................5473 InterDigital................................................................................MR-1411 International Latin Broadcasting, LLC .......................................5519 International Supplies ....................................................................1159 International Wireless ....................................................................1616 Interop Technologies .....................................................................4322 Intertek ........................................................................................... 4804 Intrado Inc. ......................................................................................4352

COMPANY

BOOTH

iOnRoad Technologies Ltd. .......................................................6335-F IPgallery.......................................................................................... 4845 IPS CO., Ltd ....................................................................................4272 IPS CO., Ltd ............................................................................MR-1330 iQmetrix ...........................................................................................1432 iridium Everywhere ...................................................................... 3953 iSafe Technology Inc ..................................................................... 4175 iSheldz..............................................................................................1322 iSkin Inc. ..........................................................................................3001 Israel Export Institute ...................................................................5319 Israel Export Institute ............................................................MR-1017 IT Curves .................................................................................... 4051-U ITC Service Group, Inc. .................................................................3104 iTECH Wireless Inc .................................................................. 2001-17 ITL LLC.............................................................................................5256 Ivoke .................................................................................................4572 J5 create .........................................................................................4671 Jabra (GN US, Inc.) ................................................................MR-605 Jame Technology (Shenzhen) Co., Ltd. .................................... 2719 Jasco Trading .................................................................................2063 Jaybird .............................................................................................1944 JB International Inc. .....................................................................1563 JC Cell Inc. .....................................................................................2064 JD Mobile LLC................................................................................2135 JDSU, Test and Measurement .................................................... 4511 JDSU, Test and Measurement ............................................MR-1428 JEBSEE ELECTRONICS CO., LTD. .............................................2615 JFW Industries, Inc...................................................................... 4500 Jia Yi International Co. .................................................................2518 Jiangsu Hengxin Technology Co., Ltd........................................4007 Jiangsu Ronglian Technology Development Co.,Ltd(R& ........4924 JOLT Mobile ................................................................................... 5645 Juni Korea Co., Ltd....................................................................... 5658 Juniper.............................................................................................5531 Kaelus Inc........................................................................................4739 Kathrein Inc., Scala Division ........................................................2525 Kenbotong Communication Ltd. .................................................4301 Kenbotong Communication Ltd. .................................................4400 Keynote Systems .......................................................................... 4069 KGP Logistics .................................................................................5310 KiKa Enterprises.............................................................................1865 King Slide Technology Co., Ltd....................................................5425 Kisomo Innovation Corp................................................................2812 Kodiak Networks ...................................................................... MR-416 Kohler Power Systems..................................................................5125 Konka ...............................................................................................2818 KORE Telematics ...........................................................................3751 Korus Korea ....................................................................................1321 KOTRA (Korea Trade-Investment Promotion Agency) .......... 5559 Kyocera Communications, Inc.....................................................2819 Laipac Technology Inc ..................................................................4364 Laird Technologies ........................................................................ 3458 Lanjian Electronics ....................................................................... 4406 LCC/WFI International, Inc.................................................... MR-310 Lemko Corporation ................................................................MR-1636 LFE Distribution Inc.(La Fabrica Electronics)..........................1463 LG Electronics MobileComm USA, Inc. .....................................3133 LIBRATEL INC ................................................................................2243 LIFE360 ...................................................................................... 4051-J Lifecomm, LLC .............................................................................6219E LIFEPROOF.....................................................................................1951 Lightspeed International Co.........................................................2714 Lin Shiung Enterprise Co., LTD....................................................2613 Liquipel.............................................................................................2724 Lleida.net ........................................................................................ 4635 LM Wireless ....................................................................................1535 LM Wireless .............................................................................MR-1011 Locaid Technologies Inc. ........................................................MR-1111 Location Labs ............................................................................MR-411 LogiGear Corporation ....................................................................4910 LOKSAK, Inc. ..................................................................................2900 Lortacci Inc .....................................................................................1862 LUCKY GOLDJYX CO.,LTD ...........................................................2619 Lumberg, Inc.................................................................................. 5308 Lyncole XIT Grounding................................................................. 5056 M2M Antennas .............................................................................. 3465 M2M Zone Lounge.........................................................................3263 Mace Group.....................................................................................2704 Malsha/iWalk ..................................................................................1351 Marvair ..............................................................................................4118 Marvol .............................................................................................. 1733 MasterCard Worldwide .................................................................6135 Matrix Audio /Teqtronix International Inc. .................................1121 Mavenir Systems, Inc............................................................ MR-1135 Maxwest Telecom ...........................................................................1150 mBlox, Inc. ......................................................................................2425 MCE Systems Ltd. ..........................................................................1519

COMPANY

BOOTH

mCentric ..........................................................................................4732 MECA Electronics Inc. ..................................................................4315 MediaTek Inc.............................................................................MR-1119 Megix Technology Co,.Ltd.............................................................1219 Mentum............................................................................................5457 Mesh Systems Inc .........................................................................3454 MET Laboratories, Inc...................................................................4819 Metal & Cable Corp, Inc ...............................................................5241 Metaswitch..................................................................................... 4455 Metrico Wireless ............................................................................ 3011 Metro Ethernet Forum (MEF) .............................................MR-1524 MI Technologies .............................................................................4351 Miami Digicom Corp......................................................................1856 MicroCare Corp ..............................................................................4153 Microhard Systems Inc.................................................................5571 Microsigns Inc. ...............................................................................1223 Microwave Vision ........................................................................... 4715 MidûContinent Technologies ........................................................5261 MiiKey Inc....................................................................................... 2605 Mimoco, Inc. ...................................................................................1942 Mitec Telecom (Suzhou) Co., Ltd. ..............................................4404 MiX Telematics - North America............................................ 6335-H Mizco International ........................................................................1600 Mobibase .................................................................................... 6025-B Mobile 2000 CO., LTD....................................................................2413 Mobile Backhaul............................................................................ 2565 Mobile Future................................................................................. 4862 Mobile Hype ....................................................................................1419 Mobile Line Communications .......................................................1810 Mobile Mark, Inc. ...........................................................................4934 Mobile Messenger..........................................................................4751 Mobile Pundits ................................................................................4578 Mobileistic .......................................................................................2319 MobilePaymentsToday.com ......................................................... 4055 MobileStar ....................................................................................... 1755 Mobitech Corp. .............................................................................. 5561 MobiTV, Inc. ..............................................................................MR-223 MOBO USA Corp............................................................................4120 Mocana ............................................................................................4673 ModusLink Global Solutions.........................................................3419 MOMAC ...........................................................................................4250 Morpho Cards USA, Inc ................................................................ 4474 Mosaik Solutions ............................................................................4625 Moshi Corporation..........................................................................1420 Movil Wireless ................................................................................1864 Movius Interactive Corporation ..............................................MR-511 Mpathix ........................................................................................... 3945 MSW Wireless ................................................................................ 1139 MTU Onsite Energy........................................................................5013 Multilink ...........................................................................................5362 Multiquip, Inc. .................................................................................4943 Multi-Tech Systems, Inc. ..............................................................3363 Multi-Tech Systems, Inc. ........................................................MR-601 Multiwave Sensors Inc................................................................. 4963 MusicSkins LLC ...............................................................................1743 MyCityWay ...................................................................................4051-I MYCOM NA .................................................................................... 5309 Myers Telco Products Inc. ........................................................... 5551 MyVirtualDM.com ..........................................................................2062 N.E.M. Electronics Corp. ...............................................................1553 nal.syncreon ....................................................................................5515 NANHAI MICROWAVE COMMUNICATIONS EQUIPMENT CO., LTD ....4928 National Cellular U.S.A ..................................................................1965 National Center for Missing & Exploited Children...................5477 National Electronics, Inc...............................................................2039 NEC Corporation of America, Inc. ..............................................5164 NEC Corporation of America, Inc. ........................................MR-1110 Nello Corporation ...........................................................................5209 Neptuno-NAAP............................................................................... 4659 Net Optics, Inc. .............................................................................. 4609 NetNumber, Inc. .............................................................................4319 NetScout Systems..........................................................................3941 NetScout Systems...................................................................MR-1510 NetWorld Alliance ..........................................................................5570 Neustar, Inc.................................................................................... 4561 New Way International Ltd. .........................................................2258 Newfield Wireless, Inc. ................................................................ 4808 Newziro ........................................................................................... 5660 NexGen Skins..................................................................................1264 Nexius...............................................................................................5363 Nexlink Communications ............................................................. 5545 Nexlink Global Services ................................................................5023 Nexpro International LLC. ............................................................1901 Nite Ize, Inc. ....................................................................................2262 Noitavonne, Inc...............................................................................4201 Nokia.........................................................................................MR-1029 Nokia Siemens Networks .............................................................3701

COMPANY

BOOTH

Nokia Siemens Networks .....................................................MR-1434 Northeast Towers, Inc. ..................................................................5158 Northwest EMC Inc. ..................................................................... 4805 Novatel Wireless.............................................................................4541 Novotech Technologies Corp........................................................3353 NQ Mobile................................................................................MR-1422 NRW.International GmbH ............................................................ 4952 Nsoro MasTec .................................................................................4913 nSpire Technologies, LLC .............................................................5673 NTT DOCOMO, INC. .......................................................................6119 nuCourse..........................................................................................2257 Numerex ..........................................................................................4033 NXP Semiconductors ....................................................................4407 NXP Semiconductors ............................................................MR-1522 NYX Mobile ..................................................................................... 5501 OEM Pacific ....................................................................................1956 OEM Source, Inc ............................................................................1257 OFFWIRE ........................................................................................1633 OFS ...................................................................................................5264 Oldcastle Precast ...........................................................................5262 Omega Mobile.................................................................................2627 Omnimetrix......................................................................................5162 OneSimCard ....................................................................................1044 Ontario-Canada Delegation ..........................................................4723 ONTRION .........................................................................................1224 OpenMarket.................................................................................... 4360 OpenPath Products..................................................................MR-801 Openwave Systems Inc. .........................................................MR-812 Optelian........................................................................................... 5500 Option ....................................................................................... MR-1136 Option ....................................................................................... MR-1037 Oracle USA Inc ...............................................................................5821 Orbcomm .........................................................................................3657 Oser Communications ...................................................................3106 Otterbox ...........................................................................................2557 P3 Communications ..................................................................... 4900 P4C Global Inc ................................................................................1663 PaceButler Corporation.................................................................1051 Pacific Cellupage Inc. (PCI) ........................................................3518 Palmer Promotional Products......................................................1062 PanaVise Products, Inc. ................................................................1853 Panorama Antennas ......................................................................4209 Pantrol, Inc ..................................................................................... 5646 Parktel..............................................................................................1057 Parrot Inc.........................................................................................1964 Pay Anywhere.................................................................................4454 PCS Wireless Warehouse............................................................. 1700 PCTEST Engineering Laboratory, Inc. ...................................... 4908 Peabody RFTC Concealment .......................................................5257 Peak Industries Inc. .......................................................................4925 Pepro, LLC.......................................................................................5074 Perch ................................................................................................ 1735 Personal Communications Devices (PCD)................................2433 Pervacio, Inc ...................................................................................5373 Petra Industries ..............................................................................2159 Phazar Antenna Corp. ....................................................................5112 Phoenix Contact .............................................................................5625 Phoenix Telecom Solutions ......................................................... 5504 PIJNZ ...............................................................................................4478 Pilock Corp. .....................................................................................2512 Pinnacle Worldwide Inc................................................................ 1145 Planet Cellular Inc. ........................................................................2019 PlayTales ..........................................................................................4633 Plum Mobile ....................................................................................3219 Point To Point Technology USA, Inc. ......................................6335-A Polar Power Inc. ............................................................................ 5058 Polaris Networks ............................................................................4708 Polaris Wireless, Inc. ...............................................................MR-714 Polaroid ............................................................................................2461 POLYMAX Precision industry company. Ltd..............................2511 POSitivity (Man&Machine) ......................................................... 4365 Positron, Inc. ...................................................................................2563 PPC...................................................................................................5441 Precision Quincy Corp...................................................................5109 Premier Accessory Group ............................................................1938 PremierWireless .............................................................................1046 Prepayd Wireless ...........................................................................5613 Private Planet ............................................................................ 4051-O Pro Mobile Gear ..............................................................................1747 Progressive Concepts, Inc. ...........................................................2957 PROMET International Inc ...........................................................4479 ProMobility ..................................................................................... 4800 Protect Cell ......................................................................................1719 Protonik USA LLC ......................................................................... 1456 Psion Corporation...........................................................................4152 PTCRB ..............................................................................................4709 PureGear ....................................................................................MR-323

WIRELESS WIRELESS2012 2012

Wireless Week’s Show Daily • May |8 | 2012

23

Exhibitor List For CTIA Wireless 2012 COMPANY

BOOTH

PureWave Networks, Inc. .............................................................4370 PureWave Networks, Inc. .....................................................MR-1230 Q Factor Communications....................................................MR-1629 Qingdao Haier Telecom Co., Ltd..................................................4001 QINGDAO HIPOWER NEW ENERGY GROUP CO., LTD .........3142 Qmadix .............................................................................................2933 Qpay Inc...........................................................................................4253 Quake Global, Inc. ......................................................................... 3664 QUALCOMM, Inc............................................................................2633 Qualcomm’s Wireless Reach ....................................................4871G Quanta Wireless Solutions ...........................................................5301 Queclink Wireless Solutions Co.,Ltd...........................................3146 Quintech Electronics and Communications Inc.......................4712 Quobis ............................................................................................. 4639 Rabito. Co. Ltd............................................................................... 5659 RACO Wireless ...............................................................................3161 RACO Wireless ....................................................................... MR-1537 Radian Heatsinks ...........................................................................5621 Radio Club of America ..................................................................4979 Radio Frequency Systems...................................................... MR-710 Radio Frequency Systems.......................................................MR-611 Radisys.............................................................................................5525 RadiSys Corporation ................................................................MR-705 Raycap Corporation .......................................................................4907 Raycap Corporation .................................................................MR-1116 RCR Wireless News.......................................................................5578 RCS - Rampal Cellular Stockmarket Ltd ...................................1125 Reagan Wireless .............................................................................1915 ReCellular, Inc. ...............................................................................4101 Red Bend Software ................................................................. MR-707 Redknee Inc. ............................................................................. MR-818 Redpocket Mobile ..........................................................................1967 REDTAIL Telematics ..................................................................... 3561 Reiko Wireless Inc ..........................................................................1816 Reldan Metals Co...........................................................................4758 ReliOn ...............................................................................................5101 Respro Technology (Hongkong) Co., Ltd ..................................4303 RF Industries ..................................................................................4375 RF Morecom Corea .......................................................................3108 RF Window Co., Ltd. ................................................................ 4051-C RF/Microwave Zone Lounge ...................................................... 4502 RFA ...........................................................................................MR-1041 Richardson RFPD...........................................................................3758 Rixas ...........................................................................................2001-10 Rohde & Schwarz, Inc. .................................................................2651 ROHN PRODUCTS, LLC ...............................................................5105 Romancell Technology Co., Ltd. ................................................. 2409 Rosenberger Site Solutions, LLC ............................................... 3909 Rovi Corporation......................................................................MR-1128 Roxtec, Inc. .....................................................................................4933 Rsupport ..........................................................................................4022 RTx technology Co., Ltd. .............................................................. 5662 RUCKUS WIRELESS .....................................................................4451 Ruptela.............................................................................................4275 Rush Star Wireless ........................................................................1052 Sabre Industries ............................................................................ 5039 Sach Daniels Ltd. ...........................................................................1362 SAF Tehnika .....................................................................................5119 SAGETEL Mobiles (Ningbo) Co.,Ltd. ..........................................4208 Sahara Wireless Inc ......................................................................1451 Salom America Company .............................................................2813 Samsung Mobile.....................................................................MR-1210 SanDisk ......................................................................................MR-604 Sandvine ..........................................................................................4413 Saxx Mobile.....................................................................................2342 Scorpion Security Products ........................................................ 2066 Scosche Industries, Inc.................................................................1235 SDP Telecom ..................................................................................4412 Season Group USA, LLC ............................................................... 5611 Seisen LLC ......................................................................................4414 SeniorTech, LLC ............................................................................ 1365 Sennco Solutions .......................................................................... 2955 Sensory, Inc. ............................................................................. 4051-M SEPOMO..........................................................................................4734 Sequans Communications.............................................................3110 Sequans Communications....................................................... MR-119 SGS Wireless US Inc.....................................................................4704 Shanyos Pte Ltd .......................................................................2001-20 Shared Spectrum Company.....................................................4051-V Sharp Electronics Corporation ............................................MR-1441 Shenglu Telecommunication Tech Co., Ltd. ..............................5204

COMPANY

BOOTH

Shenzhen Hiyunton Digital Communication Co.,Ltd ................1126 Shenzhen Huaptec Co.,Ltd ...........................................................3047 SHENZHEN KINGER POWER TECHNOLOGY CO LTD ............1122 Shenzhen MALATA Mobile Communication Co.,Ltd ................2802 SHENZHEN SUIRONG COAXIAL CABLE TECHNOLOGY CO.,LTD ....4109 Shenzhen Wave Multimedia Co., Ltd .........................................2401 Shenzhen Xiangyue ...................................................................... 2808 ShenZhen ZhongYuan International Investment CO., L.......... 1027 Showuhow, Inc. ........................................................................4051-W SIA Ourea ..................................................................................2001-12 SIAE MICROELETTRONICA .........................................................4211 Sichuan Keenlion Microwave Technology CO.,Ltd....................1120 Sierra Wireless, Inc. ................................................................MR-423 Sierra Wireless, Inc. ................................................................MR-622 Sierra Wireless, Inc. ................................................................MR-523 Signs by Tower ............................................................................... 4157 SIMCom .......................................................................................... 3663 Simple Mobile ................................................................................ 3538 Simple Mobile ...........................................................................MR-701 Singh Electronics .....................................................................2001-19 SINOHERO INDUSTRIAL LTD.......................................................1124 SiteConcealment ............................................................................5150 Skinit ................................................................................................1039 SKRD ENTERPRISE LLC ...............................................................1162 Skullcandy, Inc. ...............................................................................2311 SKYFIBER .......................................................................................2761 Skynet Wholesale Distributors ....................................................1265 SkyWave Mobile Communications, Inc. ................................... 3355 Skywire Communications.............................................................1934 Slatercom- WCD ........................................................................... 5038 SMART IT USA, LLC ..................................................................... 3050 Smart Online ...............................................................................6025-E Smartphone Concept d.o.o ....................................................2001-22 Smith Micro ....................................................................................5333 Smooth Talker - Mobile Communications.................................1939 SnapKeys .........................................................................................4763 SnH Wireless...................................................................................1835 Sol Electronics Ltd.....................................................................2001-3 SOLAIEMES ....................................................................................4637 Solid Technologies .........................................................................4461 Sony Electronics Inc Health........................................................6219I Southern Light ................................................................................5169 Southwire ....................................................................................... 5068 Specialty Tower Lighting Ltd. ......................................................5304 Spinner Atlanta Inc....................................................................... 4501 Spirent Communications ..............................................................4810 SportsDirect ............................................................................... 6025-C Sprint ............................................................................................. 4871E STOKE Inc. ..................................................................................... 4858 STOKE Inc. ................................................................................MR-804 Storati.............................................................................................. 4661 StrapCaddy......................................................................................1323 StreamWIDE ...................................................................................4571 Sun Power Technologies.............................................................. 4956 Sun Wireless ...................................................................................2601 Sunshine Int’l Trade Show Promotion Company Ltd. .............3132 Sunshine Int’l Trade Show Promotion Company Ltd. ............ 4305 Sunsight Instruments ................................................................... 5069 Suntel Electronic Inc .....................................................................1464 Super Fair Cellular ......................................................................... 1762 Super Star Cellular/Mr. Wireless ...............................................2141 Superior Communications ......................................................MR-501 Superior Communications ......................................................MR-600 Supertooth........................................................................................1819 SwiftKey.......................................................................................4051-T Sybase 365 ......................................................................................6117 Symantec Corp. ......................................................................MR-1223 Symmetricom .................................................................................3007 Syniverse ......................................................................................4871D Syniverse Technologies, Inc. ........................................................4123 Systech Corporation ..................................................................... 3565 Talley ................................................................................................ 3107 Tango Telecom........................................................................MR-1631 Taoglas Limited ............................................................................. 3653 Taqua LLC........................................................................................4219 Tarana Wireless ......................................................................MR-1622 Taylor Power Systems, Inc...........................................................5163 T-Cetra .............................................................................................3451 TCT Mobile North America LTD ...................................................2551 TE Connectivity (Tyco Electronics) ........................................... 4535 TE Connectivity (Tyco Electronics) ....................................MR-1229

AT&T. The nation’s largest 4G speeds not available everywhere. Learn more at att.com/network.

COMPANY

BOOTH

Tech Cell Enterprises.....................................................................2902 Techfaithwireless Group .............................................................. 2305 TechWeb ..........................................................................................5070 Tecore Networks ............................................................................3125 Tectonic Telecommunications .....................................................5057 TEEMA .............................................................................................2513 Telchemy, Inc..................................................................................4705 Telecom Media Group .................................................................. 3660 Telecom Worldwide Magazine Ltd..............................................5576 TeleCommunication Systems (TCS)...........................................4423 Telecommunications Media Group .............................................2764 Telecommunications Media Group .............................................2765 Telenor Connexion..................................................................MR-1328 Telenor Connexion AB .................................................................. 3559 TeleSemana.com ............................................................................5579 Telesoft Technologies ....................................................................4354 Telit Wireless Solutions................................................................ 3459 Telmar Network Technology ........................................................4519 Telmar Network Technology .................................................. MR-616 TelWorx Communications, LLC ...................................................5251 Tempest Telecom Solutions, LLC ................................................5201 TESSCO Technologies .............................................................MR-920 TESSCO Technologies ............................................................. MR-916 TESSCO Technologies ..............................................................MR-811 TESSCO Technologies .............................................................MR-805 Text4baby ..................................................................................... 4871C The Feinger .....................................................................................1222 The Wireless Foundation ..............................................................4871 Thermal Edge .................................................................................5259 ThingSling........................................................................................1839 Tian Shan Trading ..........................................................................1263 Times Microwave Systems ...........................................................4311 TIO Networks Corp ........................................................................4373 TM Cell .............................................................................................2700 T-Mobile Towers ........................................................................MR-311 T-Mobile USA .......................................................................... MR-1417 T-Mobile USA ...........................................................................MR-1516 Tongyu Communication Inc. ........................................................ 4107 Tongyu Communication Inc. ........................................................4206 Tossta ................................................................................................1160 TouchPal...........................................................................................4042 Touchtel LLC ...............................................................................2001-7 Touchtel Wireless ...........................................................................1040 Tower Summit ................................................................................5071 Tower Summit ................................................................................5078 Tower Summit ................................................................................ 5170 TowerStream .................................................................................. 5360 TowerStream ...........................................................................MR-1334 Tradefair Support ........................................................................ 3251A Tradefair Support ........................................................................3251B Tradefair Support .........................................................................3251c Tradefair Support ........................................................................3251D Tradefair Support ........................................................................ 3251F Trango Systems ............................................................................. 5059 Transaction Network Services .....................................................4124 Transaction Network Services ............................................... MR-319 Transamerican Power Products ..................................................5019 TransferTo ....................................................................................... 4560 Trilithic..............................................................................................4410 Trimble .............................................................................................3425 Tronix Telecom..........................................................................2001-15 TRS-Rentelco................................................................................. 4809 Trusted Positioning Inc. ............................................................... 3005 Tryon Creek Software LLC ...........................................................4151 TSG Global...................................................................................6025-A TUV Rheinland of North America ...............................................4371 TwistedPair (WAVE Connections) ..............................................4268 TWR Lighting Inc. ......................................................................... 4939 tyntec Ltd ....................................................................................... 4656 UbeeAirWalk............................................................................MR-1435 u-blox America .............................................................................. 3061 UMEOX MOBILE LIMITED ..........................................................4034 Unbound ID .....................................................................................4273 Underwriters Laboratories ...........................................................2625 United Creation Technology Co., Ltd ..........................................1026 United States Postal Service .......................................................5541 UNNECTO ........................................................................................4333 UP Mobile, Ltd................................................................................1042 UpGrade Solution ...........................................................................1024 Urban Airship ...........................................................................MR-1311 uReach Technologies...............................................................MR-507

network.

COMPANY

BOOTH

URGE Mobile, LLC. ........................................................................2851 US Cellular Trading One Corp..................................................... 2405 uTest .................................................................................................4261 Valencell Inc..............................................................................MR-1118 Valmont Site Pro 1......................................................................... 5011 Valmont Structures ....................................................................... 5052 Valor Communication Inc. ............................................................2351 Valor International Inc...................................................................1961 Vecima Networks ...........................................................................4121 VeriFone, Inc. ..................................................................................4019 Verizon............................................................................................. 3859 Verizon........................................................................................... 4871K Verizon............................................................................................4871L Verizon.......................................................................................MR-1137 Verizon......................................................................................MR-1234 Vibe Mobility ................................................................................... 5511 Visa ...................................................................................................5433 Visa ............................................................................................MR-1618 Visage Mobile.................................................................................. 4374 ViVOtech Inc............................................................................... 4051-P Vodafone Group Services GmbH.................................................3759 Von Hoffmann & Partner Technologies .....................................2912 V-Telecommunications ...................................................................1163 VXI.................................................................................................... 2805 W.L. Gore & Associates, Inc.........................................................4470 Walker and Associates Inc...........................................................3532 WaveMAX Corporation ................................................................. 4580 Weather Decision Technologies (iMap)................................ 6025-K Westell/ Noran Tel ........................................................................ 4835 Western Union ............................................................................... 4460 Wi-Ex............................................................................................... 4050 Wi-Fi Alliance ............................................................................MR-417 WiGO Goods LLC ...........................................................................2163 Wilson Electronics .........................................................................1925 Winner Wireless .............................................................................2153 Wired Accessories Inc ..................................................................1962 Wireless Applications Corp. ..........................................................5118 Wireless Center of New York, Inc...............................................2061 Wireless Dealer Magazine ............................................................5573 Wireless One, Inc. .......................................................................... 3719 Wireless Shopp...............................................................................1048 Wireless Source Supply Inc. ........................................................2709 Wireless Way ..................................................................................1421 Wireless Xcessories Group...........................................................2033 Wireox ...............................................................................................1716 WIT Software............................................................................. 4051-D WiTricity Corporation.............................................................MR-1323 Women in Wireless Leadership Forum .....................................4971 Women’s Media Center ................................................................5574 Wonde Proud Technology Co., Ltd..............................................2612 Woosim Systems, Inc................................................................... 5563 WordLogic Corporation ............................................................ 6025-D Worldwide Mobile Trading............................................................1364 Wrapsol ............................................................................................1425 WSA Distributing, Inc............................................................MR-1410 WSA Distributing, Inc............................................................MR-1313 Wtec Inc ....................................................................................2001-13 Wyless ..............................................................................................3357 XA WIRELESS ................................................................................1218 Xact Technology .............................................................................3752 Xaptum...........................................................................................6219L Xceed Technologies, Inc. ..............................................................4018 XCom Global .................................................................................. 5601 X-DOT, Inc. ......................................................................................4024 Xema, Inc ........................................................................................1319 Xentris Wireless .............................................................................3201 Xiamen SET Electronics Co.,Ltd ................................................. 2718 XiangYu Communication Technology Co., LTD. ........................2421 XPHONEX ........................................................................................1061 YOKODA COMPANY LTD ..............................................................2504 Yolycom Group Co. Ltd. ................................................................2301 YouMail, Inc................................................................................ 4051-B YouRenew ........................................................................................2854 yurbuds ..............................................................................................1119 ZAGG Inc. ........................................................................................2233 Zeikos, Inc. ..................................................................................... 2905 Zensky Telecommunication(Jiangsu Zhengkai Electron .......4307 Zhenjiang Putian Electronic Co., Ltd..........................................2500 Zhone Technologies .......................................................................5313 Zhuhai Hansen Technology Co., Ltd. ..........................................2520 ZTE Corporation .............................................................................4143

24

WIRELESS 2012

Wireless Week’s Show Daily • May |8 | 2012

Q&A: AT&T on Spectrum, LTE and the OTT Threat BY MAISIE RAMSAY Like all wireless operators, AT&T is working to keep up with rapid changes in the industry that have spectrum at a premium, networks weighed down with data traffic and over-the-top (OTT) players chipping away at business models. Turning those challenges into opportunities will be among the subjects discussed by AT&T technology and network operations executive John Donovan during a discussion put on by the Alliance for Telecommunications Industry Solutions (ATIS). The panel features Donovan and Tony Melone, executive vice president and CTO of Verizon. Wireless Week interviewed Donovan by e-mail ahead of the ATIS roundtable about the spectrum crunch, vertical industries, LTE and whether operators can innovate their way out of the over-the-top dilemma. Wireless Week: You’ll be appearing on a roundtable about opportunities for wireless operators in vertical industries such as healthcare and banking. What do you see as the top challenges and opportunities wireless providers face in expanding into new markets? John Donovan: The number one challenge facing AT&T and our industry is obtaining access to more spectrum in order to meet the continually exploding demand for mobile Internet. Like the millions and millions of other wireless consumers, our customers demand access to the 21st century’s latest technology. We have been working hard to squeeze out everything we can through infrastructure and engineering but it takes additional spectrum – the lifeblood powering wireless Internet – to ensure fewer dropped calls, faster downloads and better service. These are all crucial elements of expanding into new markets. Spectrum aside, the opportunities in vertical markets – for both consumers and enterprise clients – are nearly limitless. Customers expect great new apps and services faster than ever. So we need to accelerate the pace of innovation to satisfy that demand. But as much expertise as we have at AT&T, there’s a much larger world of thirdparty developers who can drive this industry faster than we can on our own. So the challenge and opportunity is to open our network assets to those developers so they can build

on top of them. We do that by moving our network services into the cloud, and making them addressable by turning them into platforms and exposing them as APIs. This way, developers can focus on building their apps while we provide the underlying technology. WW: What is AT&T doing to expand beyond its core consumer base and into new areas? Donovan: Cloud technology is one of our major growth areas. At our annual developer summit in January, we announced several new cloud offerings, including the Cloud Architect solution and our support for the OpenStack ecosystem. Our solutions enable developers to both run their apps in the AT&T Cloud while also utilizing our Cloud platform to access a variety of network and billing APIs. We also just announced a developer release coming in June for a number of AT&T Watson speech recognition technology APIs, which translate spoken words into text. This is an effort to accelerate development and innovation in the voice recognition space. We also know emerging devices are one of the industry’s big growth opportunities and AT&T is the undisputed leader with more than 15 million of these devices on our network. WW: How significant do you think vertical industries will be for AT&T going forward? Donovan: Mobile Internet connectivity enables applications that will

improve areas such as health care performance and delivery through remote monitoring, energy efficiency with Smart Grid and home appliance networks, and education, public safety, and government performance. Vertical industries are very important to us and provide an opportunity to deliver tailormade solutions, and reach more consumers with services that make technology more relevant, useful and purposeful to everyday life. For example, few people leave the house without a cell phone and wallet. We’re working to make to make one of those obsolete. WW: Operators face increased competition from over-the-top providers. Is there any hope of innovating our way out of this dilemma, or will over-the-top players always have the upper hand? Donovan: It is important that we work closely with developers, providers and others to maximize opportunities and deliver the best possible experience for customers. For example, we have worked closely with providers such as Pandora and Netflix to enable them to provide better experiences to their end users while utilizing AT&T’s network in a more efficient manner, and that type of collaboration is important. We of course also compete with over-thetop players – but we’re all trying to do the same thing: innovate to meet customer needs, and each company brings its unique capabilities and experience to the market place.

Donovan WW: AT&T has a number of outreach efforts around innovation. In your view, which have been the most successful? Donovan: We’re doing a wide variety of things to boost innovation and frankly are seeing many success stories as these programs gain traction. For example, in addition to actively sharing APIs with developers, we’re hosting hackathons and boot camps all over the country to help developers learn how to use our APIs and other technology. We’re bringing some of the most promising developers in to work at the AT&T Foundry innovation centers, which opened in 2011. These three facilities in Palo Alto, Texas and Israel are open, collaborative spaces where innovation coaches at AT&T can work with developers to get their products to market three times faster than normally is possible. We find these developers through “fast pitch” sessions, and we held more than 500 last year. We currently have more than 100 projects active in the Foundry, and have deployed more than a dozen products. We are also aggressively tapping into the vast talent of our employee base through The Innovation Pipeline (TIP), our dynamic internal crowdsourcing program that is producing tangible results. ●

WHAT’S AT THE ANTENNA COUNTS The Value of Distributed Amplifiers in DAS Solutions

There are generally three types of DAS: passive, active, and hybrid. Passive and hybrid systems use thick and costly coaxial cable (1/2“ to 1.5“ in diameter) to distribute the wireless signals to antenna end points from centrally located high power amplifiers. In contrast, active DAS systems use lower power amplifiers located at the antenna end points, fed by flexible, low-cost cable to achieve a more uniform and consistent coverage area with reduced impact on the building infrastructure.

place a call because there is no dominant signal to support the transmission. The physics of a deployment are such that it’s difficult to get the strongest signal from a passive or hybrid system out at the end of a cable run at the building’s edge, as the telecom closets and equipment rooms are almost always located towards the center portion or in lower levels of the buildings as opposed to the edges. Thus, there is a farther distance between the remote unit of a hybrid DAS and the antenna point.

In a passive or hybrid system, signal strength diminishes the farther you are from the base station. Even in hybrid systems, cable runs can go 200-250 feet and produce loss (See table below.) These losses can be offset by using lower-loss cable –7/8 inch diameter cable, for example—but lower-loss cable costs twice as much and is more difficult to manage during installation due to its thicker diameter and higher degree of stiffness.

To overcome these performance issues, hybrid and passive systems often incorporate in-line amplifiers, sometimes called signal boosters. These in-line amplifiers add to the overall cost of the system, and degrade the quality of the signal as every booster contributes additional noise to the signal.

Frequency in GHz Coax Type

0.15

0.2

0.5

1

1.5

2

3

LDF 1/4"

1.52

1.77

2.86

4.16

5.19

6.10

7.67

LDF 3/8"

1.29

1.49

2.42

3.52

4.40

5.17

6.52

LDF 1/2"

0.82

0.95

1.53

2.22

2.77

3.25

4.09

VXL 7/8"

0.49

0.57

0.93

1.36

1.71

2.01

2.54

Signal attenuation (in dB) in coaxial cabling over a 100-foot run.

As shown in the table, half-inch cable attenuates at the approximate rate of 3.25 dB per 100 feet when running AWS frequencies. If you have to run an AWS signal over 100 feet of half-inch coax, you only have 50 percent of the signal left by the time the cable reaches the antenna. The solution is to either run a thicker cable or run more antennas, which involves adding more splitters, which can also attenuate the signal. In an active DAS, knowing that there is uniform signal strength at each antenna, the engineer can easily create a consistent high quality ‘best server’ coverage area to deliver a very clean signal that enables high data rates. The quality of the receive signal is tied to the device’s data rate, and it is much easier to provide a high quality signal with an active system. In contrast, a passive or hybrid system is likely to have holes in its coverage area, and subsequently user devices switch from one serving base station to another hunting for a useable signal, creating more frequent handoff scenarios that reduce data rates. In high-rise buildings, it is difficult to use a passive or hybrid DAS because of the need to create dominant coverage areas at the building’s edge to overcome interference from the outside macro networks. Pilot pollution is a common interference issue in high-rise buildings where the mobile device can sense multiple signals from various cell sites surrounding the location, often making it appear there is adequate service available. But the user often cannot even

One of the most compelling reasons for using active DAS is for highspeed data since placing the amplifiers as close as possible to the mobile user results in the highest quality airlink. From a comparison perspective, Wi-Fi systems are predicated on the use of distributed amplifiers and MIMO antennas, and TE’s system is closer to this architecture than any other system.

MIMO Support Wireless carriers are adopting MIMO technology to keep up with rising demands for more data throughput, and the advantage of the TE active DAS is that it delivers true MIMO at all antenna locations without requiring an additional cabling infrastructure. In a hybrid or passive environment, the designer wanting to deploy MIMO has no choice but to lay a second set of cables. The cabling is the largest cost factor in a passive or hybrid system, so adding a second layer of cabling makes it expensive for the carrier to deploy MIMO with a passive or hybrid DAS. In contrast, the TE active DAS keeps the parallel co-frequency MIMO streams separate by frequency converting each stream independently to a different intermediate frequency or digitizing each stream and digitally multiplexing them onto the same cabling infrastructure. Because TE DAS systems use the same cabling infrastructure for supporting MIMO signals, the DAS can be initially deployed for SISO operation and then subsequently enhanced for MIMO operation when the need for higher capacity arises. It is a plug and play upgrade—add a card to the main distribution unit and expansion unit and add a second antenna at each location—the cable plant remains the same. TE’s active DAS products offers several key advantages over passive and hybrid systems. Through the use of distributed amplifiers at every antenna, TE’s DAS produces a uniform, high-quality signal at each antenna for higher data throughput and easier system design. In the end, TE’s DAS products are easier and less costly to install and produce superior performance for today’s and tomorrow’s cellular service needs.

For more information on TE DAS visit TE booth #4535 or stop by for our events. TE Hospitality Events May 8 & 9 from 3:00-4:00 p.m. In-Booth Educational Sessions 11:00 a.m. – 2:30 p.m. daily te.com/CTIAwireless

26

WIRELESS 2012

Wireless Week’s Show Daily • May |8 | 2012

Check It Out (or In?): A Mobile App That Targets Hotel Guests BY ANDREW BERG martphones, tablets and laptops have become indispensable tools for travelers. The strangers seated next to one another in row 27 are far less likely to be carrying on a conversation than they are to be playing Angry Birds or booking a rental car over the in-flight Wi-Fi on their iPad. LodgeNet, which should bring to mind the last movie you rented while staying in a hotel room, has a pretty good grasp on travelers’ attitudes and behaviors around mobile technologies. The company’s in-room entertainment platform serves about 85 percent of all hotels, and data gathered via its in-room Wi-Fi network has allowed the company a fairly detailed picture of hotel guests’ viewing habits. Derek White, president of LodgeNet’s interactive & media networks, says that depending whether you count single or mobile people in the room, somewhere between 500 million and 700 million travelers a year come through LodgeNet’s hotel network. That puts the company in a unique position to reach, influence and enable customers on a variety of levels, which he says has made coming up with a LodgeNet mobile app an extraspecial kind of challenge. In contrast to the typical app strategy that seeks to perform one function really well, LodgeNet acknowledged that it needed to create what White calls a “mega app” that would synthesize a number of different services and functions for travelers accessing its services. What the company came up with, White says, is admittedly a work in progress. Nonetheless, it’s well informed and a feat of considerable foresight given the thousands of hotels involved and all the moving parts. Right now, the app covers some basics. It acts as a remote control, allowing users to change channels, which goes a long way towards pleasing the germ-a-phobes out there. Secondly, guests can use the app as a virtual concierge, enabling them to find nearby restaurants and events, as well as find out where important facilities are located, such as conference centers and transportation. Lastly, users can sign into the hotel they’re staying in and check out what’s playing on-demand.

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While White says there’s certainly a place for apps like Yelp!, LodgeNet wants to create a multi-faceted hyper-local experience that’s tailored to a specific hotel’s clientele. “We’re trying to really create a very customized, personalized set of recommendations that would be in this local area and that right now is very much a work in progress,” White says, adding that the company is happy to see that users who download the app are not just using it as a remote control but are equally interested in the local concierge portion. White says the third portion of the app, which is very important going forward, is to bring the hotel services – room ser vice, dry cleaning, check-in and check-out services – to the guests through the app. “People could order their room service on their way to the hotel, so for instance if they’re in a cab and it’s late and they just want to have something waiting when they check in, that’s a possibility,” White explains, noting that the app is being designed so that the hotels can customize what ser-

“Without the hotels, we don’t really have a business, so we do have to consider them above all else.” vices they’d like to offer on top of the baseline app. White says it’s a fine line that LodgeNet has to walk when working with the hotels, many of which have their own booking apps, as well as on-premise restaurants and bars where they’d like to keep guests. “Without the hotels, we don’t really have a business, so we do have to consider them above all else,” White says, “but I think they increasingly see us as someone that understands the consumer. We’d love to keep people in the hotel, but I think at the end of the day most of them understand that probably doesn’t work for most guests.” What’s interesting about LodgeNet’s situation is the number of possibilities inherent in its positioning. The company is pondering a social

Above: LodgeNet aims to complete three basic tasks, with more to come.

Left: Users access a virtual concierge for their specific hotel via the LodgeNet app. network overlay with various partners, which would serve up offers and event notifications via location-specific LodgeNet Twitter conversations. There’s also the possibility of streaming content to the device through the app, and White says the company is even looking into figuring out a way to integrate with Microsoft’s Ultraviolet service. So, any takeaways for those companies looking to build their next app? “Our philosophy has been around four screens, one strategy…We’re really trying to figure out how do we speak through the TV, the computer, a tablet and a smartphone,” White says, adding that retooling, which the company has had to do a lot of along the way to ensure its various partners could publish through to those four screens, is all part of the game. White credits a move to cloud-based systems for making some of the magic happen. “There’s just a beautiful simplicity in being able to put all this information in one spot and then having it populate all these different devices and screens.” For more about how LodgeNet is navigating the world of app development, check out the Apps@ Work panel, from 3 to 4:15 p.m. today in Room 357 of the Ernest N. Morial Convention Center. White will be joined on a panel by Leslie Ferry, vice president of marketing forBroadSoft; Rip Gerber, CEO of Locaid; TJ Travelbee, senior architect for MicroStrategy; and Azita Arvani, head of innovation strategy for Nokia Siemens Networks. ●

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Some Technologies Worth a Closer Look being exhibited here at the CTIA show, mostly BY ELLIOTT DRUCKER in booths attracting relatively little attention, ake a stroll around the exhibits at this that may go a long way towards addressing year’s CTIA Wireless show and you these network challenges. Here are some will soon realize that most of the booth examples: traffic and media attention is focused • 3GPP, the body that creates specifications on the newest apps and the next generation of for LTE networks and user devices, has a very sexy smartphones. Meanwhile, purveyors of active program under way aimed technologies aimed merely at developing and standardizing at making broadband technologies that allow a broadband networks and user devices network to “self-organize.” In perform better and more the ideal case, every uplink and efficiently gamely man downlink transmission in a selftheir exhibits, eagerly organized LTE network would be fielding questions from the automatically managed in both the occasional techie visitor. frequency and time domains so as to Actually, it’s pretty much maximize the throughput efficiency been that way at every of available spectrum. CTIA Wireless show since That capability would the first iPhone burst on the probably involve a breathtaking scene and sparked a surge amount of complexity, but even of consumer interest in the Elliott Drucker far more modest levels of selfnewest and shiniest things organization could deliver huge the wireless industry has to benefits – perhaps doubling the offer. throughput capacity of a given While all this attention network. That would be roughly is lavished on the consumer the functional equivalent of side, the No. 1 challenge doubling the amount of available faced by the industry in spectrum, and most likely at a 2012 is comparatively fraction of the cost. Infrastructure mundane: With only hardware and software vendors limited prospects for access are busy developing technologies to new spectrum, how that will support LTE network selfcan operators grow the organization, and they are certainly capacity of their broadband worth a look. networks to meet exploding • Wireless broadband networks demand while at the same are often plagued with areas time rein in costs so that of concentrated traffic that they can turn a profit? are difficult to handle using A collateral challenge conventional network architecture. lies in finding ways to For some time, strategies for relief constrain peak demand of localized traffic congestion have without unduly angering relied on the use of local Wi-Fi “hot-spots,” broadband users. I am convinced it is these but there are a number of technical and user issues, and not which smartphone screen preference factors that make this approach less offers the sharpest graphics, that will shape the than ideal. An alternative is the development wireless industry in coming years. I also believe of LTE base stations (eNodeBs) with full that there are some interesting technologies

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Infrastructure hardware and software vendors are busy developing technologies that will support LTE network selforganization, and they are certainly worth a look.

operational features but miniaturized to the point where they can be placed anywhere. These “pico-” and “femto-” eNodeBs are intended to serve, respectively, very small and tiny areas (often indoors), so they can transmit at correspondingly low power levels. User devices they serve can also transmit at very low power. As a result, pico- and femto-eNodeBs can be used to absorb concentrated traffic loads without creating much RF interference that would reduce performance of the overlying “macro” network. Deployed in sufficient numbers, they could significantly increase overall network capacity. The key to making this work is technology that allows the pico- and femto-eNodeBs to be easily integrated into the “host” network, in terms of both operation and spectrum management, without much engineering effort. Check in with the makers of these pico and femto products to see what new integration technologies they’re offering. I’m not seeing quite as much development of technologies aimed at controlling peak demand. Part of the problem is continued user appetite for bandwidth-hog applications, in particular streaming video. So far network operators are relying on monthly throughput caps to try to keep things in check. Unfortunately, customers seem to hate the caps and they are not proving to be all that effective at limiting peak traffic loads. Better solutions are sure to be coming, and you might find a few vendors demonstrating load management technologies, or at least willing to talk about them, at the show. So sure, follow the crowds and be dazzled by the latest wireless social networking apps and touch-screen magic. But if you happen to have an interest in the health and vitality of the industry, you might also want to check out some of the less glamorous technologies that will help determine the future of its core enterprises. They just might be surprisingly exciting. ● Drucker is president of Drucker Associates. He may be contacted at [email protected].

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Tower Summit Stands Tall in 15th Year BY MAISIE RAMSAY he Tower Summit looms large on the show floor. It’s the largest pavilion managed by an outside partner, with about 20,000 net square feet and more than 100 exhibitors. And as the event marks its 15th anniversary, it’s interesting to note that it hasn’t always been in its present form. The summit only teamed up with CTIA eight years ago, explains Carolynn Herr, director of events for Light Reading Communications Network, which shares the same parent company as the summit and serves as one of the event’s media partners. Before that, it was held as a standalone event in the fall. But after PCIA began its own

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fall event, the summit decided a change was in order. “We felt it would serve the industry better to have a spring and fall show for the tower industry,” Herr says. “It was a natural fit to team up together with CTIA to be able to offer content in one location.” In its current form, the summit provides a centralized space for the wireless infrastructure community. “We try to allow them to find each other in the vastness of CTIA,” Herr says. The event will offer a number of educational sessions on issues unique to the tower industry ranging from regulatory issues and trends in mobile backhaul to rural cell site development. The sessions, organized together with

AGL Magazine, run on Tuesday and Wednesday and require separate registration. There also will be networking events for summit attendees. The event’s specialized focus is attractive to a broad swath of companies specializing in everything from antenna concealment to diesel generators. Tempest Telecom Solutions marketing executive Elda Rudd says the summit is a “good fit” because it focuses on infrastructure at the edge of the network, where Tempest is mainly focused. The company is showing off its new preventative maintenance services

for distributed antenna systems at this year’s event. It’s a sentiment echoed by Vents Lacars, vice president of business development at Latvia-based backhaul specialist SAF Tehnika. The company targets a number of sectors, including wireless operators, Internet service providers, military and government. “If we want to reach all our audiences, I think this is the best place to be,” he says. ●

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Retail Zone Comes of Age BY MONICA ALLEVEN ver the years, the retail community has become a big demographic at CTIA Wireless shows, this year accounting for about 25 percent of the show floor. “It’s a significant piece of the show now,” says Rob Mesirow, vice president and show director for CTIA. Naturally, using wireless and mCommerce to make retailing a more successful endeavor is of interest to this segment. Remember when brickand-mortar retailers feared they would lose business to their online competitors? They may still feel that way, but they’re fighting back – by incorporating more online features in their physical stores. It might sound like an oxymoron, but as the Millennial generation has shown via their propensity to text rather than talk on their phones, they’re also less likely to feel the desire to talk to an actual store clerk. So retailers are getting more creative, installing more touch screens and interactive gadgets in their stores to engage the highly desirable 16- to 25year-old male demographic. Executives at iQmetrix know it all too well. That’s why they developed the XQ Interactive Retail system for combining the online and in-store experience with a touch-screen interface to both educate and entertain consumers while they’re in the store. iQmetrix launched the product last fall and it’s already being used on almost 500 screens in 100 stores in North America. Customers can walk into a store and look at a wall full of devices matched to rate plans. Anne Weiler, vice president of Marketing for iQmetrix, says a lot of it has to do with physical retailers at risk of becoming a show room for online shopping giants like Amazon. Consumers do their research online, then continue that research in the store and discover with their existing smartphones that hey, they can find the same product cheaper on Amazon. The online company gets the revenue, but the owner of the physical store has to pay the rent, keep inventory in stock and manage the higher-than-usual turnover in wireless retail staff. Customer-facing software is designed to guide them through an instore sales process, with the customer interacting with the screens and having better conversations with the in-store sales team, including about add-ons like accessories. iQmetrix works with partner Planar Systems, which supplies the touchscreen solutions. iQmetrix is targeting carriers and resellers of various sizes, as well as those outside the traditional wireless industry. Its technology is in hundreds of Loblaws grocery stores in Canada. Also part of the Retail Zone at CTIA Wireless 2012 is Cellular Repair School, which has been open for about a year and a half. The founders of the school have exhibited at CTIA shows in the past, but it’s a first for the relatively young school. CEO Josh Gray says a majority of the students already are in the wireless industry, although they’re also seeing their fair share of newcomers to the space. The school offers a five-day crash course at its headquarters in Gilbert, Ariz., in addition to an online course that typically runs 30 days. And it’s not all techno talk – in fact, that’s only about 20 percent; the heaviest focus is on creating a sustainable business, marketing and associated skills. ●

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Catching Up: Mobile Technology Keeps On Giving WHO: JIM MANIS, FOUNDER AND CEO, BBB MOBILE GIVING FOUNDATION What do you expect will be prominent themes at this week’s show? We are highly encouraged to see CTIA create the first-ever corporate philanthropy pavilion at International CTIA Wireless 2012 to highlight our industry’s commitment to corporate social responsibility. The pavilion will showcase the different ways in which wireless technology makes our communities better places to live, and visitors will see the latest, most innovative CSR programs in the industry, including – of course – mobile giving. What’s your main goal at CTIA Wireless 2012? We have two primary goals: 1) continue to evangelize our position that mobile giving is a trusted medium for consumers and corporations to give back to their communities and 2) support our new premier partner, Syniverse, as it participates in the corporate philanthropy pavilion. What are the biggest challenges facing your segment of the industry? Industry standards around mobile giving continue to be a challenge and a focus of ours, along with improving ROI for charities

as they use mobile technology for social action – including new donor acquisition, fundraising and engagement. It is important that the good intentions of regulatory action be balanced with a sustainable client environment where user experience and cost of implementation is both positive and affordable. Wireless technology is a very powerful and important tool for a wide range of social actions, so much so that the proponents of its applications have a unique responsibility to ensure that the results of its application are trusted and accountable, and not subject to abuse for the very same attributes that make it so impactful. Where are the biggest opportunities? Even though mobile giving has had initial successes in raising more than $50,000,000 from millions of contributors for worthy causes, we have a bigger opportunity to mirror and lead industry innovations by applying alternative billing and business models to support philanthropy, new points of distribution and promotion for calls to action, a renewed focus on the role of charity accountability and better technology integration to address priority community concerns. We began this process more than four years ago and remain committed to it because broad public awareness for the hundreds of millions of North American wireless users will promote the application of wireless technology for the benefit of accredited charities and their worthy causes.

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ForeScout, Cellebrite Debuts New Fiberlink Hook Phone Buyback Program Up for MDM C oreScout Technologies and Fiberlink announced a partnership to deliver an integrated mobile device management (MDM) and network access control (NAC) offering. The new ForeScout MDM, powered by MaaS360, combines cloud-based mobile device management services, device support and unified security control. The joint solution already has been successfully deployed at a Fortune 500 financial institution, providing the security and compliance needed to accelerate managed and personal mobile device adoption while mitigating risks, especially for companies in highly regulated industries, the companies say. Here are some of the features the ForeScout and Fiberlink MaaS360 combination promises to provide enterprises with: • Security automation to dynamically detect unmanaged devices, such as iPads, iPhones and Androids, on the network in real-time and apply controls that range from block, register as guest, segregate and initiate hosted virtual desktop (HVD) session to full MDM enrollment and on-demand device policy inspection. • Automated installation of MaaS360’s MDM agent by directing users with unmanaged devices through a self-enrollment process. • Over-the-air device configuration and corporate app catalog management to instantly provision access to corporate email, Wi-Fi, VPN and applications. • Enforcement of passcode policies and strong encryption keys to protect sensitive business and personal data on mobile devices. • Mobile application blacklist-

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BY MAISIE RAMSAY ellebrite is best known for its data transfer services: Bring your phone into a carrier store, and it may be a Cellebrite product that moves your data from one device to another. Now, the company is branching out with a new buyback program designed to make it easier for customers to trade in their old devices. The service is part of Cellebrite’s Touch tablet, released last year. It allows customers to hand over their phones at the point of sale, instead of mailing in the device through online buyback programs. CEO Jim Grady says the ser-

ing, minimum OS level verification and device feature restrictions. • The ability to remotely locate, lock and fully or selectively wipe lost or stolen devices. • Protection of Personal Identifiable Information (PII) through sandboxing, preventing administrative access, disabling app inventory outside of corporate app catalog and deactivating location services. • Unified visibility, control and compliance reporting for all mobile endpoint devices including PCs, smartphones, tablets and laptops through the CounterACT platform. ForeScout MDM will be generally available in June at an annual subscription with prices starting at $6 per mobile device per month. ForeScout Mobile, an add-on module to the company’s network access control platform, provides native device security for iOS and Android devices, as well as MDM integration. ●

vice has a higher take rate than traditional buyback programs because there are fewer hurdles to customers handing over devices. “It can quickly and easily tell them the value of the phone. It makes it simple and easy so it has a high take rate,” he says. Retailers simply hook up a customer’s device to the tablet, search for the value of the phone and offer an in-store credit for the device. The trade-in program itself is being handled by Clover Technologies Group. Cellebrite claims that the service is beneficial to retailers because customers spend more in stores than they receive from the rebate, boosting sales.

The buyback program isn’t Cellebrite’s only announcement this week. It also came out with a new self-service station that allows customers to do a number of tasks typically done by store employees, such as transferring data from one phone to another, installing a customized selection of apps and backing up content and contacts to a USB drive. The self-service offering was already available overseas, and this week marks its North America debut. Both the self-service program and the tablet support 4,000 phone models and major operat-ing systems including iOS, Android, Windows Phone, BlackBerry, Symbian and Palm. ●

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Raco Lands OnAsset for Multi-Mode SIM Wireless President John BY MAISIE RAMSAY Horn says. reight tracking firm The SIM is equipped OnAsset Intelligence with software allowing has become the first it to identify its location to go to market with and pick the appropriate an international multinetwork. The technolmode SIM made by Raco ogy appears simple, but Wireless, the exclusive provider of machine-toHorn: Technology appears Horn says it required a good deal of complex machine services using T- simple but required engineering on the back Mobile USA’s network. complex engineering. end to ensure it worked seamlessly. OnAsset is using the SIM in a “People always ask, ‘Aren’t wireless module it developed to you afraid of becoming just a keep tabs on high-value freight dumb pipe?’ It takes an awful lot such as jewels, pharmaceuticals of work for us to appear dumb on and consumer electronics. Raco’s SIM card supports more the front end,” he says. Raco Wireless first announced than one carrier and is designed the IMSI SIM product last October. for use in the United States and Modules must be tailored to the SIM, Europe, allowing companies like and the OnAsset module was in the OnAsset to deploy a single unit works for several months before it for multiple international marwent official this week, Horn says. kets while avoiding high roaming “Being first, it sometimes costs. The current version of the takes a while to move through all multi-mode international mobile the moving parts,” he says. subscriber identity (IMSI) SIM Raco Wireless developed runs on T-Mobile’s network in the chip in collaboration with the United States and Everything T-Mobile USA, Everything Everywhere’s network in Europe. Everywhere and mobile security “They’re allowed to manage provider Giesecke & Devrient. ● their costs a lot better,” Raco

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TCS Debuts Security, 911 Solutions BY MAISIE RAMSAY eleCommunication Systems (TCS) has bolstered its offerings for the wireless segment with new security products and a new 911 solution. The company says its new security portfolio is designed to help enterprise clients assess where vulnerabilities exist, protect networks, validate that proper protocols are in place, monitor for new threats and train staff on best practices. “We’re seeing more and more commercial networks coming under attack,” TCS Chief Technology Officer Drew Morin says. “You need to be aware of what’s happening.” TCS is tailoring the solution individually to its clients, since they each have unique needs. On the public safety front, TCS’ new platform allows operators to route 911 calls on their voice-over-LTE networks. MetroPCS is moving aggressively to VoLTE, and Verizon has also said it will eventually roll out the service. The TCS VoLTE 911 solution uses a SIP architecture, routes calls to public safety answering points, supports location technology and is backwards compatible with prior platforms, among other features. ●

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Redline Enterprise Offers Alternative to Fiber, Microwave BY ANDREW BERG edline Communications Group has announced the availability of Enterprise, a new compact carrier-grade wireless networking solution. The solution aims to allow telecom service providers to deliver business access services in areas where traditional fiber or microwave are not ideal. Redline says that while other broadband technologies, such as Wi-Fi, WiMAX and LTE, are designed for greater downlink throughput than is available to the uplink path, the Enterprise solution adjusts uplink and downlink throughput based on demand, reaching speeds of up to 100 Mbps at ranges up to 75 miles. “Redline engineered Enterprise for telecom service providers to address the need for businesses to have an affordable alternative to private fiber networks, but without having to sacrifice performance,” said Duval Yeager, associate vice president of product marketing at Redline Communications, in statement, adding that business networks need to support communications in both directions with low latency. Enterprise employs Redline’s next-generation RDL-3000 radio platform that incorporates multiple-in, multiple-out (MIMO) radio technology, while enabling services and applications such as virtual private networks, audio and video conferencing, telco-quality voice service and voice over Internet Protocol (VoIP). Enterprise provides both point-to-point (PTP) and point-to-multi-point links, allowing a single base station to connect to multiple distributed Enterprise units. Software for Enterprise can upgraded or reconfigured over the air from a remote location. ●

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Apps continued from page 1 themselves because the carrier ondeck model hasn’t succeeded. And Monday’s Mobile Web & Apps World session focused on the mobile developer business model. Digby’s Lowden said mCommerce is still a small market, but it is one that is growing because it offers interactions that other technologies cannot. It not only drives consumers to visit brick-and-mortar stores but gives consumers tools once they are in the store. Digby’s main product is its Localpoint Mobile Platform, which provides analytics based on shopping in physical locations, targeted location-aware mobile messaging and tools to help brands attract and influence customers. The company’s customers include brands like Bed Bath and Beyond, Cabela’s, Toys “R” Us, and Home Depot. Lowden said mobile apps have become the “new loyalty card” that consumers will use because many of them use the mobile web or an app to shop. Verani, of Trilibis, said the mobile web is the most cost-effective way to reach mobile consum-

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David Butler (right) says MasterCard wants to form partnerships with developers. ers, especially with the advent of HTML5 coding. Getting a mobile website up can cost as little as $5,000 and up to $200,000 depending on what goes into the site. Yentin added that site maintenance also is an important consideration that will add to ongoing costs. Ting, of Enflick, said apps might provide better interactions with consumers but that app development is more costly because they have to be built for each platform. How do consumers use their smartphones to buy things? One way is by using a credit card, which MasterCard hopes to make

Data continued from page 1 specifically of the wireless web and data. The latest study by his consultancy shows total global mobile revenues will reach $1.5 trillion in 2012, with mobile data revenues already exceeding $300 billion. Mobile operator profits have more than doubled in the last 10 years, although he said the share of Asian operators has tripled while those in Europe have declined by 50 percent. China has more than 1 billion mobile subscribers. Sharma said mobile device sales and revenue are now exceeding those of traditional computers, based on unit sales, with smartphones accounting for almost 70 percent of all device sales in the U.S. While Nokia and Research In Motion (RIM) have fallen behind, Samsung and Apple now sell more than half of all smartphones. He said the Chinese manufacturers ZTE and Huawei are building market share and predicted that pure play OEMs will not survive in the long-term. Apple, Sharma said, has about 70 percent of mobile device profits, while its app store downloads ex-

more efficient with its OpenAPI Platform. David Butler, the product manager for MasterCard Worldwide’s OpenAPI Platform business sector, said the credit card company uses the technology to help external developers build apps that enable mobile payments. MasterCard uses the technology to enable payments, send offers and use location. Google’s mobile wallet, among others, uses the technology. “We’re particularly excited by payments possibilities,” Butler said. “The main aim for us is to form partnerships. We really want to work with developers to see how to extend these services and get feedback on ways to improve it. We’re not just a business-to-business company.” Atif Hussein, CEO of a mobile payments company called Paidpiper, demonstrated the use of MasterCard’s technology with Paidpiper’s new smartphone app. The demo included the exchange of Hussein’s business card, with which he loaded $10 so that it could be used to make a purchase. The implication was this was an incentive to build customer loyalty. ●

ceed 25 billion. And wireless operators are losing out, with mobile apps revenue tilting completely off-deck. Mobile subscriber growth will continue unabated, Sharma said, with more mobile subscriptions next year than the 7 billion people on the planet. China alone has more than 1 billion subscribers and India is on target to reach that level next year, he said. Meanwhile, voice traffic is declining as a percent of revenue. Voice revenues will fall below 50 percent of operator revenue in 2012. Data revenues are already 60 percent of operator revenue in Japan. The future? Sharma said it is inevitable that eCommerce will become mCommerce. He also predicted operators will develop more tiered price plans, as well as more kinds of data plans and options for consumers. He added that the upcoming Facebook IPO will be the single biggest event in the technology industry, but he didn’t comment on what kind of impact that might have on mobile data. The monks in Bhutan? Maybe they’ll be using a mobile meditation app. ●

NFC continued from page 1 The lack of agreement makes it more difficult for vendors like Samsung to roll out NFC-capable smartphones. “With too many options out there, it is starting to fragment the ecosystem,” Thiyagarajan said. He didn’t make any predictions about which NFC solution would eventually become standard, but he expects the field to “steadily converge” over the next three to five years. NFC has gained significant traction but still has a long way to go before it reaches mass adoption. One audience member pointed out that just a fraction of retailers use NFC-compatible payment terminals, and even then are sometimes unaware they have the ability to accept contactless payments. NFC-capable smartphones are only just now starting to make their way onto store shelves. Thiyagarajan appeared unconcerned about the state of the stillnascent market. “It’s just a matter of time,” he said. That time might not be too far off. There are so far only a select number of NFC devices available in the United States, but operators have shown support for the technology: Sprint’s NFC-compatible Samsung Galaxy Nexus and Nexus S 4G come loaded with Google Wallet. Verizon Wireless, AT&T and T-Mobile USA are also moving in on the mobile payments market with their Isis joint venture, set for a mid-year debut in Salt Lake City and Austin, Texas. As for overseas markets, Orange in the U.K. will be the first to carry Nokia’s mass-market NFC smartphone, the Lumia 610 NFC. The device is the first Windows Phone to come equipped with the technology. ●

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Testing the Calm Before the Storm BY MONICA ALLEVEN lot of testing is going on to see who’s got the best network performance, and attendees at the CTIA show are no exception. Global Wireless Solutions (GWS) performed tests on Monday to measure the network performance of the major national wireless carriers in and around the Earnest N. Morial Convention Center before thousands of conventioneers convene. The tests provide a baseline of the (expected) relatively unloaded wireless networks before the start of CTIA Wireless 2012. GWS performed indoor testing within the convention center using a SwissQual Ranger platform capable of testing four voice and four data networks simultaneously. (Actually, Jason Rhodes of GWS wore a 30-pound backpack equipped with four commercially

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success rate of the voice networks was perfect for AT&T, Sprint and T-Mobile, while Verizon failed one call. In terms of data, download throughput tests showed that Verizon’s LTE network was the leader of the pack. Behind Verizon, T Mobile’s dual-carrier HSPA Global Wireless Solutions (GWS) uses handsets beat out AT&T’s LTE network. from the four major operators to test voice and Sprint’s EV-DO results rounded data services in and around the convention center. out the pack. However, upload available phones and mini-comput- throughput tests place AT&T well ers to conduct the tests. Apparently, above T-Mobile. AT&T was the only network to fail multiple tasks he doesn’t mind carrying a lot of indoors. weight on his shoulders.) During the outdoor drive testing, The indoor testing included AT&T, T-Mobile and Verizon did AT&T, Sprint, T-Mobile USA and Verizon Wireless. GWS also deployed not have any voice failures, whereas a van testing along the roadways sur- Sprint dropped one call. The Verizon rounding the convention center. The and AT&T LTE networks were in the top tier on download throughput, van was outfitted with a SwissQual with T Mobile and Clear rounding Diversity unit testing the same four voice and four data networks as well out the second tier. All the carriers failed at least one task attempt during as the Clear data network. Inside the convention center, the the testing. ●

ADVE RTI S E R I N D E X Company Name

URL

Page Number

Acision LLC ................................................................ www.acision.com ..........................................................................15 Adax, Inc. ................................................................... www.adax.com ...............................................................................5 Assurant Solutions .................................................... www.assurantsolutions.com ..........................................................2 AT&T, Inc. ................................................................... www.att.com/network .......................................................... 13. 23 BeQuick Software, Inc. ............................................. www.bqsoft.com...........................................................................35

SHOW DAILY Show Daily Office Room 232 Ernest N. Morial Convention Center New Orleans, LA Publisher/Sales: West Holly Hoffer 973-920-7783 [email protected] Editor-in-Chief Monica Alleven 720-838-8380 [email protected] Senior Editor Andrew Berg 973-920-7761 [email protected] Associate Editor Maisie Ramsay 303-770-0850 [email protected] Contributing Editor Brad Smith Art Director Deb Jorgensen [email protected] Photographer Matthew Hinton Audience Development Manager Donald Ross 973-920-7477 [email protected] Sales: East, Midwest, Int’l Maureen Mushinsky 973-920-7788 [email protected]

Bravo Tech Inc.w ....................................................... www.btiwireless.com ...................................................................17 Bytemobile Inc .......................................................... www.bytemobile.com ..................................................................11 Cellebrite USA Corp. ................................................. www.cellebrite.com ........................................................................9 Corning MobileAccess .............................................. www.mobileaccess.com................................................................37

Mailing Address 100 Enterprise Drive, Suite 600, Rockaway, NJ 07866-0912 973-920-7000 Fax: 973-920-7551

CTIA Wireless............................................................. www.ctiashows.com/connect.......................................................34 Ethertronics Inc. ........................................................ www.ethertronics.com/technology/airfps ....................................1 Huawei Device USA Inc. ........................................... www.huaweidevice.com/us .........................................................39

Satellite Offices Madison, WI; Portand, OR

Interop Technologies ................................................ www.interoptechnologies.com .....................................................7 IQ Metrix.................................................................... www.iqmetrix.com ..........................................................Bellyband Japan Radio Co., Ltd. ................................................ www.jrc.co.jp.................................................................................31 OpenMarket Inc. ....................................................... www.openmarket.com/pushdemo..............................................19 Pymatuning LLC,dba Houdinisoft ........................... www.houdinisoft.com ..................................................................33 Raycap ....................................................................... www.raycapsurgeprotection.com ...............................................32 Southwire Company ................................................. www.southwire.com ....................................................................30 Sybase ........................................................................ www.sybase.com...........................................................................40 TE Connectivity ......................................................... www.te.com/ctiawireless..............................................................25 TeleCommunication Systems ................................... www.telecomsys.com ...................................................................27 Xentris Wireless......................................................... www.xentriswireless.com .............................................................29

Chief Executive Officer Rich Reiff President George Fox Vice President, Finance/Treasurer Theresa Freeburg Vice President, Human Resources Susanne Foulds