Making Sense of Canvas Tools

Making Sense of Canvas Tools –

Analysis and Comparison of Popular Canvases with an Emphasis on Educational Use Joe Tranquillo Bucknell University

Bill Kline

Rose-Hulman

Cory Hixson Rowan University

Business Model Canvas • Entrepreneurship Courses • Lean Startup • NSF I-Corp

Why the popularity ? Why so many ? Which one should I use?

Business Venture

Business Model (in Prose)

Business Venture

Business Model Canvas

Model of System

System Conceptual Model

Canvas

Canvases Evaluated 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Business Model Canvas Value Proposition Canvas Service Model Canvas Platform Design Canvas Customer Journey Canvas Product Design Canvas Pilcher Product Canvas Innovation Canvas (ASEE) Product Archaeology Canvas (ASEE) Innovation Project Canvas (Morley) Customer Value Proposition Canvas Innovation Value Proposition Canvas

Canvases

Attributes

https://www.flickr.com/photos/bycp/5702792849/

Systems Engineering Meta-Model

Flying System

Innovation Canvas

https://www.flickr.com/photos/bycp/5702792849/

Systems Engineering Meta-Model

Flying System

Innovation Canvas

https://www.flickr.com/photos/bycp/5702792849/

Systems Engineering Meta-Model

Flying System Conceptual Model

Innovation Canvas

Airplane System

Design Process

Ulrich and Eppinger

Models of Systems Context

Product/Device

Business Model

Systems Canvas

Advantages of the Canvas Approach 1.

Teach the model and the process

2.

Create framework to guide student thought

3.

Views of multiple models – product, business model, context, life cycle phase, etc.

4.

Central theme - creating value

5.

Enable rapid conceptual prototyping

6.

Use in forward or reverse settings

Future Work 1. In widespread use – need more assessment !! 2. New canvas opportunities 3. Students develop canvases