In the Business Management program, you participate in business studies from
day ... presentations, and participate in authentic stock market games. During the
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BACHELOR OF COMMERCE
Marketing Management Ryerson's Business Management Program is Canada's pre-eminent "practical" business program, with a long and successful history of delivering career-ready university education and developing and expanding students' managerial and professional competencies so that they can pursue their goals.
The Program In the Business Management program, you participate in business studies from day one in an active learning environment. You conduct problem-solving exercises based on real enterprises, perform case studies, make presentations, and participate in authentic stock market games.
Courses include marketing metrics, marketing research, new media, decision-modeling and case analysis (Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100-Marketing I.) Our Faculty
During the first two semesters – common to all students you build an understanding of basic business functions and acquire an overview of the various business disciplines. In your third semester, you begin to develop a career focus by selecting a major, while continuing to take courses chosen from a variety of business topics. Throughout the program, liberal studies and professionally related courses broaden your perspectives and awareness of topical social, human and economic issues. Regular presentations by industry guests enhance the relevance of your education.
Our faculty members know more than just theory – they have extensive business experience as well. This means they can convey a realistic picture of economic systems and institutions, and deliver more engaging lectures by sharing personal case histories. The results include more absorbing in-class discussions, a more informed education, and a clearer picture of the many career and graduate opportunities available.
Marketing Management Major
Career opportunities in the marketing field include market analysis and forecasting, marketing research, brand management, media management, sales and promotion, interactive marketing communication, customer relationship management, consulting, social and nonprofit marketing.
Marketing Management involves interpreting and responding to customer needs better than the competition, while ensuring that the organization remains financially viable. Marketers analyze consumer trends, competitive activity, and other external factors and use this information to develop strategic plans that determine the products and services the organization will offer, and how they will be priced, made available and promoted to customers.
Career Opportunities
It is the responsibility of each Full-time undergraduate student to access the new Full-time Undergraduate Calendar, each year, and follow the curriculum as stated.
Ted Rogers School of Business Management | www.ryerson.ca/tedrogersschool/bm
TED ROGERS SCHOOL OF BUSINESS MANAGEMENT
Marketing Management Major – Required Courses (For those entering the Major in Fall 2009) Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100-Marketing I. Please refer to the current program calendar for course descriptions. 3rd SEMESTER (Revised program commencing Fall 2009) REQUIRED: MKT 300 Marketing Metrics and Case Analysis CMN 279† Introduction to Contemporary Business Communication FIN 300 Managerial Finance I LAW 122† Business Law GMS 401 Operations Management LIBERAL STUDIES: One course from Table A. † Students will be assigned one of CMN 279/LAW 122.
4th SEMESTER (Revised program commencing Winter 2010)
Ted Rogers School of Business Management Marketing Department Chair: Dr. Jane Saber Office: TRS 1-086 Phone: 416-979-5000 ext 4216 For any inquiries please contact: Shannon Marcon Department Administrator Office: TRS 1-004 Phone: 416-979-5000 Ext. 6744
[email protected]
REQUIRED: CMN 279† Introduction to Contemporary Business Communication FIN 401 Managerial Finance II LAW 122† Business Law MKT 400 Understanding Consumers and the New Media LIBERAL STUDIES: One course from Table A. PROFESSIONALLY-RELATED: One course from Table 1 excluding GMS 522 and courses with an MKT prefix. † Students will be assigned one of CMN 279/LAW 122.
5th & 6th SEMESTERS (Revised program commencing Fall 2010) REQUIRED: MKT 500 Marketing Research MKT 510 Innovations in Marketing MKT 600 Integrated Case Analysis LIBERAL STUDIES: Two courses from Table B. PROFESSIONALLY-RELATED: * Five courses from Table I, a maximum of two of the following PROFESSIONAL electives may be selected: MKT504, GMS522, MKT723, MKT730, MKT731, MKT828, MKT829, MKT850. 7th & 8th SEMESTERS (Revised program commencing Fall 2011) REQUIRED: BUS 800 Strategic Management MKT 700 Business Intelligence and Decision Modeling MKT 702 Advanced Integrated Marketing Management MKT 802 Advanced Market Planning LIBERAL STUDIES: One course from Table B. PROFESSIONALLY-RELATED: * Five courses from Table I, a maximum of two of the following PROFESSIONAL electives may be selected: MKT504, GMS522, MKT723, MKT730, MKT731, MKT828, MKT829, MKT850. *A maximum of 4 Professional electives from MKT504, GMS522, MKT723, MKT730, MKT731, MKT828, MKT829, MKT850 may be chosen - two in the 5th & 6th semesters, and two in the 7th & 8th semesters.
Ted Rogers School of Business Management | www.ryerson.ca/tedrogersschool/bm
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