Media Watch

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School of Leadership Studies, St. Thomas University, Florida, USA. Prof. ... Faculty of Communication and Media Studies, University Technology Mara,. Malaysia.
Impact Factor: SJIF 3.276 | IIFS 0.993 | ISRA 0.834

ISSN 0976 0911 e-ISSN 2249 8818

Media Watch

www.mediawatchglobal.com

An International Peer Reviewed Research Journal in Communication and Media

Volume 5 | Number 3 | September 2014

Indexing & Citations SCOPUS Elsevier EBSCOhost Ulrichsweb EMBASE Reaxys J-Gate MIAR DRIJ ResearchBib Google Scholar Indian Citation Index Engineering Village EBSCO Communication & Media Index

Editor-in-Chief: Dr. Sony Jalarajan Raj Editor: Dr. R C Pattnaik

Editorial Board

Prof. Jyotika Ramaprasad Dean, Knight Center for International Media, School of Communication, University of Miami, Florida, USA Prof. Bill Edwards Department Communication, The Columbus State University, Georgia, USA Prof. Daya Kishan Thussu Director, India Media Centre, Communication & Media Research Institute University of Westminster, United Kingdom Prof. Krishna Sen FAHA Winthrop Professor & Dean, Faculty of Arts, The University of Western Australia Prof. Naren Chitty A.M Chair in International Communication, Faculty of Arts, Macquarie University, Australia. Prof. Brian Shoesmith Emeritus Professor, Edith Cowan University, Australia Prof. Arvind Singhal Samuel Shirley and Edna Holt Marston Professor, Department of Communication, The University of Texas at El Paso, USA Prof. Radhika Gajjala Professor, School of Media and Communication, Bowling Green State University, USA Prof. Siva Vaidhyanathan Robertson Professor in Media Studies & Chair, Department of Media Studies, University of Virginia, USA Prof. Gloria P. Ruiz Director, Institute for Communication, Entertainment & Media School of Leadership Studies, St. Thomas University, Florida, USA Prof. Sree Sreenivasan Professor & Chief Digital Officer at the Metropolitan Museum of Art, New York, USA Prof. Sundeep Muppidi Professor & Director, School of Communication, University of Hartford, USA Prof. Sujata Moorti Professor, Gender, Sexuality and Feminist Studies, Middlebury College, USA Prof. Mark Goodman Professor, Department of Communication, Mississippi State University, USA Prof. Kavita Karan Professor, School of Journalism, Southern Illinois University, Carbondale, USA Dr. Cherian George School of Communication, Hong Kong Baptist University, Hong Kong Dr. Nina Weerakkody School of Communication and Creative Arts, Deakin University, Australia Dr. Adrian Athique Faculty of Arts and Social Sciences, University of Waikato, New Zealand Dr. Rajinder Dudrah School of Arts, Languages and Cultures, The University of Manchester, UK Dr. Susan Koshy Asian American Studies, University of Illinois, USA Dr Usha M. Rodrigue School of Communication and Creative Arts, Deakin University, Australia Dr. Sukhmani Khorana School of Social Sciences, Media & Communication, University of Wollongong, Australia Prof. Zakir Hossain Raju School of Liberal Arts & Social Sciences, Independent University, Bangladesh Mr. Callum Gilmour School of Arts & Social Sciences, Monash University, Malaysia Prof. Vijay Devadas School of Media, Film & Communication, University of Otago, New Zealand Dr. Lalitha Gopalan Department of Radio-Television-Film, The University of Texas at Austin, USA Prof. Vijay Mishra Faculty of Arts, Murdoch University, Perth, Australia Dr. Manisha Basu Department of English, University of Illinois at Urbana Champaign, USA Prof. Radhika Gajjala School of Media and Communication, Bowling Green State University, USA Prof. Kiranjit Kaur Faculty of Communication and Media Studies, University Technology Mara, Malaysia Prof. Lynn Schofield Clark Estlow International Center for Journalism & New Media, University of Denver, USA Dr. Pradip Thomas The University of Queensland, Australia Dr. Madhavi Mallapragada Department of Radio-TV-Film University of Texas at Austin, USA

Dr. Aurogeeta Das School of Humanities, University of Hertfordshire, Hatfield, UK Dr. Afsar Mohammad Department of Asian Studies, College of Liberal Arts, University of Texas, Austin, USA Dr. Sarita Malik School of Social Sciences, Brunel University, Middlesex, UK Dr. Nathan Rambukkana School of Communication Studies, Wilfrid Laurier University, Waterloo, Canada Dr. Vinita Srivastava School of Journalism, Ryerson University, Canada Dr Amit Sarwal Centre for Citizenship and Globalisation, Faculty of Arts & Education, Deakin University, Australia Dr. Sameer Deshpande Faculty of Management, University of Lethbridge, Canada. Dr. Vikrant Kishore School of Design, Communication and Information Technology, University of Newcastle, Australia Dr. Avantika Rohatgi College of Humanities and the Arts, San Jose State University, USA Mr. Pradeep Kumar AV Department of Communication, Ministry of Higher Education, CAS-Sur, Sultanate of Oman Prof. J. S. Yadav Former Director, Indian Institute of Mass Communication, New Delhi Prof. B. K. Kuthiala Vice-Chancellor, Makhanlal Chaturvedi National University of Journalism & Communication, Bhopal, India Prof. Jayashree Jethwaney Indian Institute of Mass Communication, New Delhi Prof. J. V. Vil’anilam Former Vice-Chancellor, University of Kerala, India Prof. M Sarngadharan Director, SNES Institute of Management Studies & Research, Calicut, India Prof. T. T. Sreekumar Mudra Institute of Communication Ahmedabad (MICA), India Prof. Suresh Jnaneswaran Professor, Department of History, University of Kerala, Thiruvananthapuram, India Prof. Kiran Thakur Adjunct Faculty, Department of Communication & Journalism, University of Mumbai Prof. T. S. Girish Kumar Professor & Chair, Department of Philosophy, MS University of Baroda, India Prof. J. S. Giri Rao Department of Mass Communication, Berhampur University, India Prof. Sreedharan Josh School of English & Foreign Languages, Kannur University, Kerala, India Prof. Anjali Monteiro School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India Prof. K.P. Jayasankar School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India Prof. Anjali Gera Roy School of Humanities & Social Sciences, Indian Institute of Technology, Kharagpur, India Prof. Kiran Prasad Sri Padmavati Mahila University, Tirupati, India Dr. Siby K. George School of Humanities, Indian Institute of Technology, Mumbai, India Dr. Manisha Pathak-Shelat Associate Professor, MICA School of Ideas, Gujarat, India Prof. Manish Verma Professor, Fashion Communication, National Institute of Fashion Technology, New Delhi, India Dr. Baliram N. Gaikwad Chair Department of English, Acharya and Marathe College, University of Mumbai, India Dr. Swapna Gopinath Department of English, Sree Narayana College, University of Kerala, India Mr. Deepu Joy Indian Institute of Mass Communication (South India Center) Kottayam, India Dr. Devadas Menon B. Dept. of Media and Communication, Central University of Tamil Nadu, India

Media Watch Volume 5

Number 3

ISSN 0976-0911

September 2014

Impact Factors: SJIF (3.276), IIFS (0.993), ISRA (0.834)

EDITORIAL 261

SONY JALARAJAN RAJSONY JALARAJAN RAJ Tr Publish or Perish: The Predatory Trends in AcademiaTransitions and Turbulent Times

in the edia Spectrum ARTICLES 265

TIMOTHY R. GLEASON

Pseudo-Events as a Mesocyclone: Rethinking Boorstin’s Concept in the Digital Age 282

FELICIA McGHEE

Journalistic News Framing of White Mainstream Media during the Civil Rights Movement: A Content Analysis of the Montgomery Bus Boycott 295

SKYE C. COOLEY & MARK GOODMAN

The Hegemonic Dance Partners: United States and North Korea 306

MICHELLE I. SEELIG

Visual Exploration of Environmental Issues: Photographers as Environmental Advocates 321

LEE YUEN BENG & TAN KHOON YAN

Press and Corporate Reputation: Factors Affecting Biasness of Business News Reporting in Malaysia 333

SOH, WENG-KHAI & NGO, SHEAU-SHI

I am Pretty and I know It: Redefining Masculinities in The King and The Clown 345

HELENA LIMA

Portuguese Democracy and Patterns of Transformation in National Newspapers: A Comparative Model Approach 358

V. SAI SRINIVAS

Media Management Trends, Techniques, and Dynamics: An Indian Experience 374

GOVIND JI PANDEY

Social Movements and Digital Storytelling: Challenges and Prospects in India 382

SHALINI NARAYANAN & JYOTI RANJAN SAHOO

Mass Media Preference and Consumption in Rural India: A Study on Bharat Nirman Campaign 397

ATANU MOHAPATRA & K G SURESH

Regional News Channels in India: A Study on Viewers Perspective

Editorial

Publish or Perish: The Predatory Trends in Academia SONY JALARAJAN RAJ

Editor-in-Chief St. Thomas University, Florida, USA [email protected] ‘Publish or Perish’—a mantra that guides the academic world—a world that is bustling through an era where ‘productivity’ is the key of progress. The academic excellence of an educator is counted more for their written endeavour rather than their efficiency in teaching or skill enhancement. It is not the scholastic record, the array of publications that counts the calibre. Nevertheless, academic publishing is not only a sign of research progress, but it is evolving as a fantasized necessity upon which the future of an academician dangles. This holds both the positive and negative notes for the scholar; while the practise makes them proficient and updated in their respective research fields by the continuous engagement with contemporary developments, it also pose a challenge for them to get their written work get published. This is met by the major academic publishing houses and educational institutions who came forward with niched platforms for the increasing need of space. The same is visible in the edited volumes of books - If you have a publisher and a group of enthusiastic contributors, any scholar can now opt for a better option of editing a book, rather than waiting for their articles to be peer-reviewed and published in an uncertain time. In this publication clutter, it is very interesting to note that most of these academic publications get unnoticed only to be identified in and confined to the curriculum vitae. Though personal satisfaction and career advancement is achieved through this, the number of people who are enlightened by one’s work is far minimal, so as to thwart the validity of impact factor. Moreover, the absence of journals in the popular databases which most of the students as well as academic faculties use for their teaching/research purposes, further make the scene worst. Peer review management and timely publication along with the plagiarism check are the major challenges in bringing out a qualitative international journal. Friends will become foes after the peer review comments. When The Journal of Media Watch was conceptualised, the publishers were thinking about a platform preferable for the budding Asian media scholars who are vying to get a slot in the publishing domain. We strongly believe that media has evolved as a major academic field in demand of high quality research publications. As such Media Watch is now listed in all major databases like Scopus, Ebsco, Elsevier, ISI, ProQuest etc. which gathered in this short period three impact factors for the journal. In India as well, considering the vast and the diverse media environment, media research is getting great momentum. Considering the voluminous research writings on media, this issue of Media Watch, as opposed to its previous issues where specific themes has been given prominence, has chosen to widen its realm to accommodate interesting research compositions on different media platform and performances.

Timothy R. Gleason in ‘Pseudo-Events as a Mesocyclone: Rethinking Boorstin’s Concept in the Digital Age’ develops a Mesocyclone model of social media and journalism relations to extend Boorstin’s concept of pseudo-events in evaluating the Diamond Jubilee of the reign of Queen Elizabeth II. The Tusy finds out that the idea of pseudo-event has deteriorated with the popularity of the concept of media spectacle. ‘Journalistic News Framing of White Mainstream Media during the Civil Rights Movement: A Content Analysis of the Montgomery Bus Boycott’ by Felicia McGhee takes the Montgomery Bus Boycott as a case study to identify how the local newspaper has framed the incident. Though many academic and journalistic works have been already published on this, there is a lack of analysis on how local media, precisely Montgomery Advertiser, a local newspaper that first covered this incident before it went national and international. Skye C. Cooley and Mark Goodman uses the theory of hegemony to analyse the political relationship between North Korea and South Korea in their article ‘The Hegemonic Dance Partners: United States and North Korea’. The articles analyses how media propaganda plays a major role in the hegemonic rule, and how they interplay within each other. Taking a less explored field of photography, Michelle I. Seelig in ‘Visual Exploration of Environmental Issues: Photographers as Environmental Advocates’ trace the environmental activism of contemporary photographers who unlike their predecessors consider their career as a service for environment. The articles finds out that these photographers makes use of all possible media like photos, videos animations, graphics etc to educate and spread the word to save the environment. 'Press and Corporate Reputation: Factors Affecting Biasness of Business News Reporting in Malaysia' by Tan Khoon Yan and Lee Yuen Beng dwells into the biased business media in Malaysia. The article looks into the relationship between journalists' personal interest and political pressure that jeopardize the authenticity of the news, and how this is contemplated in reporting them. Korean films are a popular mass entertainer which has already expanded its market to the Southeast Asian countries. Soh, Weng-Khai and Ngo, Sheau-Shi in 'I am Pretty and I know It: Redefining Masculinities in The King and The Clown' looks into the conceptualization of masculinity in these films, which they argue is non-conservative, and that which glorifies 'prettiness' as the new masculinity that attracts consumerist gaze. In 'Portuguese Democracy and Patterns of Transformation in National Newspapers: A Comparative Model Approach', Helena Lima analyses the relationship between Portuguese media and the State/government. The article argues that there is a strong intervention form the part of the State in the form of funding for the ailing newspapers that confers the ultimate decision power with the government. 'Media Management Trends, Techniques, and Dynamics: An Indian Experience' by V. Sai Srinivas is an overview on the new media management techniques used by media companies which includes cross-media ownership, innovative technologies and convergence of media platforms.

On a similar note, 'Social Movements and Digital Storytelling: Challenges and Prospects in India' by Govind Ji Pandey analyses the use of digital media by the youth to disseminate information and spread public campaigns. The article argues that the new platform helps to strengthen the democratic movements in India without the inference of any gatekeepers. Shalini Narayanan and Jyoti Ranjan Sahoo in 'Mass Media Preference and Consumption in Rural India: A Study on Bharat Nirman Campaign' analyses the efficiency of the mass medium chosen for propagating Public service campaigns in India. The study finds that even though mobile phone is an effective and popular medium, it is seldom used for any public campaigns. The final article, 'Regional News Channels in India: A Study on Viewers Perspective' by Atanu Mohapatra looks into the factors that led to the proliferation of regional news channels in India and audience's perception towards these channels. ***