Metro Shoes - MBASkool

Metro Shoes

Metro Shoes

Parent Company

Metro Shoes

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Happy feet Make Happy People

USP

1/5

Metro Shoes

Affordable fashion

STP

Segment

Style Conscious

Target Group

People who want style in budget and premium segment

Positioning

Stylish footwear to make you happy

SWOT Analysis

Strengths

2/5

Metro Shoes

1. A Strong Indian Brand with Strong Values

2. In house Private Labels for affordability

3. An assortment of all well known shoe brands found in store

4.It has a countrywide network of exclusive Metro showrooms at more than 70 prime locations across

5.Strong Focus on innovation 6. Advertising and branding by roping in celebrities

Weaknesses

1.Operates through Company Owned Models only and hence expansion is slower

2. Does not have an international presence

Opportunities

1.To expand in India as well as in International Markets

2.To capture the shoe and accessory market collectively

3/5

Metro Shoes

3. Tie-ups with international brands or adapting franchise model to grow

Threats

1.International Players with increasing privatization

2. Shoe brands available @ discount rates on Discount deal sites which affect its in house private label

Competition

Competitors

1. Liberty Shoes

2. Bata

3. Red Tape 4. Nike 5. Adidas

6. Puma

4/5

Metro Shoes

5/5