The International Typographic Style, also known as the Swiss Style, 1950s that
emphasizes cleanliness, readability and objectivity. Josef Muller-Brockmann ...
Jan Tschichold
Jan Tschichold
Jan Tschichold
Jan Tschichold
International Style (architecture) The term originated from the name of a book by Henry-Russell Hitchcock and Philip Johnson, The International Style. The book was written to record the International Exhibition of Modern Architecture held at the Museum of Modern Art in New York City in 1932
The authors identified three principles: the expression of volume rather than mass, the emphasis on balance rather than preconceived symmetry, and the expulsion of applied ornament. ornament is a crime, truth to materials, form follows function;
The International Typographic Style, also known as the Swiss Style, 1950s that emphasizes cleanliness, readability and objectivity Josef Muller-Brockmann
