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MOTORRAD

MPS MOTORRAD Magazine Profile July 2010

MOTORRAD: Europe‘s biggest Motorcycle Magazine MOTORRAD – the gerneralist for the whole world of motorcycling MOTORRAD is Europe‘s biggest motorcycle magazine and the only true generalist on the German market. The modern editorial concept comprises everything worth knowing and reporting from the world of the motorcycle and is unequalled in scope, depth, topicality and design. MOTORRAD is the number one in the German-speaking world for industry, trade, motorcyclists and enthusiasts alike. Comprehensive coverage, always as up-to-date as possible and backed by the highest editorial competence, helps form opinions, provides buyer guidance and offers abundant entertainment value. MOTORRAD readers know more than others. MOTORRAD is moreover the political heavyweight of the motorcycle world and a mouthpiece for all matters that concern the motorcyclist. MOTORRAD reaches, accompanies and advises active motorcyclists and a constantly growing number of people returning to the sport – roughly one million young and young-at-heart readers in the German-speaking regions with an above-average income. These readers are opinion leaders, communicative and active consumers. They cover many miles each year by motorcycle and car, so qualify as extremely mobile – the outdoor kind of people who are hard to reach with other media.

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MOTORRAD – the concept

USP „Why us?“

Identity „Who are we?“

Benefit „To whom do we offer what?“

Image „How are we perceived?“

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MOTORRAD is the dedicated opinion leader that offers ist readers exclusive information

Consumer-oriented authority among motorcycle magazines

All relevant information for readers who are interested in the many aspects of what is currently going on in the motorcycle world.

Critical, modern, authoritative, objective, entertaining, service-oriented and reader-focused


Readership Profile (1) TOTAL POPULATION (64,85 M.)

MOTORRAD (0,74 M.)

Young men with high income Men 18 to 49 years Full-time job (35 + hours/week) Men, 18-49, Full-time job Net household income € 3,000 and above

49% 49% 42% 20% 33%

85% 69% 73% 52% 47%

174 140 174 264 142

Innovation-oriented and trend conscious Innovators Trendsetter

5% 10%

14% 15%

288 155

Active and interested Very wide variety of interests

14%

20%

149

59%

73%

122

Character and attitudes I am willing to pay a premium to be sure of the very best quality

source: AWA 2010

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INDEX 100 = TOTAL POPULATION

Readership Profile (2) TOTAL POPULATION (64,85 M.)

MOTORRAD (0,74 M.)

INDEX 100 = TOTAL POPULATION

Motorcycle purchase Motorcycle (over 80 ccm)

1%

8%

648

Advice-givers and experts on Cars, car tests Motorcycles

10% 4%

36% 55%

351 1.371

Interest in cars/car tests Interested car experts

7%

26%

382

Cars in household 30.000 km + More than two cars in household

3% 6%

9% 11%

281 184

Car purchase Plan to buy a car within the next 1-2 years

13%

26%

204

source: AWA 2010

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The brand family THE PRINT-BRAND

THE SPECIAL PUBLICATIONS

ONLINE

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EVENTS

Special publications MOTORRAD Catalogue The standard reference work for every biker is published new every year: the gigantic, all embracing MOTORRAD-Katalog! 300 pages packed with information on all motorcycle and scooter models, plus all pictures, prices and new products. Plus the most important and latest addresses, brief tests of the best tyres as well as the latest in clothing and helmets

MOTORRAD Used Motorcycle Buyer‘s Catalogue The Used Motorcycle Buyer‘s Catalogue supplies the reader with detailed information on the most important used models on the motorcycle market – from the Enduro to the sports bike – with prices, technical specification, plus strenghts and weaknesses of the models and abundant buyer guidance

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Special publications MOTORRAD Sportler Special The MOTORRAD sportler spezial is a compact overview of all current sport motorcycle tests in a single magazine – supplemented with tyre tests, accessories and much more. MOTORRAD sportler spezial is published once a year.

MOTORRAD Test Special The MOTORRAD test spezial is the leading reference work containing all important tests of motorcycles and accessories. MOTORRAD test spezial is published once a year.

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Special publications MOTORRAD BMW Special New models, tests, accessories, fascinating travelling, history – the wohole world of BMW in one special edition.

Scooter Catalogue The Scooter Catalogue is an absolute must for everyone who wants to gain a precise overview of the scooter market. A standard reference work! ROLLER KATALOG is published once a year.

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Special publications MOTORRAD unterwegs Fascinating travelling reports, fantastic motorcycle-adventures, information about motorcycle journeys – one of the highlight of the MOTORRAD-group! Published once a year.

MOTORRAD action team programme Travel, Enduro events and training courses are offered by the MOTORRAD action team – one of the biggest organisers of motorcycle travel worldwide – in their annual programme.

Page 10 MPS MOTORRAD Magazine Profile July 2010

Online Europe‘s number 1 on the net! MOTORRADonline.de is produced by the editors of MOTORRAD, Europs‘s biggest motorcycle magazine. It is the leading journalistic internet portal in Germany in teh subject of motorcycles. The website is based on theree pillars: content, commerce and community. Furthermore the portal MOTORRADonline combines also the content of the magazines PS, 2Räder and MOTORRAD Classic.

CONTACT Sales Director Online: Nicole Tilly, Motor Presse Stuttgart, Telefon 0711 182-2056, Fax 0711 182-1795, E-Mail [email protected] Online-Vermarktung: Jan Schumacher, freeXmedia GmbH, Telefon 040 51306-631, Fax 040 51306-960, E-Mail [email protected]

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Events The whole world of motorcycling and motorcycling throughout the world is the horizon of the MOTORRAD action team. Each year the events department of the MOTORRAD magazine puts together an action-packed programme of motorcycling highlights, which is published in catalogue form.

Trips through the Alps to suit every taste and every level of riding ability are to be found in the programme. There are also guided adventure tours to far-off countries and to the most beautiful spots in Europe, advanced motorcycling and safety training courses, as well as numerous events for off-road fanatics. If you would like to find out about the programme of the MOTORRAD action team, just click your way to the MOTORRAD website www.motorradonline.de

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Contact MOTOR PRESSE STUTTGART GmbH & Co. KG Leuschnerstraße 1 70174 Stuttgart Phone +49 711 182-0 www.motorpresse.de www.mps-anzeigen.de ADVERTISING DIRECTOR MOTORRAD Marcus Schardt Phone +49 711 182-1253 Fax +49 711 182-1646 [email protected] ORDER PROCESSING Iris Eifrig/Carmen Brix Phone +49 711 182-1613/-1522 Fax +49 711 182-1818 [email protected] [email protected]

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ASIA (EXCL. JAPAN AND KOREA) Godfrey Wu, MHI Limited 1305 C.C. Wu Building 302 - 308 Hennessy Road Wanchai, Hong Kong SAR China Phone +852 25911077 Fax +852 25725158 [email protected]

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AUSTRALIA, NEW ZEALAND Moira Penman The Media Company 1/322 Military Road Cremorne, Sydney NSW 2090, Australia Phone +61 2 99095800 Fax +61 2 99095810 [email protected]

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BELGIUM, LUXEMBOURG, NETHERLANDS Kathy Rosseel G+J International Media Sales bvba Coupure rechts 64/1 9000 Ghent, Belgium Phone +32 9 2350210 Fax +32 9 2350211 [email protected]

GREECE, CYPRUS Sophie Papapolyzou Publicitas S. A. 4, Kastorias Street 15344 Gerakas Athens Greece Phone +30 211 1060300 Fax +30 210 6618477 [email protected]


Contact HUNGARY David Kalman Keresztes CEE Media Representation Brody Sandor u. 27 1088 Budapest Hungary Phone +36 1 4832602 Fax +36 1 4832601 [email protected]

JAPAN Hiroshi Iwai Mediahouse Inc. 2-3-6, Kudankita Chiyoda-ku Tokyo, 102-0073 Japan Phone +81 3 32227811 Fax +81 3 32341140 [email protected]

SOUTH AMERICA Jorge Pflucker Netcorp Media Calle Ernesto Plascercia # 166, San Isidro Lima 27 Peru Phone +511 2228038/-8830 Fax +511 2217805 [email protected]

INDIA Srinivas Iyer Publicitas Mediascope 51, Doli Chambers Arthur Bunder Road, Colaba Mumbai - 400 005, India Phone +91 22 61377400 Fax +91 22 22824889 [email protected]

PORTUGAL Paulo Andrade Ilimitada Media Internacional Av. Eng. Duarte Pacheco, Amoreiras Torre 2, Piso 5, Sala 1 1070-102 Lisbon Portugal Phone +351 213 853545/98 Fax +351 213 883283 [email protected]

SOUTH KOREA J. G. SEO DooBee Inc. 8th Floor, DooBee Bldg., 11-3, Jeong-dong, Jung-gu, Seoul 100-120 Korea Phone +82 2 37021740 Fax +82 2 7559860 [email protected]

ITALY Rosy Pommerschein Via Reno 2/c 00198 Rome Italy Phone +39 06 8554126 Fax +39 06 8840819 [email protected]

SOUTH AFRICA Gisela Albrecht Intern. Media Representatives Ltd. P.O. Box 2179 Rivonia 2128 South Africa Phone +27 11 2349875 Fax +27 11 2349877 [email protected]

SPAIN Silvia Dudda GPS - G+J Group C/ Ancora 40 28045 Madrid Spain Phone +34 91 3470100 Fax +34 91 3470204 [email protected]

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Contact SWEDEN, FINLAND Sten Johannisson-Thörne Adbizz Sweden Fatburs Brunnsgata 29 118 28 Stockholm Sweden Phone +46 70 6100339 [email protected] TURKEY Reha Bilge Media Ltd. Ali Sami Yen Sk. No. 2 Kat 3 34394 Gayrettepe/Istanbul Turkey Phone +90 212 2758433 Fax +90 212 2759228 [email protected] UNITED KINGDOM, IRELAND Sibel Uener Gruner + Jahr Limited Silver House, 31 Beak Street London W1F 9SX United Kingdom Phone +44 20 74374377 Fax +44 20 74374378 [email protected]

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USA EAST COAST Dustin Guzowski Huson International Media 350 Fifth Avenue, Suite 4610 New York, N.Y. 10118 USA Phone +1 212 2683344 Fax +1 212 2683355 [email protected] USA WEST COAST Ralph Lockwood Huson International Media 1999 South Bascom Avenue Suite 450 Campbell, CA 95008 USA Phone +1 408 8796666 Fax +1 408 8796669 [email protected]
