Moving Picture World (Dec 1917) - Learn About Movie Posters

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1702. THE MOVING PICTURE WORLD. December 22, 1917. Elaine Hammerstein in. The Corespondent". WITH $50,000 in nation-wide advertising to back her ...
Vol. 34,

No

12

December

CKalmerg Publishing

22, 1917

Company

Price 15 Cents

51G Fifth Ave.NewYorK.J

1702

THE MOVING PICTURE WORLD

December

Elaine Hammerstein

The

22, 1917

in

Corespondent"

WITH

$50,000 in nation-wide advertising to back her up. This publicity is now at work. Take advanAdapted by Ralph Ince tage of it from the stage play by Alice Leal Pollock and Rita Weiman.

PRODUCTIONS, IPXA/PI L*JL* 1600 Broadway, New JC V V

Inc. York

K. SPOOR presents

GEORGE



15 m

-IN-

i

9

i

BY P.G.W ODE HOUSE

ATAH FIRST CLASS PICTURE THEATRES-

When!

Twenty

Million People

will see the

above advertisement

on the billboards throughout the

WILL EXPECT TO SEE THE PICTURE IN YOUR THEATRE. United States and

Arrange your bookings

ISOW

Distributed through the George Kleine System

THE MOVING PICTURE WORLD

170*

December

22, 1917

To Pivet the Attention of Millions of America's School Children. 388 AWARD This means the whole Grammar School population of your town!

Think what

The Judges

it

will

mean

to

you

to

have all those boys and girls among your best patrons, for matinees as

INTERESTED IN YOUR SHOW—YOUR THEATRE, for well as evenings,

the

for

18 weeks.

"Best Ending"

Contest

The Contest Will Be Conducted as Follows: Millions of large illustrated Heralds, the size of four pages in the "Moving Picture Weekly," with pictures of some of the tremendously exciting scenes of "The Mystery Ship" and the Rules of the Contest, will be furnished

a representative

free to exhibitors is

Group

'"The Mystery Ship"

don't have to do a thing but hand out the circulars, advertise the Contest on your screen and in your regular newspaper ads.

BIDE DUDLEY

will

happen, when your boy and

HARRIETT UNDERHILL NEW YORK TRIBUNE

OLIPHANT NEW YORK EVENING MAIL



many of whom probabfy never went movie show before. They will go to see | Mystery Ship" and get the habit of GO



TO YOUR THEATRE. Don't

fail

TEREST

to be

THE. CENTER OF THE is going to sti] Don!t"miss THE

that this Contest

theatre.

"The Mystery Ship."

LOUELLA PARSONS CHICAGO HERALD

Principals and teachers of Grami Schools will be interested in Here's an exercise in English C» position, not dull and dry, but vai entertaining Play, instead of Wor with real awards for inventive abi and imagination. It's bound to mean a lot, of NEW PATR(

in 'your neighborhood.



NEW YOKK WORLD

— —

mothers, brothers and sisters wit thinking about your show and w( ing to help some boy or girl earn of the awards.

patrons learn of the Contest! One single circular handed out at your box office will start all the kids in the neighberhood— and in other neighborhoods where there isnt any "Mystery Ship" in the direction of your girl

as follows:

vicinity of your thei will be in a ferment over "The ft tery Ship." Every household fath

1

You

Think what

T. E.

when

booked.

TO BE DISTRIBUTED The whole

VALUABLE ADVERTISING

the Contest

give your theatre.

Don't lose the

PROFITS you

will

make

YOUR

House up t This Nation-wide ide

Tie

PULL of the smashing, nerve-rending endings to "T Mystery Ship" episodes will be equaled by the PUSH towa your theatre of eager, excited boys and girls in every hou hold among your patrons. Don't let your competitor beat y The

Think what this advertising no Will be worth to you money could buy it; full



pages in the papers wouldn't pack your house so full. And EVERY BOY AND GIRL will be in

it,

because there are no con-

ditions. The Contest is free to 15 years of age or under.

anyone

to

it.

GET BUSY— ACT

NOW—TODAY

UNIVERSAL FILM MANUFACTURING CARL LAEMMLE,

President

"The Largest Film Manufacturing Concern

1600

in the

Universe"

BROADWAY, NEW YORK

CO.

December

22, 1917

THE MOVING PICTURE WORLD

1705

Another Tremendous

SMASH to help exhibitors

put over the

UNIVERSAL Serial Thriller

iYERY N ADDITION

"THE WORD MYSTERY

to the advertising possibilities of such famous stars as Ben Wilson, Neva Gerber, Kingsley Benedict, Duke Worne and ibruillier, and a cast of especially chosen Unirsal plays addition to the gigantic explosion of a $35,000 t in the first episode, in which a whole street ene and huge castle walls were dynamited addition

mystery-filled endings of each sode, to COMPEL attendance at the next; we are giving you, .olutely free, without a cent of cost to YOU, the biggest id

to

18

breathless,

of

An

Unprecedented House Packer

fetching, entertaining Nation-Wide "Best Ending" Confor the Boys and Girls of America, with $1,000 in Awards Liberty Bonds. Government Certificates and Thrift Stamps,

big, t

SHIP"

y* for sending in the best suggested ending of the episode of "The Mystery Ship."

Think what this are running the

will

mean

to

last

you while you

Serial!

Every Boy and Girl

in

your neighborhood will be

interested in the progress of the

show ALL THE

EVerv Boy and Girl will want to see EVERY EPISODE. Every Boy and Girl will be Ship" and YOl'B advertising "The Mystery THEATRE to parents, teachers, friends— to THE

TIME.

WHOLE NEIGHBOBHOOD.

1700

THE MOVING PICTURE WORLD

December

22,

HAimx BUCKING BROADWAY Directed hy Jacit Ford





Precisely Exactly and Identically that calibre of high speed feature picture play entertainment that makes

your audience ing for more.

COME BACK



clamor-



Precisely Exactly and Identically that character of costfy settings and investments that makes high class feature plays popular with the masses. Precisely

—Exactly—and Identically

that distinct Harry Carey style of enthusiasm, pep and punch that "gets over" in tremendous style. That's

"Harry Carey in BUCKING BROADto be booked thru any Universal Exchange. SPECIAL POSTERS.

WAY,"

Universal Film Manufacturing Co CARL LAEMMLE, President "The Largest Film Manufacturing Concern In the Universe" 1600 Broadway,

New York

1917

December

22,

THE MOVING PICTURE WORLD

1917

1707

,

More Troofs arcpjlmgjn form 1301

SYMBOL Q ly MKU|i

Um

Dn N youngstown. ohio Amusement Co

Feiber & Shea

LESSEES AND MANAGERS L. B.

Goldwyn

COOL. Gen'l Mgr

other patriotic features that I have seen. It possesses a master scenario, tuned so true to the current vibration of an awakened American patriotism that it simply "gets" an audience,

Distributing Corporation,

16 East 42d Street,

New Since

York

City.

your timely and appealing "For the Freedom of the two of our towns (Canton and

playing

patriotic

feature

World" in Youngstown)

it is my firm conviction that it the biggest box-office life-saver of the hour. I cannot see how any live exhibitor can fail to get big returns with it anywhere.

is

In the face of strong competition and the prevailing general slump in picture receipts, this feature of yours has completely smashed all of our attendance records in these towns for the current calendar year.

"For the Freedom of the World," in my opinion, outclasses— in the various dramatic essentials that make for success— all of the

in spite

of itself.

Its play upon the human emotions of a vast audience has proved a revelation to me and has proven the real powers of a photo-play to move crowds of people from all offices of life to the profoundest depths of feeling one moment and to the spontaneous outburst of applause in another. It is, indeed, a dramatic masterpiece in every sense of the word, and I am now seriously considering breaking over my ironclad rule against playing repeats, by arranging with you for return engagements in all of our towns.

L. B.

This sensationally successful production can be booked throughout the world only through the offices of

Goldman Distributing Corporation 16 East 42d

Street

COOL,

General Manager-

New York City

December

22,

THE MOVING PICTURE WORLD

1917

WILLIAM FOX

-presents

WILLIAM FARNUM in VICTOR HUGOS ^Masterpiece

MISERABLES LES A WILLIAM FARNUM DELUXE PRODUCTION

NOW TURNING THOUSANDS AWATAT the LYRIC THEATRE new yo*k

READ THE MESSAGE OF THE CRITICS "Les Miserables" is from the Fox Laboratory and it is quite the best picture that has been seen hereabout for a considerable period. The film is distinguished by noteworthy performance on the part of William Farnuin New York Time*. who depicts Valjean with skill and understanding. Naturally such a classic as "Les Miserables" required skillful treatment, but Mr. Farnum has brought the play to a high degree of kinship with the story itself with its touching incidents and heroic endeavors of the prin-

New York

cipal actor.

Globe.

of such pieces on the screen is worthy of every encourageiVeio York Post. Excellent music accompanied the play.

The production ment.

William Farnum Is more than a pleasant screen personality. He is a There are people who are continually crying for better picNew York Tribune. tures. To them we would say see "Les Miserables."

great actor.

"Les Miserables" has a It is Fox's crowning achievement in pictures. heart throb, a heart sigh, almost a sob— it is fine, deep, human. In short It this new Fox presentation of "Les Miserables" goes beneath the surface. New York American. appeals straight to the heart.





The contrast of Jean in his failing but brighter hours the kindly, the It benevolent, the transformed was a delicious piece of character work. Evening World. was a triumph of art for Farnum. At the Lyric Theatre yesterday, lovers of Victor Hugo's masterpiece "Les Miserables," rejoiced to find that this great work has been transferred to the screen by Mr. William Fox, with all the power and vividness of the Moreover original story faithfully retained and adequately expressed. the film is of such popular character that it will hold the absorbed attention of the

most avid movie

fan.

Evening Telegram.

A blaze of film glory. As close an approach to literature as has been Tensely vivid. Herald. accomplished on the screen. of

Reflects the true spirit of Victor Hugo's humanity. An excellent what the movies can do for the classics of literature.

example World

A visualized work every bit as strong as the printed word. Mr. Farnum's Morning Tciearaph acting an outstanding feature. of

Scores a success, a triumph of art for William Farnum. character work.

A

delicious piece Evening World.

A masterly picture. Acting that has never been excelled. William Fox's Journal of comm, greatest achievement in pictures.

— 1720

THE MOVING PICTURE WORLD

December

William Fox presents a new star 9ax

Special Statures

22, 1917

>-

TOM MIX

December

22,

\9\7

THE MOVING PICTURE WORLD

***5SS»

*****

1721

THE MOVING PICTURE WORLD

\722

December

22,

1917

FOX SPECIAL INCOMPARABLE - INTENSE

GEORGE .•WALSH THE PRIDE OF NEW YORK JUNE *&

•:-.''

CAPRICE

UNKNOWN

TALENTED - POPULAR

DECEMBER

and

CONTRACT NEAREST FOX

FOX FILM •

JEWEL CARMEN in

THE KINGDOM

OF LOVE

December

THE MOVING PICTURE WORLD

22, 1917

FEATURES

1723

ONEAWEEK

3MPELLING STORIES OX-OFFICE

-

STARS

VIRGINIA

PEARSON

STOLEN HONOI^ GLADYS

JANUARY Releases

now IRANCH

'

BROCI^ELL

MANAGER

FOR LIBERTY

:ORPORATION J It

MME. SONIA MARgOVA

H E ARTS

REVENGE

^^w

1724

THE MOVING PICTURE WORLD .

December

22, 1917

presents Tlislia.hy Grand Stars

T T? T7

Jane Katherine

IjtliEi

Supported hy

company of adults SpaiO^ling^

Comedy- drama for

^rown

lips

and. children

**

and Photographed

IRVIN

V.

bjr

WILLAT.

PROCLAIMED A TREMENDOUS HIT &y THE WORLD'S GREATEST EXHIBITORS

rawiwimwim EXECUTIVES FRANK G.HALL — WILLIAM

OLDKNOW

i

TOP O'THETIMES BLDG. NEW YORK

T

December

THE MOVING PICTURE WORLD

22, 1917

1729

.

OOM

TAN DING

NLY

PERFORMAN CE

EVE.RV

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