1702. THE MOVING PICTURE WORLD. December 22, 1917. Elaine
Hammerstein in. The Corespondent". WITH $50,000 in nation-wide advertising to
back her ...
Vol. 34,
No
12
December
CKalmerg Publishing
22, 1917
Company
Price 15 Cents
51G Fifth Ave.NewYorK.J
1702
THE MOVING PICTURE WORLD
December
Elaine Hammerstein
The
22, 1917
in
Corespondent"
WITH
$50,000 in nation-wide advertising to back her up. This publicity is now at work. Take advanAdapted by Ralph Ince tage of it from the stage play by Alice Leal Pollock and Rita Weiman.
PRODUCTIONS, IPXA/PI L*JL* 1600 Broadway, New JC V V
Inc. York
K. SPOOR presents
GEORGE
•
15 m
-IN-
i
9
i
BY P.G.W ODE HOUSE
ATAH FIRST CLASS PICTURE THEATRES-
When!
Twenty
Million People
will see the
above advertisement
on the billboards throughout the
WILL EXPECT TO SEE THE PICTURE IN YOUR THEATRE. United States and
Arrange your bookings
ISOW
Distributed through the George Kleine System
THE MOVING PICTURE WORLD
170*
December
22, 1917
To Pivet the Attention of Millions of America's School Children. 388 AWARD This means the whole Grammar School population of your town!
Think what
The Judges
it
will
mean
to
you
to
have all those boys and girls among your best patrons, for matinees as
INTERESTED IN YOUR SHOW—YOUR THEATRE, for well as evenings,
the
for
18 weeks.
"Best Ending"
Contest
The Contest Will Be Conducted as Follows: Millions of large illustrated Heralds, the size of four pages in the "Moving Picture Weekly," with pictures of some of the tremendously exciting scenes of "The Mystery Ship" and the Rules of the Contest, will be furnished
a representative
free to exhibitors is
Group
'"The Mystery Ship"
don't have to do a thing but hand out the circulars, advertise the Contest on your screen and in your regular newspaper ads.
BIDE DUDLEY
will
happen, when your boy and
HARRIETT UNDERHILL NEW YORK TRIBUNE
OLIPHANT NEW YORK EVENING MAIL
—
many of whom probabfy never went movie show before. They will go to see | Mystery Ship" and get the habit of GO
—
TO YOUR THEATRE. Don't
fail
TEREST
to be
THE. CENTER OF THE is going to sti] Don!t"miss THE
that this Contest
theatre.
"The Mystery Ship."
LOUELLA PARSONS CHICAGO HERALD
Principals and teachers of Grami Schools will be interested in Here's an exercise in English C» position, not dull and dry, but vai entertaining Play, instead of Wor with real awards for inventive abi and imagination. It's bound to mean a lot, of NEW PATR(
in 'your neighborhood.
—
NEW YOKK WORLD
— —
mothers, brothers and sisters wit thinking about your show and w( ing to help some boy or girl earn of the awards.
patrons learn of the Contest! One single circular handed out at your box office will start all the kids in the neighberhood— and in other neighborhoods where there isnt any "Mystery Ship" in the direction of your girl
as follows:
vicinity of your thei will be in a ferment over "The ft tery Ship." Every household fath
1
You
Think what
T. E.
when
booked.
TO BE DISTRIBUTED The whole
VALUABLE ADVERTISING
the Contest
give your theatre.
Don't lose the
PROFITS you
will
make
YOUR
House up t This Nation-wide ide
Tie
PULL of the smashing, nerve-rending endings to "T Mystery Ship" episodes will be equaled by the PUSH towa your theatre of eager, excited boys and girls in every hou hold among your patrons. Don't let your competitor beat y The
Think what this advertising no Will be worth to you money could buy it; full
—
pages in the papers wouldn't pack your house so full. And EVERY BOY AND GIRL will be in
it,
because there are no con-
ditions. The Contest is free to 15 years of age or under.
anyone
to
it.
GET BUSY— ACT
NOW—TODAY
UNIVERSAL FILM MANUFACTURING CARL LAEMMLE,
President
"The Largest Film Manufacturing Concern
1600
in the
Universe"
BROADWAY, NEW YORK
CO.
December
22, 1917
THE MOVING PICTURE WORLD
1705
Another Tremendous
SMASH to help exhibitors
put over the
UNIVERSAL Serial Thriller
iYERY N ADDITION
"THE WORD MYSTERY
to the advertising possibilities of such famous stars as Ben Wilson, Neva Gerber, Kingsley Benedict, Duke Worne and ibruillier, and a cast of especially chosen Unirsal plays addition to the gigantic explosion of a $35,000 t in the first episode, in which a whole street ene and huge castle walls were dynamited addition
mystery-filled endings of each sode, to COMPEL attendance at the next; we are giving you, .olutely free, without a cent of cost to YOU, the biggest id
to
18
breathless,
of
An
Unprecedented House Packer
fetching, entertaining Nation-Wide "Best Ending" Confor the Boys and Girls of America, with $1,000 in Awards Liberty Bonds. Government Certificates and Thrift Stamps,
big, t
SHIP"
y* for sending in the best suggested ending of the episode of "The Mystery Ship."
Think what this are running the
will
mean
to
last
you while you
Serial!
Every Boy and Girl
in
your neighborhood will be
interested in the progress of the
show ALL THE
EVerv Boy and Girl will want to see EVERY EPISODE. Every Boy and Girl will be Ship" and YOl'B advertising "The Mystery THEATRE to parents, teachers, friends— to THE
TIME.
WHOLE NEIGHBOBHOOD.
1700
THE MOVING PICTURE WORLD
December
22,
HAimx BUCKING BROADWAY Directed hy Jacit Ford
—
—
Precisely Exactly and Identically that calibre of high speed feature picture play entertainment that makes
your audience ing for more.
COME BACK
—
clamor-
—
Precisely Exactly and Identically that character of costfy settings and investments that makes high class feature plays popular with the masses. Precisely
—Exactly—and Identically
that distinct Harry Carey style of enthusiasm, pep and punch that "gets over" in tremendous style. That's
"Harry Carey in BUCKING BROADto be booked thru any Universal Exchange. SPECIAL POSTERS.
WAY,"
Universal Film Manufacturing Co CARL LAEMMLE, President "The Largest Film Manufacturing Concern In the Universe" 1600 Broadway,
New York
1917
December
22,
THE MOVING PICTURE WORLD
1917
1707
,
More Troofs arcpjlmgjn form 1301
SYMBOL Q ly MKU|i
Um
Dn N youngstown. ohio Amusement Co
Feiber & Shea
LESSEES AND MANAGERS L. B.
Goldwyn
COOL. Gen'l Mgr
other patriotic features that I have seen. It possesses a master scenario, tuned so true to the current vibration of an awakened American patriotism that it simply "gets" an audience,
Distributing Corporation,
16 East 42d Street,
New Since
York
City.
your timely and appealing "For the Freedom of the two of our towns (Canton and
playing
patriotic
feature
World" in Youngstown)
it is my firm conviction that it the biggest box-office life-saver of the hour. I cannot see how any live exhibitor can fail to get big returns with it anywhere.
is
In the face of strong competition and the prevailing general slump in picture receipts, this feature of yours has completely smashed all of our attendance records in these towns for the current calendar year.
"For the Freedom of the World," in my opinion, outclasses— in the various dramatic essentials that make for success— all of the
in spite
of itself.
Its play upon the human emotions of a vast audience has proved a revelation to me and has proven the real powers of a photo-play to move crowds of people from all offices of life to the profoundest depths of feeling one moment and to the spontaneous outburst of applause in another. It is, indeed, a dramatic masterpiece in every sense of the word, and I am now seriously considering breaking over my ironclad rule against playing repeats, by arranging with you for return engagements in all of our towns.
L. B.
This sensationally successful production can be booked throughout the world only through the offices of
Goldman Distributing Corporation 16 East 42d
Street
COOL,
General Manager-
New York City
December
22,
THE MOVING PICTURE WORLD
1917
WILLIAM FOX
-presents
WILLIAM FARNUM in VICTOR HUGOS ^Masterpiece
MISERABLES LES A WILLIAM FARNUM DELUXE PRODUCTION
NOW TURNING THOUSANDS AWATAT the LYRIC THEATRE new yo*k
READ THE MESSAGE OF THE CRITICS "Les Miserables" is from the Fox Laboratory and it is quite the best picture that has been seen hereabout for a considerable period. The film is distinguished by noteworthy performance on the part of William Farnuin New York Time*. who depicts Valjean with skill and understanding. Naturally such a classic as "Les Miserables" required skillful treatment, but Mr. Farnum has brought the play to a high degree of kinship with the story itself with its touching incidents and heroic endeavors of the prin-
New York
cipal actor.
Globe.
of such pieces on the screen is worthy of every encourageiVeio York Post. Excellent music accompanied the play.
The production ment.
William Farnum Is more than a pleasant screen personality. He is a There are people who are continually crying for better picNew York Tribune. tures. To them we would say see "Les Miserables."
great actor.
"Les Miserables" has a It is Fox's crowning achievement in pictures. heart throb, a heart sigh, almost a sob— it is fine, deep, human. In short It this new Fox presentation of "Les Miserables" goes beneath the surface. New York American. appeals straight to the heart.
—
—
The contrast of Jean in his failing but brighter hours the kindly, the It benevolent, the transformed was a delicious piece of character work. Evening World. was a triumph of art for Farnum. At the Lyric Theatre yesterday, lovers of Victor Hugo's masterpiece "Les Miserables," rejoiced to find that this great work has been transferred to the screen by Mr. William Fox, with all the power and vividness of the Moreover original story faithfully retained and adequately expressed. the film is of such popular character that it will hold the absorbed attention of the
most avid movie
fan.
Evening Telegram.
A blaze of film glory. As close an approach to literature as has been Tensely vivid. Herald. accomplished on the screen. of
Reflects the true spirit of Victor Hugo's humanity. An excellent what the movies can do for the classics of literature.
example World
A visualized work every bit as strong as the printed word. Mr. Farnum's Morning Tciearaph acting an outstanding feature. of
Scores a success, a triumph of art for William Farnum. character work.
A
delicious piece Evening World.
A masterly picture. Acting that has never been excelled. William Fox's Journal of comm, greatest achievement in pictures.
— 1720
THE MOVING PICTURE WORLD
December
William Fox presents a new star 9ax
Special Statures
22, 1917
>-
TOM MIX
December
22,
\9\7
THE MOVING PICTURE WORLD
***5SS»
*****
1721
THE MOVING PICTURE WORLD
\722
December
22,
1917
FOX SPECIAL INCOMPARABLE - INTENSE
GEORGE .•WALSH THE PRIDE OF NEW YORK JUNE *&
•:-.''
CAPRICE
UNKNOWN
TALENTED - POPULAR
DECEMBER
and
CONTRACT NEAREST FOX
FOX FILM •
JEWEL CARMEN in
THE KINGDOM
OF LOVE
December
THE MOVING PICTURE WORLD
22, 1917
FEATURES
1723
ONEAWEEK
3MPELLING STORIES OX-OFFICE
-
STARS
VIRGINIA
PEARSON
STOLEN HONOI^ GLADYS
JANUARY Releases
now IRANCH
'
BROCI^ELL
MANAGER
FOR LIBERTY
:ORPORATION J It
MME. SONIA MARgOVA
H E ARTS
REVENGE
^^w
1724
THE MOVING PICTURE WORLD .
December
22, 1917
presents Tlislia.hy Grand Stars
T T? T7
Jane Katherine
IjtliEi
Supported hy
company of adults SpaiO^ling^
Comedy- drama for
^rown
lips
and. children
**
and Photographed
IRVIN
V.
bjr
WILLAT.
PROCLAIMED A TREMENDOUS HIT &y THE WORLD'S GREATEST EXHIBITORS
rawiwimwim EXECUTIVES FRANK G.HALL — WILLIAM
OLDKNOW
i
TOP O'THETIMES BLDG. NEW YORK
T
December
THE MOVING PICTURE WORLD
22, 1917
1729
.
OOM
TAN DING
NLY
PERFORMAN CE
EVE.RV
«»B»BBBBBBBBBB»B^