Natural Colors in Confectionery Applications - Food Processing

Natural Colors in Confectionery Applications

Natural Colors in Confectionery Applications WILD Flavors, Inc. 1261 Pacific Avenue Erlanger, KY 41018 859.342.3600 WILD Flavors, Inc. www.wildflavors.com 1261 Pacific Avenue Erlanger, [email protected] KY 41018 email: 859.342.3600 www.wildflavors.com email: [email protected]

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Introduction Color additives are used in foods and beverages for various reasons. They help correct natural variations in the actual color of the product and for changes that may occur during processing and storage. Colors make products more visually appealing and they emphasize or identify flavors normally associated with various applications. The use of naturally-derived colors in food and beverage applications has increased considerably over the last five years. Much of this growth is attributed to increasing consumer demand for natural products and consumer avoidance of artificial food additives. Manufacturers continue to look to natural ingredient solutions for new product development, especially for those products being marketed as “better for you”. As consumer demand for wholesome and healthful foods grows, so does the use of natural colors. The market for natural food colorings continues to get brighter as more attention is paid to research linking artificial food dyes with hyperactivity and other behavioral problems in children. Notably, the landscape of color additives in products has changed in Europe due to a University of Southhampton (UK) study, released in 2007 that found a link between certain artificial food color additives and hyperactivity in children. (http://www.soton.ac.uk/mediacentre/news/2007/sep/07_99.shtml) Natural Colors for Sugar Confections Confectionery products represent a unique and growing area for natural color applications. While typically not seen as healthy, sugar and gum confectionery products meet the important consumer need states of fun and enjoyment – especially for children. Today’s natural color market offers a wide variety of natural color options for confectionery products – making them bolder and brighter than ever before! One such example is WILD’s acid-stable blue color which allows a broader range of available color alternatives for the confectionery market than previously available. Health conscious consumers as well as those that may be concerned about the possible effects of artificial color additives – are increasingly looking for naturally colored confectionery products. Many consumers associate health benefits with sources of naturally derived colors. Often, natural colors are free of GMO and allergens. In addition, using naturally derived colors allows marketers to sell products in markets with strict requirements on allowable ingredients, creating clean product labels. WILD Flavors, Inc. 1261 Pacific Avenue Erlanger, KY 41018 859.342.3600 www.wildflavors.com email: [email protected]


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Natural Color Regulation Overview United States: In the US, color additives fall into two groups, “Exempt from Certification” (commonly referred to as natural colors) and “Certified Colorants” (commonly referred to as artificial colors):

Exempt from Certification

Certified Colorants Color additives that are referred to as “natural colors” in the industry. They are obtained from fruit, vegetable, animal and mineral sources or are the synthetic duplicates of the naturally existing colorants.

Color additives that are produced by chemical synthesis and must conform to the high purity specifications established by the Food and Drug Administration.

A complete listing of color additives can be found in Title 21 of the Code of Federal Regulation Part 73, Subpart A (Exempt Colors) and Part 74, Subpart A (Certified Colors).

WILD Flavors, Inc. 1261 Pacific Avenue Erlanger, KY 41018 859.342.3600 www.wildflavors.com email: [email protected]


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Overview of Natural Color Applications in Confectionery Natural colors are suitable for a wide range of sugar confectionery products. Hard candies, tablets, gummies, pectin-based candies, panned candies, and gums are perfect applications for natural colors. Natural colors work well in sugar free applications, including in candies sweetened with stevia, and in confections fortified with health ingredients or vitamins. In the United States and Globally, sugar confectionery products containing natural colors are growing! US Sugar & Gum Confectionery Product Launches with Natural (US Exempt) Colors

In 2006, only 1.6% of new sugar confectionery product launches contained exempt colors (excluding caramel). That number has grown steadily – and is estimated to be over 5% of total sugar confectionery launches in 2010.

(excluding caramel) 50 40 30 20 10 0 2006

2007

2008

2009

2010 PJ

Source: GNPD (Global New Products Database)

Globally, the sugar confectionery market has moved more aggressively towards natural colors – increasing from 5.5% of total product launches in 2006 to a projected 12% of total product launches in 2010.

Global Sugar & Gum Confectionery Product Launches with Natural (US Exempt) Colors* (excluding caramel) 1200 1000 800 600 400 200 0 2006

2007

2008

2009

2010 PJ

Source: GNPD (Global New Products Database)


*Search only based on the use of US exempt colors, not those that may be considered naturally derived in each respective country.


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Replacing Artificial Colors with Natural Colors in Sugar Confections Natural Color Alternatives to Artificial Colors Typically used in Confectionery Products:

Color

Artificial Color(s) Typically Used in Sugar Confections

Natural Color Alternative(s) for Sugar Confections

Yellow

FD&C Yellow #5

Turmeric, Beta Carotene

Orange

FD&C Yellow #6

Annatto, Beta Carotene, Apo Carotenal, Paprika

Red

FD&C Red #40

Beet, Anthocyanins, Carmine/Cochineal

Purple

FD&C Red #40 + FD&C Blue #1

Anthocyanins/Beet + Acid Stable Blue

Blue

FD&C Blue #1

Acid Stable Blue

Green

FD&C Blue #1 + FD&C Yellow #5

Turmeric/Beta Carotene + Acid Stable Blue

Black

FD&C Blue #1 + FD&C Yellow #5 + FD&C Red #40

Turmeric/Beta Carotene + Acid Stable Blue + Anthocyanins/Beet



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Confectionery Application Parameters for Natural Colors

Typical Use Range

Kosher

0.005 0.10%

Yes

Excellent

Fair

Refrigerate, Ambient

0.10 0.50%

Yes

Poor

Fair


0.0002 0.005%

Yes

Good

Good


0.01 0.50%

Yes

Good

Poor

Ambient

0.01 0.20%

No

Excellent

Excellent

Ambient

0.10 0.50%

Yes

Good

Excellent


Liquid, Dry, Dispersion

0.050.5%

Yes

Good

Good


Apo-8-Carotenal

Liquid

0.0160.05% (0.3% Max)

Yes

Good

Good

Refrigerate

Acid Stable Blue

Liquid, Dry, Dispersion

Yes

Good

Good


Color Annatto Red Beet Beta-Carotene

Turmeric

Carmine/Cochineal

Anthocyanin

Paprika

Forms

Hue pH3

Hue pH7

Liquid, Dry, Dispersion Liquid, Dry Liquid, Dry, Dispersion Liquid, Dry, Dispersion Liquid, Dry Liquid, Dry


Not Stable above pH 4.0

0.005 0.2%

Heat Light Stability Stability

Storage


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Sugar Confectionery Formulas Utilizing Natural Colors

Grape Pectin (Purple Color) Item Description 5% Pectin Solution Sodium Citrate Citric Acid Sugar Corn Syrup Citric Acid Solution 50% Natural Grape Flavor WONF Fruit Juice Color Blend (BLUE) Black Carrot Color Evaporation Total Quantity:

% Formula 28.00000 0.40000 0.37000 46.00000 34.47000 0.74000 0.40000 0.04000 0.09000 -10.51000 100.00000

Blue Raspberry Pectin (Blue Color) Item Description 5% Pectin Solution Sodium Citrate Citric Acid Sugar Corn Syrup Citric Acid Solution 50% Natural Blue Raspberry Flavor WONF Fruit Juice Color Blend (BLUE) Evaporation Total Quantity:


% Formula 28.00000 0.40000 0.37000 46.00000 34.50000 0.74000 0.30000 0.20000 -10.51000 100.00000


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Orange Gummy (Orange Color) Item Description Gelatin 250 Bloom Water Water Sugar Corn Syrup Citric Acid Solution 50% Natural Orange Flavor Clear Paprika Emulsion Total Quantity:

% Formula 6.00000 11.50000 5.97000 27.60000 46.00000 2.50000 0.30000 0.13000 100.00000

Pineapple Pear Sugar Free Hard Candy (Yellow Color) Item Description Isomalt Citric Acid Sunwin Stevia Reb A 80 with Modifiers Malic Acid Natural Pear Type Flavor Natural Pineapple Flavor WONF Turmeric Total Quantity:

% Formula 98.27000 1.00000 0.06000 0.10000 0.35000 0.20000 0.02000 100.00000

Cherry Sugar Free Tablet (Red Color) Item Description Sorbitol Magnesium Stearate Powder Sunwin Stevia Reb A 95 with Modifier Cirtic Acid Natural Cherry Type Flavor Red Beet Powder Total Quantity: WILD Flavors, Inc. 1261 Pacific Avenue Erlanger, KY 41018 859.342.3600 www.wildflavors.com email: [email protected]

% Formula 96.70000 0.45000 0.10000 1.00000 1.50000 0.25000 100.00000


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WILD’s Colors From Nature® WILD Flavors has a complete line of colorants for candy and confections through the Colors from Nature® line. Colors from Nature® colorants offer brilliant hues, a clean label, stability, and can be considered a healthier alternative to FD&C colors. WILD is one of the largest Food & Beverage industry sources for unique, high quality, natural color products, offering a complete palette of natural colors that support current industry trends. In addition, vast application expertise in formulating all types of beverages and foods with natural colors sets WILD apart in the color industry. Utilizing a systems approach, WILD provides customers specific blends of colors, flavors, health ingredients, taste modification technologies, and stevia sweetening solutions for any application need. WILD: The Color Innovation Leader WILD is the innovation leader with patented natural color technology for new colors and stability techniques delivering best-in-class, proprietary technology designed to deliver numerous product benefits across a broad range of stable natural colors. WILD’s naturally-derived acid stable blue color is the first of its kind in the industry, finally allowing a range of blue colors to be used in natural formulations. WILD’s unique color emulsion technology delivers water soluble, acid stable color without opacity – adding benefit to products like enhanced waters or other foods and beverages where clear colors are desired. Clear emulsions are ideal for use in candy applications such as gummies, hard candy, and jelly candy. These and cloudy color emulsions are heat and light stable, which lets them be easily incorporated into most beverages, yogurt, bakery, confectionery, and sauce applications. WILD is also basic in dispersion and dry technologies, and the extraction of fruit, vegetables, and other plant derived coloring materials. WILD’s color group has the technical expertise to deliver lasting coloring solutions. Contact WILD to discover how our color and ingredient experts can help you meet and exceed your product expectations! WILD Flavors, Inc. 1261 Pacific Avenue Erlanger, KY 41018 859.342.3600 www.wildflavors.com email: [email protected]