Open Minds Economy Wertschöpfung durch offene Formen der Zusammenarbeit Value Creation by Open Forms of Collaboration Open! 2015, Stuttgart Hans-Jürgen Kugler, Kugler Maag Cie
© KUGLER MAAG CIE GmbH
Open Minds Economy - Wertschöpfung durch offene Formen der Zusammenarbei by Hans-Jürgen Kugler is licensed under a Creative Commons Attribution 4.0 International License. Based on a work at http://www.kuglermaag.com/.
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Overview •Kugler Maag Cie •Change of Value Creation in Industry – Example Automotive •Survival of the Fittest? •Open Collaboration in Business Model •Business as Open Collaboration •Open Mind Economy
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About Kugler Maag Cie: We help organizations to develop, especially those in “traditional industries” whose products have been “infected by software.” 3
car merges into the Internet of Things software car – 100 mio. LOC car with software 4
The 1:1 Single Transaction Model becomes a N:M Lifetime Sales Model
Product Business transforms into a Service Business
From: Software Drives. Automotive E/E Development 2030, Kugler Maag Cie, 2015
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Internet of Things
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https://upload.wikimedia.org/wikipedia/commons/4/49/Blasting_frankfurt.jpg
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Intel, Google, Apple, Sprint, Tesla, Daimler, BMW, …
Ross Patton/Wired 9
https://upload.wikimedia.org/wikipedia/commons/0/02/Survival_Of_The_Fittest,_Royal_Tyrrell_Museum_of_Palaeontology_(5848300651).jpg
Survival of the Fittest
Survival of the Fittest? 10
Agile Organisations
and consortia 11
Trust is good – control is better Lenin
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Control is good – trust is better -1 Lenin
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Self-determination Mastery Purpose
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https://www.blackducksoftware.com/resources/infographic s/how-why-companies-are-using-open-source
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https://farm5.staticflickr.com/4089/5041738205_02a33449e0_o_d.png
Open Collaboration
by Alex Osterwalder by Alex Osterwalder Seite 17
Open Business – many strategies for joint value creation Open
Crowdsource innovation
Build ecosystems
Cost reduction
Platform / Infrastructure
Business Model
Closed
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Open Products / Service Development or other dimension
Take off the Blinkers and Unlock Co-creative Potential
Open 19
https://upload.wikimedia.org/wikipedia/commons/2/28/Horses_2.jpg
https://www.andrew.cmu.edu/
Open X – offene Initiativen Open Source Open Hardware Open Data Open Education Open Medicine Foundation Open Science Open Agriculture Initiative Global Open Data for Agriculture and Nutrition Open Government Open Society • Open Society Foundations • Open Society Justice Open Innovation Open Everything …
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Commons Allmende Gemeinschaft
sharing caring 22
https://upload.wikimedia.org/wikipedia/commons/5/5f/Gro%C3%9Farmschlag_-_Allmende_Ofen.JPG
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Open Business Models Participation Activities
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Transparency Truth Trust Seite 28
29 Robert Steele 2012
Open Minds Economy 31
Danke für Ihre Aufmerksamkeit. Fragen?
© KUGLER MAAG CIE GmbH
[email protected] www.kuglermaag.com
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