Parle G. Parent Company. Parle. Category. Biscuits. Sector. Food Products.
Tagline/ Slogan ... Parle G. India's most trusted top of the mind brand. STP.
G means Genius;
Aao Banaye kal ke Genius
India's most trusted top of the mind brand
People looking to have biscuits anytime
All age groups lower, middle and upper class people
For children who are genius in every field
1. Low cost
2.Good advertising and visibility
3.Celebrity brand ambassadors
4.Most trusted brand having high brand loyalty
5.Top of the mind biscuit brand
1. Many competitors in this segment
2. Nothing unique in the product now.
4. No diffrentiation
1. Tie-up with schools as a part of meals
2. Tieup with corporates/hotel chains
1. Similar biscuit categories
1. Britannia Tiger
2. Horlicks Biscuits
3. Local glucose biscuits