point of conversion. 3. CONVERSION. THE POWER OF AFFILIATE. The Affiliate
marketing channel, with its unique, high performance online publishers, has the ...
THE POWER OF AFFILIATE Engaging with Consumers 2. EVALUATION COUPON & DEAL
AD NETWORKS
LOYALTY & REWARDS
SEARCH
CONTENT & COMMUNITY
SOFTWARE & TECHNOLOGY
COUPON & DEAL
1. CATALYST
3. CONVERSION LOYALTY & REWARDS
5. LOYALTY LOOP
CONTENT & COMMUNITY
4. POST CONVERSION
The Affiliate marketing channel, with its unique, high performance online publishers, has the power to influence and connect with the new consumer at critical points in their decision journey.
3. CONVERSION The moment a consumer selects a particular brand and takes action at the point of conversion.
1. CATALYST
4. POST CONVERSION
A consumer decides they are in need of a product or service with a short list of brands in mind.
The consumer builds expectations based on their brand experience, influencing their next decision journey.
2. EVALUATION
5. LOYALTY LOOP
The consumer adds or subtracts brands as they evaluate options and interact with online publishers.
In today’s digital world, even the most widely-recognized industry leaders must win back the well-informed consumer after every single purchase.
