Apr 3, 2013 ... Capture more leads using specific SEO “key words”. • Build your ... Develop your
marketing strategy based on your goal. Step 1: Identify the ...
Today’s Topic: Strengthen Your SEO and Get More Leads
www.marketleader.com
Today’s FEATURED GUEST • Welcome Adam Franzetti! – Owner, Real Estate Consultant – Franzetti Real Estate – Dallas/Fort Worth
www.marketleader.com
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Today: You Will Learn Strategy! • • • •
Use your Market Leader site to improve your Google ranking Customize your community served pages Capture more leads using specific SEO “key words” Build your pipeline with website analytics
Next week: Join us for a step-by-step workshop! www.marketleader.com www.marketleader.com
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Your Website: The Hub of Your Lead Generation
www.marketleader.com
Step 1: Identify the Goal of your Website 1. 2.
Get clear on your goal Develop your marketing strategy based on your goal
Steps to Customize Your Community Served 1. 2. 3. 4. 5.
Identify key words you want to use Determine what you want to say Write with your key word phrases Add links to view homes in specific subdivisions Include other helpful, relevant links
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Step 3: Market Your Site According to Your Goal 1. 2. 3. 4.
Create a Craigslist ad Enhance it and put it on your blog Post the photo online Broadcast with social media
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Step 4: Track Your Results Website Analytics 1. Rolling week at a glance 2. Search engine 3. Key words 4. Referral links Site Activity 1. Registrations
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Best Practices • • • •
Focus on a niche Do 100% of your work on one community served Be consistent Save time with a spreadsheet
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Save Time with a Spreadsheet Store copies of what you create 1. Ad text • Link code • Property specific ads • Ads for general areas (no properties) 2. Codes for images 3. Photo tags 4. Titles for ads
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Homework
Determine your goal(s) for your website Choose the area you will focus on first Identify the key words and phrases for your area Map what you will write on your community served page Start customizing your website!
Please fill out the post class survey to receive today’s notes!
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Next Week’s Power Hour: Workshop Get on the First Page of Google: Workshop! Steps to: • Customize your community served • Create subdivision searches • Add links • Identify what to write • Find your target key words
Create Subdivision Posts in your Blog Special invitation to join Bob Stewart, Community Evangelist at ActiveRain Subdivision posts: • Get a ton of traffic • Bring interested buyers and sellers • Generate leads for your business • More easily rank on the first page of Google
Class Notes: Fill out post-class survey Customer Support: 1-877-450-0088 Leads: – Pro users: 1-888-820-4778 – Business Suite owners: 1-877-732-0698 Power Hour recordings & handouts
